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Nakul Duggal
Executive Vice President and Group General Manager of Automotive, Industrial and Embedded IoT, and Robotics, Qualcomm Technologies, Inc., Qualcomm

BMW Neue Klasse & Qualcomm: Building the Future of Autonomous Driving | IAA MOBILITY 2025

📅 Mar 04, 2026 IAA MOBILITY 26 MIN 29 VIEWS 27 SEGMENTS · 2 SPEAKERS
Discover the inside story of the groundbreaking three-and-a-half-year partnership between Qualcomm Technologies and the BMW Group. In this Tech Deep Talk from IAA MOBILITY, Nakul Duggal (Group General Manager, Automotive at Qualcomm) and Dr. Mihiar Ayoubi (Senior Vice President Driving Experience, BMW Group) detail the development of the autonomous driving stack launching with the highly anticipated BMW Neue Klasse. This session explores the immense complexity and scale required to transition autonomous driving from a simple demo into a consumer-ready, global product. Key Highlights from the...

Questions asked in this interview

1
  1. 14:14But what's the driving experience when you are driven?
Nakul Duggal 0:02 ↗
Good afternoon. Welcome to the first day of IAA. Fantastic to be here. I have the opportunity to share with all of you a partnership that we've been working on for the last three and a half years, and it's just been outstanding to be part of BMW's Neue Klasse launch with our autonomous driving stack. Qualcomm has been in the automotive business for 20 years now, and we have become relevant as a technology company, as a semiconductor supplier, as somebody that does a tremendous amount of software across connectivity, infotainment, and ADAS. We went onto the journey of getting into the ADAS stack business about three and a half years ago, and I'm going to share with you today the journey that we've been on, what we have learned alongside one of our very important partners.
The shared mission that we had as we took on this opportunity to get into the autonomous driving stack was technologies becoming part and parcel of every car. Sensors today, if you look at IAA, this is something that is commonplace. But if you went back five years ago, this concept of will cars be safe, will they drive autonomously, will they reduce collisions? It was a really important aspect that Qualcomm believed in, and we decided this is something that we would take seriously.
Being a new business, apart from being able to build the right kind of technology, acquire the right kind of talent, we also had to partner with the right kind of company. And who better to partner with than an OEM that is known globally for the highest standards of safety, for focusing on their consumers, for being able to stand behind something that is really complicated in today's day and age. The partnership that we built started off in 2021, and consistently over the years we started to build, we started to take assets that we were building alongside BMW with the ultimate goal of having a stack that we would supply into BMW vehicles but also have access to the same technology to scale up to the rest of the ecosystem.
And this part is really important. The stack that we have built will be deployed in 60 countries this year, moving over to 100 countries next year. So if you think about what that means at scale, that's what we are starting to go build.
The companies are obviously very different. Our roots are in semiconductors. We've been doing automotive for a long time. We do a tremendous amount of software, hardware integration, systems engineering, supporting our customers globally. And about a decade or so ago, it became really clear to us that semiconductors in cars needed to not just be automotive quality, but automotive safety quality. And this is something coming from a tech space. What this means is every single aspect of what we build has to be built with safety in mind. And that's the approach that we took. That's the commitment that we made to ourselves and to our customers.
Alongside that, what became very clear is that everything that we would develop, whether it's camera technology, whether it's the operating systems that we use, the traceability that we have to be able to provide, needed to keep in mind that this would need to work globally. It would need to pass regulation. It would need to be something that I would feel comfortable buying for my family and put my family members in. So, the bar for us was really high.
The partnership with BMW became really important because we had to work with someone that had a very long history in automotive safety, had built a tremendous amount of not just hardware systems but software systems in house, had the track record of continuously moving the needle at a global scale, and frankly most importantly where we could learn from tremendously. And the Neue Klasse, which my colleague will talk about very soon, is an epitome, is an example of what it means to be able to bring all of these capabilities together.
This has been a complicated partnership. It's a high-scale partnership. 1,400 engineers working across three different continents so that we have coverage across all time zones. We have engineers in the US. We have engineers here in Munich, in Ultras, in Romania. We have engineers in Korea, in Sweden supporting and building this platform together. And it wasn't just BMW and Qualcomm pulling this together. We had a variety of different very important partners. Valeo has been our very important tier one partner. AWS has been our very important hyperscaler partner. We have worked with a variety of sensor partners who've helped us pull this off. We've worked with companies that helped us with data collection, with annotation, the whole gamut. And as all of you know, automotive projects are not simple projects. If you have to scale something at a multi-country footprint, it requires everybody to be highly coordinated. And that's what we were able to pull off.
The other aspect that we spent a lot of time on was safety. And this is where we learned tremendously. For us to be able to build safety at the silicon level is one thing, but when you're developing a software stack that actually has to get deployed globally, that has to be safe where you can actually not just keep up with safety regulations, but keep them updated. Every country has their own regulations. You will hear as Mihar and I talk about what the complexity is. Safety means you have to be able to convince the regulator that you have traceability for every single possible scenario. These are complicated regulatory requirements and this is something that we are very proud that we were able to pull together in this very short period of time.
The scale of this deployment is really important. When we started off on this journey, I'll be frank, the idea of actually collecting data across 60 countries, expanding to 100 countries was something that we were obviously familiar with. But what it takes is just something that is an enormous amount of effort. We have now collected over a million kilometers of data in three and a half years. So if you rewind time a little bit and go back to 2021 where we decided that we would get into this partnership, we made the acquisition of Arriver which was a stack company inside Veoneer. We pulled them together with the Qualcomm team, formed this team of about a thousand people, formed a partnership with BMW, aimed at reaching our goal in SOP25 with a brand new car platform, the Neue Klasse, collected all of this data and delivered this end to end platform. We could not be more proud of what we've been able to go pull together. And this engine is a data engine. This is a data flywheel. We keep collecting data. We keep improving the underlying stack. Most importantly, we are improving it at global scale.
And all of this culminates in what we call the Snapdragon Ride Pilot which is basically a culmination of the Snapdragon Ride SoCs which have been around now for multiple years. These are deployed all over the world. They're deployed in Europe, in the US, in China. We have been working with a variety of different partners but now and going forward we will actually have our L2 plus highway and urban NOA stack deployed in partnership with BMW. This comes available with a variety of different sensor configurations. But most importantly, this is a stack that we make available to every OEM and every tier one.
And I could not be more proud of introducing my colleague Mihar Ayoubi who has been my partner over the last three and a half years. But before I bring him on, let's play a video introducing the Neue Klasse.
First of all, Mihar, congratulations. This has been excellent. I think maybe where we should start off with is what does Neue Klasse mean to BMW?
Mihar Ayoubi 10:24 ↗
Neue Klasse. And actually if I try to summarize what the Neue Klasse, the role of the Neue Klasse for BMW, it marks a unique day, a unique year in the history of BMW because the engineers of BMW reinvented the car. And you have to imagine that the biggest dream of every engineer is to start from scratch, to start on a white paper. And we had it. We had an entirely new body and white platform. We had an entirely new electric backbone, also a functional architecture, and we had an entirely new software architecture for the car including four super brains. One of them is our super brain for ADAS including all functionalities in one delivering this experience you've seen on the media.
Nakul Duggal 11:26 ↗
I think one of the things that people don't realize as they start to think about this kind of technology, because there is so much conversation around autonomous driving and ADAS, as somebody who's been in the business of building cars for such a long time, what are the standards that you hold yourself to, your team to, in terms of what does it take to build something of this complexity to scale up at this scale?
Mihar Ayoubi 11:57 ↗
Actually we start based on three pillars. The most important pillar is responsibility. You know, ADAS has experienced the hype of technologies, introducing innovative technologies, trying to be cutting edge applicators. Nevertheless, at the end of the day, this is a product which scales over customers, over models, over markets, over kilometers. And you need to deliver not only a unique driving experience, you also need to take your responsibility towards the driver and the environment itself. And this is actually at the heart of BMW's philosophy. Deliver functionality which ensures safety. Because once you introduce ADAS to the customers, you are increasing and enhancing comfort. At the same time you are allowing distraction to come into the car, and here you need to find your way to release and give an ease feeling to the customer. Nevertheless keep him in the loop to avoid unnecessary situations.
Nakul Duggal 13:11 ↗
You know, one of our realizations as we entered this partnership was if you break this down into the specific building blocks, we worked on computer vision together. You have to drive miles, you have to collect the data, you have to build the foundation, we develop the drive policy stack together. And those are features that you have to be able to make sure you can develop for the behavior of the car. But it really comes together with the customer functions. It really comes together when you have to be able to pull together the experience for what you want the consumer to take away. I think like you said very well, it's the comfort that you're introducing, the confidence that you're introducing to the customer. How does BMW think about that responsibility almost because it is really taking very difficult technology and then interpreting what the technology means when you have to make it available to a consumer to consume in a safe way?
Mihar Ayoubi 14:14 ↗
Yeah. And as we started we asked ourselves what's the BMW driving experience? So if you drive your car it's clear it's very simple to answer what's BMW. You simply experience the car. But what's the driving experience when you are driven? And as long as we are talking about level two and level two plus functionalities, it's clearly that the responsibility of driving is with the driver himself. And this is the reason now we started to rethink the interaction between the driver and the car. And we found out that the best way to involve the driver is to create a kind of symbiotic relation between the car and the driver himself to allow the driver to be also on command even though the ADAS systems are supporting. At the moment in other products you have either you are driving yourself or the ADAS systems are driving. But this co-driving is the kind of symbiotic where we also making use of other technologies on board. So for instance I mentioned we have four super brains. One of those super brains is called Heart of Joy responsible for dynamics, and the super brain of ADAS is always communicating with the super brain of Heart of Joy to deliver a seamless enjoyable experience. This is exactly what we call symbiotic drive.
Nakul Duggal 15:52 ↗
I think our learning as a company that is not just investing in autonomous driving but rapidly understanding what the state-of-the-art is, what type of effort it takes. One thing that I think has become very clear because we see so many different stacks that are out there is that there is a process that is involved in doing this development because this development isn't for a demo. It's not for a drive that you can see. It's for a product that you are buying. It's for a product that you will trust your family's safety in. And it really has to be a system that is working continuously. And from that perspective, I think the partnership that we have been very thankful and very grateful to have with BMW is one where being a technology company the bar that we hold ourselves to is very high and when you get into this business you have to be associated with people that will tell you this is the bar. What would be your advice to a lot of people that are trying to get into this business and of course there is the technology but then there is also the product, as you look around, as you see the complexity that we are in, how do you as an executive who's been in this business for a long time, what's your view on the space?

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APA, MLA, BibTeX
APA

Duggal, N. (2026, March 4). BMW Neue Klasse & Qualcomm: Building the Future of Autonomous Driving | IAA MOBILITY 2025 [Interview transcript]. IAA MOBILITY. CEOInterviews.AI. https://ceointerviews.ai/interview/745974/

MLA

Nakul Duggal. "BMW Neue Klasse & Qualcomm: Building the Future of Autonomous Driving | IAA MOBILITY 2025." IAA MOBILITY, 4 Mar. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/745974/.

BibTeX
@misc{duggal2026_745974,
  author       = {Nakul Duggal},
  title        = {BMW Neue Klasse \& Qualcomm: Building the Future of Autonomous Driving | IAA MOBILITY 2025},
  howpublished = {Interview transcript, IAA MOBILITY. CEOInterviews.AI},
  year         = {2026},
  month        = {mar},
  url          = {https://ceointerviews.ai/interview/745974/},
  note         = {Speaker-attributed transcript with timestamps}
}