Yat Siu20:17
So I think the first issue that we have is that the audience has changed. So many of the people that were coming from the original days, including people in the NFT space, didn't come for purely financial gains. That has altered over the years, right? So the very first, okay, so when we started building, you know, basically NFTs and gaming, this was 2017, 2018. I mean, Bitcoin was like $3,000. Ethereum actually I think hit below 100 at one point, right? So between 2018, 2019, a horrible bear. All the guys that were looking to make money gone, right? So who was there? The believers, right? And I remember, you know, when we invested in those companies, we had a conference in Hong Kong, NFT.NYC, probably the first NFT conference. It was like 200 people for the entire conference and we were the hardcore, hardcore diehard believers, right? And nobody of us cared. But in fact, many people in crypto was like, 'What's this? Waste of time. Don't really care.' Right? So that was kind of that era, right? And, you know, and when we, I remember when we had the first month when OpenSea had a million dollars of volume, we're like, well, oh, billion dollars, right? That is a different spirit. Of course, you're hoping for stuff, but you're building for a better future. You're not thinking about the quick buck, you're not thinking about that type of thing. So that's kind of sort of where that's changed and over the years. And I do think memecoin culture has added to that where it's brought in a lot of people who are thinking for the fast buck because, hey, oh my goodness, this guy made a million dollars, brought those guys in and crowded out that space. And so I do think that's one element.
Right, I'm not saying it's a bad thing. I'm just saying that the audience itself has essentially shifted a little bit in that area and this expectation that, you know, well, where's my airdrop, where's my thing, right? But there's another thing which is important to note about where the growth is. In '21 and '22, when NFTs started giving airdrops, those airdrops were going on-chain and those on-chain airdrops basically created a network effect through every other DeFi protocol. So it wasn't just sort of DeFi summer that enabled the technology. It was that essentially those projects sort of gave it more life because none of the NFT projects thought that they were going to build DeFi protocols, right? That is my lane, I'm going to build community, I'm going to leverage Uniswap or we're going to leverage PancakeSwap or going to leverage, you know, whatever that might be, right, and grow that space. Today, what's the big success story last year in crypto? Polymarket, right? In Polymarket, a lot of users are coming in. Most people don't know they're using crypto. They might have a wallet, they're never going to leave the money outside of the wallet, they're going to cash it out. They're not going to put it in a DeFi because they don't even know they can. So that's another difference. And Polymarket has very little interest in telling people, 'Oh, by the way, you know that you're on a blockchain called Polygon, which basically most people don't even know, right?' We're a shame. And they go, you know, did you know that you could actually take your USDC and earn some yield before you make another trade? No. Do you care? I don't even know about it, right? So that's the difference as well. So it's become more walled garden, which means that the users are not thinking about it and they're only basically keeping the money in Polymarket to trade, which is what Polymarket wants, right?
So another area, for instance, that's also changed is like from a technology standpoint, like a lot of the growth in NFTs has come from physical items like Pokemon cards. So again, it's shifted, but that's not to say that the traditional NFTs haven't, you know, aren't invaluable. Like a CryptoPunk is still like I think 30, 40, 50 grand and a Bored Ape I think is now still 9 or 10, which is, you know, not small money, way less than what it used to be. But people forget that when Bored Ape Yacht Club came out, we were charging I think $400 for it. So it's all gave the opportunity for everyone, but nobody was there because if everybody was there already, the price would have gone up anyways. But that's the thing, that market was spoiled by the same speculators basically who used bots to buy it and then resell it rather as an extract, right? Especially that scalping sort of mentality. And I think these were all the lessons that we're sort of learning right now to make it better. And I think that's kind of part of what that challenge is. But you know, how to bring people back in? I think again, I think it has to be easy, it has to be one that's also manageable. And I actually think AI agents solve this, just to bring it back to AI agents, because if an AI agent can tell you, 'Oh, that looks like, you know, it's held by someone who's going to flip it.' That's not something that a human can interpret because he's dealing with emotion. That's an AI agent who can basically make the analysis and say, 'That looks like something you shouldn't buy right now. Even if you want it, wait for it to cool down.' Okay, you wait for that. But you can bring that better sort of that trust. And this is where I think digital identity comes in, where I could do business with agents or with individuals that I trust, which, you know, again, we went from an era where we prized anonymity, which was important, and then we ended up basically conflating privacy and anonymity to the point where anonymity became almost criminal, which is the problem. And now everyone's like, 'Oh, blockchain, anonymity, whatever,' when it's really about privacy. And again, with zero-knowledge, you can have privacy, you can preserve your particular anonymity without actually being anonymous, right? So those are things that again needed maturation. And the institutions understand that, that's where they're coming in. And I also think the introduction of the institutions, the big groups coming in to provide that trust as well. No, if it's good enough for BlackRock, it's good enough for Standard Chartered, it should be good enough for you as well.
Yeah. Yeah. It's also like the only way to verify things is through blockchains. Verifiability is just, yeah, the standards in order to open a standard way. That's more important for machines as well because if I want to do a fast transaction, I want to have your credit rating. I want to know if I can give you credit for that or if I want to sort of take your assets, proof of it, you know, proof to do it quickly. And I mainly need to have proof of all your assets that ZK can tell me that I have enough assets. Good enough.