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Shan Lu
Senior EVice President and President of Technology & Engineering Group, Tencent Holdings

[双语字幕] Tencent SY Lau speaks at Viva Technology Paris 2016

🎥 Jun 01, 2016 📺 腾讯Tencent ⏱ 31m 👁 1023 views
On stage at ‘VivaTechnology Paris' first edition, discussing mobile platforms as the Next Web. S.Y. Lau, Senior EVP, Tencent & President, Online Media Group & David Marcus, VP Messaging Products, Facebook talk with Maurice Lévy, Chairman & CEO, Publicis Groupe"
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About Shan Lu

Shan Lu, Senior Executive Vice President and President of Technology & Engineering Group at Tencent Holdings, has spoken at multiple international conferences about the role of digital technology and the internet in China's economy and society. At the P&G Signal conference in 2017, Lu stated that the digital economy's contribution to China's GDP was approximately 30.61%, attributing the country's rapid digitalization to national policies such as "Internet Plus." He described data as "the new strategic competitive resource for the digital economy" and said cloud computing would be the key infrastructure for processing big data with artificial intelligence. In earlier appearances, Lu discussed the role of Chinese internet companies in connecting society. At Viva Technology Paris in 2016, he said that corporations like Tencent and Alibaba were "playing a very important role in connecting the last miles of society." He also noted that Tencent and others had promoted the "Internet Plus" concept to the Chinese government, which he said was "blessed by the government's seriousness about driving China toward a 2025 vision where everybody would be connected." At the 2015 Asia Pacific City Summit, Lu described Tencent's establishment of 25 innovation centers across China, offering space for entrepreneurs, and said the Chinese government was using platforms like WeChat's sister app to provide services through tens of thousands of official accounts.

Source: AI-verified profile updated from Shan Lu's recent appearances. Browse all interviews →

Transcript (34 segments)
M
Moderator0:08
Good morning. It's a great pleasure for me to be here and to moderate this session. And David, how can a company use Messenger?
D
David Marcus0:29
So we opened the Messenger platform about two and a half months ago, and we already have eleven thousand bots or chat bots that have been built inside Messenger. So you know, last week in Cannes we announced a partnership with American Express where every time you use your card to pay for something, you get a notification in Messenger that shows you how much you've paid the merchant, but also augments that information. So let's say you buy a plane ticket, you will get the map of the airport and recommendations of restaurants for your destination automatically. So this is one example. KLM, the airline, is basically now delivering boarding passes and flight updates and provides customer service in Messenger. For the NBA Finals in the U.S., we have an NBA bot that was delivering the highlights of the games after every big game. And I could go on and on. So there are lots of experiences that would have taken place inside of an app or on the mobile web that are now taking place inside of Messenger with much less friction and identity that is always present. So you don't need to log in to experiences and identify yourself because it's on the Facebook platform and you have persistent identity at all times.
M
Moderator1:50
That's why when you listen to David and you look at what you already do, don't you believe that there are already some of your apps which are a little bit like services, which are a little bit like Messenger?
S
Shan Lu2:06
I think the brilliance or the beauty of the Internet is actually that it's such a big open platform where there's virtually no secrets in the recipes in that sense. But having said it, what makes companies successful for the longer run is actually the passions of the founding team and as well as the ability to really galvanize a top management partners, not just team, partners around surrounding the founding team with a strong philosophy, with a strong passion to really make a difference in the world. So yes, there would be some similarities here and there, but and a lot of time the consumers are actually smarter than we thought. They would be able to see, you'll be able to see through what are the small thingies that really fits them well, that then which are products or apps service provided in today's world actually cater for them more than the so-called providers. So I think consumer smart in the world of Internet mobility. We will come back to mobility, but I would like David to see if I want to use it internally as one of my communication tools within the company, do you believe I can do it?
D
David Marcus3:27
Yes, we actually have a product that's called Facebook at Work. That's basically a version, a complete version of Facebook but for the work environment. And the reason we built that product is because we use it a lot at Facebook every day, whether it's Facebook Groups or posts or even a version of Messenger that's meant for internal enterprise usage. And we've been very successful with it lately. And so if you want to make that happen, we can definitely do that.
S
Shan Lu3:54
I can. We discuss this and we also have WeChat and we have QQ for Office that are equally very, very helpful. You could like to consider that. So which competition is working, that's good.
M
Moderator4:13
Sy, can we say a few words about the new trends on mobile communication for Tencent? What the numbers does tell the stories.
S
Shan Lu4:25
If you take that idea back into the world of Internet, the world of Internet today with mobility coming true, with connectivity paving the way as the next biggest things. Mobility, every single audience in the world, in China in that matter, are given that the liberty to exercise their wisdom with regards to consumer behavior. So mobile in the world, a market like China has that very strong significance. A few trends that we saw recently, it all comes back to the keywords that surround the word smart: smart cities, smart consumers, and smart content. Meaning China today will probably be the most well-connected cities in the world. I'm not sure whether our esteemed audience here has followed over the past 12 to 18 months, there are more cities and provisions in China have been connected under the national policies of Internet Plus. In effect, corporations such as Tencent and Alibaba are helping, playing a very important role in connecting the last miles of the society. So when everything is connected, you think about mobility that brings up connectivity, and in that sense then a demand will become infinity. So demand would happen the way that you wanted it, its supply on our side would therefore have to meet up to the new consumer behaviors in a society. So smart cities, smart consumers, and then we, Facebook and ourselves, we have the worry about smart content that therefore engine the so-called resources is happening right now in a society.
M
Moderator6:14
Maybe because I don't speak Chinese, I have the feeling always when I'm looking at Tencent, Baidu, I have already feeling that you are ahead of the Western world or not radically. When it comes for example when I'm speaking about Tencent, there is a possibility of social and commerce together, which is a step ahead of what we are seeing in the Western world. Well David, I know that our friend helped me see this guy is taller than me. How can we be ahead in that sense, right?
S
Shan Lu6:56
That's right. Well, let me maybe put it in a French context. I'm a great friend of French literature. I've watched Les Misérables probably more than 10 times with my family around the world. Victor Hugo, one of the key words that my friend Jeff shared with me was that there is nothing more powerful than an idea whose time has arrived. So I think this fits very well in the context of evolutions of China's Internet society. In our industry, we only have about 20 years of lifespan compared to the major, much worth of various types of industries from industrial revolutions in the West. In any way, we are seeing where the world are today. So we only have about 20 years. So in an hour, that big idea happened at the right time where the market was opening up, where a lot of foreign investment was coming in, where a huge resources of consumers are beginning to realize that their hard-earned capital, their hard-earned money could be utilized in improving their lifestyles. And then national policy came in, infrastructures of broadband supported by the governments, which actually a huge resource. I'm holding a Chinese-made mobile phone here. We are in such smartphone available to 90% of the Internet, mobile Internet server in China. So that helps a lot in actually building an aggregated society where social ideation and social economy is taking a new life by itself.
M
Moderator8:48
So going back to you David, if we look at the current Messenger program, how much are you expecting from the developers around the world in order to make it an experience that everyone would like? And how much are you expecting from the advertising agency to contribute to this experience?
D
David Marcus9:18
Well, a lot actually. A lot depends on having a healthy ecosystem of partners, a healthy ecosystem of developers, of creative people who can come up with the new interactions when a new platform comes of age. I always like to make the comparison of like when you think about the early days of the web or the early days of the apps, there was a lot of opportunities for developers to build new businesses, new experiences for companies to reinvent themselves, and also for creative companies and advertising agencies to come up with new concepts that drove new customer acquisitions, re-engagement, and a lot more. So I think there's a lot of opportunity. This is definitely not a play that is going to be subtracting value from the ecosystem. It creates value for everyone. And I think that from developers, what we're expecting to see is a great deal of innovation. And we've seen it already. We've seen new experiences that couldn't exist in other formats come to Messenger. Like when I think about the airline example or the American Express example, or even new things like there's a company, a startup that's called ModiFace that launched a bot the other day where women can actually just send a quick photo from the embedded camera in Messenger and it virtually applies all kinds of different makeup on their faces so they can actually pick the right makeup for them. So those are experiences that didn't exist. And L'Oréal is actually also a partner and they're building a bunch of experiences like this for Messenger which is very relevant to all of their product lines and all of their brands. And the nice thing about those experiences is that they add value to the people using them and at the same time it shows them new products that they're potentially interested in buying. And that's a combination of utility and advertising which I think is really, really interesting.
M
Moderator11:26
Which by the way is a link with the previous meeting regarding the end of marketing as we know it, because we have to change the way we are communicating and dealing with the consumer. Going back to China, I will certainly cover a lot of the way the Chinese are innovating with Robin, but I would like to come back to you, Sy. Explain to me what is driving innovation in China? Because I have the feeling that after having been a little bit, and sorry for the word, a copycat in many aspects, it was in industry, in transport, in every single thing, Chinese have started to copy the Western world and you are now really not only catching up but leapfrogging. And what is driving innovation? What is the ecosystem which allows the Chinese to innovate so much?
S
Shan Lu12:39
Well, that is actually the question that we are being asked of in most of the occasions. If we were to look at the space of innovations, there are some scholars, global scholars, they are really iterative in that sense. It makes me think of a gentleman, Clayton Christensen, that talks about innovations, a daily month. And of course the gentleman that drove that innovation eventually was to actually serve the needs of a competitive advantage. And we think about Michael Porter, our professor back in Harvard Business School. Mr. Porter talked about there ought to be a certain types of corridors that exist within an ecosystem before innovation flourish, which is why we see back in the Valley, we are looking at Mr. President of France yesterday sharing with us passionately about his dream of turning France into a French tech nation, a startup nation. So all those things could be in place. But one of the key factors that often being missed out is actually ideas doesn't achieve success by itself. It's always the people. So one of the first things that we saw when we look at the past 20 years, yes, they are beginning to have a field, a match saga. But types of the world, we are very proud that we have Robin Li from Baidu, we are very proud that we have Pony Ma of Tencent, and of course the world knows about Jack Ma more than Jack in China gets. And what it basically means is that if we were to use what you call a time machine, traveling back 10, 15 years ago before this gentleman became such a public figure, they were coding days at night. They have such huge passion to try to make a difference. They all started within a dream that the world will one day be different with their contribution. And this is what is important in innovation. And in China, well, going back to Victor Hugo again, is just the right place at the right time and then with a lot of Chinese luck and Chinese hard work and Chinese passion. I think that's how it started. Having said that, innovation has to serve a purpose. The types of innovation that impact the most are those that actually create a certain utility, a certain values in someone's life. WeChat would be one example, Facebook would suddenly be another. I'm a great fan of Facebook, not because David is sitting next to me, but Facebook allows me to utilize my social circle the way I wanted it to be. And a lot of us actually have that eagerness to share, right? And then I wish if Mark was here today, he would have probably more things. And so if Pony was here today, he would actually show you that types of passion that you never see despite the fact that they're getting older.
D
David Marcus15:49
What do you think, Mark? Yeah, China right now is actually not related to messaging, but it's a point that I really want to make because it's striking to me in terms of the innovation that's now happening in China and the creativity. I mean, you talked about Li and I'm a great admirer of China and all of the progress that you've put forward for the world. And if you look at consumer electronics, the really fascinating thing I think is to see that people always believed that China was manufacturing but actually not creating. And now the world has changed. When you look at drones, first world leader in drones, DJI, Chinese company. Xiaomi is building a whole range of new products and inventing and creating. And so you can clearly see that even the China of now is not the China of five years ago. And it's really remarkable to see the creativity that's now happening in the country.
M
Moderator16:40
Right, thank you. So we will make the life a little bit less comfortable. Tell me about the competition, a word that you probably don't understand in Chinese because I guess that you are the only one and there is no competition in China.
S
Shan Lu16:57
Oh, actually not quite true. Companies such as Facebook, companies such as Baidu, and ourselves, we don't arrive at where we are today if we don't see the competitions on everywhere. The biggest competition is actually fear. Every single day, those dream makers of our company, we have a group of people we call the dream makers, when we wake up, we worry more about are we losing the love, Mark, are we losing the love from our consumer? Because you might think that you don't have a competition. In effect, in two days, someone from here, somewhere, would disrupt the Facebook and Tencent of the world because they are startups. And this key was at Marie's that you mentioned yesterday when you met with the President. You talked about unicorns. Statistics show that the Fortune 500 companies used to take a space of 20 years for them to achieve the evaluations of 1 billion dollars, but for startups, for unicorns, they averagely only take four years. So our competitions are not known out there and they are real hard-working guys that burn the midnight oil and eat the Chinese star McDonald's. And one fine day, they would be the Facebook of the future and it would be the Tencent of the future. And our hope and our responsibility to the industry is that Tencent has to evolve from where we are today. So as we evolve, whatever things are being done today will be filled by many others. I think that's how things are working on today.
M
Moderator18:48
Have you ever thought going outside China and creating Tencent which had in French, in Spanish, in English?
S
Shan Lu19:03
Well, that question again is actually asked a lot. People talk about globalization plans of a Tencent company. Again, we have to put our feet on the ground. We are 18 years old. 18 years are not even allowed to have a beer in the US. So we are still young in that sense. I know French can, can we ask for a beer for us? Why? Because he's what he wants to get. So in other words, we are young, we are very prudent, and at times perhaps sometimes overly prudent. The idea is about expanding our products and services outside the mainland China. The strategy, the strategic constructs behind being, do we know the audience in France better than whoever they are actually championing the needs of France? Do we know the audience in the US where Facebook and Google are doing so well in there? Vice versa, any companies were the queendom. And that's a similar challenge people facing. So I think we have our plans, but we like to be very cautious. And on top of that, Maurice, I really love to share with you that within our space of the world, we seem to like to think of competitions not from a zero-sum game perspective. So we look at if we find some startups, some unicorns, they are doing so well, we would actually like to partner with them. The whole concept about social economy would begin to take place. And that's what happened in one of our deals that we happened in Europe recently. So we partner with people in that sense.
M
Moderator20:44
Yes, we have seen recently that you have made a very large acquisition in Europe, right?
S
Shan Lu20:49
Oh, that's because I think the company is very, very well respected within the world of mobile games. The fact that we have acquired them, but the management team would have the total autonomy in managing their passion. We have to let people the space to manage their passion. That's how great blockbuster products will arrive. So the idea is not to go in to say that we are kind of taking over. No, the idea is let's help you, guide you, and you help us, guide us to see whether whatever things that you are strong at in Europe, the Chinese element could help. And when such companies are trying to actually move into China today, Tencent is a billions-a-user base platform, multi-platform. The games we talk about NBA in the US, we stream NBA exclusively in China. And when we met up with Adam Silver and when I talked to David Shoemaker, we three of us were so thrilled with the success of NBA in China. NBA has been in China for the past 30 years and ever since they started partnering with Tencent last year, their franchise grew by more than three times. And the game where Kobe was having his final moments, we had 10 million people watching NBA games like that while they are on the way to office in the morning. Those NBA's play at night here and then they watch it in the morning.
M
Moderator22:24
That's great. David, Facebook Messenger, every single step that you are taking is already a global one?
D
David Marcus22:37
Not every single step, and there are reasons for that. So for instance, in the US right now you can pay each other in Messenger, and this is not something that we've internationalized yet. But it's not because we don't want to, it's just because we need to have the right partnerships in place. We're a very partnerships-oriented platform, and so as a result we need to build partnerships sometimes on a country-by-country basis. But generally speaking, our will and definitely our intention is to build the platform globally from day one. And every feature we launch, we launch a new version of Messenger every week for iOS, for Android, for desktop, and we do that at the scale of our global platform with nearly a billion people and all of the countries and languages every week. And so the intention is really to have all of the capabilities that we build be global and accessible to both developers, businesses, and also of course the people using the product every day.
M
Moderator23:37
When would be the first agreement in Europe? The first agreement for Messenger?
D
David Marcus23:44
We already have a ton. So like this week alone in France, we announced a lot of new experiences on the Messenger platform in France, whether it's with Meetic, with Deezer, with a bunch of others. And so we do have a lot of partnerships in Europe happening on the platform side of things. And we're going to continue actively partnering with a lot of companies.
M
Moderator24:06
When we look at the ecosystem and we have seen this here at the Viva Technology, we see that there is very large cooperation, startups, innovators, disruptors, developers, everyone contributing. Is it something that exists in the same way in China? And how do you incentivize the people to participate in that ecosystem on your side?
S
Shan Lu24:40
So that's why on my side, for China to attain such a huge user base over the past three, four years, in fact, the key drivers are actually mobility. See, mobility is just an infrastructure where the accessibility for the Internet experience are made so much pleasurable by the availability of broadband, affordable handsets, and all. But if you have built like that largest speedway or highway in a certain land, you need contents, you need the willingness of the people to spend, to invest time in that area. And that content curation, the entire architectures and sub-industries, various industry are not able to be done by a few companies. So to answer that question, I think we are seeing such a huge mushrooming of phenomena of startup cultures in China. And in very recent years, in fact, I think back in year 2011, Tencent was one of the key pioneers in the industry that actually promoted the concepts of open system. In other words, incubators. We in fact invested millions of dollars in helping create a whole value chains of innovation starting from universities down to the early adopters of technologies and even down to the so-called user-generated content industry. We actually incentivize people that write, people that circulate, and people that could do good deeds of the society. On top of that, in year 2014, when Tencent along with a few others, when we promoted the ideas of Internet Plus to the government, we were blessed with the so-called blessing that the government was very serious about driving China towards 2025 where everybody would be connected. So open systems and Internet Plus are strategies, major catalysts if you like. They actually make the entire country very startup-friendly in that sense.
D
David Marcus27:19
As far as we're concerned, we have two different ways of engaging the community. One is we have a big developer conference every year, F8, where we invite all of our developers not only to come to the Bay Area, to San Francisco, to Silicon Valley, and learn about the new capabilities, but also we have multicasts. And this year for the first time we had hundreds of thousands of people watching live and gathering in different cities around the world to actually follow the new developments. But we're also trying to innovate around how we communicate with the developer community. We just launched a blog this morning actually for the Messenger developer community. And we're going to continue building more tools and more programs to help developers and also ecosystem players, those who can help more traditional companies come up with innovations on the platform. So we're going to continue investing heavily and trying to incentivize the system.
M
Moderator28:21
Good. That's why you have to know that Sy has decided to not carry the torch of the Olympic Games in Brazil and he has preferred to come to Viva Technology. So I thank him very warmly. That's why, what would you like to say to this audience in order to convince everyone to spend more on Tencent?
S
Shan Lu28:54
Well, first of all, Maurice, thanks again for your generous invitation. Well, a torch is a personal recognition, despite the fact given by our Olympics, but the opportunity to interact with the best brains in the world, with David here, with you around, and I also had the opportunity to learn from other great speakers, Eric Schmidt, Robin is going to be speaking later. I think no amount of torch would buy what would actually turn me, I think that's important for it. Now having said that, now that I've done you that favor, so I think I earned the right to modify your question a little bit. So it's not so much about what would I like this audience to think about what they can do with Tencent, but actually it's more about I am assuming that majorities of the audience here are young, ambitious startup entrepreneurs. And I would like to probably just share some of our experience. We would love to see you being the next Zalando, the next Facebook of the world. We long to see you be the next Pony Ma, Robin Li, and Jack Ma of the world. And because when you do that, it basically means you have created such a huge success that hundreds of thousands of people is going to be passionately following your dreams about they make a better living for themselves and their families. They are also creating a better connected world for all of us, whether it was in China or outside China.
M
Moderator30:31
Thank you, thank you Sy. David, what would you like to say?
D
David Marcus30:37
You know, that's on us to build a really good product that people want to use for their everyday life. So it's our responsibility, but we're hard at work. And I just want to double down on what Sy said. I think, you know, I was an entrepreneur myself for a long time before being in larger companies, and there's nothing more rewarding than the entrepreneurial journey. So like I just want to echo what Sy said. If there are lots of dreamers in the room who are looking after building something that's going to be meaningful for the world, then you know, we'd be happy to work with you on trying to help as much as we possibly can. But certainly encourage you to go on the journey because it's a rewarding one.
M
Moderator31:29
Okay, thank you very much. Thank you David. Thank you Sy. They deserve the rounds of applause. Thank you, thank you both gentlemen.
S
Shan Lu31:45
You go.