Donald Trump30:07
Well, The Apprentice is interesting, especially if you knew my father. You know, he was all business, and for him to even see... and he got to see just a little glimpse of it. But Mark Burnett, who did Survivor, a great guy and a friend of mine... but I didn't know him. And I have the Trump Rink in Central Park, as you know, formerly the Wollman Rink. And I took it and fixed it and made it great, and I've had it for many, many years. And it's the number one rink in the world for ice skating. And they wanted to do a CBS, Les Moonves, another great guy, they wanted to do a Survivor set live. So they built a jungle on the ice skating rink with the big buildings behind, and it was live and it was great. And Mark Burnett called me, invited me. He said, 'Donald, would you... I have a concept for a show, and I'll only do it if you do it.' And I said, 'What's the show?' He said, 'It's called The Apprentice, and basically you're doing this and that, and ultimately firing people without using that word.' But he said, 'Ultimately you're getting rid of a person.' And this was really the first of its kind, because it's been copied 15 different times. The Apprentice has been copied, and I'm very happy to say every single one of them has been a failure. All of the people that did them, I could go into the names. Anyway, so I said, 'Let's take a look.' And we did it. And I have an agent from William Morris, a big agent actually, and he said, 'It'll never work. Don't do it. You'll embarrass yourself. It'll be horrible, horrible.' I said, 'I have a problem. I shook hands. I shook hands with NBC, I shook hands with Mark Burnett. I have to do it.' He said, 'Don't do it. I demand... you're not... I'm not going to let you embarrass yourself.' So I said, 'I have a problem.' I actually happen to... most people don't know two things: they don't know it's my hair, which it really is, you know that, I think you know that, I hope you know that. And also, I'm an honorable person. Most people don't know that either. But I shook hands. They assume I'm not, that's primarily because I'm in the real estate business in New York. But they assume I'm not. But I shook hands. I said, 'Look, I can't... you know, I shook hands with the head of NBC and I shook hands with Mark Burnett. I have to do it.' He was very angry. Anyway, the show goes on. It started at 10, it went to 8. Now 10 is massive, you know, you have hundreds of shows on. So everyone was shocked. And it was not supposed to do well. There was a critic in, I think, the Washington Post who said, 'To have a successful show, you have to have women as a percentage of the audience. And what woman is going to want to watch Donald Trump?' I was very insulted. I said, 'I've done so badly?' So it went on at 10, went to 8, went to 5, went to 3, and went to 1. I had the number one show in the world. I mean, I was the number one show in the country, number one television show. And the agent called me up and he said, 'Donald, could I see you?' I said, 'About what, Jim?' He said, 'Well, your show just went to number one. Congratulations, it's a fantastic tribute, and I'd like to come over and say hello.' I said, 'What do you want?' He said, 'I think I'm entitled to a commission.' I said, 'How much do you think you're entitled to?' He said, 'Would $4 million be fair?' I said, 'Jim, you're fired.' That's just... but the... and by the way, now The Apprentice goes on again. I mean, this is now 10 years, 14 seasons. It was so successful. And one thing about that business, it's sort of not like our business. A lot of times it takes years and years for a deal. With that business, it's all about ratings. So we're going on on January 4th with a new season.