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Hunter Horsley
CEO & Co-Founder, Bitwise Asset Management

How Bitwise Is Building the KKR of Crypto with Hunter Horsley

📅 Mar 04, 2026 The Rollup 21 MIN 45 SEGMENTS · 3 SPEAKERS
Hunter Horsley, CEO of Bitwise Asset Management, joins The Rollup to discuss the institutional era of crypto, why the four-year ...

Questions asked in this interview

5
  1. 0:27Is this how all the institutions are?
  2. 1:29When you guys are looking at this kind of on the digital asset side and the tokenization side and looking at AI and agentic payments and all these things, what is your reaction?
  3. 3:59Hunter, are you using AI a lot in your personal workflows?
  4. 5:39How much has it made an impact on your bottom line and like what's the priority look like for 2026 2027, you know, is it going to be a big focus?
  5. 19:22Should it be less and why?
Robbie 0:00 ↗
Welcome back to the rollup. I'm Robbie.
Andy 0:01 ↗
I'm Andy. Rob and I met at the University of Florida in 2017 where we first found out about digital assets.
Robbie 0:07 ↗
We learned a lot along the way and we're bringing you face to face with the leaders of our industry.
Andy 0:11 ↗
Sit back, relax, and enjoy today's episode.
Robbie 0:14 ↗
Stoked to have Hunter on. Good to see you, buddy.
Hunter Horsley 0:16 ↗
Good to meet you, man.
Andy 0:17 ↗
Energy.
Robbie 0:18 ↗
Nice to see you. Good to see you. Good to meet you. Welcome to the show.
Hunter Horsley 0:20 ↗
Oh, thank you.
Andy 0:21 ↗
How's Nearcon treating you?
Hunter Horsley 0:23 ↗
Trying to get on the show for years. Yeah. Time. Pleasure.
Andy 0:27 ↗
This guy, huh? Is this how all the institutions are? You come in all bowled up, like chested out or...
Hunter Horsley 0:33 ↗
I'm fired up, man. I'm very fired up. Yeah, it's very exciting time.
Andy 0:36 ↗
Matt on last week.
Hunter Horsley 0:37 ↗
Fantastic. Yeah, that's right. That's right.
Andy 0:39 ↗
Incredible episode.
Hunter Horsley 0:40 ↗
Yes. Yes. He's a lot of fun. He's the A team. I'm the B team. So I'm sorry to be having such close succession with him, but Matt's fantastic. And yeah, it seemed like you guys had fun.
Andy 0:49 ↗
Absolutely. Yeah, I mean we were talking about a lot of the things we're talking about here which is more on the DeFi, the tokenization side of things, the institutional side. Maybe we're at Nearcon. We'll talk more about the AI trade, the energy trade. All of this is happening kind of in confluence with one another.
Robbie 1:03 ↗
AI is Apple intelligence, right?
Hunter Horsley 1:09 ↗
Right. Right. Right. Right.
Andy 1:10 ↗
Are you in San Francisco?
Hunter Horsley 1:10 ↗
Yeah. Yeah. We started Bitwise in San Francisco and then I completely lost control of the situation and so now we're 200 people and New York's the largest office and then London and San Francisco after that. So, but I'm still in San Francisco. Matt's in the Bay Area, Hong, our CTO is in the Bay Area. So, some of us out here. Yeah.

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Cite this transcript

APA, MLA, BibTeX
APA

Horsley, H. (2026, March 4). How Bitwise Is Building the KKR of Crypto with Hunter Horsley [Interview transcript]. The Rollup. CEOInterviews.AI. https://ceointerviews.ai/interview/743184/

MLA

Hunter Horsley. "How Bitwise Is Building the KKR of Crypto with Hunter Horsley." The Rollup, 4 Mar. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/743184/.

BibTeX
@misc{horsley2026_743184,
  author       = {Hunter Horsley},
  title        = {How Bitwise Is Building the KKR of Crypto with Hunter Horsley},
  howpublished = {Interview transcript, The Rollup. CEOInterviews.AI},
  year         = {2026},
  month        = {mar},
  url          = {https://ceointerviews.ai/interview/743184/},
  note         = {Speaker-attributed transcript with timestamps}
}