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Adam Geller
Chief Product Officer, Zscaler

Zscaler Pulse Podcast: Insights on Cybersecurity, Zero Trust, and Preparing for Zenith Live 2025

🎥 May 26, 2025 📺 Zscaler Inc. ⏱ 15m 👁 476 views
Dive into the latest episode of Zscaler Pulse, where cybersecurity veterans Adam Geller, Ben Garrison, Huxley Dunsany discuss industry evolution, zero trust principles, and what’s ahead at Zenith Live 2025. Learn about technical breakout sessions, certifications, and stories shaping the future of cybersecurity. About Zscaler Zscaler (NASDAQ: ZS) accelerates digital transformation so that customers can be more agile, efficient, resilient, and secure. The Zscaler Zero Trust Exchange protects thousands of customers from cyberattacks and data loss by securely connecting users, devices, and applic...
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About Adam Geller

Adam Geller, who joined Zscaler as chief product officer in September 2024, has been discussing the company's product strategy and cybersecurity approach in recent appearances. On the Zscaler Pulse Podcast in May 2025, Geller said that over 25 years, the main change in security has been how practical it is to implement principles, noting that "things that weren't possible to do before are now doable" but that organizations must factor in whether they can operationalize and afford them. He also stated that Zscaler spends significant time debating which directions to pursue, deciding where to "double down or triple down" and where to reduce effort, and that being clear about what the company will and will not do is important given "limitless opportunities" to engage with customers. In March 2025, Geller delivered the keynote at a Zscaler launch event for new continuous threat exposure management (CTEM) innovations, including a new asset exposure management product. He described Zscaler as known for its "pioneering architecture in zero trust" and said the company has helped thousands of organizations eliminate firewalls and VPNs. Geller cited a Gartner prediction that by 2026, organizations prioritizing security investments based on a continuous exposure management program would be "three times less likely to suffer from a breach."

Source: AI-verified profile updated from Adam Geller's recent appearances. Browse all interviews →

Transcript (19 segments)
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Ben0:07
Welcome to Zscaler Pulse, a podcast brought to you by the Zenith community team aimed at quick updates and discussions around cyber security, zero trust, and Zscaler products, service, certifications, and even events. I'm joined with Huxley Duniny. Some of you might know him, some of you might not. And also Adam Geller.
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Huxley Duniny0:32
Hi, Huxley. Hi, Adam.
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Adam Geller0:34
Hey, Ben. Awesome.
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Ben0:36
Well, Adam, thank you so much for joining us. And for anybody in the audience who doesn't know Adam yet, Adam, you joined us a little less than a year ago as our chief product officer, which is awesome. That gives you an amazing perspective on what we're doing. And just to kind of get the conversation going, I'm really curious, what made you want to join Zscaler? Like there's a lot of companies in this space. What made you want to come here?
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Adam Geller0:58
Yeah, Ben, Huxley, thanks for having me on with you guys. And right, I joined in right at the end of September in 2024. And I'm getting to know a lot of folks and so both internally and externally. So you'll see me speaking more and more at different events. Certainly Zenith Live coming up will be a big one. So I'll get to know more and more of you very soon. But I've been in cyber security pretty much my entire career. I was very fortunate to get into it very early in the late 90s and so 25 plus years in it and so I've seen lots of different angles of cyber. Started off working with firewalls and VPNs so very near and dear to this world on the network side. Did public key infrastructure and strong authentication at VeriSign for a number of years and worked through virtualization, cloud, and more recently right before I joined Zscaler I was the CEO of Exabeam, a company in the sec ops, security operations analytics and really SIEM space. And so there's so much and there always is so much going on in cyber and one of the things though that kind of landed me here at Zscaler is having just spent a number of years at a late-stage startup, I did see the excitement, but also the pressures on how do you differentiate yourself when the bigger players are increasingly getting bigger and more capable in terms of delivering services to customers in a way that they want to consume. And Zscaler was one of those organizations that I saw that is right on the cusp of having the potential to really make that move for being continuing to be a major cyber security player at the next level. And I didn't know Jay super well beforehand, but I knew of him certainly and we both actually got acquired into VeriSign way back when in Jay's first company that he sold. They bought a company I was working for about a year after that. So we've had this connection in different areas but I saw what Zscaler was doing and I felt my background having done SASE before for Palo Alto Networks and CASB and virtualized firewalls and doing security operations and investigation and response and exposure management all those kind of capabilities. It's kind of where Zscaler was going and I felt like I would be a great fit from a product leadership standpoint and the role and opportunity was available. So that's where it came from.
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Ben3:56
Yeah, it's a natural fit. I agree. I mean, you know, I always hear from senior leaders, they've been in the cyber security industry for so long, you know, 20 years, 25 years. And I'm always curious, you know, what do you feel is surprising in today's current cyber security landscape versus when you first got into the industry? What's some of the biggest surprising factors over that course of that 25 years?
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Adam Geller4:27
I'd say maybe the most I don't know if I'd call this surprising but I think the staying power of sort of first principles of what's important in a generically what's important in a good cyber security program. I think it's been fun to see that evolve with different names or lenses or definitions. Whether it's things like the CIA triad, confidentiality, integrity, availability, it's least privilege, it's zero trust. So you get these frameworks for how to look at cyber, but the principles are very similar and they just evolve. They become a little bit more mature in can you actually do it, right? So those foundational principles, they work outside of cyber as well. They work in physical security and in other areas. But the thing that's changed over 25 years is how practical is it to actually implement, right? Is it doable from a technology and from a people and process standpoint? Because you can envision what would be great, but is it actually practical to do? And that's what's changed the most in the 25 years of cyber. Things that weren't really possible to do. Well, now you can actually do them. So you have to factor that in. Do I want to do them? Can I operationalize it? Is it too expensive to do? Right? So it becomes impractical. But the technology has made it possible and that's what's exciting.
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Ben6:07
That's really cool perspective. I mean things have certainly changed a lot and you need better mousetraps to catch mice. So that's very cool. And you know you mentioned a few minutes ago Zenith Live which is obviously a huge part of our annual calendar. What are you thinking about as it comes to Zenith Live like what topics are you wanting to talk about when you're there?
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Adam Geller6:27
So this will be my first Zenith Live. I've done user conferences before. But to me you're always trying to strike that balance. It is a user conference. So the audience are people who generally speaking will have some understanding of Zscaler. So you can't go too 101, this is what the company is about. But you also have to recognize we're doing a lot and we're evolving our thinking constantly as any good company should do. So we have to retell the story and modify the story and adjust it and explain why we said we were doing A and now we're doing A1 or we're now moving over a little bit to B and here's why. Right? So I think my job as a chief product officer and Jay's job as a CEO as well, right, is you have to tell stories. You have to tell that story and that vision so that people who are listening can understand well why is Zscaler going down that path? Why aren't they doing something else? Right? And we're certainly not omniscient. We're not everywhere. We can't think about everything, but we do spend a lot of time debating which directions we should go in. Where should we double down or triple down? Where should we reduce time and effort? And so it's I'm happy to say it's not without thought. Sometimes, you know, the goal for us is to make that come through, right? Yeah, we did think about that and we decided here's where we can add the most value. Oh, yes, we could do that other thing, too, but right now we just can't do everything. And so being able to explain that in a world where there's just limitless opportunities for us to actually help and engage with our customers, finding the ones that can be most impactful and being clear about how we communicate what we're going to do and not do.
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Ben8:28
That's great. Yeah. I mean telling those stories. I always talk about telling stories and if our practitioners and our attendees at Zenith Live can walk away with good stories, I think that would be a fantastic win. But I'm kind of curious, Adam, like what about you? What do you hope to gain the most out of Zenith Live being your first time at this wonderful the biggest cyber security event ever? What are you hoping to gain out of that?
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Adam Geller8:59
So, you know, we have these sort of I won't even necessarily call them run-up events to Zenith Live, but we do a number of more intimate CXO exchanges and IT summits around the world. And so, I've just come off of three of them. We did one in Fort Lauderdale, one in Mumbai, and another one that we just finished two weeks ago in Portugal. And so what I find out of those is it's just the customer interactions are outstanding. So the level of engagement, the level of excitement about what we're doing, but also the and it's okay, the pressure on us to really deliver comes through. And so I would say at Zenith Live, it's an opportunity to take that messaging to a much broader audience and reach of this is what we're doing. Hearing the feedback from customers in some more of the directed sessions and smaller sessions on are we going down the right path? What would be really important to you? But also educating people so that they know how to implement what we're doing so that we're thought of as the first consideration when there's a cyber security challenge for their organization. What we want people to walk away with is can Zscaler help me with that? Right? And if not, okay, move on. But their first if we're doing something right, it means one of their first inclinations is going to be how can Zscaler help? And so that's what I want to get across at Zenith Live. And what I want to hear through all of the customer interactions engagements is how are we doing on that? Getting that feedback that hey, we're doing the right things or where we can possibly do better at.
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Ben10:58
I think that's fantastic to hear. Couldn't agree more. And to wrap things up, I know we talk about Zenith Live a little bit. And Adam, I know you got another meeting to go to. So, but at Zenith Live, one of my biggest things I'm always looking forward to, obviously, we have the certifications which are going to be on the front side of things, for your Zscaler Academy certifications, and then we have our keynotes, but then also we have our technical breakout sessions, and that to me is really, really cool. What can you tell us a little bit about the technical breakout sessions, Adam, and kind of what your thoughts are and have you seen that before and just what your general take is on that?
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Adam Geller11:37
Sure. Yeah, that's we're getting really close to releasing the catalog of all the breakouts. It is cutthroat. Everyone wants to present. We've got 63 slots and I think probably 603 people who would like to speak and what they want to share. So the work we've been doing now is trying to whittle that down into a digestible set of really programs and courses. Create some tracks so that if you want to follow a particular track but really ultimately give a lot of range of coverage across deeper technology dives on functionality capabilities that we're bringing to market across all of our core product pillar areas. So I'm excited about the tracks. There are some that will be a little bit more introductory because there will be some new folks, but there's also going to be ones that we will flag as more intermediate and advanced of real detailed best practices and implementation and in-depth understanding of how features and functionality work so that they can be applied to customers' organizations. So I think we've got the right balance. We have three really tiers. You get the overall keynote, the bigger picture vision and exciting new announcements. You get transformation theaters, which is think of it as 45 minutes to an hour of really dedicated time on a particular topic where we get to go deeper. And then we've got the 60 plus technical breakouts in the tracks where it's a much more specific area and we get that time to go deep.
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Ben13:23
That's I love that part. And so, you know, moving forward, every week, Huxley and I, our plan is to release some type of our pulse update. You're going to be hearing from Permit, who is our VP of training and certifications. She's going to talk about what's going to happen at Zenith Live. We're going to hear from product managers around ransomware and automation and data protection. All this leading up to Zenith Live. So, if you are hoping to attend Zenith Live, now is a great time to get registered. There's going to be a link down here in the bottom of the video, wherever it might live, for you to go and sign up and get ready to go to Zenith Live for what I'd have to say probably the most engaging cyber security event that I've ever been a part of. And I've been to several. So, make sure you come check us out there and obviously check out the community. We're going to have updates and events and all this cool things information there. Before we say goodbye, any last parting words or any parting thoughts before we let everyone go?
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Adam Geller14:28
I'll just say I appreciate you guys having me on and any chance we have to just be better at communicating to both our employees and to our broader customer and partner community about what we have going on and what we're doing is time well spent. So glad to be here and thank you guys for running the Pulse podcast.
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Ben14:50
Of course. We're so happy to have you.
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Huxley Duniny14:52
Yeah, absolutely. All right. Thanks very much.
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Adam Geller14:55
Cheers.
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Ben14:56
All right. See y'all next time.