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Daniel Barel
CEO & Co-Founder, REE Automotive

REE Automotive CEO on Earnings Beat, Outlook for E.V. Industry

🎥 Apr 03, 2025 📺 Schwab Network ⏱ 8m 👁 863 views
Daniel Barel, CEO of REE Automotive (REE), talks about how the company "came off its best quarter ever." He talks about the ways REE is expanding its presence in the EV industry, and what still needs to be done to drive growth for electric vehicle fleets in America. ======== Schwab Network ======== Empowering every investor and trader, every market day. Subscribe to the Market Minute newsletter - https://schwabnetwork.com/subscribe Download the iOS app - https://apps.apple.com/us/app/schwab-... Download the Amazon Fire Tv App - https://www.amazon.com/TD-Ameritrade-... Watch on Sling - https:...
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About Daniel Barel

Daniel Barel, co-founder and CEO of REE Automotive, has stated that the company achieved FMVSS and EPA certification for its by-wire technology, which he described as a first for the industry. In the third quarter of 2024, Barel reported that the company more than doubled its reservation value from $60 million to nearly $140 million and improved liquidity by 47%. He announced a $45 million investment led by its largest shareholder, M Investments, and Modison, which he said would likely be the last dilutive capital raise in the near future. Barel has reaffirmed the company's target of reaching bill-of-material break-even in the second half of 2025 on production of a few hundred vehicles, and has stated that REE is targeting cumulative sales of approximately 6,000 trucks by the end of 2026, representing about 1% of the medium-duty market. Barel has described REE's by-wire technology as removing mechanical connections between drive, steer, and brake components, and has said the company aims to serve as a foundational technology provider for other OEMs, likening the approach to "Intel inside" for automotive. He has noted that the company is working with three undisclosed automakers interested in its technology and has partnerships with fleets including Penske and U-Haul. Barel has also discussed the company's capital-light assembly strategy, which he said involves integration centers costing a few million dollars rather than billions, and has emphasized that the company is focused on collaboration rather than competition within the industry.

Source: AI-verified profile updated from Daniel Barel's recent appearances. Browse all interviews →

Transcript (19 segments)
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Interviewer0:00
Daniel Barel is with us, CEO and co-founder of REE Automotive. Thank you for being with us. So I'll start with the obvious question, all about by-wire technology since we mentioned it in the intro. What is it and what makes it better than what we know now?
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Daniel Barel0:17
Well, first of all, thank you for having me. It's great to be here. The by-wire technology is very, very known to people but new to automotive. It's how airplanes fly, basically. There are no mechanical connections between the drive, steer, and brake components of the vehicle. So we basically have a vehicle that is run by software, by computers, by an array of computers. And why is it better? Well, because it's just better in every way in a sense that it's safer, it's easier to maneuver, it is more capable of making your own decisions, and it is scalable in a sense that you can design it better for function. So we are able to build vehicles that are better, more economic, and better utilized by the world's largest fleets that we work with. A couple of names to mention would probably be, I don't know, Penske and U-Haul.
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Interviewer1:13
And you've recently, I saw your quarterly report, I see a beat there. Still working on some profitability numbers, revenues higher, cash infusion, strategic alliance with Modine. And that's an interesting part of it too, with Modine, because that's all about auto parts and suppliers there. Tell me about the latest quarter and some of the cash that you've been raising, you've been securing funding.
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Daniel Barel1:41
Yes, so yeah, we just came off our probably best quarter ever earlier today. And we announced an investment of $45 million that was led by our biggest shareholder, M Investments, and Modine, who took a strategic investment in around as we were partnering with them on a strategic agreement around supply chain. And this is actually pivotal for the entire industry because where EV companies usually struggle is, you know, production hell, where it's very difficult to scale up. It's very difficult for new tech companies to move to scale. And that collaboration now with Modine, who is a very large player, global player in automotive, they have, I think, fiscal year revenue of about $17.2 billion, 400 plants across the world, 44 countries, 190,000 employees. The fact that they're going to be running our supply chain is critical because it allows us to scale faster. It allows our customers, the largest fleets and other OEMs that we work with, to count on us that we'll be able to scale faster, to have steady production. And for us as a company, as a tech company, to actually focus on what's important for us, which is our core, the tech. So I think this is really important. We also announced today that we've kicked off our U.S. production together with Roush Industries, and we're going to be assembling our full trucks, our full by-wire trucks, out of Michigan. And all in that is, when you know, we also show that we grew our demand. The demand has been growing for our product by 15% quarter over quarter, almost 300% year over year, where majority of the other industries, especially in EV, is showing a decline. So I think very strong demand there. So quite a nice picture.
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Interviewer3:44
Yeah, I think that news about Roush was a big deal for Roush Industries and doing those vehicles, the P7 vehicles in Detroit, the Detroit factory there. I think definitely folks liked that very much hearing about that. And then in the meantime, your company is developing modular technology, these EV platforms. You have the battery technology, motor technology, software technology, and then the EV makers don't need to do so much, right? They take that and sort of roll with it. Is that what happens?
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Daniel Barel4:18
Yeah, so on one hand, we're an automotive player, we're an OEM, so we can build our own trucks, certify them. We're the first ever to certify, have an FMVSS for by-wire vehicles on the road. However, our model ever since we started was to complete, not to compete. Our goal is to basically be the, if I may, the Intel inside for automotive for every OEM to be using our technology. So the idea is that we're going to give them our technology through the REEcorners, through those modules that control steering, braking, and drive, and they'll be able to complete the rest. They'll be able to put the cabin on it, the seating.
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Interviewer5:01
So tell me about the world of EVs because, you know, we run hot and cold on this. You know, we were hearing that more than half of the cars purchased going forward will in China will be all EVs, and I think it's in Switzerland that so many are all EVs. But there was also a lot of reports that EV demand had been slipping and that's why people changed to hybrid. How much demand is there for EV vehicles here in the United States, EV trucks? You mentioned that as well. Where do we stand with that? Is it a big growing industry or how would you describe it?
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Daniel Barel5:37
Well, I think it's one of the largest growing industries today in America, especially because if you think about, especially in the commercial vehicle market, in our segment which is 3 to 5, the yearly demand is about 240,000 and only a very small fraction of it is actually electrified. And up until now, the reason for not electrifying fleets was the lack of infrastructure, of charging infrastructure, which was solved in the last couple of years. And now fleets want to electrify more and more vehicles, but the problem is there is not enough product offering out there that meets their needs in terms of reliability, scalability, and range. And what we see for REE, this is the demand that we've been showing quarter over quarter here, is that our vehicles are actually meeting that demand. And we can see a very strong demand from large fleets that are interested in electrifying. And the reason they want to electrify is, of course, carbon neutrality and Earth, but not less important is that our electric vehicles in general, and our vehicle in particular, have lower TCO, total cost of ownership. So actually the fleet pays less, it costs the fleet less to operate those vehicles all the time.
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Interviewer6:51
I wanted to, last but not least, just to ask you about what you would say to Elon Musk or any of the other EV developers. I'm sure you talk to some of them sometimes as well. But what would you like them to be doing at this time? I mean, what would you tell them?
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Daniel Barel7:10
Well, I'll tell them what I've been telling them for a while. We need to work together. I think electrifying the world's fleets and the world auto industry is a work that needs to be done collaboratively and joining forces. And each one of us should concentrate on their core. And by doing that, we can actually lift far more above our weight as opposed to compete against each other. This is why we're constantly looking on ways to collaborate, not to compete.
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Interviewer7:41
Yeah, are you collaborating with any of the big names that we know right now?
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Daniel Barel7:47
Today we actually announced today that we are working with three car makers that are interested in our technology.
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Interviewer7:58
So we are... all right, are they U.S.-based car makers?
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Daniel Barel8:02
That we did not yet announce, but...
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Interviewer8:05
All right, Dan, you got to give me some credit for at least asking, right? Daniel Barel, thank you. It's great to see you.
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Daniel Barel8:18
No, it's wonderful to see you. And congratulations on a quarter which I know you said was a really great one. And we look forward to speaking with you in the future.
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Interviewer8:24
CEO and co-founder at REE Automotive. Thank you, Daniel Barel. Thank you.
D
Daniel Barel8:29
Thank you.
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Interviewer8:30
Now...