Kent Thiry20:37
I might go backwards for one second on the anger thing. And tell a little story, because I think it gets to, again, once you start achieving certain positions with certain responsibilities and authority and the rest, in my case we had 10, 12 years, where we were a very, very high-performing company from a stock price point of view and clinical differentiation and other things. And in that situation, the CEO becomes quite powerful. And it's easy to also there forget, a little bit numb to the criticisms that might come in the 360, because you kind of go, other people don't get the pressure that you're under. And all the rationalizations you might do and the stress that you feel, and all the rest. And there's a limit to how much people will push, because at that point you're just at the peak of your sort of perceived and actual power and efficacy and the rest. And so I felt, a time or tow, that was when I was worried I was not intensely enough pursuing my own personal growth in those realms. So a couple times I took my 360 back and gave it to my parents, my wife and my kids. And that was particularly humbling, which is what I was worried I needed. And the one story I sometimes tell is I gave it to my daughter, who was 13 at the time, Christina, and she's now 27, and she read it and came back downstairs and said, 'Daddy, I read the report.' And I said, 'Okay honey, what did you learn?' And I was hoping she was going to say, Daddy, they say you're a strong leader and they say they like working with you and they say they're proud of all the village's accomplishments. And she didn't say any of that. Instead she goes, 'Daddy, I don't get it, because you tell us that if someone does their best that's what counts in life. And in here it says sometimes people do their best but you're disappointed and you get angry with them and make them feel bad. So what's up with that, Daddy?' You know, my jaw kind of drops, and I'm staring at my little beloved daughter and I'm asking myself why in the hell I gave her the report. And finally I said, well Christy, Daddy just hasn't grown up enough yet in that way. And now she's totally befuddled because she says you're older than the hills. And my understanding is they let you run the place, and you can't even behave the way you tell a 14-year old. A 13-year-old. Anyway, I think, keeping yourself on a growth trajectory requires having people around who will be very objective with you, and sometimes requiring very structured programs of self-awareness, at least for me. On to the uniform. It was not intentional. Well I... half and half. Once we decided we wanted to be a community first and a company second, we sat down like you would if you were doing a project or in in my parlance if it was a Bain case team working and saying, okay we want to create a differentially healthy place for people to work that feels like a community. Because a community doesn't have to be a geographic area. Community can be a religion, it can be a tribe, it can be a book club, it can be a family, it can be best friends. There's certain attributes of what represents a community. And we want to be a community first, company second. And we established sort of five, six pillars, which I still have the slide, of what it takes to create a sustainable community. And one of the boxes was language and another was traditions, rituals et cetera. That's what healthy communities have. And so the notion of having some of our own phrases and words made a lot of sense to us, that's what healthy cultures do. And then it was just by chance that for the very first meeting... The first nine months of my time at DaVita, we woke up every morning knowing that if a single bank asked for a single dollar we were bankrupt, because we couldn't pay. We had broken every covenant, we were close to missing payroll on 8,000 people. So every day for nine months that's how we woke up. Nonetheless, we started from day one, working on this notion of creating a special place to work. And so we had the first time where the top 110 people came from around the country. And we were at the Crowne Plaza in Redondo Beach, California, and that night we had our first dinner. And I'm meeting all these people for the first time, except for maybe the 15 that were at corporate, on the second floor of a Cheesecake Factory where we had the dinner, that's all we could afford. And at the last minute, couple days before, I said, go buy, at that point, some costumes, because I'd recently seen a movie called The Man in the Iron Mask. And I said we're going to need a skit, it's going to be a pretty brutal day. We're going to go over our financial situation, we're going to talk about the the dream of creating the greatest dialysis company the world had ever seen, and sharing life's journey and a whole bunch of 'em are going to think it's a bunch of bullshit, and sort of retention rhetoric, and wondering about this MBA who, his last company got taken over, and is he just going to flip this? And so it's going to be quite a day, and so let's, for fun, do a skit at the end. And we wrote a skit that sort of roughly paralleled our story and the Musketeer story. And at the end of that night we did, I led the team in 'One for all, all for one.' And, now, there was some alcohol involved at that point, but the response was kind of amazing. And you go, wow it's just way more energetic than you ever would have thought. I can still remember, I got goose bumps. But you say, okay, it was a skit, everybody'd been drinking. We're all tired, we're all scared if our company's going to go bankrupt. And then fast forward three months and we had our first nationwide meeting with all the managers and above which, so it's 600, 700 people. Anyway, said, you know, my god, we're working so hard, let's do the same skit. And then the third night we did the skit and we handed out little musketeer hats and swords, and did it. And once again, it just sort of blew you away at the end of the night, the energy. But again, just sort of dismissed it, everybody again, not that we do this all the time, but there'd been drinking involved again. But then emails started coming in and subsequently and with people showing pictures. 'I put my hat and sword up on the bulletin board in my clinic in New York City,' 'my clinic in Tulsa, Oklahoma.' And people started putting at the bottom of their emails, 'One for all,' or 'One for all, and all for one.' And it took me about two, three weeks to realize, oh my God, we really struck a chord. And fast forward it all the way then, that we realized how much people want those words to be true. And if they sense they might be true, they say them with great energy. And then we also, at that point I decided we were going to work on some other phrases. Because if you have a tribe that is spread across the country, you have to have shared language. You have to have shared stories. And so right in that same period we worked on other call-and-response, all of which means something to us. And I won't torture you with what they are, but they mean something to a very high percentage of our people. And it's way more powerful to say them that way, 4,000 people cheering in a room, than delivering some boring speech.