Raj Ganguly13:07
Yeah, and as you were saying, it's an industry that of course through my study you can tell that hasn't innovated too much probably in the last 100 years or so until the past five years. If you look back and think back to the modern era, the beginning of the modern era of insurance with Lloyd's of London, typically arising out of this need to insure the loss of property starting in the shipping industry, there hasn't been that much change from that initial model until recently. And I think if you think about the categories where innovation is happening a lot quicker today, I think the first one is around customer acquisition. How can I as an insurance provider get to my end customers quicker? And I think generally innovation in this space happens in industries where the intermediary cost, in this case would be brokers, is incredibly high. So generally you always look for a customer acquisition disruption. And how it's evolved in the early days has been around marketplaces. But we've seen even companies like some in our own portfolio, CXA, that is local here out of Singapore but has expanded across the region including to China, that they're partnering with both banks and insurance providers to develop a tech-enabled platform that enables the sale of group insurance and then a direct touch point to the end consumers under that employer. And that enables the upsell of individual insurance products which happens to be in many cases more profitable. But more importantly, from a data layer perspective, as you start engaging with the end consumer in a digital way, you could start thinking about concepts of wellness. Can you actually reduce the rise of healthcare costs? So there's a broader, beyond customer acquisition enablement, these types of models can enable also retention improvement of the model overall. The other area outside of customer acquisition is around new product categories. Some of them is by the necessity of the fast-changing world. As an example, you had companies like Metromile a while back that started innovating in this space by providing insurance by the mile. Or you have some local players in India, I think by the name of Acko, that are providing riders the ability to insure themselves on a time basis and rides in Ola and Uber and others. Meaning this is a unique movement to new products. And imagine as autonomy comes into the transportation space, how the model of insurance will radically transform when we're no longer driving. So I think there's a lot of excitement in this idea of new product categories. And also importantly, back to the concept of transformation of industries, this idea of moving internal processes to the new era. I think we were speaking to a few insurance providers that would have tens of thousands of employees that were simply being used for paper claim management. And I think that is something that in the very near future will be something of the past. Where thinking about what you call the truth discovery state, how can you get to the information of what is true quicker, you would see insurance providers today leveraging drone networks, satellite images, and a bunch of different tool sets to get data in real time and enable a faster, more nimble claims process as an example. But at the end of the day, I think one of the biggest areas of innovation will be to come back to the core of what insurance really is about, which is peace of mind. I don't know how many of us think of our insurance providers today or our insurance relationships as providing peace of mind. But if it's not all of you, I do think that the industry is and will evolve in that direction and technology will get them deeper and deeper in providing that as a service. So it's an incredibly exciting large industry with limited innovation in the past that we like to look at today.
I want to switch gears for a moment and ask you a little bit about the innovation model. I live in California, in Silicon Valley. Fundamentally what a lot of us talk about is disruption, that it's all about how can a small startup grow and really kind of take out the market leaders. And a lot of what you've been talking about, a lot of what we've been investing behind, has been more about transformation and partnerships and this idea of partnerships between these large market leaders and these small startups. Why is that important and how do those two kinds of entities even work together?