Lloyd Blankfein1:06:19
I don't think I would've done it today, too, because there was emails. The thing about voicemail is it communicates more. It communicates feeling and whether you're scared or whether you're not scared, or whether it's good. You know, I think it, and I think they all aged well. But at the time, it was very important to do. And I'm smiling now and going over this like everything was so easy and cavalier. It was very difficult. And also it's resolved, so you know it didn't get worse. But at the worst day, everyone thinks it's gonna get even worse from there, so everyone's very nervous and anxious. And at times we had, a lot of people in the firm are, CNBC was helpful in that they were putting, like, our stock price in the corner of the screen, watching it go down every day. And every conversation on TV is, 'Will these survive? Will that guy's?' You know? And doing their part to be as provocative as possible to get more viewership, and it was terrible. And so everyone in the firm was getting paralyzed, staring at the TV, watching it. I need to get people back to work. So, basically my line to the firm was, 'I only need 2% of the people to focus on Goldman Sachs' issue, the crises that we have on our own balance sheet,' to the extent we had any, or dealing with the general public, or dealing with Congress, or dealing with the press. I need some people in the firm to work on that, but I didn't need everybody watching TV or wondering what happened. So I said, 'Look, if you wanna help the firm and its reputation, do your jobs.' You know, we're like a little bit, when they tell you on an airplane that when the oxygen comes down, put it on yourself first and then put it on your kids. I need them to get themselves settled and then help their clients. Put the oxygen, because the clients were distressed, and they had problems with their balance sheet, and they were undercapitalized for the moment. And we're in the business of raising it and doing those things. So I said, 'If you wanna help the firm and its long-term reputation and business, do your jobs. And if you focus on your jobs, I'll tell you what's going on openly and honestly.' And so I got used to, at the end of it, most, a lot of days, sending a voicemail out, 'This is what we did.' And the other thing I was doing was I was doing my normal job. So if I had, you know, and my job, when you're CEO of a firm like that, you spend a good chunk of your time on airplanes. You're just as in business and just as in charge in Japan, Paris, New York, and Beijing. You know, so you're traveling among all these places, pitching business, helping clients, and so I was doing all my job and not sitting behind wringing my hands. And so, you know, I'd get in and I'd say, 'Look, I just landed in Paris. You know, we did this and that. I had 12 good meetings, and we had this event, and our reputation's good. We did this and that.' And my tone was to be reassuring and to show that I was engaged in business as usual. And of course, while I'm on the plane and doing other things, in between things, we're doing this and dealing with articles in the press that they give you 20 minutes to respond or five minutes to respond to the article to correct their facts and things like that. So we, and respond to regulators who are asking you questions and so all that is going on simultaneously. But it's very important there, and the best advice I give to leaders, is communicate.