Daniel Mattes20:40
Yeah, this lunch wasn't cheap so we gotta write it back somehow, right? So the good news is this core technology is actually existing. It's part of the operating systems today. This technology is called Passbook for instance, which is an open wallet technology. It's basically like this leather wallet you buy at Neiman Marcus for instance. And it's up to the merchants or the app providers to fill them up. And on Android recently just launched Samsung Wallet. There are other providers. So basically the core technology is already there. What's missing is the infrastructure and the platform to enable merchants to utilize it in their apps to provide single checkout experiences, single-click checkout experiences, to provide one-click sign-up procedures, etc. Because again, I believe that wallets will only be successful if people have trust to them, if they're open, and if they are driven by the merchants themselves. So we call that Jumio Port. And I again say we are not a wallet provider, we are an infrastructure provider, an enabler for the industry. Every merchant will be able to utilize device-based wallet technology within their own app.
So here are some examples. And I want to highlight it's not only online, it's also offline. So in the online world, what do I want? I want a one-click checkout experience. And I want to have a one-click identification experience. Either it's a one-click sign-up or it's an authentication of a transaction. I want it one click. I don't want to complicate it. And I don't want a user account, I don't want anything. And in the offline world, I want to go to the bar and prove that I'm over 21 with my phone. And I want to also be able to do in-store purchases that actually when I want cash. So now as a first example, I want to showcase how such a one-click checkout can look like. Well, before we get there, I think you all agree with me that you don't wake up in the morning and thinking, 'Well, I think I need to download a mobile app today.' It's not really the case. What's gonna happen is I think I wake up and say, 'Okay, I need a flight ticket to New York for example.' That's what really triggers it. So now I have prepared a demonstration and we're gonna showcase a purchase of an Austrian specialty. It's called Leberkässemmel, which is basically Austrian fast food version of McDonald's. And if you don't mind putting the screen up, please.
So this is an example and demo application where I can place an order and order a Leberkässemmel. And first of all, I click on 'I'm hungry now' and let's see if there are Leberkässemmel stores here in Vegas. Yeah, there are actually three. It would be quite surprised. Let's check in. All right. So now I'm gonna choose, like actually today I feel like Chili Leberkässemmel. Right. And now the checkout process, phase number one. So typically you would have to type in your credit card information, your billing address, your, you name it, whatever. It's a cumbersome process. We actually just utilize the camera and turn that phone into a credit card scanner. We just scan the card quickly. So as soon as I click here, all I have to do is focus on that card. And I'm done. That was the payment. I have to enter the CVV code. And I say pay now. Done.
So with this, our merchants experience significant increase of payment completion. As a matter of fact, up to three to five X. So when they had before let's say 10 people completing a purchase, now they have 30 to 50 people finalizing a purchase. So now what happened is, now I did my scan once, I have not signed up, I have not created an account. What happened is that in the cloud my device become associated to this payment credential. And how this could look like, it's very simple. So I go again and find a Leberkässemmel store. And this time I take a regular one. And now as you can see at the lower part of the screen, my credit card is already on file. So this time it actually went to Passbook, we pulled it up there. Obviously the critical details are stored highly secured and encrypted, PCI level one compliant in the cloud. Now I have truly the one-click experience. I just click here and I pay. Enter the CVV code. And done.
If we go back to the presentation please. Typing is the old way. Phone usage is just you, because everybody knows how to use a camera. And by using the camera alone, you increase your payment completion by three to five times. And obviously by utilizing Passbook and reusing your credentials without the requirement of even creating and storing or have a user account, it becomes even more effective. So another example would be the one-click identification. So let's say we are in a transaction environment. I want to rent a flat and I have to prove it's me. I do a one-click verification. And Mike, you want to quickly show the verification?