Controlled and we may have to fight that battle hard.
I think you're going to have the inevitable challenge between commercial enterprises who want to keep information proprietary, Sunil, and how they advance it with how do you do good for humanity. And so I think he was absolutely correct in reflecting that this is going to be an ongoing challenge. I can speak for Adobe. One of the things we've always done is everything that we do is open standards. I think the reason why PDF has adopted itself so massively is because it was an open standard. But I think it'll require companies and enterprises to behave differently and really recognize what is their sustainable advantage. And the sustainable advantage cannot, I think over time, be just the model. It has to be the use cases of what people are doing with that model. And so I think it'll require all of us also in companies to prevent, again as he said, from being disrupted by not just doing what we are doing. But I'm actually confident now. I do think India is better positioned than most other countries. The question is, I mean, you've again been a pioneer in bringing your services and connectivity around the world. I'm less confident about what will happen in those countries. I'm a lot more confident about what will happen in India. So how can we showcase India's frugal power of innovation? Look at the Chandrayaan, the moon mission.
India did it at $74 million. US did it at $92 billion and India had a perfect landing on the moon on the difficult side of the moon. How can we persuade US companies, large conglomerates to use India not only for millions of people using their products but how to learn from frugal innovation that we do here? You know, that's our secret sauce, Sunil. I mean, in many ways I see Raj and so many other good friends here from India who've done well in the US. I think it's because we use jugaad. And so I think to some degree, that is the secret sauce that exists in India and that's how I think we've all been able to succeed on the global stage. But on that note, thank you very much.
Of how we operate, serve our customers, build our networks, manage our networks. I agree and maybe from my perspective just a couple of things. I am the lead director on Pfizer and so to just think about the opportunities for personalized medicine right now, the fact that every student in India can have access to any of the world's information on their device, how cool it is. Maybe just a couple of things for me in terms of the implications. The one is given the number of people who use AI in India will be greater than I think anywhere in the world over a few years. I think the leadership that India can play not just in what these models mean, how do you think about data, how do you think about privacy and security and trust, but one area we're particularly passionate about, Sunil, is this area of content authenticity. We help produce the world's content and so I think if we can make sure that, and the honorable Prime Minister talked about that, in fact in one of my meetings with him his eyes really lit up when he said I want every piece of information that's produced to have the provenance and the watermark so that people can actually know what is real and what's fake. But I just think it's just this incredible opportunity for India. We're as a company incredibly honored to participate with it. And I know I am really thrilled that the organizers allowed us this little opportunity to share how excited we are. But I will let you have the last word.
No, Shantanu, thank you very much. I just want to bring you in before we end today and for our audience here. You know, Prime Minister also spoke about making open standards, keeping AI open to the world for the benefit of democratizing AI as opposed to caging it and having it in the hands of a few. Talk about it. A lot of people have views on this from countries like India and many other, all the European leaders who are assembled here today. There seems to be a very clear message: engage with each other, make open standards, AI should be available to all for the benefit of humanity. Is there any danger that some of the leading AI developers, companies, may keep it more controlled and we may have to fight that battle hard?
I think you're going to have the inevitable challenge between commercial enterprises who want to keep information proprietary, Sunil, and how they advance it with how do you do good for humanity. And so I think he was absolutely correct in reflecting that this is going to be an ongoing challenge. I can speak for Adobe. One of the things we've always done is everything that we do is open standards. I think the reason why PDF has adopted itself so massively is because it was an open standard. But I think it'll require companies and enterprises to behave differently and really recognize what is their sustainable advantage. And the sustainable advantage cannot, I think over time, be just the model. It has to be the use cases of what people are doing with that model. And so I think it'll require all of us also in companies to prevent, again as he said, from being disrupted by not just doing what we are doing. But I'm actually confident now. I do think India is better positioned than most other countries. The question is, I mean, you've again been a pioneer in bringing your services and connectivity around the world. I'm less confident about what will happen in those countries. I'm a lot more confident about what will happen in India.
So how can we showcase India's frugal power of innovation? Look at the Chandrayaan, the moon mission.
Yeah, India did it at $74 million. US did it at $92 billion and India had a perfect landing on the moon on the difficult side of the moon. How can we persuade US companies, large conglomerates to use India not only for millions of people using their products but how to learn from frugal innovation that we do have? You know, that's our secret sauce. I mean, in many ways I see Raj and so many other good friends here from India who've done well in the US. I think it's because we use jugaad. And so I think to some degree, that is the secret sauce that exists in India and that's how I think we've all been able to succeed on the global stage. But on that note, thank you very much.
Of how we operate, serve our customers, build our networks, manage our networks.
I agree and maybe from my perspective just a couple of things. I am the lead director on Pfizer and so to just think about the opportunities for personalized medicine right now, the fact that every student in India can have access to any of the world's information on their device, how cool it is. Maybe just a couple of things for me in terms of the implications. The one is given the number of people who use AI in India will be greater than I think anywhere in the world over a few years. I think the leadership that India can play not just in what these models mean, how do you think about data, how do you think about privacy and security and trust, but one area we're particularly passionate about, Sunil, is this area of content authenticity. We help produce the world's content and so I think if we can make sure that, and the honorable Prime Minister talked about that, in fact in one of my meetings with him his eyes really lit up when he said I want every piece of information that's produced to have the provenance and the watermark so that people can actually know what is real and what's fake. But I just think it's just this incredible opportunity for India. We're as a company incredibly honored to participate with it. And I know I am really thrilled that the organizers allowed us this little opportunity to share how excited we are. But I will let you have the last word.
No, Shantanu, thank you very much. I just want to bring you in before we end today and for our audience here. You know, Prime Minister also spoke about making open standards, keeping AI open to the world for the benefit of democratizing AI as opposed to caging it and having it in the hands of a few. Talk about it. A lot of people have views on this from countries like India and many other, all the European leaders who are assembled here today. There seems to be a very clear message: engage with each other, make open standards, AI should be available to all for the benefit of humanity. Is there any danger that some of the leading AI developers, companies, may keep it more controlled and we may have to fight the battle hard?
I think you're going to have the inevitable challenge between commercial enterprises who want to keep information proprietary, Sunil, and how they advance it with how do you do good for humanity. And so I think he was absolutely correct in reflecting that this is going to be an ongoing challenge. I can speak for Adobe. One of the things we've always done is everything that we do is open standards. I think the reason why PDF has adopted itself so massively is because it was an open standard. But I think it'll require companies and enterprises to behave differently and really recognize what is their sustainable advantage. And the sustainable advantage cannot, I think over time, be just the model. It has to be the use cases of what people are doing with that model. And so I think it'll require all of us also in companies to prevent, again as he said, from being disrupted by not just doing what we are doing. But I'm actually confident now. I do think India is better positioned than most other countries. The question is, I mean, you've again been a pioneer in bringing your services and connectivity around the world. I'm less confident about what will happen in those countries. I'm a lot more confident about what will happen in India.
So how can we showcase India's frugal power of innovation? Look at the Chandrayaan, the moon mission.
Yeah, India did it at $74 million. US did it at $92 billion and India had a perfect landing on the moon on the difficult side of the moon. How can we persuade US companies, large conglomerates to use India not only for millions of people using their products but how to learn from frugal innovation that we do here? You know, that's our secret sauce, Sunil. I mean, in many ways I see Raj and so many other good friends here from India who've done well in the US. I think it's because we use jugaad. And so I think to some degree, that is the secret sauce that exists in India and that's how I think we've all been able to succeed on the global stage. But on that note, thank you very much.
Of how we operate, serve our customers, build our networks, manage our networks.
I agree and maybe from my perspective just a couple of things. I am the lead director on Pfizer and so to just think about the opportunities for personalized medicine right now, the fact that every student in India can have access to any of the world's information on their device, how cool it is. Maybe just a couple of things for me in terms of the implications. The one is given the number of people who use AI in India will be greater than I think anywhere in the world over a few years. I think the leadership that India can play not just in what these models mean, how do you think about data, how do you think about privacy and security and trust, but one area we're particularly passionate about, Sunil, is this area of content authenticity. We help produce the world's content and so I think if we can make sure that, and the honorable Prime Minister talked about that, in fact in one of my meetings with him his eyes really lit up when he said I want every piece of information that's produced to have the provenance and the watermark so that people can actually know what is real and what's fake. But I just think it's just this incredible opportunity for India. We're as a company incredibly honored to participate with it. And I know I am really thrilled that the organizers allowed us this little opportunity to share how excited we are. But I will let you have the last word.
No, Shandra, thank you very much. I just want to bring you in before we end today and for our audience here. You know, Prime Minister also spoke about making open standards, keeping AI open to the world for the benefit of democratizing AI as opposed to caging it and having it in the hands of a few. Talk about it. A lot of people have views on this from countries like India and many other, all the European leaders who are assembled here today. There seems to be a very clear message: engage with each other, make open standards, AI should be available to all for the benefit of humanity. Is there any danger that some of the leading AI developers, companies, may keep it more controlled and we may have to fight that battle hard?