Back
Ordan Trabelsi
CEO, SuperCom

AWT Follow up Interview Ordan Trabelsi CEO Supercom LTD Stock symbol SPCB

🎥 Nov 15, 2022 📺 Alpha Wolf Impact ⏱ 60m 👁 142 views
In this Alpha Wolf Trading Interview, I speak with Ordan Trabelsi, CEO of Suppercom LTD, stock symbol SPCB. Ordan and I discussed the recent reverse split and the path forward now that it is behind them. Ordan and I discuss the vast differentiators Supercom has over the competition. Supercom has invested in R&D developing ideas that push the envelope with the services that no other monitoring services provide. These services consider the safety of a potential victim of domestic abuse or restraining order. Supercom's technology not only monitors the offender's location but also identifies the p...
Watch on YouTube

About Ordan Trabelsi

Ordan Trabelsi, CEO of Supercom, has been promoting the company’s electronic monitoring technology as a solution for public safety and criminal justice reform. In a December 2024 interview, he described Supercom’s ankle bracelet system, which he said can alert both authorities and potential victims if a perpetrator violates a restraining order by approaching a protected person. Trabelsi stated that the technology is “superior to any monitoring system on the market” and argued that it could reduce recidivism rates, which he cited as 75% without such programs, to 30–35%. He also noted that Supercom had reduced its debt from $40 million to approximately $30 million over the prior year through stock issuances and a one-to-one forgiveness arrangement with lenders. In an April 2025 interview, Trabelsi discussed Supercom’s business model, describing it as a SaaS-like model where the company sells or leases devices and charges a per-unit, per-day fee to government agencies. He said the company’s customers include ministries of justice and probation departments, and that once a contract is won, it typically leads to five to fifteen years of recurring revenue. Trabelsi added that over 70% of Supercom’s recent revenue was recurring, and that the company had won multiple new projects, building its presence in the electronic monitoring industry, which he said has only about ten players globally.

Source: AI-verified profile updated from Ordan Trabelsi's recent appearances. Browse all interviews →

Transcript (58 segments)
T
Tim0:24
Welcome to Alpha Wolf Trading. Do you know that there's over 12,000 stocks or companies that trade on the OTC? Between the NASDAQ and the New York Stock Exchange, you have over 7,000 companies. But us as retail investors, we wouldn't know that unless we were researching. Because why? Wall Street focuses on the elite, the big companies. And where the retail investor has their advantage is in small and micro-cap stocks. Why? Because you have the opportunity to speak directly with leadership. That is what this is all about here at Alpha Wolf Trading. We're trying to find the hidden gems, and we interview the executive teams of companies that we think meet their parameters to be those hidden gems.
Hey there, this is Tim. I want to thank you for dropping by to watch this interview. I also want to make sure you understand that this is not a paid-for promotion. I collect no compensation for the interviews I do here. These companies that I interview have been identified as potential opportunities for me and the members of Alpha Wolf Trading to receive a higher-than-average return on our investment. These companies I have identified either because of a technical setup on a chart, a fundamental change within the organization, the management team, new products, all kinds of different things that actually lead me here. But what do I think is the most important? Leadership. And that is why I do these interviews. I want to understand what drives the person that is leading the charge. I want to feel their passion. I want to understand their vision and the strategy that they're going to use to achieve success. That is what these interviews are for. I want to understand the share structure and the cap table, the size of the TAM, the total addressable market. This is the opportunity to learn all of those things. So sit back and enjoy. And if you learn anything from today's interview, do us a favor: subscribe to the Alpha Wolf Trading YouTube channel.
Hey everybody, Tim from Alpha Wolf Trading coming at you with a follow-up on a story that I actually... I think you came in... when did you come in? You came in mid-September, right? And we... so SuperCom... and it's a... well, you kind of evolved, right? You used to be... was it an asset monitoring? And now it's really gone into the people monitoring, right?
O
Ordan Trabelsi3:31
Yeah, I mean, historically we used to do more biometric identification, biometric passports, ID cards, driver's licenses for governments around the world. And we... it was actually pivoted a little bit into one of our divisions with active RFID, and we turned that into a whole world, whole application and service that we're essentially right now trying to do offender monitoring, if it's possible to revolutionize the criminal justice industry.
T
Tim4:01
Okay, so offender monitoring. Last time though we talked, it's not just monitoring. You guys do a lot more than just monitor, right?
O
Ordan Trabelsi4:09
Yeah, we do. We offer a comprehensive solution. Essentially, the criminal justice industry has many problems, and we're trying to solve them. So we offer technology that we developed in-house primarily. We put nearly 40 million dollars to develop the best tech for offender management and tracking, the one that communicates with smartphones, as long as battery life, has the lightest weight, that is most ergonomic. We put all those features together, and it's created a suite of the best technology. But we do the whole comprehensive approach. When people come out of prison, we don't just let them get thrown back into society. You know, because what happens if someone goes to prison maybe at a young age because of the one performing state they made? They in prison learned some bad habits from other inmates, and when they come back out, if you don't support their re-entry into society, then what you did is take a small criminal and make them a big criminal. So you have to have them find a job. You have to help them not just get a job but also behave properly on the job. With the boss, the boss tells them what to do, they don't like, they don't just, you know, punch him in the face. They have to understand the proper way to act in a work environment. So we help them, especially in California, we've been doing this for a long time, the other people that come out of prison with re-entry services. We help them find a job, that could be, you know, truck driving, welding, whatever else is interesting and relevant to them. And then we help them with motivational interviewing, with cognitive-based treatment, and we do that as part of the support together with electronic monitoring. So we have the whole suite, and we look at the whole thing holistically on how to improve the criminal justice industry and how to make our communities safer around the world.
T
Tim5:49
And I think that is a pretty... pretty powerful, pretty powerful, right? I mean, what you guys are doing is... is changing something that... and I agree with you, there are a bunch of people, and I'm just going to think of the first example that comes to my head, which is we've got 37 or 39, I don't know how many states right now, it's legal to have marijuana, smoke marijuana, do whatever you want. And there's a bunch of people that are in prison for marijuana offenses, right?
O
Ordan Trabelsi6:26
Right. It is kind of surprising in 2020, some of the data that we've been analyzing. There's been 2.3 million people incarcerated. If you look at all the people in the entire criminal justice system, it's two million more. But the majority were non-violent offenders. They didn't murder anyone or rape anyone or even hit anyone. They, you know, did misdemeanors. It could be marijuana, it could be, you know, stealing bubble gum from a supermarket. Someone steals bubble gum, you don't want to train him out of a very big criminal who does Grand Theft Auto and murders people. And the answer is again, so the way to do this, then you have to do it properly. We don't just look at people that are in prison. We've also, before going to prison, there's the whole notion of domestic violence, which we've been big on, because throughout the world, in many countries, there's a big problem with domestic violence. And there's no real solution right now. Someone complains about someone in their family hitting them, they could be a restraining order, but it's not enforced. And so we developed, using our technology, which is a lightweight bracelet and the smartphone, we have a whole innovative solution to this that allows, you know, the following kind of paradigm: someone complains, there's a restraining order, the offender gets a bracelet, and every time they come close to the family members who are victims, their phones are alerted immediately, and also the police, and that person goes right to prison. So essentially, they can complain and they know that's going to be enforced because technology supports that. With that technology, we won a project in Sweden for student police. Just now, last time we talked, right at the beginning of it, we won a project in Romania for domestic violence for up to 15,000 families every single month. Now you're talking about making a change in people's lives, 15,000 a month. You know, over the course of the project of five years, that's over a million families that you can help just with one solution. And one project. We won already 50 projects over the past years, and we continue to win more. That's what, you know, that's what gets us excited here at SuperCom. It's got me excited, and it gets the factory excited to make the changes in people's lives, which ultimately don't just impact the people that we're working with, the offenders or the potential offenders, it also impacts the entire society and makes society safer and makes the victims less threatened and makes anyone who walks down the streets in their neighborhood not have to worry that they're going to get attacked or be a target.
T
Tim8:50
You made a... before we turned the record button on, you made a really good point about the potential victim, right? I mean, if you save one person's life, right? You know, you made the point, yeah, they're restricted from going to their house, but is that the only place they go? They go to the store, they go to work, they go... right? There's all kinds of places they go besides just the house. And if somebody wants to stay away from the house, you can't go to the house, that's fine, but it doesn't mean he's not going to try and track her down somewhere else, right?
O
Ordan Trabelsi9:33
Right, and that's where technology comes in. And you know, the solution and the problem that existed in the past when they tried to do domestic violence tracking, they were given a fender, a bracelet, an old bracelet, a heavy one, doesn't communicate with smartphones, and you have to charge every single day to the wall. But they would give that to them and said you can't come home. So if the victim is at home, yes, he won't come home. But the victim, you know, sometimes, let's say a mother has to go to school, has to go grocery shopping, has to go to classes with the children, and so you can just meet him at any one of those locations, and the violence continues. So with the right technology, like our tech, the bracelet communicates with the smartphone to wherever the person is, or dynamic potential domestic violence tracking. There's also other solutions where technology is important, like alcohol monitoring. Someone does a second DUI in California, do you think to send them right into prison where there's no room because there's prison overcrowding? I mean, the problem in criminal justice, there's prison overcrowding, there is very high costs, 80 billion dollars to operate prisons back in 2020 again, and also there's very high recidivism rates. Every person that comes out of prison, over 75 percent recommit crime in the next five years. So with our solutions, that goes down to 35 from 75. You go down to 35 when you use the right technology and the right solution. But what we do for our alcohol monitoring, for example, which is great, is we offer a bracelet that tracks alcohol in their sweat. So someone says, look, I'm going to behave properly, I'm not going to drink alcohol. Here's the 90-day plan, prove it, and technology will show if you did or not. If you can't stop drinking alcohol, you have a problem, but you didn't need to be put on some other program. Your license probably needs to be taken away, and again, depending on the kind of damage you cause with drinking and driving, potential sentencing.
T
Tim11:13
Right, and impacting somebody else's family, right? I mean, maybe they don't kill themselves driving drunk, but maybe they hit somebody and wipe out, you know, the mom and all the kids or dad, right? We're all part of the same community. And I have conversations with... what I talked to various investors or colleagues in other industries when they, you know, and I don't sound sarcastic, but they say, you know, these guys are bad guys and they deserve it. Bad guys and girls, if it's something bad, let them sit in prison. And when they come back, why on earth would you help them find a job? And they're bad guys, you know, let them find their own jobs. The thing is, if you don't help them find a job, these bad guys are coming back into your society more polluted in the mind, because again, they were in prison for a long time, not in the best environment to develop your mind. And then come back, you don't find a job or anything, they're going to do what they need to eat, they're going to steal. And so if you don't help these people, they're going to come back and they're into the crime review and to your family. A pretty simple concept when you think about it. If you take away hope from somebody, if they feel as though they have no shot, what do they have to lose? I'm going to go out with a bang, right? Yeah, Hail Mary, what do I got to lose? My life sucks, might as well make somebody else's life suck too, right?
O
Ordan Trabelsi12:45
Yeah. It's funny, the mental health aspect of it, where somebody feels like the world's against them and they want to get revenge. But even more simply than that, as you said, if they have no hope and if they're not going to survive without feeling, they're going to, like, you're going to go steal, they don't have many alternatives. So we as a society need to offer them alternatives. And it's funny, but unless we're going to take all these bad guys on a spaceship and put them on a different planet, they're coming right back into our society. I believe, and many others, the company, that nobody's really bad as children. They're born as babies, they're born good. You see bad babies? I haven't seen bad babies. But over time, because whatever things happen in life, people make mistakes, people make bad choices. People, you know, look, if you grow up in an environment where you're taught certain things, to sell drugs to survive or whatever it is, if that's your whole, that's your nucleus of people, I mean, you don't know any better, right? So how do you exactly, how do you break that cycle? You're not starting, you're not studying Harvard at the age of 19 when you're growing up in a gang neighborhood, and you know, you don't have access to education and you need to be in the gang just so you can finance your family and have food and put some food on the table for your mother. Yeah, it's not the same, it's not the same life as the opportunities other people have. And just because someone stumbles on the way doesn't mean that you have to give up on them. We should always help people get back. Also from a philosophical standpoint, but also just if everybody wants to look at it the first way, is to be safer, we need to help all the people who are causing it to be unsafe. And we have to have that holistic view in order to heal things. And we're looking at a big problem. There's, you know, in the U.S., almost one percent of the people are incarcerated, almost one percent. That number keeps growing, so we don't want to reach... either 30 times more than many other countries in Europe. We don't want to reach, you know, higher and higher numbers. Just to stop it, there's no room in the prisons right now, and the alternatives to incarceration is what's happening. But how do you do those alternatives? And that's where technology comes in, that's where experience comes in, and that's where doing things right with the right cause helps you. If you're the right people, the right technology, and the right causes, and that's how you can make a change.
T
Tim15:03
It's almost too logical, man. Right? Yeah, yeah. I mean, you don't want to make this too simplistic because, Jesus, you know, we might have to implement it because it makes too much sense. We might have to. But you'd be surprised, right now in Israel, they're reforming the government, and there's a congresswoman who we're about to pass the law for domestic violence that if someone hits people in their family, they get a bracelet on their leg or they go to prison. And she's opposed to it because, should the guys have it hard enough? So who's she? What, she's female? But she's opposed to the bracelet because it's hard enough for them. It's hard enough for the guys, yeah. It's hard enough for the guys who are offenders who cause the domestic violence. She doesn't want them to have a bracelet. And again, it's not abrasive. You can put them in prison, but there's no room in the prison. So just leaving people who are, you know, hitting people in their families, whether it's their children or partners, it's a very big problem. It's not just a problem for the family, it's a problem for everyone around the family because those children that are getting beat up, as they grow up, they're developing problems and scars and pains that they're going to bring with them towards other people in their class, in their work environment, and others. And that just spreads and spreads and spreads. So we certainly don't think that to solve this problem, when you look just at people who are in prison or on trial or coming out of prison, you have to look at all the different directions where criminal justice kind of develops. And domestic violence is a big one. And we developed technology specifically for that. And so far, it's doing well. We won the project in Romania. We just won another project, actually, we announced a few days ago, over four million dollars in California where we're doing re-entry services, rehabilitation services to people who come in California, also for domestic violence, also from any other crimes. We're helping them re-enter society, and we're very happy and proud to do that.
So look, I looked at this story as it's a tech story, it's a need. I think that there's a difference between a want and a need. When you want something, that's nice, but when you need something, that really needs change to improve, to make things more efficient, to make things safer, to make things better for both parties, right? I mean, there are really bad people that probably deserve to be in prison, probably be in prison for the rest of their lives, and then there's people that, you know, should never come out. But then there's other people that have made mistakes, they've paid their dues, and they need to be able to collect themselves and at least have some shot of getting back to some kind of a normal life, right? That's my belief. If not, we should just shoot all of them and put them out of their misery, right?
O
Ordan Trabelsi18:06
I mean, yeah, yeah, yeah. I mean, that's why not? Yeah, we're just going to torture the person for the rest of their lives and not give them an opportunity to... then, you know, what's the point? But you make a good point. You make a mistake, we just shoot you, that's it. Some people are dangerous to the level that they can't be released and they're imprisoned probably for their whole life, and that's a different story. But I'm talking about the ones who are not like that, that do come out of prison. And a lot of people come out of prison. And then what happens when they come out of prison? And what happens in pre-trial throughout that period? And what happens when, you know, there's restraining orders that are not actually followed, and families and people that are victims of domestic violence around the world don't even complain because they know if they complain, they're just going to get hit harder. So it's not a... yeah, there's a lot of technology that's great out there. I love technology. I love every little gadget that comes out that lets me record from my phone and listen on my earphones and talk to Alexa and turn on my music when I walk into the house and clap and like... and these are great, and I love those things. But this is a little bit different because here we're trying to address something that is absolutely critical. The criminal justice industry is not improving. Unfortunately, the numbers of people incarcerated are growing, the costs are growing, and without, you know, a lot of people and companies and policy makers and politicians putting their best foot forward and working to make the changes, then it's going to keep going that way. And we're one company. We think we have things on the right way. We do have a win rate over 65 percent. So even though there's 10 players in the industry, we alone win more than the other nine. And I think that that's an adaptation to us doing something right. And technology, the program, you know, the customers see that, and they're partnering with us more and more. They're displacing, you know, they're removing the existing vendor they have for maybe 5, 10, 15 years, and then they choose SuperCom. So, you know, it's satisfying that we get to make a change and that all the work we're doing here and the nights and the weekends and the holidays sometimes to build the best technology actually fall on people who understand that it makes a difference, and we're able to win these projects. That's how we won Denmark, that's how we won Estonia and Finland and Croatia and now Romania and Bulgaria and Canada and, you know, many different locations in the U.S.
T
Tim20:30
Let me talk about this for a second. And actually, I have to back up because I did a really poor entry here. I didn't even address who you are. Who are you?
O
Ordan Trabelsi20:42
Okay, so Ordan Trabelsi. My name is Ordan Trabelsi. I'm the president of SuperCom. I've been with the company for 10 years now. I grew the... I was actually the CEO in the U.S. for the first eight years. I was the second employee and grew the operations from scratch, more or less, to, you know, the biggest part of the company. Now the majority of the revenues are coming from the North American market. Last year I moved to Israel and took on the global CEO role to try to make the same kind of change and growth for the whole company worldwide, together with some changes in our operating structure and our culture, and changes in our financial reporting as a public company and the transparency to be able with investors. So far, and after five years of decline until 2020, and 2021 was the first year of traffic decline, that's when I entered the role, we actually grew that year. And now in 2022, we're growing as well. In the third quarter that we reported just a few weeks ago, we reported a 102 percent revenue growth year-over-year. Yeah, on the quarter, a record quarter year-over-year, and also quarter-over-quarter sequentially. Yes, right. We grew on both comparisons by over 100 percent. Our gross profit also grew by nearly 100 percent and returned to EBITDA profitability. These are big changes that we're doing at a time where the world is not, you know, the easiest to navigate, the capital markets and many other paradigms we deal with. But we believed in our mission and we decided to invest more in R&D and marketing and sales, and we did, and we won, and we continue to do that. So we're at a very good time where, you know, in 2015 and '16, we just shifted away from biometric IDs to this field. We're still kind of playing around and feeling things out, and we're winning the projects that are $100,000 or $200,000. Now we're winning projects that are, you know, the Romanian project is $33 million. It's for 15,000 offenders per month, you know, over a million over the course of five years. These are big things, so they're going to change a lot of people's lives.
T
Tim22:45
So we're clear, and let me take one second here to also say the ticker symbol on the stock is SPCB. SuperCom Inc. is the company, SPCB is the ticker symbol, and it's on the NASDAQ. So yes, SuperCom Ltd. now, Ltd., yeah, I just got into the UFC studio. Yes, the parent company is in Israel, SuperCom Ltd., trading on the NASDAQ Capital Market under ticker SPCB. Okay, so there's about how much out there right now in potential contracts?
O
Ordan Trabelsi23:27
Great question. It's actually a very interesting point in time on the bidding and RFP lifecycle. A lot of projects were operating in 2017 and '18, and they come out every five years. And now we're again in the cycle with the largest projects in Europe up for bid. That includes England, that includes Belgium, that includes France, that includes Romania. We already won Romania. And we have a 55 percent win rate in Europe in general. We'll see how that applies to these large contracts that we're in late stages in many of these bids. So, you know, we hope that our wins in the previous projects will in a way help predict our wins in the following projects. So we feel good about them. We think we're well positioned, and we think we could scale up to almost any number. I mean, our supply chain is mainly through Israel. Even during COVID, when everything was stuck in China, we were producing bracelets like muffins. We're making them really fast, that's a thousand a day, when they needed it for the government here. And so now when they needed 15,000 offenders, up to 15,000 in Romania, and they wanted to launch in record time, we launched the project in September and they wanted to go live early October. So you go live in a few weeks, it's really unheard of, but we did it. And it's all over the news and everyone's really excited. And we continue working, we continue providing them more and more solutions and more and more bracelets.
T
Tim24:46
Which I would think that if you... I mean, I'm just looking at the advantages that you have here. Nobody else that you know of has this technology where you can notify the potential victim, right? You're like the only ones that have it, right? And then the technology...
O
Ordan Trabelsi25:05
Right. And just to clarify, technology is out there. It's an old bracelet, it's very heavy, everyone can see it, it's outside your jeans, your pants, and you have to charge it every single day. So every day that offender has to connect to the wall for an hour or two, very inefficient. And also it's just a brick. It doesn't communicate with a smartphone, it doesn't have dynamic tracking, it doesn't have Wi-Fi location services. We communicate seamlessly with a smartphone. Our bracelet is very small, it goes underneath the top, no one even sees that you're being tracked. That's how you could put it in so many more applications like domestic violence. So the person gets a restraining order, but he hasn't been through court, he's not going to prison, so you don't have a huge brick on his leg. So you can put something that's small that goes on easy, and you never have to take it off because our battery life lasts for over a year, much longer than any program for domestic violence. So he puts it on, all you have to do is stay away from the victim, the wife, the kids. As long as he does that, there's no problem and everyone's happy. So our technology could do that, others can't. And those are just some of the features. We continue to offer many, many more features. We could track someone in a subway because we have Wi-Fi tracking as well. On the subway, there's Wi-Fi networks, but you don't have the GPS tracking. So it's going to use a Samsung phone, an Android operating system, we can leverage that as well. And also things that never were offered before in electronic monitoring standards.
T
Tim26:21
So if I'm one of these countries that just saw Romania do it and just saw Romania launch as quickly as they launched, right? And you have a technology that is protecting, like you said, protecting 15,000 families, right? That's every month, every month, every month. That is a big message, right? And I have to assume that countries talk to each other, right?
O
Ordan Trabelsi26:51
Yeah, yeah. There's conferences every few months where people in the industry go from Europe, especially the neighboring countries, and they talk to each other. That's how we won at the beginning. We went and no one knew who we were. And it's a very barrier-to-entry industry. You have to have at least five, ten years of experience to even enter any bid, and they want to see your technology's been running for at least five years. Even if Google comes out, acquires a company, has some new technology, they can't just go put it on an offender. Wait, wait, wait, we want to see that this ran and then, you know, worked with lights off or electrocuted them. So we won some projects. Now we have over, I believe, 12 countries in Europe that we've won, and they talk to each other. And it's much easier for a government official to choose a product after it's already been at 12 other countries in Europe, and it makes it easier. So the path forward should be actually much better than the past. From behind, and that was a pretty good path. We did have 10 wins a year. We had 50 project wins in the last two years. There's a new player entering a new industry, a small company from Israel, and we're just displacing companies, either European companies in their home habitat. Now we're entering a lot into the U.S. as well. We have the company that acquired in California, LCA, in 2016. There's a lot of other companies that are interested in teaming up or being acquired, small companies that have good revenues but don't have as much profitability. With our technology, it just took me where I wanted to go.
T
Tim28:17
Good job, man. I would think in this economy, right, that there are probably some companies that are tired, that, you know, have been through cycles a few times and they don't want to go through this one. You know, I mean, they're tired, they want to retire and move on. Because a lot of these are small in the states, there are a lot of small mom-and-pop shops, right, that are...
O
Ordan Trabelsi28:44
Yeah, perfect, perfect. Yeah, exactly. Especially in this field, there's a lot of people in this field, in our company and also other companies, that are not looking for the highest-paying jobs. They're looking to contribute in a way that touches them the most. And they want to help with criminal justice. They want to help people who have been through some hard times, but then through addiction, who have been through other problems. They want to help them get back on their feet. And so a lot of these people, even after they come out of the government work, social work, and others, they want to do more. And they create a company, usually it's services for treatment or electronic monitoring. And at some point, whether it's the age of 70 or 75 or 80 or 65, whatever it is, they want to retire. A lot of people are...
At that stage, right now they want to move on and take things easy for the next phase of their life, and they want to sell the company to someone else. Now we come in, we're very passionate about what we do. We acquired the company in 2016. There are many companies who wanted to acquire it. They had good recurring revenues, but then they're starting to offer at a good price too because they thought that their baby will be safe because we care about making the impact, we care about the company succeeding. And so they're talking to us all across the U.S. We have a company in California to be acquired. Since we acquired that company in 2016, we won 25 million dollars of new projects in California and another 4 million that we just announced, so make that 29. More than 29. It keeps growing the number. But imagine other areas in the U.S. Imagine the Midwest, the Southeast, the Northeast. There's so many different locations and everyone has a local presence of people who have been in the community for a long time and they developed the revenues. Now they use technology from other vendors in the U.S., they use ours as well, but a lot of them are not aware of the great ability that we have. So once we acquire them, we can replace technology with our technology to improve their offering and also have much better margins because now they're getting margins as a manufacturer of equipment, not buying it for someone else. That just has to make them rank upon them. So through this strategy, we would acquire companies at a great multiple, very well positioned to draw profit-making companies, and we would have more presence, we would have more ability to grow faster. We're not as much in a hurry in the last year doing that because we've been so busy with our organic growth, but together with our organic growth, we have the inorganic growth. And as the market shifts and changes around, that gives us more opportunities to do so. There is a potential recession and potential other things we're talking about, but that doesn't hurt us because unfortunately in a recession there's more crime, there's more issues with criminal justice, and that gives us more work and our role is even more important. So whatever we're heading into, we're ready and we hope to continue leveraging our products and solutions and continue to make a change.
T
Tim31:25
All right, so let's talk about the elephant in the room for a lot of people that are watching this right now, probably is the move that you just made, which you did a reverse split, ten for one, right? Yeah, so I'm sure you did not come to that conclusion easily. I'm sure it was probably a discussion that was had. Can you walk me through why?
O
Ordan Trabelsi31:53
Yeah, it's actually in some ways a technical matter. We had to read the one dollar threshold at SuperCom. We didn't right away go out, we're under a dollar, we didn't run ahead and do a reverse split because there's implications with a reverse split with the market. But as time went by and the stock was lower, it didn't go over a dollar even after we announced Romania, which is the 33 million dollar win, which is the largest project in Europe. Note that our annual revenues were 12 million dollars before that, so this is huge for us. And even after we announced a quarter with 100% revenue growth, a quarter over a quarter, year over year, and sequential, still the stock didn't move up a lot. So at some point, we had to do our reverse split so that we maintained over a dollar price. But otherwise, it shouldn't hurt us. If anything, that opens us up to some investors who like institutions, would like to have stocks that are in the dollars instead of being 50 cents to a dollar. It'd be five dollars, ten dollars, and now you're looking at the ability to approach and attract much larger institutions which can create a better base for the company. Because that's what we're in the past are doing right now. Our story changed, we're doing well operationally, we're winning out the projects, our technology is doing well, but our investor base is still new. A lot of it is newer retail players because of everything that happened in the past. The company went up and then went down, changed around, and now we're going up again. So we have to rebuild the base and that reverse split is very helpful for us.
T
Tim33:12
So the way I view it is that a reverse, if the company is on the cusp of a real transformation, and here's what's interesting about your company is that it is a need and it is, as far as I can see, cutting edge, nobody else has it. And then I look at the fact that new management team. See, I have this belief that you can have a good product or good service, if you don't have a good leader, then the odds are stacked against you. That's my belief, right? And I think you're a young guy but you're a very smart guy, right? And you're passionate about what you're doing and you have a team that you have brought up several times to me. It's not like you're saying, 'Hey, this is me, Ordan, I did it all.' You're saying, 'I did it with an amazing team,' right?
O
Ordan Trabelsi34:17
Yeah, no, I certainly am not doing it all. If anything, I'm trying to find as much as others can do, and we're finding the right people with the right experience and bringing them as part of our team and culture and connecting them to our goal. You know, I spend probably hours just presenting to people on our weekly get-togethers and any trips that we have in advance to explain to them how to talent past, what things we're doing. I mean, a million people, a million families, one product in Romania, just admit that means that for 120 employees, right, each of them is touching 10,000 people's lives just one project. So you can see if they really get that message into people's minds here and get them motivated on the same goal, that's only one product out of 15 that we're just getting started. There's so much more to do. But you bring the best people. We're here in Tel Aviv with big tech companies, Apple and Google and Facebook and others. We're able to bring great engineers here to a much smaller company. We have goals that people can relate to and really, and we're lucky because we have really good people who really care about these goals and they're able to go beyond I think what they would do with just another company when they work for something they don't believe in. By being here, and you see it on their faces, you see it in the passion of their eyes. They're here right now and it's 9:00 P.M. in Israel, and they're there because they're passionate about what they're doing. They want to change the world is what they want to do, right? They want to make it better for everybody. They want to make the world much safer. And they spend many years honing their craft as engineers in different companies and different universities, and they want to take their skills and put them to the best use possible. Here they feel that it's better where they're doing it to stay for a cause like this, to stop domestic violence, to improve the criminal justice system, to ultimately make the community safer. To them, it's much more rewarding than potentially working... yeah, I won't bash others, that doesn't really do anything, wastes people's time, right? Some people find that other goals and other work they do as engineers are a little bit less rewarding than how they feel here. And we have a very long average term for employees here. If you look at Facebook, other companies, I think it's between one to 1.5 years. Here people are here four, five, six years on average easily. And it's a tech company in Tel Aviv, right in the middle of the bustling tech industry, and people like it. And it's important to build that. It's part of the things that we've been working on over the last two years to build that community to make sure that everyone is integrated well with the culture and the goal. Yeah, we have a good team luckily.
T
Tim37:10
So now after this reverse, you've got what, roughly just under 5 million shares roughly outstanding, right?
O
Ordan Trabelsi37:16
4.2 million shares outstanding, and we have, you know, with all the warrants, there's some warrants from investors, then you're a little bit under 5 million.
T
Tim37:28
Look, so it's a little under five million, so you're right around five million. That is a very, that is what I would call a thin stock, right? There's not a whole lot, you're not a bloated share count by any means. Anything under a hundred million shares I feel is a thin stock, right? So being under 10 is super, super thin. What does that mean? It means that there's not a lot of shares out there and if somebody wants to buy a good chunk of shares, there's really only one way they're going to get them if there's good news going on, and that's they're going to have to pay up, right? That's pretty much how that works. So I mean, you could spin, I'm just looking at some of the volume days you've had in the past. What was that, how many millions?
O
Ordan Trabelsi38:17
Hundreds of thousand shares. You'd be surprised. We've been through this because I've been in the company since 2012. Our stock went from I think 40 cents back down all the way up to 14, and we brought fundamental players. And you'd be surprised, a lot of the fundamental players when they decide that this is the investment that they believe in, they're okay with the stock running up. And we're talking, and it's nice to see, we're talking to a lot of fundamental players again now over the last two weeks. People talk to me for hours, usually over an hour, to understand all the ins and outs of the business and the competitive landscape and technology and how things work in different countries, how the projects work, how the profitability works. And you could get these guys are doing their homework and they're building models. And when they're ready, they'll be ready. And this is a stock that dropped 20, 30, I don't see that change in their thesis because they're looking at margin of safety of 50, 70. They think this is very undervalued. I think it's very undervalued too. And if there's opportunities, people come in if they have a long-term view. And that's what it is. Look, this is not a short, I mean could it be a day trade or a short-term trade? Absolutely, okay, especially if it gets some volume off of some kind of news.
T
Tim39:33
People need to understand your story though. So the one thing that I would point out is you got some big contracts potentially that are coming up. They're long in duration, anywhere from five to seven years I think is what you said, right?
O
Ordan Trabelsi39:49
Yeah, on average, five to seven, or some place to get renewed, okay, a year, 16 years initially out of the shoot if it's a big contract. Yeah, it's a big deal and eventually it's going to become a really profitable deal.
T
Tim40:04
But if there's, how does the equipment work? Do they lease it or they buy it?
O
Ordan Trabelsi40:12
Interesting question. Some projects are leased where you have to manufacture all the equipment yourself and lease the hardware, and then you're cash flow negative for that project six to 12 months, and then afterwards you're cash flow positive. Great margins, above 50, 50 to 70 even, depends how much infrastructure they have in that country. Like in the U.S. you have very good margins because we already have all the infrastructure for the U.S. And other projects are purchased where they're purchasing the hardware and then they're just paying for the software on the cloud and the maintenance and so forth, and then you get to cash positive quicker. Romania, for example, we're going to get to cash flow positive much quicker than other projects. And we already started building our way to positive and we expect to also be cash flow positive. How soon, it depends what happens to the projects. We don't know exactly what's happening with the new projects. We hope to win more and more large and larger projects. There's projects at over 50 million dollars and 50 to 80 million dollars inside. So of course if an 80 million dollar entire project comes in and then in that project, capital expenditure for the first 60 months, that's going to weigh on the whole company. So we don't exactly know how everything will unfold, but we do see from the company, the projects that we have now, that we are on a very good trajectory. So we're positive cash flows.
T
Tim41:25
It's an interesting dynamic because it's like, okay, you want an 80 million dollar contract, that's awesome, but for six months to 12 months it may weigh on the whole company, right? And if you don't understand how the business works, you see this, you're gonna think, 'Oh my God, there's something really terribly wrong.' Nothing terribly wrong, you just need to get through that six to 12 month period and then it becomes very, very profitable, right? It's manufactured equipment and they're paying us good margins instead of about 50 because you're taking all the cost application and the capital risk of manufacturing the equipment and delivering a good product. We've done this already 50 times so we don't think as much risk. We developed the product, it works, we manufacture more units, we give it to them and it works, so they pay. That's what you see in this industry across. But it still takes a little while to manufacture, they put the equipment... you know what else it does is when people that can do math look at your company and say, 'Well yeah, they're losing, it's weighing on the company here, but they have these guys for the next seven years,' and they pencil it out, right? Yeah, then you model it out, you become an acquisition target, right?
O
Ordan Trabelsi42:49
Yeah, in the past we've been a target many times. But again, right now the stock does not represent any value to the company and we have a lot to do. We're taking a lot of the projects from larger players and we have a very good one, we have very good technology. So we have a lot to do in the industry before we would want to.
T
Tim43:07
Yeah, so you're not a dumb guy, you wouldn't just take the first guy that comes and puts a fat check in front of your face because you see long-term, right?
O
Ordan Trabelsi43:18
Yeah, right now we're on a roll. We're just getting started. Wow, yeah, we had projects at 100,000 hours like Lithuania, a lot, then 500,000, then Canada was 1.8 million dollars in Ontario, and then we have projects like 3.6 million dollars in Czech Republic and Denmark around that side as well, Sweden 7 million, now 33 million dollars in Romania. We have a lot more to do before we tire out. So we're on the way up. No rush or interest to sell at this point, especially since some of these other companies are not really doing so well and they're losing their customers, and we don't have to take the good technology we build and the good value we're offering and kind of mush that up. So at some point maybe in the future, but that's not what we're thinking about today at all.
T
Tim44:13
No, because at this valuation, why would you want to, right? I mean, so look, you know, since we talked first time, you've just gotten a 33 million dollar deal, you hadn't launched it, right? California, you have that, and you still have all those things sitting out there. You did the reverse and look, my view is this, it's out of the way now, right? It's out of the way, it's done. You can cry over it if you want, but your challenge will be, and I will tell you this, and I'm just looking at this from a technical standpoint, okay? This is what the technical traders are going to look at. And that is the fact that right now you are, after the reverse, you're sitting at a new low, a new all-time low, right? Going back historically on your chart. So what does that mean to the technical guys? It means to the technical guys that you don't have a floor. Not right now. Now in this wicked market that we have, what do guys try to do? They try to push the company that did the reverse back down to below a buck, right? They try to make your life miserable and, you know, do I wish that upon you? No, right? I just know the games that are played. Here's the deal. You got all you can do is continue to execute, that's what you can do, right? And hopefully land some more of these big contracts. I look at it like this, where is the meat on the bone? What is your risk reward profile on this? The company is landing some pretty big contracts. They have technology that saves lives and improves outcomes from guys that have made mistakes in their lives. I think these are all positive things. So your risk, or actually your reward if you're short the stock and you go bankrupt, is two bucks, right? Their risk is that you keep landing these contracts and I don't know, you go back up. And I'm just looking at your chart as to where there's some big areas of resistance. And the first one is like right here, right about, that's six and change from two bucks. That's one area of resistance, right? And then I look at the next one. The next one is up in about somewhere around 11, 12 bucks. So risk reward wise, I don't see it as being a really good play to go short, right?
O
Ordan Trabelsi47:07
Right. Listen, our stock was much higher, probably five times higher, you know, earlier and not too long ago in the last 12 months. And since then we won big projects, we released more great technology like the PIER ONE product, we grew our revenues by 100%, we returned profitability. So you have to be, there certainly seems to be a big mismatch and there's a new sheriff in town, yeah, right? But we have a win. And again, people are worried about the dollar minimum, but now that's out of the way. And we have wins like we won a project in Israel in the summer of 2021, our stock went up to what would be equivalent of 29 today, so that would go up 10, 15 times today. So we have big projects. You know, some of these projects again, we said 50 million dollars, 80 million dollars, we announced them and everything is good. You have a good institutional base, then the stock flies. It would be very risky, and I'm not an expert in shorting, but it would be very risky for someone to be short when we're continuously winning projects, right? That's what I'm saying, the risk reward, I just don't see how it's there, right? I mean, if you want to gamble, what is your potential risk? It's infinite. I mean, I've seen stocks go from a buck to a hundred bucks in three days, literally, right? I mean, they didn't stay there, but they went there, and that's a very risky proposition.
T
Tim48:48
Yeah, I would say this, I'm not telling anybody to buy the stock. I'm saying do your research. You know, I don't interview anybody unless I think they're ultimately going to make shareholders money. That's my belief. And I like to get a feel for the person that's leading the charge, right? And I think you're a pretty stand-up guy. I think you're transparent. I don't think you're trying to hide anything. I think you're trying to do good. At some point, this market is a rough market for every company, every small cap, micro cap. It doesn't matter what you do right now because it just doesn't matter, there's too much uncertainty. But unless it's the end of the world, and if it's the end of the world it doesn't matter because we're all gone, right? We're all done. But if it's not the end of the world, I do believe this too shall pass and we will get back to normalization. We didn't even talk about the fact that you did survive and grow through a pandemic, which doesn't happen very often. Matter of fact, it's only happened once in my lifetime. And now you're in a war and supply chain issues and all this other stuff. All of this will pass. This is a moment in time. Warren Buffett likes to say the stock market is a very efficient vehicle of transferring money from the impatient to the patient. And if you understand this story and you have conviction in the story, understand the company, you're not going to get worried about the stock dropping because every other stock is dropping too. There's a lot of charts that are down 90 percent, right? Does this have a story that is a need? Yes, that's a check mark for me. Let me ask you, anybody doing any insider buying in the open markets? Anybody stepping up to the plate out in the open market?
O
Ordan Trabelsi51:01
We have the chairman do that in the recent year or two, we've announced it. Right now I don't have a current announcement, but people feel the stock is really undervalued. No one knows what's going on with the market in whole, but because the revenues of the company in 2021 were 12 million and then we announced a project at 33 million, almost three times revenue, and there's projects out there that are five, six, seven times annual revenues that we are competing for, people think there's a very, very interesting opportunity here. So regardless of the fact of what's happening with the market, sooner or later...
T
Tim51:34
But you guys, insiders have blackout periods, right? Especially if you've got things going on, it's tough, you get those blackout periods where it's tough to buy shares, right?
O
Ordan Trabelsi51:43
Yeah, especially since people here are flying all around. Our customers are in Romania and Sweden and Denmark, we were flying and they see things and they don't want to be accidentally using information in the wrong way. So it's trickier for the people here. Once in a while it appears that that is possible, but still, there is insider buying, there's something we've been doing over the years and a lot of employees have options here and they're very excited about the company growing and getting ready to exercise those options.
T
Tim52:12
Okay, listen, I didn't plan on taking this much time, right? I just wanted to do a quick update. But no, it's a great, compelling story, right? It's great talking to you and I'm pulling for you guys. I mean, I want you guys to succeed, right?
O
Ordan Trabelsi52:25
Yeah, I wish all investors were like you and saw from a 10,000 foot view or even more from outer space just looking at Earth and the criminal justice industry and kind of understanding. You say it's logic, you say it's very simple. Yeah, it could be very simple, but we're not acting always in the most logical way because it's a very tough thing. So you get it and we try to help everyone else get it also, investors, partners, policy makers, government, and our employees. So step by step, part of the issue is society itself and some of the things that we're doing now. I mean, people make mistakes from 10 years ago. And I'm just going to use the football coach here for the Raiders. You know, he had some emails that he sent out 10 years ago to somebody over at the Redskins and that cost him his job because now he's a racist, that's how he is defined for the rest of his life. Unfortunately, what we're teaching our kids is you better never make a mistake because if you ever do, society is just going to make you live by that mistake for the rest of your life. So you might as well just end it because... and that's a terrible thing to do. Because here's the deal, I believe the best lessons I've ever learned are the lessons where I made a mistake or a poor choice or I failed. And yeah, I had to get back up and dust off and keep moving forward, right? I think when society gets involved and doesn't want to let you dust off, they just want to keep kicking you down, that is a really, really bad message that we're sending. That's my belief. You cannot judge someone by a minute moment in time because we're all human and we all make mistakes. The guys that don't learn from the mistakes and do it again and then do it again, those guys have got a problem. But if you make a mistake and you learn your lesson and you improve yourself as an individual, that's a good thing, right? Yeah. And you have to have hope that you can do that. And if everyone around you can't do that, you believe that you can't do it either. You know, they're gone, you still bubble down when your life's over.
T
Tim55:09
All right, so look, I mean, we got to change that. I don't know how that happens, but social media sometimes isn't all that great. Sometimes it's sending out a really bad message and it's almost like all these people that are just attacking people and it's like, wait a minute, have you never made a mistake in your life? I mean, if somebody were to be able to unveil your life, everything that you've done wrong, everything that you've said, everything that you wrote, I mean, if somebody could do that, are you going to be clean? Yeah, you're a clean sheet? Are you an angel? That's why we're human beings, we're not, you know, you just didn't get caught or you didn't get into a car accident and kill somebody. You know, people do, they go out and drink and drive intentionally with the intent to do harm? No. Does it happen a lot where way too much? Yeah. Poor judgment, you get in the car and hey, have I driven drunk myself? You bet your ass I have. And I'm lucky that I didn't ruin somebody else's life. You know, not talking about my life, I'm talking about somebody else, right? So I don't know, that's why I'm completely, that's why I love your story and we need more people to understand it and support it because not only can you support it socially, you can buy the stock and guess what, it's at a level where you could make actually a lot of money where if the company continues to perform. So you get a double whammy, it's like you support something you love and you can maybe get really wealthy doing it. Nothing wrong with that.
O
Ordan Trabelsi57:06
Social impact with them properly. Then in 2012, 2014, people that invested in SuperCom, and I was there at the time, the stock went from 40 cents to 14, is the fastest growing stock on NASDAQ. Hopefully we'll do that again. But even if we don't go that fast, as long as it's small, man, let's go for like 80 bucks. As long as we keep, I can't control the stock price, but as long as we keep on delivering good value to customers, our business will flourish, we'll get more good talent here on our team, we'll have more partners and more customers, and if possible, the stock will get there.
T
Tim57:42
Yeah, I mean, that's it, just to keep executing and don't over promise and under deliver. Those are pretty simple. And that's really, so I guess what I'm telling everybody, if you don't want to buy the stock today, that's fine, you don't have to buy this stock, but I would put it on your watch list, right? I would say right now to go to your website and sign up for email alerts for every press release and SEC filing. However, you're still working on the email alert thing, but I know you guys are going to get it, right?
O
Ordan Trabelsi58:18
Oh yeah, yeah, we'll have it too. We're doing it for now. You know, if you have any questions, you can go, there is an investor relations department, you can call them, they're going to get back to you, anything you want to know, right?
T
Tim58:32
But put these guys on your watch list. It has some very interesting volume spikes as of late. I mean, there are some very interesting volume bars happening over here. I think you watch the story and watch to see if they continue to do what they say they're going to do. That's it. All right, so listen, next time you have a big announcement, we'll have you back, we'll do this again, but it'll be a shorter one.
O
Ordan Trabelsi59:01
As long as you need, I'm always happy to talk to you and you understand our goal, you understand what we're doing. The more we can spread the message, the better.
T
Tim59:09
Okay, man, thanks, thanks for taking the time. I'm going to shut this off, hold on one second. Thank you.
Hey there, all you stock market junkies. Thanks for tuning in to yet another CEO interview. Today we had a follow-up with Ordan Trabelsi from SuperCom, ticker symbol SPCB. If you liked what you saw here today, do us a favor, give us a like, how about giving us a share, and while you're at it, why not give us a follow. Until next time, stay safe. Alpha Wolf Trading wishes you the very best of success.