Elliott Hill NKE

Chief Executive Officer, President & Director, Nike, Inc.

Nike CEO addresses TURNAROUND STRATEGY, touts big sports partnerships

📅 Jun 04, 2026 Fox Business 10 MIN 49 SEGMENTS · 2 SPEAKERS

Nike CEO Elliott Hill discusses the brand's NBA and FIFA World Cup partnerships, as well as his strategic plan to improve Nike's ...

What Elliott Hill said

Written from the verified transcript and checked against it. Every figure links to the moment it was said.

Elliott Hill, Nike's CEO, discussed the company's turnaround and sports partnerships on Just Do It Day. He highlighted the employee tournament and the importance of sport in inspiring the company. He praised Jalen Brunson and the Knicks relationship, and mentioned Caitlin Clark's upcoming shoe without revealing the release date. Regarding the World Cup, he emphasized Nike's innovation and 31-year relationship with the sport, and stated that soccer is already the biggest global growth driver. On the turnaround, he said the focus is on product, innovation, and cleaning up inventory, with running in China back to growth. He addressed tariffs by focusing on what Nike can control, and noted the non-sneaker component's rise on StockX. He told Wall Street he is managing for the long term, not quarterly results.

Key takeaways

Soccer is already the biggest global growth driver for Nike, ahead of basketball.
Nike's running business in China is back to growth.
Caitlin Clark's shoe is coming, but the release date was not disclosed.
Nike is managing for a 20-year run, not quarterly results.

Numbers and commitments

Figure	What it refers to	Type	At
5800%	Increase in non-sneaker component on StockX	metric	8:18
400	Teammates in the employee tournament	metric	1:04
31-year	Relationship with soccer	timeline	4:33

Chapters

0:00Just Do It Day and employee tournament
1:53NBA Finals and Jalen Brunson
3:34Caitlin Clark and WNBA
4:08World Cup and soccer growth
5:47Turnaround progress and China running
7:39Tariffs and product control
8:18StockX and non-sneaker business
8:58Wall Street expectations and long-term focus

Questions asked in this interview

0:43Do they trash talk or is there corporate decorum?
1:15What does it do beyond competitive?
2:53Will he get his own shoe?
4:08What could this do for the Nike brand which needs to get hoisted into the collective consciousness?
4:53In the next four or five years, could soccer take over from basketball as the biggest growth driver?
5:21What did you think I was going to say?
5:47So that was two quarters ago. Where are we now?
6:49How do you get it to reverse?
7:39How are you mitigating these issues?
8:18Talking your non-sneaker component on there. What about that business?
8:58How are you dealing with the Wall Street community that's pushing you around?

Liz 0:09 ↗

Welcome back to Nike headquarters on Just Do It Day. We cover the Berkshire Hathaway annual shareholder meeting. This takes it to a different level. The only corporate event where a vice president or CEO gets beaten by an intern. Nike's most famous intern is right here, Elliott Hill, who started in 1988 as an intern.

Elliott Hill 0:38 ↗

A great opportunity to celebrate the passion and emotion of sports.

Liz 0:43 ↗

Do they trash talk or is there corporate decorum?

Elliott Hill 0:46 ↗

There is no decorum. When you get on the pitch or the court, all levels are open for game.

Liz 0:53 ↗

We have a street version of soccer going on behind us at the Serena Pompton Port. This is fascinating.

Elliott Hill 1:04 ↗

We have 400 teammates. We have our own tournament here. This is the final going on, 4 versus 4, small side of football.

Liz 1:15 ↗

10,000 employees, an employee-only event. What does it do beyond competitive? Once a year, we are having fun, breaks down silos.

Elliott Hill 1:29 ↗

Most importantly, it's about breaking in the passion and emotion of sport. If we can inspire ourselves, we can inspire the world.

Liz 1:36 ↗

They are competing and running, pickleball, all kinds of sports.

Elliott Hill 1:47 ↗

We have men versus women, a 4-minute mile today.

Liz 1:53 ↗

You couldn't have written the timing of this any better. Game one of the NBA Finals. I know you are a Spurs fan. Next one, you own four of five starters.

Elliott Hill 2:07 ↗

To watch what Jalen did, we are incredibly proud of relationships with the Knicks and players we have.

Liz 2:21 ↗

I just bent down. This is the shoe that Jalen Brunson wore yesterday.

Elliott Hill 2:31 ↗

A retro Kobe 3. This is what Jaden was wearing.

Liz 2:39 ↗

Josh Hart wears them.

Elliott Hill 2:47 ↗

He came in strong and Harper.

Liz 2:53 ↗

Will he get his own shoe?

Elliott Hill 3:03 ↗

This tournament, an incredible athlete.

Liz 3:08 ↗

A massive contract. Drop that alien, it is hilarious. This is a big contract. It is more than his starter contract.

Elliott Hill 3:24 ↗

He's a special human being on the court and off the court. Fun to be a part of helping him develop and build his career.

Liz 3:34 ↗

You have an uncanny ability to nab some big stars. WNBA, Caitlin Clark, the shoe comes out. Tried to get you to tell me when it comes out.

Elliott Hill 3:48 ↗

I'm not supposed to tell you when it comes out, but we are. She has a strong point of view. The type of shoe, what the WNBA did is incredible. It's been fun to watch.

Liz 4:08 ↗

Let's talk World Cup. Kicks off a week from today on Fox Sports globally. A massive phenomenon about 12 different teams. What could this do for the Nike brand which needs to get hoisted into the collective consciousness?

Elliott Hill 4:33 ↗

We are currently innovative, the boots we are bringing to the pitch. This collision of sport and culture. We have incredible collaborations off the pitch and proud of our 31-year relationship. Looking forward to the country hosting it.

25 more exchanges in this transcript

Cite this transcript

APA, MLA, BibTeX

APA

Hill, E. (2026, June 4). Nike CEO addresses TURNAROUND STRATEGY, touts big sports partnerships [Interview transcript]. Fox Business. CEOInterviews.AI. https://ceointerviews.ai/interview/961299/

MLA

Elliott Hill. "Nike CEO addresses TURNAROUND STRATEGY, touts big sports partnerships." Fox Business, 4 Jun. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/961299/.

BibTeX

@misc{hill2026_961299,
  author       = {Elliott Hill},
  title        = {Nike CEO addresses TURNAROUND STRATEGY, touts big sports partnerships},
  howpublished = {Interview transcript, Fox Business. CEOInterviews.AI},
  year         = {2026},
  month        = {jun},
  url          = {https://ceointerviews.ai/interview/961299/},
  note         = {Speaker-attributed transcript with timestamps}
}

▶

Key Quotes (4)

“It already is. No question it is a great opportunity, we will continue to invest.”

▶ 5:13

“Let's focus on product and innovation. That's true in a consumer product committee. Storytelling and marketing and some cleanup in inventory in the marketplace so I feel good about the work the team has done but like everything what happens next is revenue, market share and share price follow. It is a sequential improvement and I feel better about the foundation of business.”

▶ 6:20 POLICY

“It seems simplistic, but we've become more lifestyle oriented and when we lead the sport, our running business in China is back to growth, back to growth, we focus on sport and to win and that's what I'm challenging the team to do as quickly as possible.”

▶ 6:57 POLICY

“I have been upfront with the Wall Street community and spending time with them and understand where they are from the business perspective and where we are going and I'm trying to say we are not managing the business for this quarter or next quarter but for the long term and setting this business up the next 20 year run.”

▶ 9:08 POLICY

Mentioned in this interview

Jalen Brunson: Praised his performance and Nike's relationship with the Knicks.

Caitlin Clark: Mentioned her upcoming shoe and strong point of view.

Knicks: Highlighted the proud relationship with the team.

StockX: Noted the rise in non-sneaker component on the resale site.

USA Soccer Federation: Associated with Nike and gave a gift to the host.

Kobe 3: Retro shoe worn by Jalen Brunson.

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About Elliott Hill

Elliott Hill, President and CEO of Nike, discussed the company's first quarter fiscal 2027 results during an earnings call on September 30, 2026. He stated that Nike's "sport offense" strategy is working, citing broad-based growth in the performance business across key sports such as football, running, training, basketball, tennis, and golf. Hill described a campus activation in Austin, Texas, involving partnerships with universities, NIL athletes, and retail partners, which he characterized as an example of Nike's ability to engage local consumer segments. Hill also addressed the company's operating model, mentioning plans to scale the sport offense through an initiative called PACE. He said the model is designed to bring Nike closer to athletes, consumers, and the marketplace, including efforts related to the supply chain and a new capability center in India. Regarding capital allocation, Hill affirmed that the dividend is a significant priority for Nike, stating the company intends to maintain and ultimately grow it over time. He also noted that a financial algorithm for fiscal 2027 and the next five years would be presented at an upcoming investor day in November.

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