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Matt Mullenweg
CEO & Founder, Automatic

Why Matt Mullenweg Is Fighting for the Future of Open Source | Lenny's Podcast - EP.100

🎥 Aug 06, 2024 📺 Think Deeper Now ⏱ 205m 👁 25 views
Why Matt Mullenweg Is Fighting for the Future of Open Source | Lenny's Podcast - EP.100 Welcome to Think Deeper Now. Our mission is to distill the most profound insights from Lenny’s Podcast to help you master the art of product management and strategic thinking. We bring you the high-signal "gold nuggets" from the world's top tech leaders. 🚀 Why Subscribe to Think Deeper Now? We deep-dive into the mindsets of experts from companies like OpenAI, Airbnb, and Stripe to give you a competitive edge in your career. 👉 JOIN THE COMMUNITY:    / @thinkdeepernow-xx02   🔔 Turn on notifications to never...
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About Matt Mullenweg

In a 2021 interview, Matt Mullenweg recounted the early days of WordPress, describing a meeting at CNET where he demonstrated the software by publishing an article in seconds, a process that took the existing system 20 minutes. He noted that while WordPress was inferior in many ways, it was better in that specific regard. Mullenweg also discussed his decision to launch WordPress.com independently after CNET declined his pitch, eventually housing it under Automattic.

Source: AI-verified profile updated from Matt Mullenweg's recent appearances. Browse all interviews →

Transcript (238 segments)
H
Host0:00
Matt, thank you so much for being here. Welcome to the podcast.
M
Matt Mullenweg0:03
Thanks. It's a, you know, big fan. Uh, longtime listener, so happy to be on.
H
Host0:07
I'm a longtime fan. I've been wanting to get you on this podcast for so long. And this is such an interesting time to be chatting with you. There's a lot going on with Matt and WordPress these days. So, it's a really interesting, it's almost good that we waited a little bit to talk. So, we're going to get into a lot of that stuff, but I want to start with just what is it that you do, Matt? What are all the things you're involved in? Give people a sense of just the things you're working on.
M
Matt Mullenweg0:30
So, first, when I was 19, I co-founded an open source project called WordPress with Mike Little and we started just blogging software then became sort of a full-site thing and then became like a platform that really tons of stuff is built on and now it's kind of transitioning into like this cool thing that can be embedded anywhere, run locally or make mobile apps. It's like really interesting seeing WordPress used as an engine for powering like things I would say don't even look like a website which is kind of wild to me but that's kind of the beauty of open source, people do things with it you don't expect. Ended up dropping out of college, moving to San Francisco and then worked at CNET for a year as a product manager actually that's how they are.
H
Host1:13
I want to talk about that but go on.
M
Matt Mullenweg1:16
And then yeah, had this vision where you know instead of like downloading the software and setting up a database and everything we could make like a SaaS version of WordPress like that had seen that they didn't want to do it. So I was like, 'Okay, I got to do this.' So I left and started a company called Automattic. The idea was to create essentially like complement the core WordPress software with some commercial services, things that run in the cloud like Akismet, which is our sort of machine learning, I guess you call it AI now, but like anti-spam system or Jetpack, which is like iCloud for WordPress, you know, does the backups and the real-time sync and everything like that. So that was 19 years ago. So, that's now grown to be, you know, over 1,700 people in actually 90 countries. So, we've actually been fully distributed and remote and asynchronous from the start, which I think is one of our superpowers. I actually wasn't the CEO in the beginning, but in 2014, so I guess 11 years ago, I became CEO. The original CEO was, well, I guess I was in the very beginning, but then I hired Tony Schneider to be CEO probably four or five months in. And yeah, so that is a very full-time thing and Automattic does a lot of products. That's WordPress.com, WooCommerce, which is open source, Shopify, which is now half our revenue. And then we have some really cool apps. So like Beeper, Day One, Simple Note, Pocketcasts. We're trying to fill up your home screens with open web, open source things that are very privacy and user centric. So that, you know, running that company is definitely like the full-time job. I still run WordPress.org and the WordPress project. So I'm the lead developer there and so sort of manage all those releases and the community and the directories and all the sort of things we do on WordPress.org. We have this cool thing called Openverse. We took over from Creative Commons which is like a way you can find sort of open-licensed images and audio and video. So basically if you notice the throughput through all these things it's open source. On like the nights and weekends or like side a few hours a week I do some angel investing. So I've done over 100 angel investments through an entity called Audrey Capital which is sort of the if anything's in the sort of WordPress space I invest in it through Automattic but if anything's like a little more further afield I do through Audrey Capital and I've done some really exciting investments there everything from sort of name brands like Stripe and SpaceX but also like it was in the seed of Calm or a lot of home automation stuff like Ring, August, SmartThings. Yeah, just check out audrey.co. It's got some fun stuff in there. Daylight Computer, which is one I'm very excited about right now. And I guess finally, I love San Francisco. So, you know, I have a co-owner of a cool grungy jazz club in North Beach called Keys, with Simon Rowe. And so if you, you know, Wednesday through Saturday night, you want to see some awesome live jazz, check out Keys.
H
Host4:14
Wow. Okay. You said too much. I get it now. Jazz club I was not aware of. I got to check this out. It's called Keys.
M
Matt Mullenweg4:22
Yeah. Keys Jazz Bistro.
H
Host4:24
Okay, cool.
M
Matt Mullenweg4:24
It's yeah, over on Broadway and Columbus. Kind of right around there.
H
Host4:28
Amazing. Okay, that was new. That was news to me. Going back to Automattic, I think people don't get the scale of this thing. So, just to mirror back a few things and even add to what you've said, 1,700 people work there, 90 different countries. Also, you didn't share this stat. Something like 43% of the internet of internet websites are built on WordPress, run on WordPress.
M
Matt Mullenweg4:48
Yeah. So when we started a lot of websites were built on custom CMSs and there's a lot of fragmentation in the space but now WordPress has grown to be yeah over 40% of all websites in the world which is 10x the number two which right now is Shopify.
H
Host5:03
Right, we're like at 4% I was looking at that list.
M
Matt Mullenweg5:06
They're around 4% yeah.
H
Host5:07
That's unreal.
M
Matt Mullenweg5:08
It used to be open source was the top three. Unfortunately like Joomla and Drupal have fallen behind and so now it's like Shopify, Wix, Squarespace are the top ones but WordPress is still, you know, because we have this flywheel of open source community, it's movement, you know, it kind of has this, you know, like any open source like Linux or Apache or Wikipedia it has some positive flywheel effects when it takes off.
H
Host5:34
Awesome. Okay. And then there's a few other things you didn't mention. I want to get to this later but I'll just mention now you guys own Tumblr. You bought Tumblr which I don't think a lot of people necessarily know.
M
Matt Mullenweg5:42
Sorry I forgot to mention that. Yeah, we're going to get into that. Yeah. Running a social network is definitely the hardest thing I've ever attempted. I thought we knew what we were doing because, you know, WordPress, you know, ran so much the web. We dealt with I thought every content moderation thing you could ever deal with, but social networks are a whole another ball game.
H
Host6:00
Okay. A couple more fun facts before we get into some other stuff I want to chat about. Fun fact number one is you're super involved in the Bay Lights project. I didn't know this. For people that don't know what the Bay Lights, if you're in San Francisco, you definitely know what the Bay Lights project and I'm sure you love it. For people that don't know what this is about, what is this project and how have you been involved? Why have you been instrumental into making this a thing?
M
Matt Mullenweg6:22
Bay Lights, you know, there's two famous bridges in San Francisco. The Golden Gate Bridge, which kind of the iconic one, there's actually the Bay Bridge, which is the workhorse of San Francisco. It has like the most one of the busiest bridges in the country, and it's really beautiful from like an engineering point of view. And so kind of a vision between Ben Davis and an artist Leo Villareal, who's an amazing light artist, actually started Burning Man, was to put gosh, I forget the number, I think 18,000 LEDs on the side of the bridge, like on all the cables and create this really beautiful gentle kind of like algorithmic light piece, light art piece. And the yeah, Ben Davis was dating an artist friend of mine and we were over and having drinks on my patio and we were looking at the Bay Bridge and I had this kind of thing where like there's some lights at the top of the Bay Bridge and I was like, 'Oh, wouldn't it be cool if those lights were like Christmas lights and they could do patterns or something?' You know, it's the lights to keep planes from hitting it. And I was like, 'Oh, you could like program that.' He was like, 'Yeah, it's almost like the social network thing where like a million's cool, but a billion would be really cool.' He was like, 'You know, that would be cool, but what if we put the whole side of it?' And so that I was like, 'Oh, cool.' And sort of made an angel investment in that thing. They hadn't raised anything or had there was I don't even think an entity at that point, but I was like, you know, to get you started, I forget what it was 100, 150k. So I gave him that first bit and then it kind of blossomed into a thing. And then sort of fast forward, remember the exact timeline, but they were kind of at the final bit of fund raise and they weren't able to close that last bit and I actually mortgaged my condo and donated the last million and a half to finish out that project. The Bay Lights were online for 10 years. The technology degraded and so like the environment is very harsh. So actually we just completed a fund raise and are reinstalling the Bay Lights. They're calling it Bay Lights 360. So now it'll be both sides of the bridge. It'll be visible from also Oakland and the Treasure Island because the first version the city was very worried about the like drivers seeing the lights and it might distract them. So we had an angle though that you could only see it from San Francisco which was a compromise we didn't love because like we love the East Bay and everything else like that too. So, new version is coming online hopefully later this year in the fall. And also that turned into a nonprofit called Illuminate, which I'm on the board of run by Ben Davis, who I mentioned previously, that does cool public art stuff around the city. So, they're responsible for the Grace Lights. All the JFK Boulevard stuff where that's been has the murals and like the beer garden and all the chairs, that's all Illuminate. So, they do fun, their thing is radical public art. So the thing is it's like art that needs to be free and accessible and I think that's so important for San Francisco like we have great institutions you know the SF MoMA the opera etc that have huge budgets like 100 million a year and Illuminate for you know literally one-tenth of that has created something that millions of people can enjoy and I like to think that anyone along the Embarcadero you might be going through a tough time obviously we have people who are struggling like mental health and homelessness and everything like that but like maybe seeing a little bit of art can help raise your soul a little bit and that's how I think about philanthropy as well like you need to work on the base issues the fundamentals at the bottom of Maslow's hierarchy of needs and then you also have to work on the things that raise your soul a little bit so art. So I like that broad approach to philanthropy. Elon has a great quote along those lines you can't just work on solving problems all day you need something inspiring to think about and to work towards.
H
Host10:06
I first of all thank you for doing this. It's like if you live in SF, you're like, 'This makes the city better.' Just having this around. I didn't realize you were involved in like helping come up with the idea itself. I knew that you did the mortgaged your house to make it possible.
M
Matt Mullenweg10:18
I can't take any credit for the idea. I just was exposed to it. I had an adjacent idea and they had a way cooler one with a real artist and everything like that. So, I was just happy to be, it's like being an angel investor, you know, like you can support the entrepreneurs and the people who actually really do it.
H
Host10:35
Yeah. Okay. And the other funny thing you said is about they were worried about the angle of the lights distracting people. What's funny is when I drove across the bridge, you can only see it when you're driving towards San Francisco looking backwards. So I'm like looking in my rearview mirror and the mirror turning around to look at it and that feels more dangerous than the lights shining in my face.
M
Matt Mullenweg10:52
You know, they call it Impossible Works of Art. There were like 13 agencies that had to sign off. They were worried the lights would distract birds or seals or environmental reviews. And it was really a lot of like public bureaucrats and everyone had to like to make that happen. There was like 20 places where someone could have said no and it never would happen. So it's very inspiring to see the city come together and also like in San Francisco I feel like is entering a new chapter right now like going from like the doom loop to the boom loop. I'm a big believer in the city. So much innovation has come here from like food, you know, like the burrito, fortune cookies, all these sorts of things from San Francisco to like obviously all the tech innovation that we're all familiar with. It's kind of the city of the future and I don't know what it is in the water, you know, from like the 60s till now. Like cultural innovations, things that happen and influence the whole world, Burning Man, you know, Grateful Dead, etc. Like that all starts in San Francisco. So it's exciting to be here.
H
Host11:49
Yes. So back as they say on Twitter. Okay. Someone very close to you told me that you're an excellent rapper. I'm not gonna ask you to rap, but if you ever want to answer any questions in rap form, feel free.
M
Matt Mullenweg12:03
Oh man, that would be fun. I've dreamed about being able to do a Q&A and rhyme, but I don't think I'm that talented. But just planting the seed. I'm planting the seed.
H
Host12:14
Okay. So, I want to get into all the drama that you're swirled in right now, but I want to first lay the foundation of how you got into this and where this all came from. So, let's talk about just the origin story of you and open source. You've been more than half your life you've been working on open source. You've been working on WordPress, specifically WordPress is such a core community within the open source community. What was kind of the origin story of you becoming obsessed and I don't know, open source pill?
M
Matt Mullenweg12:41
I was a broke kid in Houston, Texas. And my passions were jazz, you know, Houston has actually amazing music programs in the public schools. And so I was very fortunate to go to some of the best several arts programs, including my high school called the High School for Performing Visual Arts where Beyonce went, Robert Glasper, a lot of like amazing folks went there. And so music was a big part of my life and actually economics. So I had this fun teacher Scott Roman who created participated in our school in the Federal Reserve Challenge which was run by you know the Federal Reserve that sets the interest rates and backs the national banking system and everything like that has this competition for high school students. It ended up being the first academic competition this art school ever won. And yeah, first year we kind of didn't get that far. Second year we went all the way to nationals. So I got to meet Alan Greenspan. Ben Bernanke was our judge. You went to DC. So that was very very exciting. And so, you know, being exposed to like us having a great liberal arts education, you know, the ideas of, you know, Frederick Hayek, Adam Smith, Alexander Hamilton, Ben Franklin, Thucydides, you know, all these sorts of things, that philosophy really influenced me. And you combine that with that, you know, music lessons were expensive, so we couldn't really afford them. So I would barter and trade. I'd build websites for local musicians in exchange for lessons. And so these websites I would start to put software on like forums or you know like different things and that kind of exposed me to open source. So you know my father was also a engineer. He worked for oil companies and things but his world was all Microsoft. It's all proprietary and I kind of grew up in you know early days of the internet. So it was Slashdot and you know Jeffrey Zeldman talking about web standards and all these things like are really kind of the social milieu and zeitgeist that I grew up in. So I you know combining all this philosophy I studied, thought, felt that like open source was actually the most important idea of our generation. So if like if the founding fathers were around today I think they would be open source advocates. As you think about it as more and more of our lives are influenced and actually controlled by the software we use if we don't have fundamental freedoms attached to that software we're not truly free. So you know WordPress is under a license called the GPL which has four freedoms. The freedom to use the software for any purpose so you can use it for anything whether I agree with you or not the terms of service you to do whatever you want with it. The freedom to see how software works. You know, open up the hood, see how it works, see every line of code, you can audit it. The freedom to change it is a third freedom. And then finally, the freedom to redistribute those changes so you can share them. And the GPL has a fun little hack where if you share them, you have to provide those same freedoms to who you share it with. So it's what's called a viral open source license as opposed to the MIT license or some of the others that aren't. So yeah, I just kind of decided that this was what I was going to devote my life to and so that became getting involved with some early open source projects. WordPress was actually a fork of an abandoned open source project called B2. So the code base actually started with something that was already out there that I was a user and contributor to kind of volunteer on the forums and contributed code and then when it was abandoned and myself and Mike sort of were one of like four or five different forks that started that kind of picked it up and tried to continue it for our own use and then later for a larger community.
H
Host16:21
It feels like a lot of people are coming around to exactly your worldview. I was just watching a video of Jack Dorsey talking about how we're just controlled by algorithms and we don't know how they work and we're not in control of our lives. Have you seen that video?
M
Matt Mullenweg16:38
No. But I actually love that also some people who maybe made their first billion or whatever from proprietary software then come back and it's so cool to see folks like Marc Andreessen or Bill Gurley be huge advocates for open source. Actually remember one of my early meetings with Marc Andreessen and I didn't realize that at the time I thought it was Tony Schneider and I sort of were fundraising and Marc really like grilled us. He's like, 'How can you build a business on open source? How can you be like remote and distributed? Like look around Silicon Valley, Google, Microsoft, Oracle, Sun, every great company has had an office. Like how are you going to build something that can change the internet with, you know, people all around the world?' And just had this long like hour-long debate and I was like we walked out of that like wow that was the worst meeting ever. They just hate everything we're doing. And then you know the next day they were like, 'Hey, we're interested.' I was like, 'What happened?' I didn't realize that he had kind of this idea where like he wanted to attack the ideas and see how we defended it to sort of was how they battle test things. I guess kind of like a Microsoft culture or whatever where you like really like grill the idea. I just wasn't familiar with that. But it's so cool now that some of these folks that I've learned so much from are such advocates for open source.
H
Host18:01
Yeah, it's so interesting. I just had the Community Notes team on the podcast and that's an amazing example of community of open source Meta is adopting it from Twitter. Speaking of open source, one of the interesting maybe most common ways people hear about open source these days is AI and AI models. And there's a couple areas here. One is you wrote this really interesting post where you talk about how Meta talks about Llama as an open source project, but you called it a false prophet. What is it about Llama that isn't open source? What are people missing when they see Llama and they're like, 'Oh, yeah, Meta is amazing open sourcing everything.'
M
Matt Mullenweg18:38
Llama you can obviously download and run locally and all these sorts of things, right? You know, if they use their SaaS service. However, there's a clause in it that says if you're above a certain threshold of monthly active users, I forget what it is, like it's big. It's like 750 million, so it's pretty high. You need a license from them. And so that does not give you the freedom to use this software for any purpose, right? If at some point you have to ask for permission, you know, you're kind of at the whims of this company who you might be aligned with or you might be an enemy with, you know, and also how do you define that? So for example, like on WordPress, like our products don't have 750 million monthly active registered users, but we reach billions of people per month in terms of visitors. So, is that a, you know, is that defined? So, there's just ambiguity there. So, I still think what they've done is amazing and I like that they're releasing it. I was very confused for why they insist on calling it open source because they actually Meta has been a huge open source contributor. React, you know, they've done incredible improvements to the PHP engine which we benefit from a lot. So, like they're actually a big open source contributor. I think Mark Zuckerberg really understands and loves open source too. My best guess now, I don't have any inside information here, but I think they're calling it open source because there's some European regulation about open source versus proprietary AI models. So, I think it might be like a weird regulatory thing because clearly they understand this isn't open source. So, when I wrote the blog post, I was just kind of confused and thought like, oh, maybe if I like, you know, get this message out there, they'll change. And then when they didn't, I was like, oh, there must be something else going on. I think it might be this regulatory thing. We were actually a big part of actually many years ago, I think it was React that they were doing something with the licensing or like a patent restriction on and the WordPress community actually got Meta to change that and reverse something they were doing to lock it down. So yeah, I consider my role as an open source advocate to actually be my primary thing and it's very much my life mission. I hope to work on WordPress the rest of my life but also like just open source in general so I also like support Drupal and Joomla like anything else that's open source like I'm going to be a supporter of because I think when people choose that versus proprietary software we're increasing the freedom and liberty in the world. And so I would love that every sort of like it's incumbent on us to make open source to make a better user experience to make a better product so that people choose it and then the world becomes more free not less free.
H
Host21:21
And also feels it's important to you to I don't know open source washing like avoid people using the term when it's not true and it's interesting in this case the like the thing that makes it not truly open source is the limit. There's a limit where you can no longer use it the way you want. Is that the issue?
M
Matt Mullenweg21:39
Yeah. So there's a and there's actually like an open source, you know, OSI there's like a formal definition for like what makes an open source license and there's actually many dozens of open source licenses and it's sort of public domain license those and other things. So it's also their stance that this is not an open source license.
H
Host22:01
Something else that I think is really interesting when it comes to AI and open source, you wrote about this and it blew my mind. Such a good point that the code that these models were trained on was open source code because that's all they have access to. They don't have like Windows code. They don't have Shopify code. And what a cool I don't know another success story slash I don't know I guess how do you feel about that that all these AI models are trained on code you wrote in code in open source community.
M
Matt Mullenweg22:29
That's beautiful. It's one of the safest things to train on right because the license of open source like very explicitly allows that. You know, I also like to think about, you know, I have some window where my creative output is useful to society. And if you fast forward like 50 or 100 years, I do believe that the utility of proprietary software eventually approaches zero. So like when we're sending people to Mars, the operating system of the rockets and the devices and everything like that, it's not going to be built on the Windows NT kernel as amazing feat of engineering that like that proprietary kernel is. It's going to be built on an open source kernel, you know, Linux or BSD or something like that. And so like if you want to be part of something that sort of becomes the fabric of humanity's foundation like things that allows a Cambrian explosion of things built on top of it a renaissance of ideas you want to be involved with open source and so I really hope that more and more people, I'm a little bit of an evangelist here, you know, I'm a missionary where I really want to encourage more and more people to consider at least making part of their time even if just a few hours a week contributing to open source because could be part of something that has a huge impact and it's fun especially if you're like a younger developer or designer or PM or whatever like you can't walk up to Facebook and change their homepage or say I'd like to change this feature but you could come to an open source project you know some of which have hundreds of millions of users you could go to WordPress or you know gosh Bitcoin or you know there's all these things are open source Chromium, Firefox like and you could actually change a feature or project management things or change a design or improve it and that's I think really really special and sort of the thrill for me of like knowing that code I wrote is now executing you know millions of times per second in millions of servers around the world and that kind of thrill that high is like kind of when I first had my first open source contribution like such a thrill and I've been sort of chasing that and enjoying that ever since.
H
Host24:39
Say someone wants to actually do this. Where do they go? What do they how do they do this? Do they just like pick a project, go to wordpress.org and like here's how you contribute? What's like a next step there?
M
Matt Mullenweg24:49
Yeah, pick a project that you use or like I mean that's obviously a nice one. For WordPress, we have this it's called make.wordpress.org. You know, it's where we make WordPress. And there's, you know, different groups. There's accessibility, there's design, there's the core code, there's plugins, there's all sorts of ways. So really, whatever your talent is, there's people who translate, there's people who do support, there's people who write documentation, there's people who organize events, you know. So whatever you feel like your talent in the world is either that you have or that you want to cultivate, you know, there's so many people I mean, I learned how to code while building WordPress basically. I didn't have as too much formal training there. So it's a great way to uplevel your skills as well and work with some of the best developers and others in the world.
H
Host25:38
This also made me think about AI agents are coming around Devon and all these AI-driven coding agents. You have a prediction when most of the code contributed to the open source projects will be Devon and AI agent such type projects. I think Google talked about 25% of their code or characters committed are now sort of AI assisted. And they're probably on the bleeding edge. I don't know how much of WordPress's code right now is AI assisted or something like that.
M
Matt Mullenweg26:13
But I think over the next 5 years it definitely approaches maybe a majority and I'm actually very very excited. So one of the big challenges that we have as a very open platform is we have this open plugin and theme architecture. So the 60,000 plugins and themes and the way WordPress works is these plugins themes can modify every single part of the code. So you can really customize everything. However, many of these plugins and themes don't have the same sort of robust security and review process that core has. So that's where when you hear about security issues with WordPress, it's very rarely in core anymore. We haven't had a remote exploit in, you know, knock on wood, like I think five years, six years or something. But in the plugins, it can be somewhat more frequent. And so, one thing I'm very very excited about the next year or two is actually more automated scanning because obviously that code base is so many tens of millions, maybe over 100 million lines of code at this point, it's impossible for humans to review that. So, we kind of rely on developers to review that and manage. And of course we have like bug bounties and everything to that. So when things get reported we fix it quickly but I can't wait for more automated scanning there and I think that could vastly upgrade the security of open source. The other thing that's really exciting is like right now you see people building apps and stuff and it's just sort of custom generated code. But I think the next generation of these models or sort of the next layer there is because you know as everyone knows like just writing the code is just one part of it. It's maintaining it that really becomes the life cycle of it. And Stewart Brand's new book is all about maintenance, right? Which I'm very excited about. He's publishing I think with Stripe and it's actually kind of open source. He's open sourcing the book. So you can see it being written online. But anyway, to go back I think that if and they're starting to do that is when the open source model is you say like hey build me a website it actually installs WordPress and then builds on top of that and then customizes on top of that. Then you get for free that core engine that's always being audited and updated and getting you know passkey support or whatever the new things are sort of continuously and then your custom stuff can be on top of that which I think is actually a lot more powerful than sort of building something proprietary or custom from the ground up.
H
Host28:29
I love this book on maintenance. There's a my sister's partner had this quote that I've always come back to. Life is maintenance. You basically like everything you acquire and deal with like you get a generator for your house, you have to maintain that forever. Now you get like this backpack, okay, now you have to like maintain this thing, make keep a nice jacket. Like everything is maintenance. Everything in your life is just maintenance. And I wonder if that's what the book's about.
M
Matt Mullenweg28:56
Well, that's why I think technical debt is one of the most interesting concepts. You know, there's so many companies as well that maybe have like big market caps, but I feel like they might have billions or tens of billions of dollars of technical debt to you can casually in the interface or how their products integrate with themselves for things. And I think about that a lot in our own company. We definitely have some products always a little bears coming on because you have such great product people and like we have some variable quality around some of our things right now. Like if you check out Gravatar right now, I'm actually really proud of it. Like it's I think a really great user experience, very slick. But there's like parts of well I always say I'm the unhappiest WordPress user in the world. So there's like parts of WordPress and WordPress.com that I'm a little embarrassed and ashamed of. Like we kind of have to we have a really large surface area that we cover with relatively few people and so there's some parts we haven't looked at in a little while that we need to get around to. And it's our big focus for us this year is actually kind of going back to basics, back to core and improving, you know, all those kind of nooks and crannies of the user experience and also ruthlessly editing and cutting as much as possible because we've just launched a lot of stuff over the past 21 years that maybe is not as relevant today or doesn't need to be there.
H
Host30:06
That sounds like excellent work for your for this AI agent of the future that's coming soon. There's one other area I want to mine and that's community. Community building, building this ecosystem that you've created around WordPress. It might be the most one of the most successful biggest communities on the internet. I'm curious just what lessons you've learned about what it takes to build a successful community online especially. This is probably influenced by economics and jazz, right?
M
Matt Mullenweg30:37
So, and economics is all about systems thinking, right? And what are the incentive structures of how you set something up and then in jazz it's all about collaboration right so if there's something unique I have for your audience I would say it's don't just build a product build a movement. And to the extent that we've been successful I think it's that we give people something to believe in, a philosophy, a worldview, even silly things like you know we had this tagline in the footer of the WordPress.org when we started it's still there. It says code is poetry. You know, kind of this idea that we're not just writing code like we're trying to create something that can have elements. We name every WordPress release after a jazz musician, you know, for the past 60 releases or so. So those sorts of things, bringing like a little art and soul and some fun into it as well. It doesn't have to be serious all the time. I think you know again give something to believe in and work on and aim towards that's more than just a paycheck or more than just the utility the base utility of the software. So it's not just the software it's also like how are the meetups, how are people getting together what events are you running how do people are there forums how do people contribute is there office hours or town halls I do a lot of Q&A so like what are the things you're doing around the software that's allowing people to get involved that's inviting contributions that's allowing people to build on top of it. I've studied platforms quite a bit like Microsoft and others so our whole ecosystem of plugins and themes is part of what's made WordPress so successful in the moat that we have. The core features of a CMS you can kind of write with a few developers in a few weeks or something like it's kind of not you know it's basically correct operations. But to replicate those 60,000 plugins and themes gosh no's done it. It's a huge moat and proprietary services can create platforms, Shopify has third party ecosystem and things like that but it's never a true platform and that a true platform it's when your ecosystem makes more money than the core does. And so many times whether it was the Facebook platform I'm putting that in air quotes or the Shopify platform companies build on it and then they get the rug pulled out from under them because they're too successful and then the sort of thing you're building on decides oh we want that money or we want that growth and they sort of change the API or remove your access or there's so many examples of this especially on like I think Facebook and Shopify and others where people got too successful and all of a sudden they knock on the door and they say, 'Oh, that's a mighty nice app you have there. We'd love to offer you some warrants where we own a bunch of your company or we're going to shut it off or those sorts of things.' And again, you don't have freedom unless you're building on open source. That's why more and more companies and people are choosing if they're going to build a business on top of something else. If you build on open source, you have that guarantee. Even if I grew devil horns and became evil and Automattic decided to, you know, whatever like WordPress would still belong just as much to you as it would to me. People can fork the code. They can still own it. They can still build on top of it. So those things I think are really important.
H
Host33:59
What a segue to all of this drama that's swirling around you these days. I think a lot of people do feel like there's devil horns that have appeared. And so I'm excited to dig into this stuff. I think I find that every time you go on a podcast these days, if we don't get into this, everyone's just like, 'Why is Matt not answering these questions? Let's get into the hard stuff.' So, I have some I'm going to ask you some hard questions. For people that don't know what the hell's going on, they're like, 'What are you even talking about?' Or just have a sense something is swirling with WordPress and Matt. I don't know what's going on. Well, it's just like the high level over what's going on.
M
Matt Mullenweg34:34
Yeah. So to set it, you can get WordPress from WordPress.com or, you know, us, but also you can get WordPress from dozens of other hosts. The biggest in the world are like GoDaddy, Hostinger, Newfold. It's not the biggest, but it is in the top 10 or something. It has about 700,000 WordPress installs. There's a company called WP Engine. In 2019, WP Engine started as like very WordPress oriented and they contributed a lot to the community and everything like that. They were very respectful about, you know, distinguishing themselves from core. So, people really realized it wasn't officially associated and everything. But in 2019, they got bought out by a private equity firm called Silver Lake. And you know, anyone who follows business, you know, when private equity buys something, there's some good ones, but there's also many, many stories about how they can really kind of hollow things out, you know, really optimize for profits, become user hostile. Actually recently read a story where one of the reasons there was a shortage of fire trucks these LA fires was that the firetruck manufacturers have been kind of rolled up by a private equity firm and they've been raising prices and like their supply constraint and things like that. So there's literally like a shortage in fire trucks right now because of private equity and of course if you look at healthcare or other things like there's so many examples where private equity can really I think be one of the darker parts of capitalism. So you know since 2019 WP Engine has kind of changed a bit and they really stopped contributing to core and they started using the trademark in a way that was very confusing in the marketplace and particularly in the past year year and a half or so we're just getting a lot I've get a lot of support requests for WP Engine and you know when we do surveys we'd find that 20, 30, 40% of people thought they were officially associated because how they were presenting using our logo and presenting the brand and everything like that was very confusing to people and as you know if you don't protect your trademark you lose it and also the version of WordPress that they were offering actually wasn't our core vision of the functionality of WordPress so to save money they were actually turning off features like revisions so a cool part about WordPress that actually one of my favorite features is every change to every single post or page is saved forever just like Wikipedia so if you make a mistake you always undo it and of course as you know like building a great product that sort of user safety of an undo is so critical. Now obviously you have to store these revisions so it takes up more database space. Now it's trivial. It's megabytes. So on modern databases it's not that big a deal but to save money they actually turned this off. So they broke the undo feature in WordPress to essentially save money. And so you have this thing where they're offering something called WordPress. It's kind of I think I refer to it as like a bastardized hacked up version of it. It's diluting our brand and then it's also people think it's official. So even close friends of mine were like, 'Oh yeah, I signed up for this thing. I thought I was supporting you.' And so it's came to a head. So past 18 months, they've also, you know, we kind of contacted them and said, 'Hey, you need a trademark license or something like if you're going to use this and or change how you're doing things.' And you know, kind of tried to negotiate something and had many different term sheets over the months offered and different things. And they just kept kind of stretching it out. And I was like, 'What's going on here?' And I think part of what was going on is last year they tried to sell the company.
Private equity usually holds things for like five to seven years. So they were kind of five years into this. They tried to shop it around and sell it. They weren't able to find a buyer. They said, 'Well, they don't have any IP and it feels like they're using a trademark, so they're going to have trouble with you. They don't have a license or things like that.' So while they were negotiating with us, it appears they were also preparing this lawsuit against us. Again, I've been very fortunate in my business career that we've invested in dozens of companies. We've acquired lots of things. By and large, 99% of the time, people I've dealt with in business have been ethical, straightforward, honest. I haven't really faced any bold-faced lying or duplicitous behavior. Very rarely, people who just say one thing and do another or are fraudulent in their behavior. But I think that was happening here. And so, I also just wasn't prepared for it. I was a little naive and didn't realize what was going on for a while. So it came to a head and at WordCamp US in September I was like, okay, well, she's still not going to even agree to negotiate. I'm going to give this presentation about how I think both private equity has messed up a lot of open source projects in the past and how in particular WP Engine has done some very bad or evil things. And they were like, okay, go for it. So I did the presentation. I think it was on a Thursday or Friday. Kind of spicy. People are like, 'Oh, can't believe he did that.' And then on Monday, they launched this with Quinn Emanuel, which is kind of the baddest, nastiest law firm. It's like who Elon uses when he sues people. Launched this big, multi-million dollar lawsuit against both me personally and WordPress.org. So like the WordPress community and Automattic. And also, they're spending millions of dollars a month on both lawyers and PR. So they're doing, you know, if you read, my gosh, who was the celebrity that they were recently talking about this like the dark PR stuff where they're like boost and like lively. So all that stuff is happening. And I warned people, I think in the presentation I said hey, there's going to be a smear campaign against me and internally in the company I was like hey, they're going to dig up everything that's ever happened. Anything bad anyone's ever said to me is going to all of a sudden become a news item. And that has happened, it's been true. [laughter] So right now, there is a portion of the internet that does think I have devil horns and everything. Fortunately, this is not my first rodeo. I know a lot of people think like, 'Oh, Matt was nice for 20 years and then got mean.' But, you know, one thing if you're really open in open source, sometimes you have to stand up to bullies and you have to fight to protect your open source ideals. Otherwise, people can take advantage of it in a way that ultimately can destroy everything you've created. So, this is probably the fourth time the internet has decided I'm the main character or really evil. And the previous ones we don't remember anymore. Or it's Hot Nacho or the Eastern Massacre of themes or like these other things that aren't even on my Wikipedia page anymore.
H
Host41:27
But those are really big deals at the time.
M
Matt Mullenweg41:29
Those are your incidents. Those weren't like historical battles.
H
Host41:32
No, these are things that, yeah, I was involved in school names.
M
Matt Mullenweg41:35
Including some things I screwed up like Hot Not was definitely a screw up on my end very early in the WordPress side, but...
H
Host42:44
So you mentioned this talk you gave at WordCamp and you said at the beginning of the talk like I'm, oh no afterwards you're like I was really nervous to give this talk and I obviously you can see why. Just like what finally convinced you this was time? Was it just to go as you described scorched earth nuclear? [laughter] Was it like WordCamp is coming up and this is the moment to go public with this? Was there something else that kind of crossed the line?
M
Matt Mullenweg43:10
It was a unique opportunity because we were essentially saying that hey WP Engine isn't going to be allowed to sponsor WordCamps anymore. You know they're not going to be like a, because we had again up to that point really done everything to bring them in and have them be part of the community. So we really had to also explain to our community like hey why we're going to be excluding this company that a lot of people saw as doing good. If you go to WP Engine website, they have whole pages about how much they contribute to give back and how they, you know, they do kind of greenwash or open source wash a lot of what they do. So, all their marketing branding was around this positive stuff. And so, I was like, hey, we need to just explain this case. But yeah, again, my defaults and how we've worked with, by the way, every other company in the WordPress space, many of which are much much larger and make sometimes billions more in revenue than WP Engine, is collaborative. And so like if there's a trademark violation, usually it's not even lawyers get involved. It's just like there's an email, we have a conversation, we do a call, we talk about it, you know, that's how things get resolved. And that's my default. I'm a lover, not a fighter. So, [laughter] and that's why this thing doesn't happen very often. You know, I like to say that yes, if I was, or WordPress community or whatever was doing this like every year, every couple months, yeah, you should worry about it. But it kind of happens like every 10 years.
H
Host44:33
So if I could mirror back the issues that you ran into, and I want to go through this a little bit more. The problems you had with WP Engine in this case. One is they were using the trademark both WordPress and WooCommerce without license and they're just abusing it, confusing people. A lot of people thought WP Engine was actually Automattic and WordPress official. They weren't contributing to the project. They were just making basically a bunch of money and not doing the work to off this company they bought and they're just kind of hollowing it out as you described. And then they were also cutting corners making the product worse and that kind of reflects on the whole brand of WordPress.
M
Matt Mullenweg45:08
That's a great summary. Yeah.
H
Host45:10
Awesome. I'm curious just like which of those three or is it something even else that most bothered you about this? Like what's just like this is the thing that's eating me? And if I had to guess, it'd be like damaging the legacy potentially of this thing you've worked on for most of your lives. Maybe it's that. Maybe it's just taking advantage of the community. Just like what's the thing that you think is the root of this just like it just this needs to stop?
M
Matt Mullenweg45:35
Well, I guess the one thing I'd add to your list was as this was happening, they were pretending to good faith negotiate. And in fact at one point the executive, you know we were talking about her joining Automattic and running WordPress.org and you know kind of I think when she thought WP Engine was going to sell she was thinking about what was next. So yeah a lot of this stuff was, I think that duplicitous behavior also kind of forced us to an edge more than even those other things that you mentioned. There's lots of companies that don't contribute back and it's not as big a deal. But yeah the legal issue was definitely the trademark thing. So what pushed it to the edge I think just the magnitude of the issue. Maybe they would refer to themselves as WordPress Engine in client meetings and other things. They were very cavalier about how they would imply their association with the project.
H
Host46:33
Obviously as you can tell on socials, a lot of people are just really upset and a lot of people blame you. There's just like, like I said, every time you're on a podcast or in Twitter, people are just like, 'Matt, what about this? Why this sucks? Why are you doing this?' And I want to go through some of those things, but just not many people go through like, I think you were like a 100% beloved hero of open source and internet and now you're like in this a lot of people don't like you just as a human. Just what is that? How do you work through that? How do you deal with that? What's that been like?
M
Matt Mullenweg47:03
You know, if you were kind of inside baseball with WordPress, it's actually a lot of people who have been unhappy with me over the years. And like when we introduced something like Gutenberg, you know, people hated it. Actually, when we introduced a visual editor, people hated it. These are huge controversies in the WordPress history. And when you know, there actually hasn't been a fork for WordPress around all this latest stuff, but there was when we introduced Gutenberg. It's one called Classic Press where people actually forked the software. So how I would describe it is previously like 1% of the world thought I was terrible and now I feel like it's up to like four or 5%. So it's still like not the majority, but as you know, something negative you feel seven times more than something positive. And when people are angry with you, they're more likely to, it's kind of like restaurant reviews or whatever, they're more likely to leave a bad review than a good review. And you know the people who, you know, WordPress, 98% of all the core developers have stayed [laughter] and contribute and are working on the next version and are supportive and all these sorts of things. And part of the reason these folks are so good is like they don't spend all their time on Twitter or Reddit arguing with folks. And also the arguments could be very frustrating because people don't engage in good faith. They don't really change their mind when new facts are introduced. And so you kind of, I've done my best actually because I, you know from the open source side I'm really used to engaging with things and I think that's been one thing I've learned from this is like in some forums like it doesn't matter how you engage and especially if you have like bots or other things running there like I'd leave comments on Reddit and it immediately get like 40 down votes. I'm like, 'Hey, this is an article about me and I'm adding a fact to the thing. Like, why is it getting downvoted? This is very relevant to the discussion, but it's literally hidden.' So, like when you see that thread, you'd have to click like three or four times to see the comment I had left. And so, it can really kind of change the perception. And then when you read these things, I think it's just very human nature. Even very folks very close to me, like you read a thread and it's all like super negative, it's hard to not be influenced by that because we're social creatures. So, 100%. Now the good news is I've had lots of, you know, sort of like credibility weighted, you know, the support from, you know, people like Marc Benioff or other open source leaders or the core people in WordPress, you know, Matias, Mary, Hubbard, all the core committers, the international community actually like just in Japan like they don't care about this stuff and so these are actually if you look by like number of commits and lines of code and everything like that the folks who actually are most crucial in WordPress. So feel like that's been a good balance as well for me because there are days where I'm like gosh am I an idiot [laughter] or you know it could be really down like reading all these things. So that is part of what allows me to balance and get back to that sort of positive optimistic space that I think you need to be in to do great software and great work.
H
Host50:13
Yeah, the internet can be brutal. Let me go through a couple specific things that people have pointed out because I think you've been on a lot of podcasts and people haven't asked you these questions and I think a lot of people are just like but Matt, what about this? This is really bad. So, let me just ask you a couple things here. One is there's just like a frustration in the community around the instability that this has just caused in the WordPress community. I'll read you a couple quotes. Real people are receiving fewer projects in the WordPress on WordPress because suites are seeing WordPress as unstable because of this feud. And I work in enterprise and we're very concerned about the stability of this platform and our project. Your thoughts on that and the impact that has had on the community?
M
Matt Mullenweg50:51
Yeah, I think this is until this gets resolved, which by the way, I hope it is soon. You know, I think there's no business reason for this to continue. Like I really hope that they, you know, come to a settlement or something. We're ready. They could end this tomorrow. If they wanted to be, they could. So, we can't. We're just defending right now. So, [laughter] you know, it's really incumbent on them. All of our competitors, by the way, are like, great, you know, WordPress, the king on the hill, all of a sudden we can use this. And so, there's also not just from like WP Engine, but also from all the competitors to WordPress and all the people who would love to capture some of our users or market share, you know, they're really leaning into this. So, I've seen white papers, I've seen all sorts of things where people talk about this. We're actually in the next couple days going to publish something really cool on the WordPress.org blog though that shows like if you actually look at the numbers like the activity, number of commits, plug-in updates, downloads, installs of WordPress since September 20th when this all started, it's quite healthy. And so I'm not saying that there isn't, you know, examples of where someone lost a project or something like that. I'm sure it's happened. You know, it's the internet's big. WordPress has so many millions of users and developers and everything that you're going to get some examples but by the numbers things are actually quite healthy and in some ways it's not that there no press is bad press it's raised the awareness of WordPress quite a bit so people who haven't talked about WordPress in years are now like oh let's talk about it and so a little bit of drama I think I wouldn't do this all the time but a little bit can be a good thing.
H
Host52:24
Okay. So, another one of the most common frustrations I've seen on the internet, people complaining is around the trademark. I don't know all the details, but my understanding is there's kind of a you move the trademark to be owned by the foundation and Automattic had exclusive rights to use the trademark and I think people are like, 'Oh, was it I thought it was the foundation owned it, but maybe Matt still owns it.' And then you're trying to monetize it through this agreement with WP Engine. Is there anything you can share there that'll make people feel and see your side of the story?
M
Matt Mullenweg52:56
Yeah, this is totally fair because it's complicated. But people are saying like this has been private. This has all been very public and documented on the internet, you know, from the beginning. So, WordPress.org has always been me personally. And I think because it's, you know, part of the reason we started there is .com was not available. So [laughter] when we started so like that's why we started on the .org and things like that but I think people also assume .org means nonprofit or something and that's sometimes true but it's not always, it's not a requirement of the .org domain. Then when I founded Automattic and when we did register the trademark that actually was registered under Automattic so it used to be for the first, you know, five years of the project or whatever that Automattic just owned everything outright. And again I had investors and a board and that was under control of that. Now as Automattic became more successful I was able to consolidate some voting rights and other things and later advocate. Also remember I was like 21 when all this was happening. So I was not [laughter] like maybe the most savvy about legal stuff or didn't always have the best advice. So later as I learned more I was like oh you know I want to actually take this out of the company and create a nonprofit and so we ended up yeah creating a nonprofit. Now the rules around 501(c)(3) nonprofits around the IRS are actually very strict. So that's also something else people assume is like oh doesn't the nonprofit run the software and we applied for that originally and it was denied by the IRS. So we actually weren't able to put WordPress.org or the software itself under the nonprofit. But we were able to have sort of an educational purview. So, what was eventually approved was sort of like running the meetups and other things for WordPress, doing educational stuff. We sponsor a lot of like learn to code or, you know, running workshops in other countries. We have this cool thing called do action where we'll do like a weekend where we take a bunch of nonprofits and build websites for them and, you know, stuff like that. So the nonprofit does a lot of exciting things there and then also negotiated with the sort of investors and everyone at Automattic to sort of actually put the trademark under the foundation. Now the compromise there was that, you know, Automattic at this point is running WordPress.com. So to continue running that which at the time had already tens of millions of users and everything it needed a commercial license. And so kind of the compromise is that the foundation would kind of own the trademark and license it out for non-commercial purposes. I had a license to run WordPress.org, you know, because obviously I need that and then Automattic would retain the commercial license and the ability to sub that. So to sell that to others. So this is kind of the grand compromise and create this tripartite structure. You know, I was very inspired by the three branches of government. So there's sort of power in each of those that I think sort of checks and balances inside of it which was on purpose.
H
Host56:09
Wow. Okay. I get why it's complicated. I get why people would be confused. This makes me think about OpenAI had a really strange structure and that got them in a lot of trouble and it feels like when you're 21 you're like oh this makes a lot of sense. What a great concept we've come up here and then all this complexity just adds to a lot of confusion around what's going on. So thank you for addressing that. Another there's a kind of a related question I've seen a couple times is just why don't you let the .org be run by a community? Why not just like give that up to someone else and not just you? Thoughts there?
M
Matt Mullenweg56:38
Yeah, and the frame of that question is kind of interesting because it implies like I'm the only person making WordPress which is obviously not true. If you look at the daily commits and activity and everything it is run by the community. So it's hundreds of volunteers every day that are actually doing the day-to-day work and making the day-to-day decisions and everything that's happened. So there has been a radical delegation. However, there's ultimately a hierarchy and I'm kind of the CEO. So I'm like the final final decision maker. And so I think what people advocate for around this governance point of view is like okay well install a board on top of you that, you know, ultimately makes decisions for the product or things like that and there are other open source projects that have this structure. None of them have been successful as WordPress. [laughter] So, you know, I think your audience in particular like is great software ever created by committee or does it more often reflect a vision of a leader or something that can allow us to and I think particularly WordPress not just remaining relevant but actually accelerating growth over huge technological shifts over the past two decades. You know, when we started there was like dynamic web apps or DHTML or JavaScript wasn't really a thing and then like the social web and then iPhones and then all this sort of stuff that's changed over time and we've surfed a lot of these technological changes which is very very hard to do like most products do not remain relevant over multiple generational changes like that and that's been because sometimes we've had to make very unpopular decisions like if Gutenberg is a huge part of why WordPress is relevant today and it's actually an open source project we do. It's the block editor. It's actually bigger than WordPress, you know, because it's not just used on WordPress. It's used on every WordPress site, but also like Tumblr, other people. I would actually love if Squarespace or Wix adopted Gutenberg. It's meant to be like a really open source framework. But anyway, if we had voted for whether we should do that or not, everyone would have voted against it or the majority would have. It was really a few core people of us in the community, you know, Matias, myself, other core contributors, Ella, Andrew Oz, that said like, hey, you know, this is the future and it's going to take 10 years to do and it's going to be a long bet. It's going to suck for the first three or four years and so everyone's going to hate it in the beginning. But then later, you know, with iteration, we've had, I think, now 200 releases of Gutenberg. We do sort of a very strict every two weeks release schedule since it started. It's going to get pretty good. And it's at that point now where it's actually getting pretty darn good. And the next phase of it actually I'm so excited about. It's going to be collaboration. So all like the real-time co-editing that like Google Docs and Notion has is coming out to this open source thing. And with the technological changes, we're actually able to do it peer-to-peer. So we don't need a centralized server. We can use WebRTC and other cool technologies. So I mean anyway I'm sidelining but I think that you know that's sort of more and if you look at a lot of great companies like there's a board or whatever but like ultimately like there's an executive and some of the most iconic companies of our generations are ones where the executive has retains some majority voting control or other things like that which I've been able to do with Automattic and with WordPress and I definitely think about succession discussion planning and everything like that. But, if or when I'm gone, I don't want to pass it to a committee. I want to pass it to someone else who can, you know, have a role similar to mine and really sort of try to be a steward. And there ultimately is a check and balance on that because again, the community could leave, they could fork the software, people could change. And so, you know, you're in charge quote unquote, but you're also at service. So it's a lot more being like a mayor than a CEO. And that you ultimately are accountable to the folks who are contributing and your users and everything like that. So I do feel like there is a balance there. Some of this as well is that there's some people who aren't part of leadership who feel like they should be. So if you look at like the Yoast guy and things like these are folks who actually aren't like don't have commit status. They haven't contributed WordPress over the years and serve normal hierarchy of the meritocracy of how you get the ability to commit code or things like that and they're like hey I want to be I want to lead a release and so that I mean that's cool dude but like there's a process [laughter] we have different people lead releases over the years but like they kind of work their way up to it.
H
Host1:01:15
This makes so much sense to me. That's one of the themes of the podcast just the power of a singular visionary and leader. Founder mode as we've all heard as a trending these days. I'm famous. Yeah,
M
Matt Mullenweg1:01:26
I wouldn't say that. It was, yeah, Brian shared it, but then Paul Graham coined it afterwards and then I renamed the title of that episode founder mode to really kind of if I zoom out, what I'm sensing here is there's like people that have this vision ideal of how something like this should run. But they've never actually worked at a place like a where nonprofit board runs it runs a thing and I've seen what that actually looks like. And so I think there's like a big disconnect between the ideal in theory and like what how does great stuff get built.
H
Host1:01:57
And one of the things I think we've tried to demonstrate with WordPress is actually there's kind of like a open-source side and a nonprofit side and a for-profit working in concert. So, and one of the things people don't necessarily appreciate as much about why WordPress has been so successful is because of Automattic and things like Akismet doing anti-spam or WordPress.com having a free version of WordPress that has introduced, you know, over 100 million people to the software in a way that you could just sign up for free. You don't have to pay for hosting or download it yourself or things like that. So that kind of for-profit nonprofit open source working in concert I think is a really interesting model that we're starting to see a lot more companies do. It's actually very exciting to me that some of the things that were controversial when we started like open source or distributed work are now the default for so many exciting new startups and there's whole ecosystems of like really really cool like open source like cal.com for open source Calendly or there's so much cool stuff out there that actually there's a whole generation of like younger entrepreneurs that I find very very inspiring because they're also bringing like modern design and web development everything to open source which is very neat.
M
Matt Mullenweg1:03:07
I anticipate a blog post one day. I told you so, guys. Open source, remote work. I imagine there's a few more things there. [laughter]
H
Host1:03:16
There's one other thing I want to address. I haven't seen you talk about this. It comes up a bunch. It's around this is like very in the weeds, but I think it's really important to people and there's something here for a lot of people. The way you guys forked Advanced Custom Fields. So I think what happened here is you guys forked an existing plugin, I think somebody else's plugin, and then kind of push people to this plugin versus the original plugin. What can you share there?
M
Matt Mullenweg1:03:41
Yeah, this is very complex, but so WordPress.org has kind of like an app store. After WP Engine started suing us and, you know, creating millions of dollars of legal fees and things, we blocked their access to WordPress.org. So this plugin they had, Advanced Custom Fields, wasn't able to be updated. At the same time, a number of security issues were found in it. Including some we reported and so there had to be an update to it. So we're like, okay, we'll ship the update for you essentially. And then we're like, okay, I think we need to call it something different, right? Because it actually isn't theirs anymore. And they still offer Advanced Custom Fields on their own and people can download it from them etc. So we made Secure Custom Fields which was originally under the same directory listing. So again because we want all the users of it to get the security updates this is controversial and actually they actually got a preliminary injunction so the judge said reverse this. So this has all been reversed by the way. There now is a separate fork under separate listing of Secure Custom Fields which actually we have a team on it developers designers and we're creating just like WordPress is a fork we've actually forked this actually WooCommerce was a fork a lot of things have forks so we forked it and now have a new name new everything that we're doing a lot of product innovation and improving. So there's a separate project now and separate directory listing for Secure Custom Fields. So that's kind of fast forward to today. They now have access to WordPress.org again. They have updated the plugin. Everything's kind of back to how it was before. And there's now this separate thing called Secure Custom Fields that the WordPress project is officially supporting.
H
Host1:05:32
So I'm hearing essentially you block WP Engine as a part of this. We're just going to simplify WordPress, reduce confusion, they're being bad actors in the space, so we're going to block them. And in that block, there's like a dependency where people couldn't do a thing that they needed to do. So, you're like, and that's and as the one that exists, there's a problem with it. So, we're going to make that dependence like release a version that you can actually use and fix the security issues.
M
Matt Mullenweg1:05:55
That was the intention. I think that there was a lot of perceptions around it that were different, but yeah, that was the goal.
H
Host1:06:00
Okay. Okay. Great. So maybe just the last question. We talked about just like a lot of people see you with devil horns these days. They think you're doing a lot of you're doing bad things and they don't like the approach you're taking. You talked about there's this WP Engine spending a lot of money on PR and hiring this agency. I guess is there anything else that like why do you think so many people are looking at you as the bad guy? Is it mostly that you think? Just like where do you think it's coming from? Why are like comments always so negative? And we talked a bit about it but anything more there?
M
Matt Mullenweg1:06:32
I don't know if I can say why. I do think one thing I've learned is that a lot of these things we talked about are nuanced so one essential thing I've learned in this process is that it's hard to explain this stuff in, you know, 240 characters or the some mediums do not lend themselves well to discussing this and so I tried but I'm participating less on like Reddit or Twitter and trying to do more long form things like this where you can actually have the context and things can't be taken out of context. Also, I think this something where social networks sometimes are tuned to promote outrage and it was very interesting. We ran a sentiment analysis recently. We were kind of like looking at different social networks, analyzing all the comments and we found actually that the negative, you know, the sort of devil horn fraction on like what was it like LinkedIn, Facebook, Instagram was like 8%. It's actually pretty small. On Reddit, it was like bigger. I forget the exact number, but on Twitter it was 52%. You're like, whoa, what's going on there? And so there's something in the algorithm and again we can't see how the algorithm works or what the incentives are but it can promote kind of the most controversial things and I think that's not a novel perception like there's a lot of discussion around how social media might be creating more fragmentation in society and I think this is just an example of that where when you have networks when people are getting the majority of their information from social networks and those networks are not designed to provide nuance or balance or even promote truth necessarily misinformation can get spread for more than, you know, what's the saying like a lie gets around the world seven times before truth has time to get out of bed. Yeah. There's been a lot of that. So there's actually been a lot of misinformation, untrue things that like go viral and then the correction, you know, the untruth thing gets like 700,000 views and the correction gets like 20,000 views. So there's been some of that happening and when mainstream media has covered this it's actually been a lot better. So there's been some actually really good articles in some business publications and other things that look at a more nuanced and balanced view. And I think the podcasts have been pretty good. But definitely on Twitter like I think you can get a version of all of this that is both I think not entirely true and also like pretty more negative.
H
Host1:09:01
You know I imagine people are going to be like Lenny you didn't ask him this thing. Here's the thing he said that I want to learn more about. I'm sure I missed some stuff, but from an outsider's perspective, this all makes sense. There's a company like I'm not I don't think PE companies are bad innately, but their job is buy a company and make it run more efficiently and then oftentimes sell it for more. So, it makes sense that they buy a company, make it more efficient, cut some corners, don't put a lot of effort into making it awesome, even though sure there's awesome people working in there trying really hard to make it great. And like basically what I'm feeling is you just they got to a point where this is hurting the ecosystem. They're feeling really dishonest with working with you and there's just there's a stalling technique and so makes sense to me why you just have to stand up and fight back and it's hard it's hard to do that. Is there anything else along this thread before we move on to a different topic? Anything else you want to share before we close out this chapter?
M
Matt Mullenweg1:10:01
Well, if people have more questions, they can come to WordCamp Asia. I do going to do open Q&A there. We do town halls in the WordPress.org community. There's a Slack people can get on and ask questions. So like there is kind of like a lot of open ways to engage and I'm definitely happy to do that. I'm probably not going to do it on Twitter as much, but like you know when there's longer form opportunities to have a discussion here particularly if it's more like real time like this. Yeah, I'm very happy to. And that's why if you look at it, there's actually a big difference. WP Engine has not done any podcast and no press. They don't respond to journalists. They don't talk about this. And I've done the opposite where I'm really trying to be out there and engage. And everyone's like, why don't you just let the lawyers do the talking? And it's like, well, we have community. And also, I feel like we're in the right. So, when you're in the wrong, you probably say only have the lawyers talk. When you're in the right, like, you know, I think you should be out there and tell the story.
H
Host1:10:57
I remember at the end of your WordCamp talk you're like any questions after this big controversial talk and [laughter] I'm curious how it felt like every all the questions initially were nothing to do with this. It's what it felt like. You're just like oh they already had these questions they didn't even know what you said maybe and I bet you were just like wait does anyone did anyone hear what I just said? Did it feel like that?
M
Matt Mullenweg1:11:14
Well also like that's really like a WordPress community event. So it's a lot of the core developers and things. So like they have just WordPress questions. So, that is something, I've now done hundreds and hundreds of these town halls and Q&As, and I really enjoy it because you never know what's going to come up.
H
Host1:11:29
Yeah. Okay. I want to talk about all the companies that you're bought and have are will buy in the future. It's kind of like you're building a little Berkshire Hathaway. I think you've described it that way. It's kind of what it's feeling like. And, Tumblr is really interesting. I didn't like until I started prepping for this, I didn't even know you guys own Tumblr. And I haven't heard the story. What's just Why did you guys buy Tumblr? What is going on with Tumblr? Right. It was like a big deal back in the day. What is where's the current state of Tumblr? What is the story there?
M
Matt Mullenweg1:11:56
Oh, Tumblr's so interesting. I mean, you know, at the time I think it was one of our best competitors. You know, they created this really amazing sort of hybrid of like blogging and social networking. And if you kind of zoom back, a lot of things that are now standard on other social networks, like even the ability to embed an image with a post again was not supported originally on Twitter and other things. Remember they used to have like was it like tweet image or like you have to like link out to other things to post an image to Twitter. It wasn't native functionality and Tumblr had like these multiple post types you could post like a chat an image, you know, they were I think one of the first to support video. So they did a lot of I think product innovation under the leadership of David Karp was like a really amazing entrepreneur and product leader. Funny story both David and I were at CNET at the same time they had hired both. What an alumni group. They could have kept both of us probably but anyway the Tumblr Then I forget the year but they sold I think the same time that Instagram did for a similar amount $1.1 billion.
H
Host1:13:00
To you or to someone else.
M
Matt Mullenweg1:13:02
Instagram bought by Facebook obviously.
H
Host1:13:05
Right. Right. Tumblr
M
Matt Mullenweg1:13:06
and Tumblr bought by Yahoo.
H
Host1:13:07
Oh wow.
M
Matt Mullenweg1:13:08
Who was at the time again Yahoo we don't think about it now but I feel a little old but like the time Yahoo was like one of the internet giants and had recently Marissa Meyer who was one of like the big early people at Google I think part of creating the API program and everything like that was the CEO of Yahoo and this was I think one of her first big acquisitions. Now subsequently obviously we know how Instagram went [laughter] I think people were like I can't believe you bought this for a billion dollars and obviously now it's worth hundreds of billions so that's had a really good trajectory. At Yahoo I think things became more challenged. So again, this is a little bit of history, but Yahoo then had like this thing where they owned part of Alibaba, which then became like more valuable than the rest of the company. They had activist investors. I think they had some CEO switches. I think Marissa Meyer leaves or gets fired at some point. You know, there's all this like turnover and I think Tumblr really languished under that their ownership and from what I can understand the team was actually held back a lot from things they wanted to launch or ways they wanted to iterate. Then Yahoo merges with AOL which was another kind of early internet thing. That goes for like a little while. So again just kind of stuck underneath this tumbling along and then that gets bought by Verizon. So fast forward to 2019. You know, Verizon wants to get rid of Tumblr and so they kind of put it up for sale and had a number of bidders. Automattic ended up buying it for a diminutive amount. I think it's been reported we bought it for like $3 million.
H
Host1:14:57
What a deal. 3 million. [laughter]
M
Matt Mullenweg1:15:00
So, but obviously that represented a lot of value destruction over the years. Tumblr had some tough times. They actually were banned from the app store at one point for not moderating things well enough and having, you know, kind of maybe a little too much porn. Obviously, Twitter have porn, but like they might have been a little too out there with it and weren't doing a good job filtering it and keeping away from app store reviewers or whatever. And to Verizon, to their credit, though, there were people bidding more. Actually, I think a porn company was bidding on Tumblr that would paid a lot more money. They really were looking for an acquirer that they felt like would be a good steward and from my point of view I had such incredible respect for Tumblr as a product and the community. You know still despite all of this sort of stuff that had happened I think at that point still was like, you know, I forget the exact number but like call it 15 20 million monthly active users. So, a really sort of active core. And one of the things that's so fascinating is over half of that user base was under the age of 25 and actually had a huge I think it was like 25 or 30% LGBT plus and so yeah I think a very unique place on the internet where people could have a social network where they could be anonymous they could put on different identities they could be someplace their parents weren't like Facebook or Instagram like really still could take a special spot so we ended up buying. Now people are like, 'Oh, you bought it for $3 million.' But we bought it sort of taking on all liabilities, including I think they were under investigation by the FTC. There were lawsuits. There was all this sort of stuff. So, we it was free like a puppy, not free like [laughter] free like beer. Yeah. Yeah. And a pretty big team. I think 185 people. It was, you know, we're taking a lot of burn. It was burning a ton of cash. And yeah, that was 2019. And so it's been, I think, a humbling experience, you know, running a social network. It was very, very different from all the other products that we've done. And I think there's some incredible
There are things about Tumblr that I'm still very excited about. WordPress has primarily a desktop and web user base, while Tumblr is obviously 85% app-based and has a younger demographic. Part of the vision we're executing on is creating a path for Tumblr users to have their sites powered by WordPress on the backend, unlocking themes, customization, and plugins. We're actually in the process of migrating the half a billion Tumblr sites to WordPress, probably one of the largest data migrations that's happened in a while. We're trying to do this invisibly to users on the frontend, changing out the backend while maintaining the APIs and interface. It's a fun engineering project. I posted a call to arms and got a lot of great people applying to Automattic. We hired a lot of folks for this audacious project. I've run it personally for a few years while doing turnarounds, and there's a great team there, but it's still not profitable, so we're subsidizing it from the rest of Automattic's businesses. Fortunately, the rest of our business has done really well, so we were able to do that. I definitely want to get to a place where it's sustainable. We're also experimenting with whether Tumblr can have a subscription model or first-party user-driven advertising, rather than just an advertising-driven model, because the incentives of advertising social networks can lead to negative dynamics.
H
Host1:19:08
Wow, sounds like a lot you took on with this acquisition. I love that you said you ran it initially. So, this is a good segue to maybe my last question. I'm curious where this goes. Let me zoom out. There's a lot of people these days that are excited about rollup businesses. I'm gonna buy a bunch of companies, make them better, make them awesome, save money, and then just keep building this holding company sort of thing. You guys are doing that and it's working well. What do you look for? How do you decide a company's right for Automattic? What are the factors that are like, we should buy this, we can turn this around and turn that into a big success?
M
Matt Mullenweg1:19:44
I don't know if I would do another turnaround like Tumblr again, or at least not for many, many years. It's definitely a different thing. The vast majority of things we acquire are typically something that's done well and we want to accelerate it, or sometimes acquihires where we're plugging it into one of our existing projects or taking the team and putting them on something we're already doing. Tumblr is a really talented team, but we ended up replacing 85-90% of the team as well, so that's very different. If you look at our other acquisitions like Day One, the founder is still here many years later, and we're accelerating it. We brought it to Android, we brought it to web. It's more of taking something good and making it better. Probably our best example there is WooCommerce, which was a small company of 35-40 people based out of South Africa and has obviously grown. Automattic makes about half a billion dollars a year now, and WooCommerce is the majority of that.
H
Host1:20:52
Speaking of that, actually, you haven't shared the revenue number. I know it's public, just give people a sense of Automattic's revenue. Can you just share those numbers because I think it might blow people's minds.
M
Matt Mullenweg1:21:01
Yeah, I think we say publicly it's about a half a billion dollars in ARR revenue right now.
H
Host1:21:06
Incredible. Okay, I have a question for you. It's kind of a hot seat question. As you talked, I wonder, I feel like people are thinking, so you've been talking about PE companies being often bad. You're buying Tumblr. You talked about laying off a bunch of people, turning it all around. How's that different from a PE company, Matt?
M
Matt Mullenweg1:21:23
Yeah, and I agree with you that just because it's private equity doesn't mean it's bad. And also, people say, hey, don't you have private equity investors as well at Automattic? We do. Now, they own usually a small percentage, sometimes under 1%, and they don't have control of the company. So I think there's a distinction: is it a minority investment or a control investment? With WP Engine, Silver Lake controls the company. Now, when they control the company, I think there's a spectrum of actions. Obviously, being more efficient is great and we should all strive for that. Every business does, whether it's private equity or our business or things that are founder-controlled. You always want to be more efficient. Now, there's a spectrum where you over-optimize or you could have dark patterns. Right now on WP Engine, it's very difficult to cancel your accounts because they're actually, I think as of today, 45,000 sites have left. So they're down to like 600.
H
Host1:22:25
Yeah. Well, because their customers have realized, hey, this isn't WordPress. This isn't you.
M
Matt Mullenweg1:22:31
Or they're suing the guy who started WordPress. So maybe we should not support this commercially. We have this site, WordPressEngineRacker.com, that shows in real time the sites that are leaving. It's kind of an exciting thing to see that number tick up. Actually, maybe a good example as well, even though there's a lot of negativity, if you actually look at how people are voting with their wallets, they're leaving. So I think you have to judge as well, just look at the track record. One of the things I'm very proud of with Automattic is we are an acquirer of first resort and we have founders that have sold to us. Paul Mayne at Day One is a great example that didn't need to sell. He could easily, wildly profitable, could have run it himself for a long, long time, but people choose to join because they feel like we'll be good stewards of it in the future. Ultimately, you just have to look at the track record. So I think, don't judge it by what it's called, judge it by the actions over time. And I hope to continue building that reputation for a place that's a good steward of communities and software and everything else for many years to come.
H
Host1:23:38
Matt, we covered so much, everything. I asked you all the hard questions and more. Before we wrap up, is there anything else that you want to leave listeners with? Any last thoughts, comments, insights, stories?
M
Matt Mullenweg1:23:48
Oh, yeah, follow me. I am at photomatt on Tumblr, Twitter, Instagram, everything like that. I post a lot about other stuff. I post a lot about AI and open source and other things. Some WordPress things in there as well. You know, I have these life missions to democratize publishing and commerce. We added a new one last year which is messaging. It's in beta mode right now, but relaunching in a few months is a product called Beeper, which takes all your Telegram, Instagram DM, Signal, everything, brings it all into one app. And you can do some really cool stuff like that. Especially when you start to imagine search or AI, local AI around that. So very, very excited about that relaunch. I encourage people to check out the beta now. Go to beeper.com/beta to get the new version. We're going to relaunch that later in the year. We're very excited about that. It's kind of fun to be working on something that's at the stage where WordPress was in like 2003, 2004. WordPress is quite mature at this point. WooCommerce is kind of where WordPress was in like 2010, and then the Beeper stuff, the messaging stuff, is where we were in like 2003. One thing that keeps me excited is working at different stages of this.
H
Host1:24:57
Yeah, this feels like a reason to be doing your approach to Berkshire Hathaway, is just stay active in early stage stuff and not just optimize established things. Says beeper.com by the way, awesome domain name. Photomatt, what's the story? Are you into photography, I imagine is the story.
M
Matt Mullenweg1:25:18
Yeah, it's a little pun. So, you know, a photomat is also a place that you would go to develop your photos back when you would have film and develop things. Originally my username was saxmat because I played the saxophone. Now sometimes people mishear that, and also as you know, I started traveling so much because there's been years I do like 400,000 miles of air travel because I go around the world to go to WordPress events and meet the community. As a distributed company, we do lots of meetups, and so it became hard to carry my saxophone around. So my method of artistic expression became photography, and that's actually kind of how WordPress started. It was originally a site where I could share my photos, before Flickr, before Facebook and everything like that. I used this gallery software, actually open source gallery software, PHP software to share all the photos I was taking. Actually now on my website, I think I have over 38,000 photos I posted. It's still one of the things I really love. It's also a username that was available everywhere and I still do it. I'm actually going to the Mahakumbh Mela, the big, you know, 300 million person gathering at the Ganges River in a few weeks. One, I'm just excited to experience that. It happens like every 12 years, but two, I'm just really excited to take some time to do photography. I really enjoy it.
H
Host1:26:42
You forgot to mention your website, your blog, your WordPress site itself where you blog, ma.tt is the domain, which is amazing. I will point people to one of my favorite rituals you have on your blog, which is you share what's in your bag. You talk about how you travel all this, and I think every year you're like, here's the gadgets I use most and bring with me everywhere, right?
M
Matt Mullenweg1:27:04
It's my most popular post of the year by far.
H
Host1:27:06
Surprise. And you need an Amazon just buy everything button. Yeah, because basically you're just trying to optimize for the least weight and most utility, right, out of all these gadgets that you're bringing with you on your trips.
M
Matt Mullenweg1:27:18
Yeah, actually weighing it is something I just started doing this year. Because my bag actually got really heavy, got like 35 pounds or something. And so, yeah, some friends were like, hey, why don't we weigh everything and just go through and start posting the weights.
H
Host1:27:31
Oh my god. Okay. Anyway, we'll point you to that. Matt, thank you so much for doing this. This is awesome.
M
Matt Mullenweg1:27:36
Lenny, thank you so much and I really appreciate the ability to discuss these things in a longer forum and also just your audience. And so, oh, I guess final thing I'll say is we're hiring a ton. You have one of the most incredible audiences in the world. I recommend your podcast and newsletter to a lot of my colleagues. So if you're someone who loves this kind of stuff, I think there's a big opportunity at Automattic to have an impact on these things.
H
Host1:27:58
What roles are you hiring for most and where do people find these roles?
M
Matt Mullenweg1:28:01
Automattic.com. There's a Work With Us page, you can kind of see how we work. We're fully distributed and can manage that forever. We sort of started that. Another interesting thing is we actually pay the same salaries globally. So whether you're in California or Italy or Nigeria or wherever, we pay global salaries. So yeah, a lot of opportunities and we're hiring for kind of everything. I would say particularly people with great design or product skills is probably one of the areas where you can have the biggest impact at Automattic right now.
H
Host1:28:39
All right, if you made it this far into the podcast, you should definitely apply. Matt, thank you. Thank you for being here. Hi everyone. Thank you so much for listening. If you found this valuable, you can subscribe to the show on Apple Podcasts, Spotify, or your favorite podcast app. Also, please consider giving us a rating or leaving a review as that really helps other listeners find the podcast. You can find all past episodes or learn more about the show at lennispodcast.com. See you in the next episode.
People tend to get into a public speaking voice. We'll be in a class and they'll be chatting normally and look super normal. And then we'll say, okay, now just a timer. I'm just going to give you a speech. Just speak for 60 seconds. So we get a baseline. And I click play and suddenly they say the important part about doing this and they enter into a different version of themselves, a professional version, whatever that would mean. It's so much more freeing, powerful, connecting, and effective to speak conversationally. So the cue I often give people is... Today my guest is Tristan de Montebello. Tristan is the co-creator of Ultra Speaking, which is the best public speaking workshop I have ever come across. In 2017, Tristan became the fastest competitor to reach the finals of the World Championship of Public Speaking and based on that experience built a very unique course that helps you quickly build the skills to become better and to become more comfortable speaking in public and especially speaking on the spot. I like to spend time on this topic on this podcast because becoming a better speaker is such an accelerant of your professional life. And in this episode, we delve into a bunch of tactics and also misconceptions about how to become a better speaker. And to make it even more fun and interesting, we go through a few of the exercises that Tristan and his team have developed live on the podcast. He goes through them, I go through them. It was a lot of fun. I'm excited to hear what you think. If you enjoy this podcast, don't forget to subscribe and follow it in your favorite podcasting app or YouTube. It's the best way to avoid missing future episodes, and it helps the podcast tremendously. With that, I bring you Tristan de Montebello.
Tristan, thank you so much for joining me and welcome to the podcast.
T
Tristan de Montebello1:31:01
Thanks so much for having me.
H
Host1:31:03
So, I took an abridged version of this speaking course that you teach called Ultra Speaking and it immediately made me feel more comfortable public speaking, which I've never felt doing any other course. Public speaking is something I just like is very scary to me as it is for a lot of people, but it's just something I really dread. Like even doing these podcast episodes, every time I get nervous before doing these things, as much as it may not seem that way. So, this is not my natural habitat. Speaking in public, like it may not seem that way to people, but it's true. And the way you approach this stuff is so unique and worked for me. And because of that, I thought it'd be awesome to just bring you on this podcast and basically try to teach people the stuff that you've learned about how to become a better public speaker. I know we're not going to do your course here, but just like what are some very tactical things people can immediately start to apply? And also, I want to make this super interactive. So, we're actually going to do some of the exercises that you use in your class. So, that's what we're here for. How does that sound?
T
Tristan de Montebello1:32:06
That sounds exciting. I'm in.
H
Host1:34:48
Okay, so let me first ask just kind of a broad question. What do most people get wrong about public speaking? What are some of, what's maybe the biggest misconception about how to become a better public speaker and how to be good at it?
T
Tristan de Montebello1:35:01
I actually think that the biggest misconception with tackling your speaking is that people grossly underestimate just how transformative it could be to your life. And the reason it's so transformative is because speaking is not a specialized skill. It's a meta skill. That means that the better you get at speaking, the better your life gets. So an example of a meta skill is fitness. For example, if you were to start saying, okay, I'm going to transform my fitness. And you start lifting weights, and you start going on runs. Obviously, your muscles are going to get bigger, you're going to get more in shape, and your cardiovascular system is going to improve. But that's actually only a sliver of the impact it's going to have on your life because you're going to start feeling more energy and you're going to start having these nice hormones, these endorphins flowing through your body and you're going to feel better about yourself. And when you walk in front of the mirror, suddenly you're going to have a boost in confidence. So naturally, everything else in your life is going to start to improve as a result of you focusing on your fitness. And for speaking, it's the same thing. This blew my mind when I went on my own speaking journey is when I started making breakthroughs in speaking other things started to feel different. So as you get breakthroughs how you feel at work feels different. How you feel in your group of friends feels different. How you feel in a group of strangers especially how you feel in your family can even be impacted. So this seeps into everything else in your life. But the thing is because there's so much self-consciousness that goes with speaking, we often feel kind of constrained under the layers of overthinking and anxiety that come with speaking. So, it can be hard to realize that underneath these layers, you actually have this extraordinary superpower because as humans, we're evolved to speak. This is what we are. So, you don't need to teach a baby how to speak. It will learn by itself with no formal education. So, what that means is we all have this incredible hardware. The thing is over the course of our life because of all these little situations that happen we start getting bugs in the software and we're not really upgrading our software. The moment you get the bugs and things start working, we start avoiding and suddenly it's like we're not upgrading our software anymore. So we're stuck on old buggy software. But the reality is let's not forget that we have incredible software that we're evolved for this. So all we need to do is some debugging and some upgrading of the software and suddenly your entire life can change. So that's really what I want to impart on anybody listening like you have it in you. You already have what it takes.
H
Host1:38:08
Okay. Okay. So, kind of building on what you just talked about, some of this insight of your life can improve and how you kind of have to unlearn stuff. One of my favorite, maybe core insights and tenets of the way you approach teaching people to speak is you talk about how if you don't enjoy speaking, you're doing it wrong. And that really helped me because you kind of encourage, you kind of remind people, try to have fun as you're doing. Could you just talk about that insight and why that's important and how that helps people become better?
T
Tristan de Montebello1:38:38
Well, I think that's very tied to what you were saying. I see enjoyment as a barometer. Like if I'm doing things right, I'm probably enjoying myself. If I'm doing things wrong, particularly with speaking, because again, this is something we're naturally evolved to do. So if we're naturally evolved to do it, it's not something that we dislike doing. It has to be something that rewards us. So, as soon as things start not feeling enjoyable, it's a sign, hey, I'm probably doing this wrong. There's something here that I'm doing that is making this unenjoyable that's probably not helping me. And I think you mentioned that, in those people who can hold an audience who are really good communicators in business, it looks like they feel very comfortable. It looks like they feel like themselves. And if you think about speaking when you're talking with your kids or with your partner or with your best friend, your childhood friend, your parents, we all have environments where we feel completely like ourselves. And when we do, communication is extraordinarily enjoyable. It's just a means to connect with other people, a means to share what we have on our mind. And it's very, very empowering and it feels very good. Then I take the same person with the same skill set and the same ability and I bring them in a business setting and suddenly I don't feel like myself anymore. And because of the pressure I start trying to speak differently. So people start having I'm going to try to think really hard of what I need to say and I want to control the words that are going to come out of my mouth before they come out of my mouth so I make sure I don't make a mistake. And you basically loop in this thing that is so counter what communication is which is just a natural subconscious skill. So using speaking as a barometer of hey if this is not feeling good I'm probably overthinking I probably need to relax and try to just feel a little bit more like myself. But this also applies to practice where in your practice because this is not an overnight thing. You can't just snap your fingers, read a book, and be a better speaker. Your practice has to be enjoyable as well because otherwise, two weeks in, you're going to quit just like a shitty fitness journey or diet, right? You have to find joy in it, and it has to be structured in a way where it rewards you as well, so that you get more energy and you get more enjoyment while you do it.
H
Host1:41:10
Awesome. And we're going to show people how you do that. You do these games. They're like games that you play that help you actually learn these skills. So before that and also I want to get into actual tactics that we can just give people to become better public speakers. But right before we get there are there any other core insights or principles or lessons that are fundamental to the way you found that it works to become a better public speaker that kind of inform a lot of the stuff we're going to be talking about?
T
Tristan de Montebello1:41:37
The day I understood that speaking was a subconscious flow-oriented process and not a conscious process completely changed the way I approached it. So instead of thinking tactics and frameworks and adding more to the outside of the things I need to think about, when I realized when I speak best I'm actually not thinking about speaking. It's the last thing I think about is the speaking part. I'm completely in tune with whatever it is I'm trying to convey to my audience or to the person in front of me. And the goal is to get into a flow state and stay in that flow state all the way through the finish line. That's what really changed my mindset about speaking because then it changes all of the exercises you want to do. It changes how you can think about speaking. And one of the ways that changed how I practice was instead of focusing on the symptoms of speaking, I started to try and figure out well what are the root causes that create these symptoms and can I address those? So instead of counting my filler words if that's something that's annoying to me, I'm going to go back and try to figure out well what's the root cause of that? Well, the root cause of having lots of filler words or racing in your speaking is that you probably struggle to feel comfortable slowing down, relaxing, or even pausing when your mind is racing and you feel pressure. Solve that. And not only do the filler words take care of themselves, but the racing takes care of itself and you suddenly have more mind space. If you feel super constrained in your speaking, very monotonous, then maybe you feel boxed in and you're struggling to allow yourself to be all of what you are under pressure because there's probably a lack of certainty, a lack of trust in hey, if I let myself be more intense or if I let sudden emotions pop out or if I take time to gather my thoughts, is everything going to unravel or is that going to work for me? And if you haven't proven that to yourself, then you're just going to go for safety. And so you're going to be very monotonous and constrained. And that's what creates monotony. But if I can solve that, suddenly I have freedom. So thinking through this and understanding that the goal here is upgrading the software and it's really taking all the bad habits away and putting in new habits so that I can just stay in this flow state without getting pulled out, that really changes the game.
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Host1:44:25
That is a really interesting insight and I love that you actually demoed that in the way you answered this question where you took time to get into that state and not just get... pause. Yeah, that was a really beautiful example of that. Okay, let's get into a few tactics just to give people something they can actually change about the way they speak this week. What are two or three things that you can recommend people tweak in the way that they do public speaking, in the way they speak in meetings and presentations, whatever?
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Tristan de Montebello1:44:57
I actually thought about this because once you think about speaking being much more about the root causes, like play the games that are going to change you at the root. Don't focus on the symptoms. Then you find yourself sharing much less purely tactical advice and frameworks because we're trying to get out of our brain into our subconscious. So when I thought about it, I thought of three things I wanted to share. One makes you look better, one makes you sound better, and one makes you feel better. So the first makes you look better. Now, this is super basic and very crunchy, but it's a bad habit that a lot of people have that when I am trying to gather my thoughts or think, people tend to look down. And if you're looking down on Zoom, it's three times as bad because it looks like you're looking at your phone or looking at notes if you had any. But even when you're in person, it doesn't look very confident. And so you're suddenly giving off that vibe of this person feels a little bit uncertain here. And maybe it's going to look like you stopped speaking and you might get more interrupted. If instead you switch that up and you start thinking up. I think up and to the right, but you can think in any direction you want. But as long as you're looking up, you actually look thoughtful by default. So suddenly you're looking thoughtful, that means you look more confident because anybody who'd be willing to pause in their speaking is somebody who's confident. And as a result, you're much less likely to get interrupted. So, it's a small tweak, but makes a real difference. The only thing is if you're not used to doing this, if this is not your habit, then it's going to feel a little bit awkward the first time you do it, and you probably won't think about doing it. So, I recommend writing think up on a post-it and putting it on your computer so that it's there for you. And then once you've done it a few times, this will become the new normal and by default, you'll look more confident.
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Host1:46:58
I'm gonna do this as you talk. I have a poster right here. Think up.
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Tristan de Montebello1:47:00
Oh, nice. Think up. Okay, great. What else? Look more confident. Now, how to sound more confident. This is a really important one. And this concept is called ends strong. And we had to bring this up because most people tend to end weak. And why is that? They put freestyle rappers in an fMRI. And what they found out is freestyle rappers have to enter a deep flow state. So, if you're freestyle rapping, you have a beat, you don't have any lyrics, and you have to get into the beat and invent the lyrics and the melody and everything on the fly. So, there's no choice but being completely present. What happens is, you can see their brain and it's lit up in a very specific place that shows that they're in flow. And when they get to the very end, the brain just blows up before they finish. They start getting pulled out of flow. And this is the same feeling of like you're running at school and you see the finish line and just a few yards before you start slowing down. It's just, I don't know, we're built that way. And in speaking it's the same thing. People tend to give a great answer and then either they kind of taper off at the end which doesn't leave you with a good impression or they'll actively say the doubts that are coming up in their mind of maybe they'll be giving a great answer and then suddenly they say I don't really know if that made sense.
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Host1:48:22
I do that all the time. That's very relatable.
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Tristan de Montebello1:48:25
Yeah. And but the thing is what happens when you do that? When you do that, it's like you're forcing this lens on your audience where now even if they had the best of experiences with your answer. Now they're looking at everything you said through the lens of, oh, this person was kind of uncertain. So it's like you had a very smooth flight across the Atlantic and your landing was absolutely horrible. You were bumpy when you're coming up and then when you hit the landing you bounced three times and you thought you were going to die. You're not going to remember the smooth flight. You're going to remember the ending. So, a simple tactic here is anticipate that as you get to the end of anything you're saying, you're going to naturally start regaining consciousness and you're going to start being a little bit more self-aware and some of those uncertainties are going to pop up. Know that it's coming and make sure you land the plane. So, what that looks like is either you just make your ending sound like an ending and then leave it at that or you can prompt your brain. You can use summary prompts. This is incredibly powerful. It just means you say the beginning of a sentence or the beginning of a sentence and your brain's going to fill in the gap. You're prompting your brain and your brain will always deliver. So you get to the end you're like okay I got to wrap up now and so you'll say so to wrap up and your brain's going to fill in the gap or in summary. So my point here is so what I want you to remember and you just place those words and your brain's naturally going to do the work of closing it for you. But make sure you don't let go of the gas pedal at the very last moment. You need to land that plane.
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Host1:50:13
Awesome. I could definitely get better at this. Great tip. Yeah, nice. I'm gonna try to do that as we talk. And guess what else we got? I'll be paying attention to that.
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Tristan de Montebello1:50:23
Okay, the third one is staying in character. And these go hand in hand. And what's really powerful is when you start doing these, there's a beautiful feedback loop that happens that gives you a lot of confidence. So staying in character, I said, is the one that's going to make you feel more confident. What's staying in character? So, it's related to end strong in some sense in that people tend to self-sabotage a lot. I'm speaking and obviously as I'm speaking all of my senses are really, really heightened. So, I'm aware of everything. If a word comes out a little bit weird or if it's not the word that I was expecting to hear come out of my mouth, I'm going to be very aware of that because I was expecting something and something different happens. But that happens all the time when speaking. I'm starting to not make as much sense or I feel like I'm rambling going a little bit too long. All of these create insane noise in the back of my mind. The insecurities. And you have a choice there because I can tell you right now, nobody can tell. People cannot see what you feel. Even though it feels that way when you feel really, really strongly, but people can't see it. You're just looking like a normal speaker, competent and confident. But internally, it feels like everybody can see. So, you're feeling all this insecurity and it feels like there's an elephant in the room. And so, what most people do is they self-sabotage. They start leaking and they break character and they'll say, ah, man, I'm not making sense right now. Or they'll laugh nervously after saying a word that came out weird. Or they'll keep letting all of the insecurities and doubts come out when people didn't see it in the first place. So again, it's like I'm forcing these filters onto my audience and now they can only see me through that light. So one analogy I love for this is again a flying analogy. You're on the plane, everything's smooth, you're having a great time watching your movie, and suddenly you're interrupted by the pilot who picks up the intercom and says, ladies and gentlemen, so I just had a red light start blinking here in the cockpit, and I'm not sure what this is. It could be really bad, honestly. But I don't know. So, don't worry, please. I'll get back to you soon. First thing that's going to happen if you experience that is you're going to think, I wasn't worrying in the first place. But then you start thinking, wait, something probably is going wrong. And now the smallest noise, the tiny little bit of turbulence, a creak, you're going to start thinking, oh no, we're going to die every time. So you're going to make any little mistake, any little imperfection, you're going to turn that into something big. That's what happens when you speak. If you start leaking and letting the insecurities come out, people are going to start thinking this person doesn't really know what they're talking about, it's like a leader who isn't clear in their direction. Suddenly, I'm thinking, wait, I think I have to second guess everything here because I'm not sure about this person. And the good news is the solution is very, very simple. The solution is just don't share your insecurities. Put your best foot forward and stay in it the whole time. Stay in character from beginning all the way through past the ending because you go all the way through your speech. Then you got to end strong, which is a form of staying in character. And then let it be. And that's so important. Just let it be. And you're going to notice something incredible. If you're the type of person who would break character a lot, start staying in character. And the cue I use for myself is stay in it. And the worse it gets, the more I'll say to just stay in it. And what happens is you stay in it. And you expect everybody at the end to say, oh my god, you looked so uncomfortable. What was happening? But people can't see that, you look confident. So they're just going to give you the reaction that a confident person would get. And you're going to notice, oh wow, I am coming off as confident and that's going to make you feel more confident. And so it's a very reinforcing cycle. If you start staying in character and ending strong, naturally, you're going to be reinforced by this behavior. And you're going to realize, oh, I didn't need to break character. I didn't need to hedge every time I spoke. And that's going to give you much more confidence. And you're going to start realizing people just look confident by default. This is a crazy thing. I want everybody to walk around the world and look at people and think, most of the people I'm looking at are actually nervous right now. You're going to look at them and you can't tell. Most people speaking up in meetings are feeling a level of nervousness, but you can't tell unless it's through the roof.
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Host1:55:32
I love this and it's something I'm extremely guilty of. And I think the reason I do this and the reason I think a lot of people leak, which I love that term of just you feel something's not going right. The reason I do it is I feel like me being clear upfront, I know this isn't great, makes it okay, but in reality that's hurting you. Because I think it's like when I watch standup comedy when the comedian's like, oh, sorry that bombed. If he didn't say that or she didn't say that, I just forget about it and we move on to the next thing and it brings all this attention to, oh, I see. Okay, it's not going great. Otherwise, you're just like, all right, whatever. I didn't like that joke. So yeah, I guess any thoughts on just why people do this?
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Tristan de Montebello1:56:19
Well, I think that's exactly that. It's because you're convinced that everybody can tell. And so, two things will happen. Either they could tell because it was a big thing and everybody could tell, but you shining light on it is literally that. It's like, hey everybody, you're driving a train. Everybody's in the train. You're the driver as the speaker. Everybody's going with you. So, if there's a crash on the side of the road, you can keep going and they'll not be looking at the crash a second later and they'll be looking at the next landscape. Or you can stop the train and tell everybody, hey, let's look at this crash here real quick. I'm so sorry about it. When you keep going, people will forget it in a second and they're not going to pay attention to you. And with the peak end rule, what we were saying, people remember the end of experiences more than they remember the beginning of experiences. So, you're going to be left with that feeling at the end. The other piece is because most people won't notice it in the first place, they'll be in their own minds. So, when you share this, you're popping their bubble. And so I see people speaking all the time where I'm super in tune with the feeling I'm getting when they're speaking. I'm just listening to the energy. I'm listening to everything that's happening. So I can try to understand like what state are they in right now? So when I get woken up from that state of somebody's saying, oh man, can I go again right now? That really sucked. It's even more visible for me. And I'll often have to say, hey man, I was so into what you were saying. And I'll pull the audience. Is anyone surprised? And everybody every time is like, no, I thought that you were doing great. I was completely with you. So that's the case most of the time. But because we're convinced that people can tell, we want to break that fourth wall. Or because something happened and we know people can tell, we want to acknowledge it. So it doesn't feel like I'm the only one in the room who can't tell that something went wrong here. But this habit of saying no, I'm going to be confident. I'm leading. I'm going to keep us going in a certain direction is extremely powerful and very self-reinforcing.
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Host1:58:29
Okay. So let's actually show people what this looks like by actually doing some live games. I know one of your principles for Ultra Speaking is you can't learn to speak by not speaking, like you need to practice speaking to get better at speaking and these games are a way to actually do that in a really fun way. So maybe first of all just why games? Like when I did this course it was just like, huh, it's a bunch of games but I thought this was a public speaking course. So maybe talk about just why you approach it through games. Everything you do is a game in this course.
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Tristan de Montebello1:58:58
Yeah. Well, the first piece of the puzzle is what you were saying that you can't get better at speaking without speaking. And intuitively you could think, everybody knows that if you want to become a great cook, you can't just read a hundred cookbooks. You actually have to spend most of your time in the kitchen refining your intuition, testing things, experimenting, learning new recipes, and building your timing and everything that goes with it. But in speaking we tend to do the opposite probably because it's a little bit scary and because there aren't that many options out there to practice the speaking itself. There aren't that many environments where you can do it right now. So we're kind of left with nothing. So okay, I'll just go read an article or watch a YouTube short and hope that's going to make a difference. But the maybe the bad news is you have to do it.
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Tristan1:59:54
Ask yourself, am I going to be serious about taking on speaking and making a difference here? And if you are, then you're going to have to do the thing. You have to practice speaking. But the good news is it's only the outside that's scary. As soon as you get started, you're going to get rewarded. And then the better you get at it, the more enjoyable it becomes. So why games then? Well, games number one are fun to play. And as I was saying earlier, if your practice is not fun, you're going to stop. So you need intrinsic reward with what you're doing. But what all of the Ultra Speaking games have in common is that it's short deliberate practice. Like short reps followed by feedback followed by another rep. So that was more important than the idea that it was a game at first. When we started coaching with Michael Gendler, my co-founder, it was just him and me in my backyard with somebody in front of us testing things out. And we would give him a speech title just to get a baseline. Okay, what's the most incredible invention in the world? And we'd watch this person go into their mind and start like freaking out. Okay, and they'd think the iPhone. And then like, I don't know, the iPhone. That's pretty recent. So maybe it's fire. Is it fire though? Was there a bigger, maybe communication? I don't know. Wait, maybe we've evolved for communication. And the longer they spent thinking, the worse their answer tended to be and the more their confidence tended to go down as they were speaking. So then we said, well, we got to get this person speaking right away. So we'd say, 'I'm going to ask you another question, but just start speaking.' And so I'd ask them another question, and they couldn't start speaking right away. So we just tried to compress it more and more and more to turn it into something where then it was like, 'I'm just going to say a word, and you have to say something about it.' So, horses, horseback riding is fun because you can go places. Cats, cats are crazy because if they were bigger, they would eat you. And I just like almost like word association. Let's get words out. Then we started developing different games for everything. Every root cause we were seeing, every symptom we were seeing, we'd figure out the root cause and we'd create some sort of a way to get the person into it as quickly as possible. And it's just one day, six months in, that we realized, hey, did we just create a game? Like this feels like a board game. And then we created, I have this, we created 'Speak Before You Think,' a game for people who think too much, and this is a bunch of cards with all of our games, and then COVID hit and we turned it into online games.
The magic of games. Yeah. The magic of games is short reps, immediate feedback. Practice, feedback, practice, feedback, and it's enjoyable. You get rewarded. You get to adjust as you go. And what's changing is your internal feeling as you're going. So, you're learning lessons, but you're internalizing. All of the practice is happening through speaking.
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Matt Mullenweg2:02:59
To reinforce what you just shared, I haven't shared this with you, but after I took the course, the mini-course, I went to see my family in LA. We visited for a few days and I was talking about this course and just like how fun it was and interesting and how much I learned from it. And I pulled up the games because I have access to the things online and we just started, I was just like, 'Hey, you guys want to try this?' And we started playing some of these games that we're going to get into and it was just like we spent like an hour just doing this and everyone loved it. Everyone just felt so much better about their public speaking afterwards. My mom was like, 'Hey, how do I do that on my own later?' Wow. My sister's like, I want to start doing open mic nights because that was like really fun just to like talk.
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Tristan2:03:39
Nice. Were you actually coaching them? Like how were you walking them through the different games?
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Matt Mullenweg2:03:45
We just pulled them up and played them and then I shared some of the tips that I learned in the class that we took, just like try it this way or try not to focus on being correct. Just focus on confidence and not leaking that you're not doing great. All these things we're going to talk about. Yeah. So, it's a lot of fun. So, let's get into some of these games. So, we're going to try two or three. Which one do you want to start with?
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Tristan2:04:08
Conductor, maybe.
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Matt Mullenweg2:04:09
Sweet. I love conductor. That one was really insightful to me. Okay. So, I got conductor. The way this game works is that when I click start training, I'm going to have a random title that's going to appear. And for those of you who are just listening and not watching this, Lenny will say the title out loud so you can hear. And then what you'll see if you're watching is in front of me. All I'm going to see are a series of random numbers. It's going to start with five and five is just my natural rate of speaking like I'm speaking right now. But then I might see a number from 1 to 10. And each one of these numbers represents an intensity or a state that I have to tap into. So if I see a seven, I automatically have to raise my voice and get into that kind of an energy. And if I see a 10, you could only imagine what that is. But it's also true for the lower ones. If suddenly I see a three, I have to find a way to calm my energy down and match the three and go all the way down to one. And then there might be a slide that says breathe, which is just an indication to pause. And when I see that slide breathe, if I just go silent, that's because I'm in front of the breathe slide and I'm not allowed to speak. And in that moment, my goal is just to relax myself and calm myself and then see what happens where I'm at when that slide moves on to the next one. And we're going to do this. This is going to be 70 seconds. So, it's going to be super quick. Ready?
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Tristan2:05:39
So, I'll read the title as soon as it pops up.
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Matt Mullenweg2:05:43
Perfect. When I grow up, when I grow up, I want to have taken on all of my weaknesses or all of the emotional things that are holding me back because it's kind of annoying for me that I'm 40 years old and there's still things that are holding me back that man, I've had these when I was a kid. I was like this when I was 10 and it drives me crazy. Because aren't I supposed to be an adult? Aren't I supposed to be mature and have my life together? I mean, I have two kids. I have this incredible responsibility and I have to teach them. I have to show them the way. So, I've decided I'm going to hire a coach. And I talked to him just a couple days ago. So, this is perfect timing because I want to unwrap, unravel, and untwine every single one of these emotional blockers so that when I grow up, I'm completely free.
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Tristan2:06:57
That was so fun to watch. And I'm seeing the numbers. If you're on YouTube, you can see what's going on there. If you're not, basically, there's different numbers that give Tristan the different energies to be at. And that was masterful. I think we saw, what did we see? We saw like a six. It went up first, six, seven, then it went down a three, then we saw I think a two, a one, then a breathe, and then it went back to a five. How about you give it a go and then we chat?
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Matt Mullenweg2:07:22
Let's do it.
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Tristan2:07:22
What do you think, ladies and gentlemen? Let's see this. Here we go. The title is the greatest puzzle.
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Matt Mullenweg2:07:31
The greatest puzzle that I think that I've had in my life, and I think just for most people, is trying to figure out what to do with their life. And I just had to spend so much time thinking, actually no, let me change. I'm changing direction. I actually have known from very early on what I wanted to do with my life. I've actually found it to be not much of a puzzle. I knew from pretty early that I wanted to be a software engineer. And interestingly, as I became a software engineer and as I think about the puzzle that that created around my life, I ended up, so my life actually started to look like a puzzle instead of what I always thought I'd be. So I ended up having a bunch of different careers and I look back at my life and it started with one piece and each piece led to all these other careers.
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Tristan2:08:38
Nailed it. It's funny at the end you were like you didn't even see there was a six that came up and then when you looked up it had already gone away. That's a good warm-up. It's funny because what it looked like to me is that, well, you just didn't let yourself play the game. You were more focused on I want to make sure this works well, this looks good, or I don't make a fool of myself. Then let me just play the game. So, switch your mindset from that. Like back in the creator cohort, you didn't really care because if you failed, it didn't matter. So, you just played the game. And this is the same idea. Just let yourself play the game. The game will do good. But that was actually really interesting. I feel kind of similar, which is cool, except I didn't know where it was going. But that feeling of all of these puzzle pieces and suddenly when I hit Ultra Speaking, it's like, oh wow, there are no more gaps. That's really cool. Okay, here we go.
Lenny, you ready? Ready. Here we go. Integrating new cultures.
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Matt Mullenweg2:10:00
It's interesting having a kid. So, we just had a kid about a year ago. He's a year and a half. And there's an interesting new experience where there's my family and their culture. There's my wife and her culture. And it was never a big deal for us these different backgrounds that we have because we could do our own thing. We have our families. They're doing their thing. But now that we have a kid, I have to really think about this. I have to constantly wonder, is he getting both experiences? Is he being pushed in one direction or another? Is he going to get the full benefits of both of these cultures? And I find if I don't actually think about it too deeply and just let him have fun and hang out with our different family members, he gets everything that I want him to get. That he experiences my wife's family's culture, my family's culture, and then the combination of my wife and I's new kind of culture and family that we're building. And so I'm really excited about the future for us all.
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Tristan2:11:09
Yeah, that was awesome. I'm practicing not leaking. All I think about is how much better it could have been, but now I'm leaking as I say that. See, catching... The point of all of these games is to create turbulence. This is going to be the theme of this podcast. I'm going to share only flight analogies. But if you think about a pilot, a flight simulator, you can think about these games as the flight simulator. You don't put a pilot in a flight simulator and waste those precious hours having them just cruise at 30,000 ft in clear skies. You're going to say, 'Okay, you're going and now, hey, you've lost your captain and you have to do something,' or 'hey, your motor just broke,' or 'you're going into crazy turbulence.' So, the game here is always, every one of these games have in common that we're creating turbulence for you. So, it's on purpose that like, ooh, that's interesting how I tend to want to leak, to want to break character. Wow, it's interesting how at the end, ending strong is not just an automatic habit that I've built for myself. So, what we want with the turbulence is that it highlights areas that we want to work on. And you can go again and see immediately because you have that same pressure every time. There's no way you can prepare for conductor. You can do just a ton of reps and get to become the person who can just navigate the turbulence really gracefully. Which reminds me of a Kevin Kelly quote that I love where he says, 'Pros are just amateurs who've learned to recover gracefully from their mistakes.' And this is what we're trying to do here. If you know that you can recover from any mistake gracefully, then you're going to have confidence in any speaking scenario. And most of the scenarios you're going to be in are spontaneous, are ones you can't prepare for. So, it's that much more important. So, tell me, what do you remember from going through conductor in the creator cohort or specifically here? Like what was coming up and what were some of the things that popped into your mind?
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Matt Mullenweg2:13:22
There's two things that I really took away from it and it's different doing it now like on camera with this whole podcast thing. But the things that I really took away that have stuck with me from this exercise is one is that you have this kind of metaphor of these file folders that you have kind of in your head where every energy level, like a one when you go low and a 10 or even a five, when you're at that energy level you access different insights and memories and stories. So it's not just like now I'm going to say the same thing at a 10 or I'm going to say the same thing at a one. When you let your body just slow down and relax to one, new thoughts come up because you're making it up as you go along and you're just trying to figure it out as you go. And that really happens when you're forced to go from five to like, okay, and you let your body settle into like a one, you're like, oh okay, here's a new thought that comes to mind. So that was really powerful for me because I never realized that. And then the other is just this idea of doing these really hard things at with very low stakes. So maybe that's why it's different, like how it feels different doing it here. It's like, yeah, this is extremely high stakes for you. Yeah, relatively. But yeah, there it's like a couple people and you're like, just don't worry about failing. So you don't have to worry about apologizing or leaking. It's just like, yeah, so I did what I did. So those are two really powerful ones. I just like practicing this and knowing you'll be okay at low stakes builds confidence. They're like, 'Okay, that's like making up a minute of talk about the most random thing on the spot. Not something that I would feel I'd want to do, but then you realize, okay, it's fine. I could do that.' The common theme for me, the more, and I've been on this journey for seven years now. I still am blown away every week by the lessons I've learned over the course of the seven years, which all come down to your brain, your subconscious is so incredibly powerful. So your hardware is magical. And because I've spent seven years kind of getting rid of the bad habits, getting rid of the gunk, and trusting myself more, I allow myself to take many more risks. So, I'm jumping into these games still with the same doubts in some sense, but they've just, everything's tapered down way, way, way into the background. So, I get to be much more present. And you know, I talked about the summary prompts earlier in the podcast. Saying the beginning of a sentence and trusting that your brain's going to fill in the gap is something that's initially hard to do, but when you've done it a thousand, 2,000, 10,000 times, you start believing, hey, maybe my brain will deliver every single time. So, you can start saying the beginning of sentences that the direction you want to go into, and your brain fills in the gap. And we're going to do a game on that in a second. But the conductor one is so beautiful because, well, the way we describe it. So that folder one when it came into my mind was my favorite ever. But the original one was when you tap into a certain energy that creates emotion. And if you tap into that emotion, the words come as a natural consequence. So it's energy leads, emotions follow, and words fill in the gap. And when you experience this for yourself, of you go into conductor and you play, you realize, okay, if I want more conviction, I can raise my energy or get into a state of conviction and the words that are going to come out, the ideas, the stories, the anecdotes, the examples, everything is going to fit into that. If I feel frustrated, I can dive into that state and stay in that state and naturally the content is going to follow. It's a very, very powerful game. It's a very exciting game and it's a game that if you, especially when you're playing with low stakes, you can very quickly feel the effect of, oh, I can see the potential of what it could be if I could just be like this anywhere. Maybe you taper out a little bit of the extremes. But this is, you can access this for free on Ultra Speaking or you can just, the way we did this at first, you just go to Google and type in a random series of nine numbers and then just have a friend say each number one after the next and you just match it. I used to just put my hand out and go up and down. So it's in essence, it's very, very simple to apply it.
T
Tristan2:18:15
And it's just like a lot of fun to just get an excuse to just go wild and high and then just like get low. I love that part of it. And let's get into the next game, but just one other insight I had is that you shared with me when I did it the first time is just people have a strength. They're either, and correct me if I'm wrong, they're strong at the highs and just like very uncomfortable at the lows or the opposite. And for me, I thought I was going to, oh, obviously I'll be more natural at the lows because that's like introvert world. And you're like, no, you're actually like super energized at this high end and then it's hard for you to access the low. And that was really insightful for me.
Yeah. You'll notice it pretty quickly once you jump in, especially with a friend. It's cool. It's cool because when you get to see, oh, I'm much more comfortable going up than I am going down or vice versa or I'm stuck in the middle and I'm only comfortable when I'm not in the extremes. It's just telling you something. This is what we want. We want a mirror in front of us so I can know like, okay, what's happening here? I'm not very much a fan of actually watching yourself on camera on video because again this is an inner game not an outer game. So when I watch myself on video I see the outside which can be useful for certain things but the fundamentals are inside. But so getting a mirror of I play this game and I feel a certain way. Oh interesting, it was easy to go up. So, I can muster energy pretty quickly and I'm willing to take risks of jumping into a different energy stage, which might mean changing the direction of where I'm going. But slowing down means I need to be willing to take up space. I need to be willing to just be while everybody's looking at me and I'm using up their time, but I'm going to take up space and I'm going to take a moment to go inside and be introspective and really ask myself, okay, what do I want to say here? And so that's a reflection of, well, what does that mean if I struggle to do that? That's why speaking is such an interesting skill set.
All right, let's do another game. This next game is called triple step. And triple step is a game for people who tend to struggle to stay on a single thought or get very easily put off their game or distracted. If you're the type of person where you're speaking and suddenly somebody yawns and you just start freaking out thinking I'm so boring and things are horrible, I must be terrible. Not they probably have a baby and they didn't sleep last night. Pen drops and you start losing your ability to stay on track. This is a game for you. Also a very fun one. The principle of the game is pretty simple. Similarly to conductor, we're going to start with a random speech title. So I have no idea what's going to show up. Then as I'm speaking in this setting here, I'm going to speak for a minute. There will be six random words or series of words that are going to pop up as I'm going through my speech. And my goal is to integrate the words into the speech as seamlessly as I can as if they were part of the speech the whole time. So in theory, if I do a perfect job, if you're listening, you should struggle to pick out which words were actually the words that were popped up. The likelihood in one minute of me being able to do that is low. But let's see if you can do it. So if you're listening, you're not going to see the words. We'll tell you afterwards what they were. See if you can pick up on them. But otherwise, my goal is just to choose a strong direction and stay on that direction as naturally as I can. Here we go. The title is, how would your friends describe you? I've been described as a Labrador by my friends. And I think the reason people describe me as a Labrador is because I am so easy to excite. It's like if you give me a box of French fries, I'm going to go nuts and it's going to be the best French fries I've ever tasted in my life. But if the next day I get a massage, I'll be completely in that experience and the massage is going to be the best massage and then I'm going to think I need to get a massage every day. I'm going to start daydreaming about massage as my natural day-to-day. But the problem with being a Labrador is that Labradors get kind of excited. So, I may be doing cartwheels one second and the next second, I'm supposed to be working and so I'll be on my computer, but then I hear the microwave ding and I think, 'Oh, maybe I should go get some food next.' And so, there's a beautiful trait to being the Labrador that allows me to like explore all of what it's like to be human. Like, I always have access to the internet inside me. But there are definitely some drawbacks as well.
Okay. So, the words that you had to integrate are French fries, getting a massage, daydreaming, cartwheels, a microwave, and the internet. Yeah. And so, you might notice that some of the words I'm integrating literally and some I might integrate more metaphorically, like the internet of my mind. It's like I have access to the internet. So you can give yourself as much leeway as possible. The whole point here with triple step is you want to be that tree in the storm that is not so rigid that if the wind is too strong, it's going to break in half, but not so flexible that it's going to swing every which direction as soon as there's a gust. So you want that firm, solid grounding, which is in choosing a clear direction, that one thing off the bat. And then you want to make the words work for you. So stay focused on that one thing. And as the words come in, the more focused you are on that groove you've created for yourself, the easier it will be to let the words work for you. Okay? And again, the skill this builds is to be more comfortable with things not going perfectly and being distracted. It's, I would say this one can be used for two other things. Number one is resiliency, right? Because this one will make your brain go crazy. And if you can stay composed within it with all of these things happening, it really builds this ability to say, well, man, if I can do triple step on hard mode, I can do anything. Like, why would anything else scare me? Why would an interview question scare me when I can throw these kinds of things? I can always navigate my way through, right? We're trying to lower the likelihood of a mistake really hurting you. And then the other piece is this is a game, this one and a game called rapid fire analogies are games that are really, really nice to use as a way to warm your brain up. So you could use it before a podcast, you could use it before a job interview, before a meeting. When you want to be on, do a few reps of this and your brain's just going to be completely lit up because it's pulling on so many different parts of your brain that are necessary for communication.
M
Matt Mullenweg2:25:24
And one last thought just before we dive into it, I think it's just to zoom out again. The reason that you've found this is a better way to learn to become better at public speaking is my sense is just if you were to just do the standard thing of just give more talks, find more opportunities to do presentations, it's like too broad of a brush to build these different skills. And what you've kind of identified is there's these very specific skills that add up to a great presenter. And these games pick like a specific skill and help you just focus on that again and again and again.
T
Tristan2:26:03
If you're already practicing, you're already leagues ahead of everyone because most people aren't practicing. They're trying, you know, you're trying to learn from a video or a YouTube short or an article. You can only go so far with that. But if you are practicing, there are kind of two suboptimal ways that might show up. One is what you're saying. You're just doing talks and you're speaking up more but you're not really practicing what you're, it's kind of as you're saying it's broad strokes. The other one is you're in a choreography and so it's like learning how to dance but you only learn choreography. Well, that's all you know how to do. So if I ask you to do, I say okay now just, I'm going to put music on just dance. You're kind of stuck because you only know how to do the moves you were doing. So, we're trying to get people outside of I have to be in my mind or I have to do things that I've memorized how to do and come back to trusting your natural ability to communicate. So, that's what we're doing here. You can feel like when you don't speak, when you struggle with speaking, you're stuck in this box and everything around you is tiny and you can feel the sides of the box. And we're expanding the range. We're playing around with all kinds of different tools, and all of them have specific meaning. But even if they didn't that much, you still would be able to, oh wow, you're pushing back the sides of the box. And now suddenly, hey, I can move around. I feel comfortable moving my arms and moving my legs and going to the right and the left and up and down. And just that act of making you feel more comfortable and more at ease is going to unlock your ability to communicate because you already know how to do a lot of this. So, we're tapping into these different skill sets and we're doing brave.com/lenny to get started. That's brave.com/lenny.
M
Matt Mullenweg2:28:52
All right, let's do this. I'm energized. I'm pumped. I'm like, I was going to say I'm going to nail it, but no, it's just have fun. Let's have fun.
T
Tristan2:29:01
Yeah, we'll go. It goes how it goes.
M
Matt Mullenweg2:29:04
Indeed. Here we go.
T
Tristan2:29:06
Okay. And I'll say the title. The best thing about pain.
M
Matt Mullenweg2:29:10
So, this is something I recently shared in another talk is just this quote that I always think of. The cave you fear contains the treasure you seek. That the thing that is hardest often points you in the direction you want to go. Like I hate blue cheese, but sometimes I find that if I eat the blue cheese and add it to a salad, it ends up being the best salad I've had. Having kids is another amazing example where just kids are, there's so much pain, but it's also there's nothing that is more joyous than having a kid. And sometimes even like growing a beard. I grow this beard and I have to maintain this beard for the rest of my life. And I know people would look at me without a beard and be like, 'What the hell? Well, you look so different now and so young.' Sometimes I think about just like having a sibling and the pain that if I had a brother, if he just like hit me, the pain that would come from that, but just then having the brother would be so much worth it, even if he's hitting me all this time. And there we go. I ran out of time, but that was solid. Okay, I realize this is your first time playing triple step. It's kind of mean of me to give you six words. So, I'm going to give you four words.
Okay.
T
Tristan2:30:25
But here's what I noticed. What I noticed is you were letting the word, the word was the beginning of a new thought, right? So, you say another thing is beers. Another thing is, right? So, you're kind of finishing your thought and then you're moving on to the next one. Try to hold on to one direction. The one direction is like approach your fears head-on. And then so then when you see a puzzle, it's like look, this doesn't have to be a hard puzzle because now I know that if it's scary I do it and it's like having kids which I thought was so scary I just jumped in and now I'm moving forward and it could, and right, and so it's like I'm growing my beard without caring what other people think just because it might be scary. Or maybe I cut my beard because that would be something scary, right? So, you're holding on to the line.
M
Matt Mullenweg2:31:20
Got it.
T
Tristan2:31:20
With four, it's going to be a little bit easier to integrate them.
M
Matt Mullenweg2:31:22
Okay.
T
Tristan2:31:23
Ready?
M
Matt Mullenweg2:31:28
Let's do it.
T
Tristan2:31:30
Social.
M
Matt Mullenweg2:31:30
Social distancing. It's interesting that social distancing was such a thing that we all had to do for so long and then all of a sudden we look back at that time, we're like, was that actually necessary? Did we actually have to stay far from each other? Does that actually have any impact? There's all these things we have to learn. Like sometimes we look at the stock market and we wonder, should I be paying attention to the stock market? Should I be distancing myself from it? Should I be investing more often? Should I be reading every newspaper that comes out every day to stay on top of what's happening in the world? Like should I get closer to this information or should I distance myself? Is what's better for me? And sometimes it feels like you're running this marathon where sometimes you go back and forth. Sometimes it's let's all be together. Let's pay attention to all the news. Let's hang out. And it kind of feels like I just want to go to the toilet and peace out.
T
Tristan2:32:36
Amazing. That works. That's really good. That's really good. What? Well, tell me what, because again, right, the games are meant to put you in a state of turbulence and find out what was easy, what was hard, what am I noticing, and now you know what you want to work on, right? It's the, if you did a rep and it went perfectly, then you're learning nothing. A really easy rep is not worth much. The only reps that are worth something are the ones where you feel an edge.
M
Matt Mullenweg2:33:09
Yeah. And by the way, we should say the words, right, that I had.
T
Tristan2:33:12
Oh, yeah. The first one was the stock market, then a newspaper, which you brought in really, really well. Then running a marathon, and then the toilet.
M
Matt Mullenweg2:33:23
Yeah. Okay, great. Yeah. Just the fact that I'm like, okay, doing this is like a big milestone for me of just like, whatever. Because you know before doing this thing I'm like oh my god I never want to sit there and come up with a talk for a minute on the most random subject and there's a lot of power in just feeling comfortable just doing it, you know, just like sure, let's do it, whatever, something will come out that's interesting enough.
T
Tristan2:33:47
That's why taking on this journey of speaking is so empowering because speaking is a high performance skill. So taking on a high performance skill and starting to tackle it and getting kind of good at it is very addictive. It feels really, really good. If you get good at tennis, if you get good at golf, if you get good at anything, you know, product management, it's addicting. It's exciting. And as soon as you get good, there's nuance to it. And that it's energizing in and of itself. And because we have such awesome hardware as humans, we've been speaking all of our life. A lot of us have a pretty decent level to start out with. So you really quickly, you're getting to like, oh, I'm getting some results here. This actually feels good. So there's something really energizing about jumping into it. It's the thinking about doing the exercise that's scary, but as soon as you're in it, it's energizing and empowering.
M
Matt Mullenweg2:34:47
And also just like doing, this is a very hard exercise, just like giving a made-up talk for a minute with words you have to integrate and concepts. And I think just doing that makes a regular talk so much easier also because you don't have to do that. So there's something there about just doing it on hard mode, learning things and then, oh okay, I just have to talk about a thing I already know about that I had planned, much easier. Anything else around this game that is worth sharing before we do our final game?
T
Tristan2:35:17
We have a whole series of games and you could probably even invent other games, but some people will play triple step and we'll say, 'Wow, that's so hard.' And then they'll go and play conductor and think, 'Wow, this is my game. This is so easy.' But other people will play conductor and think it's impossible. And then come play triple step and they'll be like, 'Man, this is my jam. I can get this one very easily.' So it again, it's just a mirror of where you're at and it's what's beautiful about this is you start playing around with these games you're very, very quickly going to see okay this is my edge, here's, and where your edge is as you were saying with your quote is often where the gold lies. So that's when you, if you can spend some time there and learn what it is underneath the struggle, what's actually holding you back. When you unlock that, whatever's holding you back in triple step or in conductor and any other game is holding you back elsewhere in your life. So when you unlock it there, it kind of unlocks the other things which is really nice like a set of gears. And it's interesting like as we're talking like where my mind keeps going is like I just want to say how I didn't feel good about my performance but I'm internalizing the lesson of don't leak how you feel and that's a really powerful lesson is just like it's really hard not to just be like oh that was not good like I really wanted to say that after every time I tried this and I am, I'm making myself not and I imagine from your perspective you're like no it's fine it's like whatever.
Yeah, absolutely. I actually think I bet a lot of people watching you do that would think, 'Wow, I don't think I could do that.' That would be their first thought. So, absolutely. And again, this is a habit. And the noise doesn't completely disappear, but it goes down to being almost imperceptible. So, what we're trying to do is we're trying to internalize all of these habits to the point where I don't need to consciously think about them. So, it's like a gymnast who's doing their tumbling routine and jumps into the air. As they're flipping, they're not consciously trying to think of how to do a flip. They've done it a thousand times. They know how to do a flip. The only thing they have that they may be thinking of, all of their attention is on being completely present to what's happening, relying on your body and your subconscious knowing what to do. They have kind of like listeners, like in programming keyboard listeners, you have something that's there that is just listening for anything out of the ordinary and it's very, very fine-tuned. So, as I'm speaking, for example, I might think to myself, 'Oh, I may be rambling right now. Maybe I'm going a little bit too long.' And it's a little listener that's going to just gently, nicely say, 'Hey, warning. I don't know if you're aware of this.' And as I hear that, I might say, 'Oh, okay. Let me wrap it up.' Or maybe it's saying, 'I'm not sure if you're being clear, or can you be more precise here?' Whatever it is, it's just a gentle listener in the background. So as you get into the habit of staying in character and if you had an audience here we could have asked them right away well how did you feel about this? You would probably have gotten really good feedback, really positive, which would have kind of jarred that feeling of wow I didn't think I did that good of a job and people are saying hey I thought that was pretty good. So as you get that reinforcing pattern the voice starts going down more and more.
M
Matt Mullenweg2:38:55
Awesome. I need that voice to go down. That'd be great.
T
Tristan2:38:58
Nice. Okay, let's do a game.
M
Matt Mullenweg2:39:00
Always does.
T
Tristan2:39:01
Cool. Let's do a last game. Last one of these practical games. So, this is actually a game from one of our courses that I'm pulling out. It's not a standalone game. It's one that's inside of the courses, but again, if you wanted to replicate this yourself, you can very easily do it. So, what we're going to do here is we're going to work on conviction prompts. So this comes back to this idea of entering a state or changing your energy to impact the words that are coming out of your mouth. So what's going to happen here is similarly to triple step I'm also going to get a random topic that I just have to start speaking about. But now instead of getting a word that I have to integrate into my speech naturally, I'm going to get a prompt. So, it's going to be the beginning of a sentence that I have to say out loud and I have to find a way for my brain to just complete the sentence. And the sentences are specifically chosen because they're going to put you in a state of more conviction. So, it's going to force me to care more about what I'm saying basically. And this is a game for executive presence. If you think about somebody who you feel has like great gravitas or great executive presence, they usually have, there's something about them that's saying this person really believes in what they're saying. And what this game is showing you is that hey, there's a way to fast-track myself to that place. If I want to have more executive presence, let me bring a little bit more conviction to what I'm saying. Most, there's a small caveat, maybe 10% of people in the workforce need the opposite. They need, hey, you need to maybe question what you're saying here. But the reality is the vast majority of people actually are not truly standing behind their words and their ideas. And what that does is that the people who speak a lot and feel a lot of conviction, their ideas go through more often than the others. And you'd want ideas to stand for themselves, but that's just not reality. So for most people listening to this, if you can bring more conviction to your words, then your ideas are going to have a better chance of being seen equally to those who are already doing that. So this is what this game's about.
M
Matt Mullenweg2:41:26
Awesome. Okay.
T
Tristan2:41:27
Okay. Here we go. The title is saying no.
M
Matt Mullenweg2:41:33
I've had to learn this the hard way as an entrepreneur that saying no is one of the most important things I can do. But saying no is not saying no to a meeting because that can be easy. And what I'm going to say now matters a ton. This is saying no to doing all of the exciting projects that I want to do. So, as I said earlier, I'm a Labrador. I get excited about everything and I genuinely believe that every idea is awesome. But that doesn't mean I can do every idea. I need to choose a very clear focus and stick to that focus. And this is a game changer. When you start reducing the amount of things you're doing to a painful amount, a painful few amount, then when you get there, suddenly everything else changed. And it astonishes me when I do that just how much more I can get done even though I'm doing fewer things.
T
Tristan2:42:36
Love it. That was great. These words are tough.
M
Matt Mullenweg2:42:39
They were. Yeah, this was not an easy one. Good thing that I get a tough one. Well deserved.
T
Tristan2:42:46
Let me read the phrases real quick just so folks know. So the phrases you have to integrate is 'this matters a ton,' 'I genuinely believe that every idea is awesome,' and 'game changer.'
M
Matt Mullenweg2:42:57
It was 'I genuinely believe that.' Yeah.
T
Tristan2:43:01
Oh, got it. Okay. 'I genuinely believe that' and then 'game changer.'
H
Host2:43:05
It astonishes me when... and I'm so eager for you to go through this and for anybody listening to try this for themselves. Even if you know what's coming, like if you want to do this for yourself right now, write the words, the prompts that Lenny just shared and choose any title and just speak for a minute and see if you can integrate those in because you're going to notice how if you bring conviction, these words naturally bring that out of you. And so interesting to watch the content change as a result of the state you get into and what you say. So it's really powerful to discover just how incredible your brain is. So same intention for you I think is choose a strong direction from the beginning. This is always in speaking in general. The stronger the direction you choose in the beginning the more ideas you're going to have. The more everything gets easier when you choose a strong direction.
Okay let's try it. But the goal here is as it says, advocate for an important idea related to the speech title. Ready?
M
Matt Mullenweg2:44:13
Yeah. Let's do it. Yellow. The title is space exploration. I think it's hard to imagine anything more important to the human race than space exploration. I know there's a lot of talk about people wasting time trying to get us to Mars or trying to not think about what is happening on Earth, but I feel like there's nothing more powerful and important and inspiring. In fact, the entire world needs to focus more on the value of space exploration. There's so many things we can discover, so many things that can help us on Earth. And we cannot forget how much potential exists outside of our little earth that we think our whole existence and everything that's ever existed on this one planet when really we're this tiny pale blue dot. And it just astonishes me when people don't think about this, don't think it matters, don't think they should spend any time getting us into space, investing money in space. And just hearing stories, if nothing else, of people that have gone into space and how life-changing that was for them should tell us that space exploration is incredibly powerful and important.
H
Host2:45:26
Yes, that was awesome. That was so cool. So you had the title was space exploration and the words were in fact the entire world. Then we cannot forget that. Then it astonishes me when and finally life-changing. So what was that like? What did it feel like getting...
M
Matt Mullenweg2:45:53
Yeah, there's a lot of it like really helps just like here's the thing you're going to believe. And I don't know if I got lucky with stuff, but it just felt like, okay, I have something comes up that, you know, I'm not gonna leak, but anyway, it was like, oh yeah, cool. Something interesting happens. And that's one of my other actual just like going on a quick tangent insights from the lessons you guys teach is that as you are forced to talk, you have new insights emerge and you almost figure out what you think and know by being forced to get out of your head. You know, these problems help you along that. But I think that's really interesting of just like this will help you develop things and insights that you can take out of your head.
H
Host2:46:38
Yeah. Well, that's we're going to hopefully we get to talk about the accordion method, one of the most powerful methods I have and which is very close to this, but this is often a prompt I tell people when they're speaking. I say because people tend to get into a public speaking voice, right? So they'll be in a class and they'll be chatting normally and look super normal and then we'll say okay now just a timer I'm just going to give you a speech just speak for 60 seconds so we get a baseline and I click play and suddenly they say the important part about doing this and they enter into a different version of themselves, a very like a professional version whatever that would mean. It's so much more freeing, powerful, connecting, and effective to speak conversationally. And so the cue I often give people is don't think about us, just think out loud. And that's really what we're doing. Most people have a skill set that's up here and a mindset that's down here. And so if you can just change the mindset to match the skill set, you've already made a giant leap. And you do that by reducing the stakes in your mind and by just speaking. And as you do that, when you're thinking out loud, you have these moments of connecting things in your mind and then naturally it pops out. And if you're doing it well, and I love there's a really cool Naval Ravikant interview on the Joe Rogan podcast from many years ago that's phenomenal. And at one point he talks about communication if I'm not mistaken. I think it's on that podcast. But he says something along the lines of one should discover the words they are saying at the same time their audience is. And this comes back to thinking out loud like if I'm really in my mind I'm making connections and suddenly the words are the consequence of it. So using prompts, poking your brain, giving these cues naturally creates things that you couldn't have anticipated otherwise.
M
Matt Mullenweg2:48:54
It's like putting constraints on a creative project.
H
Host2:48:57
I love that. Before we segue to a couple of these methods, the accordion method is one example. I want to ask about when people hear this, they may feel like you're just helping people make stuff up and why do we want that? Talk about just how this isn't just like you're not going to actually give talks like this necessarily. This is building a skill so that when you actually want to give a real talk with prepared, they've prepared you better at it. But yeah, just thoughts on just like that potential element.
Yeah, I think that's an important question and it's a question I hear a lot because we all know a bullshitter and that's the person who masters the skill of communication but doesn't have anything to show for it. And so this thing happens is that I see a bullshitter and I think to myself, I really really don't want to become that person. And what happens is it becomes an immune response where the desire not to be that person and the feeling being around that person gives you is so strong that now if I take even the smallest step in that direction of speaking freely, sharing my thoughts out loud, bringing more conviction or confidence to what I'm saying, not leaking, then there's this immediate response like an immune response in my body that's just too strong that's saying uh-oh you're becoming the bullshitter, alarm bells, alarm bells, go back to that safe little corner you were in. The reality if you're thinking that then you have no chance of becoming a bullshitter because if that thought is even popping into your mind then you're the type of person who has developed a very acute skill set of noticing when people are bullshitting and you have that same skill set for yourself. So, it's just going to be now it's just too loud. So, as we go through this practice, we want to match, hey, I want to match that bullshitter's level of communication except I'm going to have the ideas to back it up. I'm going to really put effort into my craft. So, but I'm going to be able to show them in the best possible light. And what we want to be able to do is notice, okay, if this is a big thing for you, the bullshitting, and you're noticing a big reaction, just even listening to us, not even playing the games yourself, then you definitely benefit from calming that voice down. So, spending time learning these skill sets because you're most likely atrophied because you're staying away from it. And you're going to have this very powerful listener in the back of your mind that's going to ping you. It's like, hey, you're at the limit right now. Stay true to what you know and it's going to be a very good compass for yourself. It's going to be there and you can trust it because you've developed this capacity.
Awesome. That's really helpful. Okay. So, so far we've shared a bunch of techniques, things that you could just start doing today. We've done all these fun games that you could play online. If nothing else, just learning from the techniques these games teach you, I think, is really helpful. You've shared a bunch of principles of just like here's how you actually get better public speaking not this way but that way. I know you have a couple also methods just like that people can implement that help them develop talks that I found really helpful. So maybe just as a closing we talk about these two methods the accordion method and I think it's the bow and arrow method.
Awesome. Let's talk about the accordion method. We did this in the class briefly and it was really helpful and I've been explaining it to people of just like a really cool way of making your talk better. So talk about how that works and how people might be able to implement it when they're trying to develop a talk.
Now, I'm biased when I'm going to say this, so take this with a pinch of salt, but I think the accordion method might be one of the things I'm the most proud of in my entire life because it's almost revolutionizing the way we should prepare speaking. So, up until now, we've talked about spontaneous speaking mostly. And that's going to be the vast majority of your speaking. Probably 80% of your speaking is stuff that you can't prepare for. But there are going to be situations where you know you have a deadline and you're going to have to speak. And either you have to speak because it's a job interview or you're talking to your CEO or maybe you're presenting to your whole team or an audience of a thousand. The old way I think is shitty. I think it's broken. And I haven't found anything out there that is innovating on this. And it drove us crazy with Michael. And that's what gave birth to the accordion method. What's the old way? The old way is I have a talk coming up. So, I'm going to dump all of my ideas on a piece of paper or multiple pieces of paper. Then I'm going to try rearranging those ideas. And as I'm rearranging the ideas and trying to make them in a talk, I have more inspiration and I think, oh, maybe I could say it this way. And I don't want to lose that other thing that I said in the beginning because maybe I would use it. And you start just creating this alien stack of paper with all of your ideas of what your talk might be. And then you're left with 10, 15 pieces of paper. And now, as the deadline comes closer, what do you have to do? Well, you have to go through the excruciating pain of turning 10 pages into a script so that you don't forget all of those brilliant lines that you spend so many hours editing. And they're still in writing mode. They're not in your mind. So, now that I've created that script that I've spent a lot of time editing, now I have to memorize it. And memorization is pretty shitty. We're not good at memorization. Robots are good at memorization. Humans are not. And memorization is like a chain where you just have all of these links very linearly. And everybody knows the feeling of going through, you know, reciting a poem as a kid and suddenly you miss one verse and you're lost and now you're a deer in the headlights. So what we're doing with the accordion method is instead of preparing our talk by writing, we're going to prepare our talk by speaking. And we're going to do so in a very specific way where we're going down the accordion to create extreme clarity and to understand what the essence of our talk is and then back up the accordion to bring back in intentionally just the right pieces. So I was thinking of an analogy for this and one that I really like is imagine you're redecorating your living room. The old way, the like writing 10 pages and memorizing it is I'm gonna look at my living room and I'm gonna rearrange things and like put stuff in a corner that I might need later and then I'm going to bring some new things that I thought could be really nice and I'm going to struggle to like make something work. The accordion method is saying and imagine this were easy to do with furniture. I'm going to take everything out of my living room except the most essential pieces that make my living room. So, I might be left with that one couch that I really love, a pillow, a beautiful light that I bought three years ago, and one or two other small things. And as I look at that, I'm going to have clarity on the vision I want for my living room. And then very slowly, very intentionally, I'm going to go take certain elements that were already there that I might want to bring back in, and I'm going to bring new elements that now I see make sense. And so by the time you finish with your beautiful living room, it's going to be this beautiful minimalistic room that has a very clear design choice. And every element there is there because you chose it. It's there because you did it very intentionally. So, how does that work with the accordion method? What we do is you can go through the first step, which if you want, you can write all of those ideas on paper just to get them out of your head. That's totally fine. But from this moment on, there's no more script. And I'm just going to give an example of times, but you can change these time constraints slightly. We're going down the accordion by using time constraints. So, for example, you would say, I'm going to speak for 3 minutes. So, you're going to put a timer and you have two rules. I have to stay in character the whole time and I have to end strong. So, you must make it to the end of the three minutes. And it doesn't matter how bad it sounds, how many mistakes you make. The only point here is I'm trying to get my ideas out into spoken word, right? So, I'm starting to like populate my mind with everything and seeing where am I actually at. Then after the 3 minutes, you think of, okay, what did I like? What didn't I like? Then you go to 2 minutes and you put a timer and you do two minutes again. And you're very strict with those two minutes because we're just trying to learn something every time. Doesn't need to be perfect. So, at the two-minute mark, you do the same thing. But now, you had to shave a whole minute out of that content. And as you do that, well, that means getting rid of the noise, getting rid of anything that doesn't feel right. Then you go down to one minute and you're going to go down all the way to 30 seconds. So you started at a three minute speech and you make your way down to 30 seconds. By the time you make it to 30 seconds, you're going to have only the essential pieces like that couch and that lamp in the living room. When you have the essential pieces, you're going to have a clear sense of what your talk is about. And it might have changed as you were going down the accordion. And then from that place on, we're going to do another 30 second rep and then we're going to go back up the accordion. So you do another 30 seconds and then you do 1 minute, 2 minute, and all the way back up to 3 minute. And every step of the way, you go from 30 seconds to a minute. Initially, a minute felt hard. Now that's double the time you just had. So you can intentionally bring in something that's aligned with the talk you want to share. And then two minutes, same. And then when you get to three minutes, one of my clients once said that it felt like he had a football field in his mind. So much space. And now whatever talk you have left there is a very clear intentional talk. And not only that, and this is why this is such an incredible method, your talk is now internalized. So, you're at the stage of I've written a script that I've painfully edited in the old way that you now still have to memorize. And it's a written speech that you're going to have to pretend to give in a spoken way. In this case, you're there, but it's already completely internalized. Not even memorized, it's internalized because you have these pillars. You know where you're going. And by the time you make it through the accordion method, you're basically ready to go give it on stage. But you could even give it in one minute, two minutes, three minutes, five minutes. It's very plastic. You're going to be able to navigate different time frames. It's not going to really matter if you make a mistake because you have a deep sense of what your speech is. It's not memorized, it's internalized. So, not only have you gotten clarity and built out your speech in a very intentional way, but by the time you get to the end of it, you also actually know it and you're ready to perform it.
M
Matt Mullenweg3:01:03
That example of the three minute when you come back up the accordion that's exactly how I felt when I did this is just like wow so much time now because you essentially the way I think about it is you concentrate it to the best most important nuggets and then you have time to build on those nuggets and you cut out all the stuff that no one really cares about which is usually a long introduction just like now just get to the good stuff and then you expand the good stuff and it really worked for me and it was a really illuminating experience. For someone that wants to actually use this say they have a speech coming up. They say they're doing like an all hands presentation in like a week. Do you do this like a week ahead of time? Do you do this like a few days before? I guess how do you where do you fit this in the workflow so that you actually remember what you want to say when it comes time?
H
Host3:01:48
I can't say do it exactly a week or two weeks or what? It really depends how familiar you are with the content. If you have an all hands and this is something that you've been hashing with your executive team over the past two months you probably know it really really well and you have a lot of clarity and now it's just about organizing it nicely. So in that case maybe you want to do a rough go through the accordion a week ahead of time so you have a clear sense of what is it that I want my audience to remember and what are the pillars that I know I like to hit that feel really good. So you can think about these as like the foundational pillars that support that one thing that you're sharing or bookmarks that I know I have to hit. And then what I would like to do and so that's what I would write down. I wouldn't write a script. I'd write those down. And then before the all hands, maybe the day before, maybe even the morning of, depending on how important this is or how comfortable you feel, then you might go through just one or two reps of it. But now you already know it. So it should come back very very quickly in your mind.
M
Matt Mullenweg3:02:56
And it sounds like it's okay to have some bullet points at the end. Like it's hard for me to imagine going on stage with a bunch of people watching, not have any slide bullet point speaker notes. Any problem with just having like a couple of the bullet points of like core points next to me?
H
Host3:03:13
Before a talk, I might have four things written down. My one thing, and we'll talk about this in the bow and arrow. My one thing, the one thing I want people to remember, and then the three bookmarks or pillars that I want to hit. And these are kind of like cues or reminders that are going to send me into that part of the speech. So, for example, if I'm talking about the accordion method, like what I just said, if I go back and I think through the pillars of this one, well, my one thing would be, you know, the accordion method is more powerful than memorizing and then doing it the old way. And then my bookmarks might be number one describe the old way. Number two, the new way or the accordion method. And then number three might be like internalize don't memorize. That'll be kind of the takeaway. And if I have that in my mind, if I have 30 seconds, I can say the old way sucks because you have to work so hard and memorize everything and you're memorizing written stuff. The accordion method is much more powerful because you are going to compress it and go down and then open it up and then I'll say and then I'll explain that in a second and then I'll say so you're internalized not memorized. What I realize right now is actually funny enough though those were the bookmarks there so that sent me down that path but actually I would say bookmark number two is probably the living room analogy. So it would be the old way sucks, the living room analogy, and then describe the accordion method.
M
Matt Mullenweg3:04:47
That's cool. That was an awesome example if you just the insights that appear by forcing yourself through this exercise.
H
Host3:04:54
And it sounds like maybe the best use of this method is if you have a talk all of a sudden short term like it's coming all of a sudden you have to give a talk somewhere. There's a really powerful method to come up with a great talk like that's maybe tomorrow. What should you expect?
When I say I love this, I use this for myself. I use this with every single client I work with regardless of if it's a five minute talk, a 20 minute keynote. We're using the accordion method. And you can use this at the macro level or at the micro level. So you can use it for the whole talk, but you can also say, hey, let's hone in on this part one that you're struggling with or part two and let's use the accordion to get clarity there. So you can use the accordion as almost like a brainstorming way like I just want to see where I end up here. And it takes maybe 15 minutes or something to go through a full accordion. It depends the time constraints you give yourselves. Sometimes I'll just do 2 minute, 1 minute, 30 seconds. That's even shorter. But I'll go through it for one piece of the puzzle. Or it's like, hey, we're almost there. Let's really internalize it. Let's clarify this. Let's get it really, really tight. And then I might say, okay, now let's do the whole thing through the accordion. So your 20-minute talk, I want to hear it in three minutes. That gets really really interesting.
Amazing. Okay. Anything else along the accordion method before we talk about the final technique before we wrap up?
We have a full self-paced course on ultra speaking on the accordion. I think it costs like 30 bucks or something like that to access all of the games and all the platform. A bunch of them are free, but I think this one's behind the paywall. But we also put together a resource where we describe all of the accordion method, the bow and arrow, staying in character, ending on a free email course that we put together. That's ultraspeaking.com/lenny. So, this is shameless self-promotion, but if you wanted to go grab it there, you can grab it there. And then the bow and arrow is going to tie into the accordion method as well.
Awesome. I'm glad you mentioned all that and we'll point people to that URL in the show notes. Okay, final topic is the bow and arrow technique. Let's talk about what that is and how folks can use that to give better talks.
The bow and arrow starts with a mindset shift that most of us are in the weeds. So, we're very sensitive and familiar to all of the content that we're working on. If you're in data, then you have all of the data. If you're sharing ideas, you still have all of the ideas. And the mistake that most people do when they're preparing a talk, a presentation, an all hands, a meeting, whatever it is, is we tend to focus more on what we want to say than what we want our audience to remember. So the mindset shift here is stop focusing as much on what you want to say and focus more on what you want your audience to remember. What we found out is if you think about your last all hands, the last big meeting, the last talk you saw on YouTube or in person, you probably don't remember much. In fact, I'd wager you might only remember one thing from that talk. And that's what this is all based on. We call it the bow and arrow technique because we think you can only remember one thing out of a talk and that it's very powerful to go through that framework or that kind of thinking when you're building a talk and the one thing is your arrow. And so when you have that one thing to me I say it's literally a single sentence that is the only sentence your people would remember if they left your talk. Would you be satisfied with that sentence? It takes some times to get to a good one, but if you have a good one, it unlocks everything. It's like you having a north star or a compass in your pocket. You can always pull it out. You always know where you're going. It gives you a lot of clarity. It's also giving a lot of clarity to your audience, obviously. But you can't just throw an arrow at somebody's face. You need to notch it in the bow and pull the bow back. And so to pull the bow back, you need to add in weight to that sentence. And that often comes in the form of an interesting anecdote or a data point that's going to support that or a story that's going to add emotion or illustrate it. So you want to find ways in which you can give weight or pull back the bow so that your arrow has that much more impact. So usually the process of clarifying what your arrow is is a back and forth between the bow and the arrows. So if you're going down the accordion method like after the first one you might write or before the first one you might write a tentative arrow. Here's my one thing and then the next one you say okay actually my one thing might be a refined version of that. And so you might rewrite it a little bit and then you might tentatively put in what you think the bow is. I like the anecdote I used here. I like this data point that I thought was powerful and maybe I can end on this story or this call to action. Then you'll put that in. And then you go back in and you give that a try. And that's you're starting to simplify in your mind. And as you go, usually one informs the other. By the time you finish the accordion, for example, you should have a very clear arrow and those clear bookmarks, which is the bow. But really, the thing to remember with the bow and arrow, if you could only remember one thing, is switch your mindset from what I want to say to what I want people to remember and limit whatever that is you want them to remember as much as possible. That's going to give you extreme clarity.
M
Matt Mullenweg3:11:00
That is really helpful. Like I'm preparing my talk for the summit and so I'm going to use both of these exercises. And like what I take away from this last piece is as much as you may want to say a lot of things really all someone's going to remember as you said is one thing if anything but hopefully they remember that one thing. So it's essentially what's the one thing you want people to remember and then what are the pieces of support that will convince them that that's right and that's something that'll stick with them.
H
Host3:11:28
Exactly. And again, similar to the accordion method, this works in the macro and the micro. So if you have a talk where you're using slides, use it for the whole talk, but then for every single slide, ask yourself what is my one thing and you might have some support there as well. But if you don't have a one thing for each slide, either the slide shouldn't exist or it should be multiple slides, right? The symptom of not having a one thing is usually having a slide that says way too many things. Like I don't know what data point I want you to remember. So I'm going to put all of it on that slide. I'm not sure which piece of information is more important. So I'm going to write down all of my thoughts and I'm going to go through all of them or hope that you go through all of them and extract what you think is interesting. But the reality is people are just going to zone out if you do that. So, if you do that slide by slide, you're going to gain incredible clarity. And again, you're going to need less preparation and less memorization.
M
Matt Mullenweg3:12:33
And to build on that, a pro tip is to make the title of that slide exactly that one thing you want them to take away. Just put it there and tell them exactly what you want them to learn.
H
Host3:12:43
I love that. Sweet. Tristan, we've been on a journey. This was a really unique experimental episode. I had a good time even though I did some hard things. You made me do hard things that are good for me. Is there anything else you want to share before we get to our very exciting lightning round? Is there anything else you want to leave listeners with or a nugget you want to...
I hope people found value. I really mean we did. This was really a group effort and I really appreciate you working on the agenda like really bringing in the games and trying to make this as practical as possible. I think the only thing I want to leave people with is again this idea of how transformational tackling speaking can be. And the more constrained you feel with your speaking, the more transformational it will be to your life. So I just want to give this encouragement. It's much much much more enjoyable than you think it will be. It can actually be exhilarating and energizing and you feel like you can take over the world once you're on this journey. It's beautiful. And so I just encourage everybody take the first step and start practicing your speaking.
M
Matt Mullenweg3:13:57
Awesome. And I definitely felt that after doing the workshop of just like I feel energized. I want to just talk all the time. But then I'm like I need more work. I need more practice.
H
Host3:14:07
Tristan, with that we've reached our very exciting lightning round. Are you ready?
Let's do this. Lightning round. Here we go.
Here we go. First question. What are two or three books that you have recommended most to other people?
I was given a book by my first coach Nathan Seawward seven years ago called The Big Leap by Gay Hendrix that I've recommended so many times. And it's based on this idea that we tend to self-sabotage ourselves when we experience too much success or too much happiness. And that's linked to I think five things that would happen to us when we're growing up. Like one of them is the tall poppy syndrome or something like that. Like the tallest poppy is the one that's cut first. So if you shine in a family of siblings, then anytime you shine too much, we're going to say, hey, that's not cool for the others. So that's going to be internalized and hardwired in your body. And as an adult, as soon as you start shining a little bit too much, you're going to do the same thing to yourself. So the idea is going from having this point above which you can't be happy to turning it into, he calls it an upward-facing spiral with no upper limit. It's a really exciting and empowering book.
Do you have a favorite recent movie or TV show you really enjoyed?
I haven't watched much very recently. But I'll say my favorite TV show, one of my favorite TV shows of all time is The Peaky Blinders, the English show with Cillian Murphy. I'm absolutely obsessed with that show. I think it's a true masterpiece. And I recently rewatched, so I'll qualify this as recent. I recently rewatched The Nice Guys with Ryan Gosling and Russell Crowe and I think it's just a brilliant comedy. Brilliant. Like another masterpiece, I thought.
Do you have a favorite recent product that you have discovered that you really love? Could be an app. It could be something physical.
I have a physical product actually right in front of me that was gifted to me by my business partner Michael Gandler, co-founder of Ultra Speaking. This is called an ember mug. And this keeps whatever you have in it warm. And it's extraordinary. Whether you're a coffee drinker or a tea drinker, you know the feeling of pouring this and wanting and sipping it and by the fifth sip it's cold. This keeps it at whatever temperature you want it to for however long you want and I absolutely love it. I've been using it basically every day.
M
Matt Mullenweg3:16:49
I have one of those. I find myself... You can actually control it through the app, right? You can control the temperature through an app which I love. I haven't been using mine, but I love the idea. I know a lot of friends love them. Two more questions. Do you have a favorite life motto that you often come back to, share with friends or family, find useful in work or in life?
H
Host3:17:08
I think we're too future focused as a species or as a society. And as a result, we're always looking for the next thing. So the motto I share with my friends and my business partners and my family the most I think is these are the good old days. And I remind myself and like I'll tell you right now for you and for whoever is listening like I mean think about the podcast. It's never going to be this young. It's never going to feel like it feels right now. And it always feels like these things are eternal. But truly one day you're going to look back and you're going to think, man, those were really the good old days. And so I say it right now, enjoy because these are the good old days.
M
Matt Mullenweg3:17:52
I love that and it's so relevant with a young kid because you're always gonna think about when they were little. I love that. Final question. You were the fastest person to reach the finals of the World Championship of Public Speaking. I imagine that was quite a journey. I'm curious if there's like a story from that experience that comes to mind that's like a wild part of that journey or something that might surprise people.
H
Host3:18:19
Yeah. Well, the journey lasted almost seven months and it was the craziest journey of my life because I went into that with no experience whatsoever speaking. And so really just a random amateur and I just climbed the ladder by outworking everybody. The story that came to mind right away was six days before the semifinals. So I'm six days before the semifinals and I've qualified for the semi-finals two and a half months ago. So I'm nobody now. Now I'm going to the semi-finals of the world championships of public speaking. So my mind really is struggling to compute and I had finally unlocked a speech that I thought was worthy of giving on the final stage because you have to show up there for the semi-finals with one speech and then the next day if ever you win you're going to the finals and you have to have a brand new speech, a completely different speech that you're going to give on that stage. So, you need two speeches ready to go and both of those speeches have to be in theory world class. I'm six days before I was struggling at that. Really, really struggling to get that speech together. I finally got something and Michael managed to get me... I was flying I think two days later to Vancouver for the semis and Michael managed to unlock this one opportunity to speak in front of 50 people to give it a try. And so, I ran there. I give the speech and as usual we film... I filmed every single speech. I gave more than a hundred speeches over those seven months and I filmed every single speech and we get home we'd ask everybody for feedback and I get home and I'm thinking man something is wrong. Something is wrong. I was so pumped. I wept. I genuinely wept as I wrote the speech because it was so moving. It was all about my life. It was something that I was so connected to. I don't know, probably the emotion of the pressure as well, but that's how much I believed in that speech. We get home, we put the speech on the computer, and as I get to the most important part of the speech, I see two things happen. So, this is the moment where like I'm expecting people to pull out their tissues. One person pulls up the agenda for the event that they're at and is starting to look at the agenda. Another person pulls out their phone. Another person starts going through their purse and I'm looking at this and suddenly I realize, oh, this speech, nobody cares about this. This is not a good speech. This is terrible. And then I go through all of these feedback... I have 50 pieces of feedback and all I'm getting is like, good luck for the semi-finals. It's going to go great. I thought it was good. And I'm like, this is... I'm going to humiliate myself. This is terrible. So, I had waves of anxiety. I threw my speech away. And in five days, from the ground up, I rebuilt a completely new speech that was basically the best of everything I'd explored, everything I'd experimented with over the course of the three months leading up to that. Like the jokes that worked the best, like a standup comic would build my special and I focused on different areas like all of the transitions. And right before the semi-finals I gave the speech to one person like I was in Vancouver trying to internalize my speech and memorizing it like in a plaza where I delimited the size of the stage and I'm just giving my speech out loud to get over the nerves so I'm ready for the pressure to see if my brain will remember it and things. Anyways, I gave it in front of one person who was our district director at Toastmasters and this is a speech meant for 500 to a thousand people, not one person. So, I was scared it would flop, but in the middle of the speech, which is a completely different one, like I saw a tear roll down her cheek and then she just hugged me and said, you got it. You did it. You did it. And I walked out on that stage and I made it and I won the semi-finals with that speech. And I think to me that was really the... it showed me that everything I'd done was worth something that it actually worked. If I was able to build a speech in five days that could get me a win at the semi-finals at the World Championships, that was kind of the ultimate wow I won. So when I walked into the finals, to me, I felt like I had already won.
M
Matt Mullenweg3:23:09
Wow, that is a story. What an arc. Amazing. I'm so happy you asked that question. Now I just want to watch that speech and I want to learn more about this whole championship of public speaking, which I have no insight into. That could be its own podcast interview. But Tristan, thank you so much for being here. This was incredible. One of the most interesting episodes I've done. Two final questions. Where can folks learn more about ultra speaking? I know you built a page where they could experiment with some of the stuff. So share that. And then how can listeners be useful to you?
H
Host3:23:40
If you go to ultraspeaking.com/lenny. So ultra like u-l-t-r-a ultraspeaking.com/lenny. We put together you have five emails that go deep into a bunch of the things that we've talked here. You can also just go to ultraspeaking.com where you'll get access to a bunch of the games for free and you can check out everything else that we do. If you want to follow me or hit me up or ask me questions about this podcast, you can do that on Twitter at Montabelloo. M-O-N-T-B-L-O. And how can listeners be useful to me? Well, first of all, if you made it to here, then I really appreciate you. Thank you. Thank you for being here with us. And what I would love for you to do is to apply this. We said in the beginning you can't get better at speaking without speaking. And another piece of that puzzle is you want to do the thing that you're trying to get better at. So if you're nervous speaking in front of people, you want to speak in front of people as part of your practice. So the way you could be useful to me is introduce these games to somebody else. Try them for yourself. Practice them with somebody else. Go through the accordion method with a friend. Try conductor. And when you succeed and when you have an awesome experience, then you can tell the world that ultra speaking helped you do that. And that would be huge.
M
Matt Mullenweg3:25:08
Awesome. Tristan, thank you so much for being here.
H
Host3:25:13
Thanks honey. It was an honor. It was my honor, Tristan. Bye, everyone.
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