Alexander Glenn13:44
And this is all happening now. It's all happening now. One of the things, though, what's going to drive some of the changes in the industry, in addition to technology, in addition to battery storage, it's going to be you in this room, right? Right now, we touch the customer in five different ways. We start service, we stop service, we give you a bill, we tell you what your usage is in that bill, we have payment options, right, that we provide. There's outage services, we roll bucket trucks, and there are some additional products and services, maybe it's home wiring, maybe it's surge protection. Okay, but who's driving the changes to how we interact? Everybody in this room is customers, right? And how are you interacting? You're interacting with media, you're interacting with FedEx, right, with Amazon, Zappos, and how you want to get services. Twitter, right, Facebook. So we're getting bombarded as customers from different types of technology, and you want your service that way, and that's going to change. And people aren't the same. So who are these people? Well, I look at our customers. We used to look at them monolithically. You have residential customers, you have commercial customers, and you have industrial customers, right? That's not the case anymore. Customers want an individual dealing with their utility. Who are those handsome boys? I'm wondering. So those are my three boys, and there they are, Gen Y and Millennials. My youngest is a junior in high school, Patrick, and he's a millennial. He acts totally different and wants totally different things, right? He's using Uber now, he's using Uber all the time. So what does he want from an electric utility company, right? If he reports an outage, does he care? He wants to see the bucket truck, where it's rolling, when it's coming to the house, right? Who's that handsome young man? Generation Xers, right? They want different things. I want comfort and convenience. All right, this is my brother, and so this is my brother. I said, 'I need a picture of you, John,' and so he asked me, 'What are you going to use it for?' And I said, 'Well, I'm going to go to a conference.' So he's a baby boomer because it's all about him, right? So he gives me his picture on his wedding day like 20 years ago just to kind of tweak me a little bit, right? But baby boomers, right? It's time is money. We want to get going, we want to move. And then there's my dad. What does he want other than for me to pay his electric bill, right? They want budget, they want discounts, they want to be able to hit zero and talk to a real person very quickly, right? And we have to serve all of these people, and you got to balance all their expectations because baby boomers think about different things. They prefer traditional forms of communications, bill inserts, right? I'm looking at a couple people in this audience who are probably Generation Xers, and when's the last time you actually read a bill insert? Never, right? Right. But my dad, he's combing through that, seeing where's the coupon. Yeah, free light bulbs, exactly. What have you done for me lately? Where's Millennials? Right, they want technology, they want to be on the go, and they want mobility. So some interesting facts about customer satisfaction. So as you're in your business, right, and you are working with electric utilities, these are critical slides. What drives customer satisfaction with an electric provider? And it's proactive communications. As you see, this is J.D. Power scores. So 647 is basically third, fourth quartile performance in J.D. Power. So when you call your utility, you get it, your satisfaction is 647. Whereas if we email you, if we text you, if we call you, right, your satisfaction goes up exponentially. That's top quartile performance. Now what's kind of scary about this is the person who didn't get any information, just totally in the dark, right, actually has better satisfaction than if they call the utility. Kind of scary, right? But that's my dad because he's calling the utility and he's pressing zero and he's not getting anybody. But it's not just proactive communication, right? It's information. Everybody wants more information. When I order on Amazon and I click the FedEx, I can see when the package is delivered, right? When it's in the distribution system, when it's on the truck, and when it has been delivered. Look at this. If you have no information that you give to your customer, your satisfaction is fourth quartile. If you give them five points of communication—estimated time of restoration, cause of outage, time the outage began, etc.—you're in the top quartile of service in your industry. This is kind of a busy slide, hard to read, but there's two things to focus on. On the left-hand side is the time of the outage from six minutes to 30 minutes in the top left-hand corner to the bottom left is more than a day. Look at the power quality and reliability index, and this is people saying how satisfied am I with you getting my power back on. If you give five points of communication, you have top quartile performance if the person's out for a day or longer versus no communications and you get them on in 30 minutes and you were the lowest performing in the industry. It's phenomenal. If you talk to people, right, your satisfaction goes up. So we have to develop our technology, our billing systems, our distribution systems, our smart grid to be able to handle all of this and to keep it secure. Here's value-added billing features again. So overall billing payment, if we just send you a bill, it's pretty good. If we don't provide you an estimated bill, it gets better. A fixed budget, you have an account online, bill contains consumption, receive electronic bill, your satisfaction goes up. But if you get to select your own due date, right, in Florida, 50 percent of our customers are retirees in two of our most populated areas, right? They want to be able to select their own due date. When's their Social Security check coming in, right? Increases customer satisfaction. That takes automated meters, right? That takes new technology to be able to do that. If you have more technological offerings, people's satisfaction is higher. If we get a reminder when the bill is due, right, confirm that payment's received. I look at Verizon. So going back to my three lovely boys who each one of them have a smartphone, what does that mean? That means I get a text from Verizon three days into my billing cycle that I've got 50 percent of my data used. That's what that means, right? They're telling me that, hey, look out, so I can manage my children, which obviously I'm not very good at doing, right? They'll give me one, 'You're at your limit. Would you like to buy one more gig for $10?' And I'm happy about it. I'm happy that they're telling me that I'm using too much information, right? Improve satisfaction. We as an electric utility have to do that. That's what people expect. So today's grid, going back to the story of Edison versus Westinghouse and Tesla, this is today's grid by and large. We've got, it's linear, it's a one-way street. It's changing a little bit right now, right? We've got battery storage, electric vehicles, you've got distributed generation now, right? Have we come full circle? You know, Edison wanted multiple generators close to the load. Are batteries going to do that, right? What's the next grid going to look like? These are questions, but it's going to be two-way, it will be distributed, it will be more renewables. The game changer will be storage. If we can cost-effectively store energy, right, that makes solar incredibly powerful, that makes wind incredibly powerful, right? Because then I don't have to build those jet engines that I turn on to meet the peak. I can use it from a battery, right? I can use it from a fuel cell, I can use it from a car. It's exciting times. So Charles Darwin said, 'It's not the strongest or the most intelligent who survive, it's those who adapt to change.' And General Eric Shinseki, he was Chief of Staff of the Army in Afghanistan and Iraq in 2003, and what he said was, 'If you don't like change, you'll like irrelevance even worse,' right? And that's where we are. So welcome to Florida. Enjoy your time here in this amazing conference because you guys will be the makers of tomorrow's grid. Thank you very much.