Using AI to Fix a Broken Legal System | Meet The Drapers Global: AI TikTok

I think I'm at the right place. There's this ladder to get up to the second floor. I'm supposed to be on the second floor. Oh, why don't I try the stairs?

Great day to meet the Drapers Evans and what a million-dollar investment would mean to me. What would a million-dollar investment mean for our project? Okay, so a million dollars is probably more than we are thinking of raising right now. The really tricky thing for us right now is we're not building fast enough. We've invested almost nothing in marketing and just sales has been ourselves. When people see and understand what we've built, everyone wants to bring it to the company. As you know, working with AI is cool and everything, but it's quite expensive. Without having to worry about any of the financials, we can just really focus on what we really love.

Hi, I'm Serena, CEO of Fuzzy Sequence, and we are transforming the way people do sales. The movie, weirdly enough, that inspired me the most was The Social Network. When they got in trouble, the dean said, 'At every other university, they create great CEOs, but at Harvard, we have great people who help hire CEOs.' And I think that was a moment where I knew that I wanted to hire CEOs. I remember after that movie I started my first startup called The Perfect Date. The thing about a dating startup is if you're successful, customers leave. Ever since then I've pushed from a corporate career, tried to learn skills. When I was at IBM I did a lot of coding and every single time I didn't know something or I wanted to build something from a business point of view, I tried to gain that experience through IBM. Trying again to build a startup but that's when COVID hit. And then last year after getting all that experience, I finally had the confidence to build my own startup. So from the beginning, I think coming from a conservative Asian family, also it being quite risky, I don't think they took it too well. Now I think my family is quite supportive and my mom talks really nicely about me, so does my dad. From a partner point of view, I don't think I would have been able to do what I can do right now without the support of my partner. His name's Bank. Yeah, we had this joke. I used to work at a bank. I was dating Bank and I lived in South Bank. The uncertainty, I like it more. It's kind of fueled me a bit more. Weirdly enough, when I was in corporate, it was boring. So, I've always found things to do outside of work because I didn't get that fulfillment when I was in my other jobs. I can try every single thing. Whereas with corporate, you're just stuck with this one little cog that you have to do. Our company's in Australia, Singapore, and then we've got some employees in the Philippines as well. How I came to build this was I was just frustrated with all the sales tools out there. And so I kind of looked at removing all the frameworks, removing of what normal sales should be, but building on what makes sense if I wanted to build a relationship.

Oh wow. I'm getting on social thinking about... Sorry, I was just imagining. Yeah, I think it'll be my mom, my partner. I think dad too. I love you.

Oh, it's beautiful. I think it's pretty breathtaking, actually. It's better than what you see on TV and movies. Culturally, I took a Waymo yesterday. There's just so much. It's a bit of a melting pot, which is great. You have all these different cultures. I think I've met everyone from every different country. I know that a lot of Chinese people came here during the gold rush in the 1700s. Everyone's really open. That's something that's so different. I met three people on the street yesterday and we were just talking randomly about tech and they were answering questions and we're jamming and going back and forth and I think that's very unique to San Fran. I want to experience SF food. Oh, I want to try In-N-Out Burger. That's probably one of the things I want to try. Riding a scooter and trying that. I've never tried that before as well. It's illegal in Singapore. In Australia, you can't do it outside of the city. When we came into this side of town, it was all this greenery and super lush and it was just beautiful just to get out of the city and it felt like you're in nature in such a short amount of time.

How are you going to go out to celebrate tonight? Uh, depends if I win or not, but if I win regardless, I think just having a good meal, having a good night's sleep would be amazing. So, hi, I'm Serena, founder of Fuzzy AI and we're a sales go-to-market co-pilot that actually drives 10x growth. So, last year I was building a business, actually a different business, and I wanted to get meetings with the right people. But to be able to do that, you actually have to build a relationship, right? If I wanted to build a relationship with one person, I had to first research them, that takes 20 minutes, figure out how to craft a message that's compelling, and then build a campaign off of it. But each person takes about 1 hour on average, and then you got to follow up as well. And I thought surely there was software to be able to do that. And I looked again and again and again and I waited months for it. And surely with this boom of AI something would be there but actually nothing happened. So I thought, you know what, what if I would have built this myself. So that day I built something, showed a few people and it was the easiest sale I made.

I am a little bit of a coder as well. I studied it in uni. One of the other things that I looked at was sales seems like such a convoluted space. And so I thought I'd do a bit of digging and I found that 28% of time for salespeople is only spent on meetings, which means 72% of time is spent on all the admin work. And so I thought, okay, what is the opportunity there? People are spending $1,000 per month on sales tools. And what's worse, enterprise teams are spending $1.3 million just to land the first customer.

No, no, that's just the CRM. What we're trying to do is do the hardest thing. We're trying to get you the first meeting. And so we're revolutionizing this and we're actually changing the way sales operates. Instead of using all these different tools, you can use us and we've added a bit more as well. We can add the research, we personalize the message and we do all that within one and our results are already phenomenal and we get 13x better result.

Okay, so let's say dad is your possible customer. How do you find him? Yes. And then how do you pitch him with either voice or text or email? So at the moment I would try to do a lot of stalking. So I look at the news articles. I look at what your company does, what you care about, what's your annual report, and I figure out what's the most important thing to you right now.

Yep. Now, let's go. Let me tell you about this. Exactly. Exactly. Oh, wow. Yeah, that's interesting. It says write, voice, and video. Tell me how that works. So, we've only done writing right now. We're already getting 13x results. So, next we want to go to voice and then next we want to go to video, which is why I'd love to talk to you later as well from a potential TikTok partnership.

You can do both. Well, not an agent per se, but you can train a video to be like you in terms of your personality. Because if you go to Draper Decentralize, you see my digital twin. It looks like it's me, but he's way better looking and he's smarter.

Our competitors actually focus on the volume game. We focus on the quality game. Before using our product, our customers will get 1% reply rate. Using our product, they're getting 13 times reply rate.

No, but I've always had this natural curiosity about people. Everything from a personality point of view and how I've met people has led me to this moment.

Yeah. So what? Yeah, good question. It's tricky because Salesforce, it's a large tool, but it's not helpful for most salespeople. All the customers say that they're held hostage by Salesforce. I think they've got a bigger problem than what I have right now. They need to fix their CRM quick because everyone wants to move out of it. They hate it. They want to speak to people and they want to meet people. They don't want to do all this boring stuff. Salesforce in itself is solving the fundamental layer of a CRM. How do you store data, make data more interesting? I'm trying to build the relationship.

Thank you. Thank you. I think we were just hit by a tornado. I love it when we have a conversation because I can talk about the product as opposed to a pitch then questions. I actually didn't get through all my slides either. So hopefully I was able to describe what we do in a succinct and meaningful way.

Dad, what'd you think? I liked her very much. She could do it if there is very little competition. I got to ask her first dollar earned in the dressing room. What was her first dollar earned? She was arbitraging buying popsicles with her Chinese New Year money and selling them. And selling them. And selling them. Yeah. I do think she's got the sauce. If there's someone to build it and win those customers, it felt like it could be her.

I liked her. I thought she was full of beans. I mean, that was a tornado that just hit me, the Drapers. And I was thinking, 'Wow, she's already making sales two months in.' But as a venture capitalist, a salesperson is a little bit dangerous. If they're really good at selling and they think you're the customer, then they keep coming back for more money instead of going out to the real customers.

Is it your first project together? How did this come about? Oh, it's a fun story. We go back together since about 2009, I guess. We did our high school together, university together, first job together. We ran away from that first job together, one startup, second startup, third startup. We wanted to do something more cool. In those days in Pakistan most jobs were like either web development or app development. We were lucky to land a client. It was autonomous car software development in Pakistan. It was quite something when we started it. We had a good run on that and eventually we pivoted towards more generic AI and embedded software development. Particularly with Kazzy AI it's more of a personal story. We are in litigation for about 2 years now. We were told by the lawyers that it will be resolved in 2 months maybe four months tops and we're like let's go for it. We felt that the law is on our side. It's two years and it's still unresolved. We are entrepreneurs so why not try to solve this, right? People don't know about legal rights. They don't know how to navigate legal formalities, how courts work and all of these thoughts basically converged onto this idea. I had full support from my family. But yes, I got this a lot from other people. What are you doing? You're dropping a secured job with possible post-pension benefits and whatnot. We knew that we have to do this. We need to do something exciting. We can't keep on doing something we don't like for the next 40 years. Maybe we want to do something that we like. People when they have a problem they think twice or maybe 10 times before going to the legal system that who will draft the petition, will the lawyer turn out to be at court. So basically we are trying to cater to all three segments: the government/industry, the law firms and the citizens. I fundamentally believe that the core system that needs to be fixed in any country is the access to justice and the determination of justice that the justice should be served. I fundamentally believe that if you fix this you can fix almost everything.

It's a business dispute with some employees.

This has been on our go-to list to visit the Bay Area with all its energy and innovation in tech. If you have to be in the hub of AI, this is the place to be. You can hit a conversation, come up with a product, make an MVP in 3 months, get funding, next unicorn. It's very interesting how we ended up here with our AI startup from Pakistan. So, thank you, Drapers. But this place is amazing. I wasn't expecting it like in San Francisco, right? Much more greener. I'm loving it. Not too much concrete around and just the right balance, I guess. Somewhat European. Yeah. One of the most striking places we visited was the Golden Gate and it's really iconic to see it in the midst of the fog and the clouds. I have quite a list of places to visit in San Francisco from the movies and TV shows I have watched. I plan on visiting Pier 39 and Alcatraz. A lot of movies from Alcatraz. Yeah. Shutter Island.

So, it was like, you know, our first major VC pitch. We haven't done that, especially not on TV. I could easily tell these guys are probably better than me, right? Bill, Tim, adopted Drapers. Do you know that 80% of Pakistanis face legal issues and only 20% get the help they need? Why is that? Because it can take up to 15 years to resolve cases in courts. There are 2.1 million cases in backlog and mine is one of them. We are in a business dispute. What's your case about?

Some days ago, I did think that this can be a question because it's important what kind of litigation the founders are into. It's a business dispute with some employees.

No, no, no. So basically they stole our IP a long time ago.

When we started off with it we were told that it will take 2 to 4 months and it's already been 2 years. So being entrepreneurs and engineers we thought let's solve this and this gave birth to Kazzy AI. If we had not had that case Kazzy wouldn't be there. It's an LLM-based end-to-end case management suite to transform the judicial landscape. You can generate legal documents. You can perform legal analysis, precedence referencing as well as draft judgment generation. We want to accelerate justice. We want to increase court credibility and court accessibility. And we have been very lucky into it so far. We are already engaged with the government of Pakistan. We are trying to secure funding from State Department and EU. On B2B and B2C end, we are already partnered with some law firms. Most proudly, we are second in Meta's Llama hackathon. And that's exactly what sets us apart. We are not just a wrapper around an API. We are working on Meta's open-source AI. We have the complete control over the model. We can deploy it as per country's local directives. We're working with all three.

Oh yeah. This is Llama Matters mascot. Fantastic. Our team is really good with making presentations with us. And we work in AI. So they took up an AI model and generated really good visuals. So we are working with all three stakeholders, the government, the law firms and the citizens. And it's not just a chatbot. It's a complete suite being developed by our in-house team. A team that has experience in AI product development and law.

So right now we are at the stage where we have a proof of concept. We have a couple of features implemented that we're testing out with the law firms. This is where we need to start investing in the infrastructure, the cloud where the whole AI is going to be hosted and the marketing budget works. You have people, the product is go time. Certain features are working. We need to expand on the feature set as well.

So this is the good part I guess. So since the ecosystem is self-fulfilling there's going to be an end with the government which is going to help judges make decisions faster. There's going to be a certain end of the software that is going to be with the law firms and finally the citizen end which is like what I'm most passionate about as well being there done that to understand where do you stand if you have a contract with your landlord and he's not painting the building again can you get help is there a contract can you move to another country easily or is it like we know the Pakistani law we don't know these other laws. This system can work well everywhere there is this Anglo-Saxon legal system. Pakistan has the Anglo-Saxon legal system. Yes. And so are many other countries. So only the Pakistani market is around $50 million and we can easily translate it to India, Sri Lanka, Philippines, etc. as well.

I'll tell you what I love about this, the increased court accessibility. There's a lot of vague ambiguity about what the laws actually are. And so is there an opportunity for Kazzy to actually help own a more democratized or easily accessible record? How certain cases might be evaluated in the court of law and can that information scale?

Yes, exactly. So, one of the challenges in all of these countries is that for example in Pakistan the courts are not completely digitized. So, whenever you need to access some court file which is open record per se and everyone should have access to it. There's no simple way to do it. Through our system, you will have access to all of these cases how they were resolved, what were the outcomes, etc.

I've been to Pakistan and I'm not sure they speak English there.

So these guys do. So you're right. He said that he has been to Pakistan and people don't speak English. In terms of courts, high courts and above are in English. That's the official language. Yeah. A lot of people speak English there now. Yeah. We have been a British colony, right? So I wouldn't imagine pitching to Bill ever if it wasn't for Meet the Drapers. So I would put it like this. The national language is Urdu but the official language is English.

I see. Terrific. Adil, Danielle, thank you for being on. Thank you. Thank you. Terrific. Great. Thanks.

Were you guys nervous? Yeah. So I would say nervous, excitement, and you know oscillating like this between.

Dad, what'd you think? Language is a problem. If language weren't a barrier, what would you think?

Oh, yeah. Oh, it would be very fair. And then you just kind of go, 'Oh, okay. That's what the machine said.' What if companies wrote into their contract instead of, you know, how you say, well, the first line of defense is arbitration? Yeah. But what if the first line of defense is AI judgment? Then you don't actually need the help of the government. That's a much less expensive faster resolution time as well.

The suggestion was basically we can have Kazzy AI mediate for them. And I think it's great. It has multiple benefits. First being that you don't have to wait for the courts. You don't have to be in that long line of resolution. And number two, you can have very unbiased judgment. Third, it's a good business case for us. So, I love it.

What we do is use AI and kindness to help every single person bring their very best every single day. So we have a platform to encourage and enable the intentional practice of kindness because kindness is like a muscle and the more that you work it the more that it becomes a habit. So I was born and raised in Colombia. I worked in finance all the way to chief economist and head of strategy at a major asset management firm. And there I was like, what am I doing with my life? You know, what's my impact in the world? And I didn't have a good answer. My background is in brand and marketing. But I always say my passion is helping people be happy, not just at work, but in life. And when Daniel came to me with the idea for Kind Works, I started diving into the research on kindness. And I'm like, this is what I have been preaching my whole life and career. We want to bring a transformation to the world that changes how people live and work every single day impacting positively the life of a billion people. That's our real definition of being billionaires at Kind Works. Not every act of kindness works for every person or not the same frequency or the time to do an act of kindness works for every person. That's where the AI and the data we have is really powerful. Giving them the right act of kindness at the right time with the right frequency. It took one year for my mom to finally say, 'Oh, now I understand what you're doing.' And it took my dad until, 'Wow, what you can do is really transformational and huge.' And that connects with an 11% decrease in absenteeism that we've created and measured and attributed to Kind Works. That connects with a boost of 6% of productivity.

When I had the opportunity to work with Kind Works and started as an adviser and then was like, we have to do this, this is it.

So I lived here in 2016 to 2018 and I loved it. Feels incredible and natural to be back. When you're here, you're actually sitting and having coffee next to someone who has done something so impactful that you can see has truly changed the world. The movement we're building to use AI to change the world for the better should have a spot in the Bay Area which is emerging here in Cerebral Valley as they call it. AI takes a lot of creativity and you can just see the creativity coming out in the neighborhood. The art on the walls, in the coffee shops, in the conversations and the people. That underlying creativity I think is what is going to make AI what it is. I think the culture of taking risks, moving innovation to the next level, building and changing the world is something that is very unique in the DNA of culture here and it's something that I learned that changed my life when I lived here. The Blue Angels are extremely impressive. It's a very fun bonus to be here during it.

We are here to talk kindness. Think about the last time you did something kind. Maybe it was feedback you gave to a startup that helped. Science shows that these acts boost your mood, reduce stress, and is one of the most powerful tools we humans have to be at our best. At Kind Works, we inspire that feeling every day. We help people bring their very best starting at the workplace. The way we're working and living is completely broken. People are burnt out and stressed out. And this has massive costs in productivity and well-being. Our data shows that when people do these acts of kindness, there's connectedness, there's impact. And when that happens, sales go up. Boom. Productivity goes up. Also, absenteeism comes down. Kindness is so much more than being nice. It's sincerity in the hard conversations. It's the hard feedback you guys give. It's gratitude and so much more. So, Kind Works is a platform to encourage and enable this kindness at scale. Benny is a friendly AI agent who shares personalized kindness exercises through WhatsApp, Slack, Microsoft Teams, and you can shuffle the exercises and respond. And it's all gamified to incentivize your kindness journey. And then Benny also connects in a community channel and shares recognition boards, shoutouts, and other kindness contests.

It might be say hi to someone you don't usually say hi to. Share feedback with a colleague to help them grow.

And so Benny will actually connect you directly to colleagues. So it might actually say reach out to Tim to give feedback to Tim to help him grow. And then there'll be a button. It doesn't show here because we cleaned it up, but it would say connect directly to Tim and then it would connect in Slack. And then when you hit finished, you get streaks, you get badges.

I'll actually show you guys. There's more than 300 research papers that show that when you do something kind for somebody else. There's actually a chemical reaction happening in your body. And the AI chooses what's the act of kindness that creates the biggest impact on every single person. And then it also gives leadership at these companies real-time pulse checks on the sentiment of their team.