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Christopher Kempczinski
Chairman President, & Chief Executive Officer, McDonald's Corp

McDonald's Corp ($MCD) Q1 2026 Earnings Call

🎥 May 27, 2026 📺 Castify Earnings Call ⏱ 56m 👁 4 views
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About Christopher Kempczinski

Christopher Kempczinski, chairman and CEO of McDonald's, stated on the company's Q1 2026 earnings call that the company is "revisiting the optimal franchisee versus company ownership balance" in the U.S., noting that company-operated margins in the quarter were "not acceptable." He said the company is "always looking to put the restaurants in the hands of the best operator" and indicated that if company-run restaurants cannot be improved, McDonald's would find franchisees to operate them. Kempczinski also said the company remains confident in its ability to reach about 50,000 restaurants by the end of 2027, but emphasized that new restaurant decisions are based on delivering strong returns for McDonald's and its owner-operators, and that inflationary pressures from the war in the Middle East could cause some planned locations to drop out of the pipeline. Kempczinski said McDonald's "is not going to get beat on value and affordability," describing it as part of the company's DNA. He discussed the need to balance value messaging with premium menu innovations, stating that the company "can't be over-torquing on value at the expense of margin driving initiatives." On the Q1 2025 call, he noted that global comparable sales declined 1% and that U.S. QSR industry traffic from low-income consumers fell nearly double digits year-over-year, with middle-income traffic also declining. He also said that while there has been "an uptick in general anti-American sentiment," it has had no impact on McDonald's business.

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Transcript (58 segments)
✨ AI-enhanced transcript with speaker attribution
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Operator0:00
Thank you for standing by. Hello and welcome to McDonald's first quarter 2026 investor conference call. At the request of McDonald's Corporation, this conference is being recorded. Following today's presentation, there will be a question and answer session for investors. At that time, investors only may ask a question by pressing star one on their touchtone phone. I would now like to turn the conference over to Mr. Dexter Conlay, vice president of investor relations for McDonald's Corporation. Mr. Conlay, you may begin.
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Dexter Conlay0:36
Good morning everyone and thank you for joining us. With me on the call today are chairman and chief executive officer Chris Kamchinsky and Chief Financial Officer Ian Bordon. As a reminder, the forward-looking statements in our earnings release and AK filing also apply to our comments on the call today. Both of those documents are available on our website as are reconciliations of any non-GAAP financial measures mentioned on today's call along with your corresponding gap measures. Following prepared remarks this morning, we will take your questions. Please limit yourself to one question and then re-enter the queue for any additional questions. Today's conference call is being webcast and is also being recorded for replay via our website. And now I'll turn it over to Chris.
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Christopher Kempczinski1:25
Good morning everyone and thank you for joining us. This past quarter we once again demonstrated that when we execute our strategy with discipline, we win. In Q1, we grew global systemwide sales 6% in constant currency and global comparable sales grew 3.8% with solid growth across each of our operating segments. Just as importantly, we gained market share in the quarter in nearly all of our top 10 markets. In a challenging environment, our system stayed focused on what we can control, delivering on the things that matter most to our customers: compelling value that brings customers in the door, breakthrough marketing that gives people a reason to choose McDonald's, and great tasting menu innovation that keeps us relevant and gives customers more of what they want. That's what going three for three looks like at McDonald's. And we believe that outstanding execution will continue to set us apart in any environment. While each pillar is powerful on its own and even more so together, it all starts with value. At McDonald's, value has always been part of our DNA. As I've said before, and I'll say it again, McDonald's is not going to get beat on value and affordability. We've listened closely to our customers and adjusted along the way with a relentless focus on strengthening our value leadership in the US. With unanimous alignment through the franchisee field votes, we recently evolved McVal to include an everyday affordable price menu with individual items under $3 along with a $4 breakfast meal deal. Those additions build on our meal deal offers throughout the day and give customers clear, consistent options across state parks. We've been applying that same discipline internationally for quite some time where the vast majority of our large markets offer both everyday affordable price items and meal bundles giving customers flexibility and options that work for a range of budgets. This approach isn't new to us and we know it works. We've listened closely to our customers and adjusted along the way with a relentless focus on strengthening our value leadership and leaning into our role as a bright spot for customers in what continues to be a challenging environment. That's exactly why the US relaunched Extra Value Meals last September. As we said at the outset, we're measuring success in two ways: our ability to grow share with low-income consumers and our ability to improve value and affordability scores. I'm proud to say as we look back from when we launched the program to the first quarter that we've delivered on both, reinforcing something we know well at McDonald's. When value is clear, consistent, and supported by strong marketing and menu execution, it moves the business. That takes us to marketing. Paired with a strong value foundation, marketing remains a powerful growth lever. We saw that this past quarter as teams around the world created moments of joy for fans and delivered campaigns that resonated with customers across different interests and occasions. Our friends campaign connected with longtime fans across several international markets by tapping into nostalgia and collectibles. We partnered with the Super Mario Galaxy movie on a happy meal tied to the film's release, creating a big family occasion around the brand. And most recently, we launched the K-pop Demon Hunters partnership with Netflix, a campaign built for a more digitally native customer, combining a dual dayart offerings with digital activation in the McDonald's app. In the US, even in light of comparing against the highly successful Minecraft movie promotion last year, the K-pop Demon Hunters partnership did what we expected. And as with past culturally relevant IP, like last year's Minecraft and Grinch campaigns, we're scaling the event globally. That's one of McDonald's real advantages. We can take insights that resonate locally, turn them into brand moments customers want to be a part of, and scale them in a way that we believe very few companies can. And when we do that well, marketing does more than create buzz. It drives traffic and strengthens the underlying momentum of the business. Lastly, menu innovation. With our category focus, the system is successfully delivering the great tasting food our customers expect quickly and efficiently. There's no better example than the beverage category. In Q1, Australia successfully executed a beverage test, building on learnings from last year's US pilot. We're continuing to build real momentum in the category with both Germany and Canada launching new beverage platforms a few days ago. And yesterday, all US restaurants nationwide began offering three different refreshers and three crafted sodas as part of our new US beverage platform under the MCafe brand. The soft cell launch results over the last week are encouraging and we're looking forward to introducing different flavors and Red Bull infused energy drinks throughout the year. As I said earlier, the strategic combination of a strong value foundation with culturally relevant marketing and focused menu innovation delivers outsized impact across key markets. We're seeing consistent three-for execution translate into sustained performance. Australia is a clear example of this playbook in action. Value offerings such as McSmart meals and a loose change menu provided compelling flexibility and choice and drove traffic into our restaurants. This quarter's friends activation created excitement for our fans. Beef and chicken full margin LTO's drove comp sales performance in the quarter and the recent beverage test was met with great customer reception. By going three for three, Australia delivered mid to high singledigit comp growth and extended a third consecutive quarter of market share gains. Before I conclude, I want to provide an update on the impact of the war in the Middle East. While the direct impact on our operations in that region did not have a material impact on our total company results in the first quarter, the operating environment remains volatile. Our teams are focused on supporting our franchises, mitigating costs within our control, and protecting the long-term health of the business in the region. We're extremely proud of the way our system continues to consistently show up for customers in every corner of the world, supporting both the communities in which we do business in and our teams, highlighting time and time again the strength of the McDonald's brand when our system comes together. With that, I'll turn it over to Ian.
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Ian Bordon8:22
Thanks, Chris, and good morning, everyone. As Chris just mentioned, overall we delivered another solid quarter with global comparable sales growth of 3.8%. Our results reflect consistent execution across our system even as we continue to navigate a challenging environment. Starting with the US, comparable sales grew 3.9% for the quarter. And importantly, we delivered positive comparable sales and guest count gaps to our near-end competitors and maintained market share. As we discussed on our last earnings call, we exited 2025 with good momentum and the US system continued to build on that momentum in the first quarter. Value continued to contribute meaningfully to our growth throughout the quarter, including our extra value meals, which have performed well since the relaunch last September. Financial support to franchises under the EVM relaunch program is expected to be below our initial estimate of approximately 35 million as the program continued to see positive momentum. Together with the broader McVal platform and full margin promotions, EVMS continued to help drive incrementality. While the EVM financial support concluded at the end of March, EVMS remain a core part of our menu offering and continue to provide customers with a compelling and consistent discount versus alleart pricing on their core McDonald's favorites. On the menu front, the US executed limited time offers across both chicken and beef, which helped maintain share in the highly competitive chicken category and drive market share gains in beef for the quarter. Campaigns like Hot Honey help build further credibility with consumers and excitement within our chicken portfolio through the introduction of a new sauce. While the full margin Big Arch promotion introduced in March generated strong interest and performed in line with our expectations. As Chris noted, we've worked collaboratively with franchises to ensure we continue to provide customers with the most compelling value as we adapt our offerings to meet consumers where they are. With unanimous approval through the franchisee field votes, we launched the revamped McValue platform in midappril. The new under $3 menu features well-known alocart items available throughout the day. Similar to how we relaunched Extra Value Meals, we kickstarted the new program by spotlighting two items available in the under $3 menu with a nationally advertised $2.50 McDouble and a $1.50 sausage McMuffin. Likewise, the new $4 breakfast meal deal now complements the $5 Mc Chicken and $6 McDouble rest of day meal deals that remain on the McVal platform. Together, the under $3 EDAP menu and the meal deals provide clear, compelling price points across all day parts, similar to what we've been offering successfully in nearly all major international markets. As with any new program, we know it may take time to build awareness, but early indicators on McVal's performance since the changes were introduced a couple of weeks ago are in line with our expectations. Turning to the international operated markets, comparable sales grew 3.9% in the first quarter. In many of our top international markets, QSR industry traffic contracted. Yet, we gained share in nearly all of them. Our results were driven primarily by strong performance in the UK, Germany, and Australia. These three markets continue to demonstrate disciplined execution across value, menu, and marketing with each market gaining share again this quarter and delivering comparable sales growth in the mid to high singledigit percent range. Our value offerings are resonating as we continue to evolve them to meet local consumer needs. In the UK, for example, the team strengthened its meal deal strategy with the introduction of Meal Deal Plus in January, which provides customers more flexibility to choose from a range of core and side items for only £559. UK customers responded positively and the revised offer drove higher incrementality than the previous 5B meal deal. And in Germany, the MCSmart platform continues to perform well. While a marketing campaign strengthened our brand's value perceptions by embedding affordability into familiar reallife moments, speaking to the importance of both experience and priced to overall value. With respect to menu innovation, several large burger campaigns across the UK, Germany, and Australia delivered strong results in beef. In chicken, the chicken Big Mac in Germany generated incremental demand. And in beverages, Australia's test of our new range of offerings performed very well, and we're excited about Germany's recent beverage platform launch. From a marketing perspective, the Friends TV show theme promotion, which ran in both the UK and Australia, added to each market solid results and serves as another example where we're sharing ideas and scaling campaigns across markets. We also featured this campaign in Italy in the first quarter. Speaking of Italy, the market celebrated its 40th McDonald's anniversary in the first quarter. To mark the occasion, Italy brought back several iconic menu items, including the 1955 burger, the chicken bacon onion sandwich, and the Royal Deluxe Burger, all which have deep roots in our brand's history and continue to see strong customer demand. These full margin LTO's helped Italy extend its streak of consistent market share gains to more than two years. While the M segment continued to deliver solid growth in aggregate, an example where performance is not meeting our expectations would be France. France's performance highlights the importance of consistent discipline in our execution of value. As a first step, the system aligned on a new value platform that just launched last week, reflecting a shared commitment to improving performance even amid a contracting industry environment. Turning to our international developmental licensed markets, comparable sales grew 3.4% led by continued strength in Japan, reflecting great local execution and brand relevance. In China, we maintain share in the quarter. And while we expect the macroeconomic pressures to persist, we continue to execute against our strategy to capture the long-term growth potential of the market. We remain on track to open approximately 1,000 new restaurants in China this year. Turning to the P&L, our solid topline performance drove adjusted earnings per share of $2.83, which included a 13 c benefit from foreign currency translation on a constant currency basis. This represents a 1% increase versus the prior year. We generated more than 3.6 billion in restaurant margins during the quarter and our adjusted operating margin was 46% highlighting the resiliency of our business model. However, our US company operated margins in the quarter were not acceptable. We're actively addressing opportunities to improve performance and revisiting the optimal franchisee versus company ownership balance to maximize system value based on current exchange rates. We expect foreign currency to be a fullear tailwind to 2026 EPS totaling in the range of 20 to 30. As always, this is directional guidance only as rates will likely continue to change as we move throughout the remainder of the year. In regards to the remainder of the year, we are reaffirming our fullear 2026 financial targets as we outlined in February. With respect to food and paper inflation, our supply chain teams along with our worldclass supplier partnerships and hedging strategies position us well to navigate near-term cost pressures and increased volatility resulting from the war in the Middle East. Longer term, we believe there is an increased risk of higher cost inflation due to ongoing global supply chain disruptions. While we expect the external environment to remain challenging, we're focusing on what we can control, executing consistently across value, menu, and marketing, and leveraging the financial strength and scale of our global system. And with that, let me turn it back over to Chris.
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Christopher Kempczinski17:07
Thanks, Ian. This quarter reinforces something important. In a challenging environment, we believe McDonald's can still do what very few brands can. We can lead on value. We can show up in culture in ways that matter. And we can keep bringing customers menu news that gives them more reasons to choose us. That's what this system delivered in the first quarter. And it's why I feel very good about where McDonald's is headed. Our history has been defined by our ability to remain green and growing. And what gives me confidence is not just the momentum we've built. It's the strength of this system and our ability to keep evolving with the customer without losing what makes McDonald's distinctly McDonald's. We'll share more with the McDonald's system on what's next when we come together in June for worldwide convention. And later this year, we look forward to sharing more with all of you at our investor day on September 23rd in Chicago. With that, we'll take questions.
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Operator18:08
Thank you. And as a reminder, if you are an investor and would like to ask a question, please press star followed by the number one on your telephone keypad. We ask that you limit yourself to one question and reue for any additional questions.
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Dennis Kiger18:25
Our first question today is from Dennis Kiger of UBS. Thanks. Good morning, guys. Following another solid US sales performance in the quarter. Can you talk a bit more about how you're thinking about the US sales trajectory over the balance of 26 given some of those key sales drivers that you identified across value and marketing and menu innovation but also against the currently challenging macro backdrop in the US? Thank you.
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Christopher Kempczinski18:52
Yeah, thanks for the question Dennis. You know, as I look at the marketing calendar that they've got for the US for the balance of the year, I feel very good about the plan that they have in place. I think clearly we're going to expect to continue to benefit from the McVal program. That's locked in through the balance of the year. And then we have, I think, a great lineup of menu innovation as well as marketing news. Certainly beverages is something that we're expecting is going to be a tailwind for us for the business for the balance of the year and hopefully longer than that. You know what's obviously going on is the macro environment and consumer sentiment. That's not new news. But I think probably it's fair to say that it's certainly not improving and it may be getting a little bit worse. How that plays out in all of this, I think is an open question but as Ian said in his comments, our focus is on what we can control and on that score I feel very good about the balance of the year.
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Ian Bordon19:53
Hey morning Dennis, I might just tag on to Chris and just, knowing I'm sure it'll be a focus for lots of the Q&A today, just talk a little bit about kind of Q2 and beyond. I think as you heard us say up front, we've had a solid start to the year. And I think what we're most pleased with is just the consistency of our performance across all of the three operating segments. The fact that we took share in the majority of our largest markets in the quarter, I think is proof that we've positioned the business well to do well in any kind of environment, even if that environment becomes a little more challenging than it has been. Just speaking a little bit to kind of Q2 and beyond, I think we expected April to be a difficult comp month driven by the really successful global Minecraft program that you've all heard us talk a lot about. And as we had planned, sales in both comp sales in both the M and the US segment were slightly negative in April. So I think as a result of that and as we had planned for in both the US and M segments, we expect in Q2 that we're going to see a meaningful deceleration from the 3.9% that we put up in both segments in Q1 from a comp perspective which reflects the soft performance in April. But we also expect for each segment comp sales to accelerate on a two-year stack basis. For IDL, comp sales growth in Q2 we expect to decelerate from the 3.4% in Q1 primarily reflecting a little bit what Chris was talking about earlier, just the volatility of conditions in the Middle East and some markets in Asia. But also to accelerate slightly on a two-year basis. I think just to be clear, obviously with the difficult April comp now behind us, we're confident in our underlying momentum driven by what Chris was just talking about, the strength of value and affordability which we think we've really got right. You've heard recently about some of the adjustments we put in place in April as part of McValue 2.0 and then the lineup of activities through the rest of Q2 and into the rest of the year like the recent beverage launches that we've talked about in Germany, Canada, and the US and then of course our FIFA partnership in June. So, we certainly feel like we've got the business set up well irregardless of the conditions and as Chris said, we're really focused just on making sure we continue to strongly execute.
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Brian Harour22:36
Our next question is from Brian Harour of Morgan Stanley. Yeah, thanks. Good morning, guys. I guess just on the value point, it seems like you're kind of continuing to revisit it here. I guess could you just elaborate on sort of the need for another iteration, how often do you think you will change that? And then outside the US, I think you alluded to France, for example, where you also need to revisit that. What has made certain markets more or less successful on value given that many of them have had things in place recently?
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Christopher Kempczinski23:16
Sure. Well, let's start with where we're at with McVal and the component. There's really two core elements that we look at. One is the meal deal program that we have and that's been in place for over a year. And then we also have just recently we launched this what we call everyday affordable price point or EDOP menu which is the 10 items for under $3. And our experience has shown us in markets around the world as well as a fair bit of work that we've done is you've got to have both of those components in place. You need to have a meal deal offering there to be able to drive interest and excitement around some of our core menu items, but you also need entry level price points for those folks who are maybe a little bit more stressed around affordability and are looking for what can I get for $3 or less. So, hats off to the US. They've got that in place. In rest of world, most of our M markets, we had the same construct. And in fact that informed what we've done in the US. France was the one exception. We did not have as strong a program as we needed to in France on both dimensions of that. And so what Ian referenced is getting that put in place. If I look at our overall value and affordability scores, we've made a ton of progress. If you went back 18 months or so ago, there were places where we were starting to have declines in terms of perception there. Now, we were still better than competition, but our leadership gap was narrowing. And if you look at what's happened more recently over the last 6 months or so, we've seen a significant improvement in all of our value and affordability scores to the point where I think we're in great shape on value and affordability now because of the operating environment that we're in. Thank God we've got that in place because I think you need in this environment value and affordability to be a strength and I'm happy on behalf of our system to say that we've got value and affordability now where I think it's a real strength of our system.
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Ian Bordon25:40
Hey, I'm just going to hook on that one Brian just to add to what or emphasize maybe a couple things that Chris talked to. I mean I think in this environment agility is going to be continue to be key and I think that's what our business is demonstrating. I think as you've heard Chris and I both talk about repeatedly, we're not going to get beat on value. And I just would echo Chris's comment on credit to the US business that they have listened to consumers and really leaned into the areas of opportunity. And I think that's one of our key advantages is our strength and scale and our ability to lean in proactively to what consumers are expecting and needing from us. And I think we're really confident in the setup in the US now because as Chris talked about we've had that model in place in most of our international markets for some time and we know it works and France is an example where if you don't stay disciplined and keep being sharp on value and have a winning formula, that can get away from you and then you've got to come back and get after it again. So, we feel really confident, as I talked about earlier, that we're positioned well, no matter how the environment around us continues to evolve.
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John Ivankco26:57
Our next question is from John Ivankco from JP Morgan. Hi, thank you very much. The question really is around system optimization and you did mention that in the context of US company store margins but I'll even pivot that forward and look at company store margins for the M business as well. So it seems like both of those markets might have opportunity to refranchise. I mean the stores would actually potentially create more from a P&L perspective as a franchisee than a company store. So just you kind of comment on that how big of an opportunity we may have to refranchise company operated stores and in that context especially if refranchising does occur should we be rethinking previously set development targets in the US and M as margins have been under relative pressure in both of those segments since the initial guidance was given in late 2023. Thank you.
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Ian Bordon28:02
Hey, morning John. Thanks for the question. I think as I kind of said in the upfront remarks, our US macop performance is not acceptable. I think we were very clear on that. I think we have opportunities. Although I would highlight just because you referenced it, we saw Makopco margin growth in our M segment in the quarter. And I would say that's a set of conditions where the M markets are generally facing more inflation. So I think it goes back to what we've talked about pretty consistently. When we are able to generate solid topline growth, we feel confident about our ability to grow margins over time. I think at the end of the day it's pretty straightforward and you've alluded to
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Christopher Kempczinski28:49
This. I mean we have a choice. We make a decision obviously when we own and operate a restaurant directly and that decision is based on generating a strong return and generating a strong system outcome. And if we can't deliver that, you know, I know we've got a lot of great owner operators in the US or around the world that can run those restaurants well and generate strong outcomes for either themselves or for the overall business. So I think we are going to be very clear and disciplined in how we make those decisions, looking at what's best for the overall system. I think in regards to new restaurants, what I would say is we still have a lot of confidence in our ability to grow. But again, as we've emphasized for the last couple of years, our primary decision matrix is based on delivering a strong return for McDonald's and a strong return for the owner operator that's going to own and operate that individual restaurant. And if we can't deliver a strong return, and certainly we're seeing more inflationary pressure with what's going on in the war in the Middle East and the ancillary impacts on that, if that means that an individual restaurant no longer meets the right return threshold, then we're going to make those decisions accordingly. I think overall we still feel confident in our ability to get to about 50,000 restaurants by the end of 2027.
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Ian Bordon30:24
Yeah. And I would just maybe underline a couple points that Ian made. One is on MacOPCO or frankly it's any restaurant in our system. We're always looking to put the restaurants in the hands of the best operator. And so I think certainly the performance in the US right now relative to franchises would indicate it's not being run as well as it could be and so it's either on us to fix that or we're going to find franchises who can run the restaurant better. And if you look at the margins that our franchises, the restaurant level margins that they're earning on their own restaurants, clearly there's a lot of upside versus what the copa performance was in the quarter. And you think about development. I would just say to build on Ian's point, we are relooking at the pipeline in light of what we think are going to be the new construction costs as a result of some of the supply chain challenges. And if that means that some of those restaurant locations that are in our pipeline no longer make sense, they'll drop out and we will adjust accordingly. But as Ian said, everything that we're doing around development is about getting good returns. And if we don't feel like we can get good returns, we're going to drop those out. We're not chasing an absolute growth number. But we do see significant opportunity for us on development still.
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Operator31:46
Next question is from David Tarantino from Baird.
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David Tarantino31:51
Hi, good morning. My question is about franchisee profitability and I was hoping you could give us an update on what those trends look like in the US in light of the mopco margin performance. Sounds like maybe there's a unique issue there that's not affecting the franchises, but just wanted to confirm sort of what the profitability there looks like. And then secondly, I was hoping you could comment specifically on franchisee profitability in light of the spike in energy prices. I think maybe back in 2022 you had to provide some support there. So just wondering what the outlook for that dynamic is. Thanks.
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Christopher Kempczinski32:34
Sure.
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Ian Bordon32:35
Well, no surprise with the inflation that we're seeing in the market. There's certainly a lot of pressure that we're trying to navigate with franchises around their own profitability. US cash flow last year we've talked about that previously, but it was stable. But as we head into this year, there's certainly concern around franchisee profitability, not just in the US, but in M as well. And what we've talked about with franchises, our system, everybody needs to be successful in our system. And so we're keenly focused along with our franchises on how do we make sure that we can navigate some of these cost pressures and the other investments in the business and also make sure that we're able to grow franchisee cash flow. But beef inflation is just one example, particularly pronounced in Europe but also a factor in the US for a portfolio like ours that absolutely puts pressure on this. And so, I think if you were to talk to our US franchises right now, they're feeling under pressure from a cash flow standpoint. I think you'd find the same thing if you talk to our M franchises. And we're working as we always do with our franchises to make sure that all three legs of the stool are successful.
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Christopher Kempczinski33:51
Yeah, David, good morning. Just maybe let me add a bit to what Chris has said. And just a couple things I think on commodity costs. Just to be clear because we've reiterated our guidance and part of the assumptions that went into the guidance that we issued at the beginning of the year was obviously commodity inflation from a food and paper perspective which in the US we expect to be in the low to mids single-digit range and in mids digit. So, I think we feel pretty confident in our ability to navigate inflation through 26 partly because obviously we've got a fair bit of hedging in place both on food and paper and on energy. So that gives us confidence in our ability to navigate what we're seeing right now. And obviously we've got the strength of our supply chain system, our world-class suppliers who really help us to navigate even some of these pressures like Chris alluded to on beef for example. I think obviously based on what we know today, we certainly think there's more potentially inflation on the way as we get to the end of 26 and into beginning of 27. And obviously what we're continued to focus on is driving that strong topline growth. That's obviously what allows us and our franchises to navigate the external conditions as best we can and of course continue to manage the cost impact on the business as we do that.
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Operator35:23
Next question is from Greg Frankford over at Google. Hi.
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Greg Frankford35:27
Hey. Thanks for the question. I just wanted to ask maybe what you guys were seeing in performance of higher income and lower income customers. I think we're getting maybe mixed reads from companies in other sectors and you were one of the first ones to call out maybe some pressure in 2024 and I want to see how that might be evolving. Thanks.
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Christopher Kempczinski35:48
I mean, I think at a macro level it's largely unchanged and that the higher income continues to have very resilient spending. And that is true for our business as well where we're seeing solid growth, good growth with higher income and also gaining share with higher income. For us on that lower income, while the declines are not as pronounced as they were maybe 6 or 12 months ago when we were talking about high single digit, the low income is absolutely still declining. Now I think some of that is probably due to lapping. I think also in our business we would look and say we think we've recaptured some of those low-income consumers because of our value program. But clearly when you have elevated gas prices, which is the core issue that I think we're all seeing in the press right now, gas prices, inflation on that, that is going to disproportionately impact low-income consumers and so we expect the pressures there are going to continue.
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Operator36:52
Next question is from Sarah Senator with Bank of America.
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Sarah Senator36:57
Thank you. I wanted to go back to FIFA the World Cup. I think you sponsored it before obviously so you have a good read on what it does. I think in my recollection it was an important driver of digital adoption but maybe not in aggregate as much a demand accelerant. So I guess two parts. One is that the right recollection and two, given that you have loyalty now, is this an opportunity to still see the kinds of increased frequency that you have previously? I think you've talked about doubling frequency when people join loyalty. So just your historical experience with FIFA and what you're expecting going forward. Thank you.
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Christopher Kempczinski37:38
Sure. Well, we're very proud of our 30-year plus association and sponsorship of the World Cup and that will continue this year. In terms of performance, it really depends country by country. I think your question Sarah is probably focused on the US and the big benefit that we have this year of course is that the World Cup is in North America and it's also going to be something that happens in stadiums across not just the US but Canada and Mexico as well. And so I think that's something that for us we see as a real benefit and the US team as well as our Canadian team and Arcos Dorados have an exciting marketing calendar that's lined up that we think is going to have the potential to really drive performance in the restaurant. So I think because of the fact that this year we're in North America, it's a little bit difficult to extrapolate from other years where it wasn't in our big US market. But we're optimistic about what we think it's going to do this summer.
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Operator38:49
Next question is from Dave Palmer over at Evercore.
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Elliot38:55
Hey guys, this is Elliot on for Dave. This is the second quarter in a row where you've called out UK business strength. The turnaround has been remarkable both in the speed it has been achieved and the fact it was done in what seems to be a very challenging backdrop in the region. Are there any lessons you can take from the wins you have been able to generate in the UK and apply those to the US and France? Thanks.
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Christopher Kempczinski39:15
I'll let Ian start and then if there's anything else to add, I'll jump in.
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Ian Bordon39:20
Yeah, morning Elliot. Look, I think it's a few things. I don't think it's necessarily anything new but it's just a reminder of discipline and focus. Obviously it starts with having the right leadership in the market. We've made a fair bit of change there and we feel really confident that we have strong leadership in the market now. Which I think has been instrumental to building confidence both internally with our franchises and externally with consumers. I think the UK has really done a nice job of adopting that formula of having a really strong value and affordability foundation, evolving that to meet the needs of consumers in the market as the context has continued to shift, and then doing a great job of brand activation combined with exciting menu news. The UK has done a number of campaigns, whether that's what we call our menu heist campaigns or favorites from around the world to other exciting activations, and they've done that in a way I would say consistently to get that holistic formula to come together very well and they're taking share which is the ultimate proof point of how the actions are resonating with the consumer. And I think it's just strong leadership and then it's consistency of execution and us having impatience to make sure that if that's not the case, we act quickly to get it in place.
C
Christopher Kempczinski40:55
The only other thing that I would add, the UK as I think about the M markets was probably a franchisee profitability there was probably under the most pressure of any of our large markets. And if we look back, I think it's fair to say that the team was overemphasizing traffic at the expense of franchisee profitability in some cases. And we've got a much better balance now. Franchises have a clearer line of sight to how we're also going to be growing franchisee profitability. And that just drives much tighter system alignment which then allows us to do all the things that Ian was talking about. So that would be my only other add.
O
Operator41:38
Next question is from Jeff Bernstein over at Barclays.
J
Jeff Bernstein41:43
Great. Thank you very much. Just wanted to follow up on that US ownership structure conversation. I know you mentioned not being happy with the company operated margin. Seemingly that's despite the solid top line that you delivered in the quarter, for example, which I think was what you noted was needed to drive that margin. And so I'm wondering if you can offer some color on the primary issue in terms of not being well-run enough or perhaps the value menu is not profitable enough. Anything you can share in terms of the pricing you're taking? Otherwise it does seem to imply...
C
Christopher Kempczinski42:15
I mean, there's a lot of different things. I think if I were to simplify US MacOPCO performance, it was investing in labor, additional labor at the same time that they were probably being even more restrained around pricing. And so when you are adding labor to the restaurants and you're also not passing through some of the costs because you're being overly conservative around pricing, you end up having the performance that we've talked about here. Now, those are fixable, but I think the broader question for us that Ian was discussing is having confidence that we can be running, that we are the best operators of those restaurants. And we're working closely with the US team as we are in every other market. We'll continue to evaluate that and I would say if we're going to make any changes on that, that would be a topic we would talk about at investor day.
O
Operator43:17
Next question is from Andy Barish over at Jeff.
A
Andy Barish43:23
Yeah. Hey guys. I wonder if you could talk a little bit more to the beverage launch and maybe what caused you not to use Red Bull and Energy as part of the initial launch right now.
C
Christopher Kempczinski43:37
Sure. Well, we're really excited about what we're seeing so far. Yes, it's early days but you get a sense sometimes of these things even in early days of the buzz and not just in the US but we're also simultaneously right now launching in Germany and seeing great consumer reception on that. I think as it relates to what are all the various products that we launched with, there's really two things. One is just operationally being ready in terms of launching the beverages and there were some things that we needed to do in partnership with Red Bull to be able to meet the demand that didn't line up perfectly with this May launch. But it also gives us an opportunity to rehit the platform which we'll do sometime later this year. So it's a combination of operational readiness and also our desire to continue to have new news to drive customers into this beverage platform.
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Operator44:34
Next question is from John Tower at City.
J
John Tower44:38
Great. Thanks for taking the question. I want to go back to the comments regarding development and the idea of examining the cost to build given the supply chain challenges and obviously it sounds like on the horizon there's a new potential remodel cycle coming for the US business. So I'm just curious how we should think about that dynamic playing into a potential remodel cycle. Are you looking at things a little bit differently given the cost? Would you have to maybe commit more capital on the company side for franchises to buy into some larger remodels that might be coming?
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Christopher Kempczinski45:15
Sure. Well, I'll start at a high level and then Ian can cover anything I miss. But you're right that we're in the midst of entering into a remodel cycle and it's not just in the US. I'd say the same thing applies to M as well which is we're now about a decade post really making EOTF or Experience of the Future a big remodel program that we first started in M and then we brought to the US. So in our business, every 10 years, the expectation is that our franchises will remodel their restaurant as part of just continuing to make sure that they look great and offer the customers the experience that they do. So we're naturally heading into that remodel cycle right now. And we're taking the opportunity as we approach that to also think about are there any other things that we need to do around this business to make it set up for the future. Certainly one of the things that we've seen over the last several years is just the growth of digital, the growth of delivery. That means that the customer flows or customer journey in our restaurant looks a little bit different. How might we adjust that, etc. So we are certainly working with franchises to think about what does that restaurant of the future need to look like. There may be partnering on aspects of that but typically we don't partner on remodels as part of just the regular updating of the business. But if there's specific sales driving things on top of that that make sense for us to partner on, we would take a look at that. And I would imagine if we had more to share on that, that would be another topic we could cover with you all in September.
I
Ian Bordon47:05
Yeah, I think Chris has covered all the bases. I think the key is anytime we get into these more significant reinvestment cycles, we're very thoughtful to look holistically at how we can get the most out of the investment. And that obviously, to your point John, in this case is just making sure in this environment we're really confident that there are enough and the right levers to drive growth so that the franchisee obviously firstly gets a strong return on their investment and if we are going to support elements of that investment as Chris alluded to, sales driving elements, that we're also getting a strong return on any support that we may put behind that. So I think that's pretty normal course. But it's certainly a good time for us to be looking at that, particularly in the US where we've got a big investment cycle ahead.
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Operator48:03
Next question is from Lauren Silverman at Deutsche Bank.
L
Lauren Silverman48:09
Thank you very much. I wanted to just follow up on the comp expectation with 2Q. I understand the April lap, but I guess do you expect the balance of the quarter to rebound back to where you were running? And then just more broadly, do you think you're seeing any discernable impact from the rising gas prices on the underlying business? I know you mentioned low income will remain pressured, but have you seen a step down since gas prices have accelerated globally?
I
Ian Bordon48:33
Well, hi Lauren. Let me start and I'm sure Chris may want to weigh in here. I think as I said earlier, April was isolated and discreet because of the lapping of Minecraft. We just wanted to be very clear to call that out because it is quite a unique month. And I, as I said earlier, I think we feel very confident about the lineup of activity and the underlying momentum of the business with all of the things we're doing, including obviously the moves we've made on value and affordability. I mean, the environment around us as Chris talked about earlier continues to be challenging but it's not new and obviously our focus is on what we can control and as I said earlier, we think we've positioned the business well to win regardless of the environment. Obviously, higher gas prices, as he talked about earlier, are not going to be helpful, particularly for lower income consumers who are already under pressure. But we think we're offering the right choice and affordability on the menu that's going to appeal to consumers across all income cohorts and obviously that's always our goal.
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Christopher Kempczinski49:50
Yeah. The only other thing I would add to this point about do we expect the momentum to continue as we get past April, certainly our expectation is as we've been doing that we're going to continue to gain share. And so if you look at May and June, our expectation is that we should in our major markets be gaining share. Now that share growth against what is the industry growth, I think that's an open question whether there's been slowing or not. I don't know if there's enough data at this point to really give you a definitive answer on that, but certainly consumer sentiment is heightened anxiety, let's just say, and it may have an impact. But our focus again is on controlling what we can control and our expectation for continuing momentum around share growth. We're expecting that to continue.
O
Operator50:46
Next question is from Andrew Charles over at TD Cowan.
A
Andrew Charles50:51
Great. Thank you. Ian, you talked about the commitment to get to 50,000 restaurants by 2027, but I'm curious given the state of cash flows in the US and M that you've talked about. Is it right to think that ILM is going to really be driving a lot more and pulling a lot more of its weight than you originally expected at the investor day a few years ago?
I
Ian Bordon51:08
Yeah, morning Andrew. Well, I don't think we're expecting a shift in the mix. I mean, as you know, IDL already makes up the majority of our openings just because of the size of the opportunity in a lot of those developing markets like China or elements of Asia and Latin America etc. And I think our partners continue to be optimistic about the opportunity for growth and in those markets a lot of them already have conditions where you've got to be very sharp to get good returns. So I don't think there'll be a significant shift. I think for all of us though, a bit to what Chris and I talked to earlier, we just have to stay sharp on making sure we feel confident in our ability to deliver returns and that's ultimately what will be any shorter term adjustment. I think the long-term opportunities in all of our markets we still remain very optimistic about and we're going to stay focused on that.
C
Christopher Kempczinski52:10
Yeah. The only thing I would add, I think implied in your question was that cash flow pressures somehow affect our system's ability to invest in new restaurants. And I would just say we have a tremendous amount of financial firepower in our system. Despite some of the pressures that exist in some markets with franchises on cash flow because of inflation, their overall financial situation when you look at debt levels and everything else, we're in a really good spot there. And so I have no concerns about our ability when it makes sense, when we can get good returns, to continue opening restaurants at a strong pace. That's going to be ultimately what drives these decisions because we've got plenty of capital to spend if we need it and we see good opportunities.
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Operator53:05
Our next question is from Denila Kulo at Bernstein.
D
Denila Kulo53:10
Good. Thank you. I was wondering if you can share your thoughts on what you're seeing on the chicken category both nationally and internationally and perhaps what has been the evolution of your market share and the competitiveness of the category and more specifically whether the beef prices being more elevated is driving consumers to be eating more chicken mix for you and in general for the rest of the industry and any thoughts that you have on the evolution of this would be great. Thank you.
C
Christopher Kempczinski53:41
Sure. Well, as we've talked about and I know you are well aware, Danilla, the chicken category is bigger than beef globally and it's growing two times faster. So it's something that there's a ton of opportunity. And if you think about beef where we have a mid 40% share, our share in chicken is high teens. So the opportunity, the headroom for us in chicken is really quite significant and I'm pleased with how our system has performed over the last couple years, the last several years around chicken. We've gained significant share. I don't have the number in front of me, but it's probably close to two points of share that we've gained in chicken over the last few years because of all the work that our system has been able to do on that. So we're very excited and bullish on that because of the underlying growth. You're seeing everybody else is also excited about it. And so there's certainly a lot of activity happening in chicken across the industry. For us, it's going to continue to be a point of focus and a point of priority. And I do think it's a fair thing to point out that when beef prices are as elevated as they are, chicken becomes a much more attractive value opportunity relative to beef. And I do think that that's something that's playing in right now. And so how that continues or plays out in terms of its growth depends largely on how long these beef prices are at these historic highs, but certainly right now in the environment that we're in, I think chicken is benefiting relative to its better cost position relative to beef.
O
Operator55:24
Our next question is from Chris Carrill over at Key Bank.
C
Chris Carrill55:30
Hi, thanks for taking the question here. So I wanted to ask about your advertising focus and marketing message for the balance of the year. Maybe with a specific focus on the US. Can you expand a bit more on how you're thinking about balancing the messaging around McValue in light of the current backdrop alongside messaging on new and perhaps more premium menu innovations such as beverages?
C
Christopher Kempczinski55:56
Yeah, I think your question is hinting at the fact that it needs to be a balance and we can't be over torquing on value at the expense of margin driving initiatives. At the same time, you need to have a strong value program in place to be able to generate the traffic and offer those opportunities for trade up and everything else. And so as I look at the US calendar, obviously I'm not going to share the details of that for competitive reasons for the balance of the year, but I think the US team working closely with our franchises has a good balance on their marketing calendar.
O
Operator56:36
That's it for today folks. If you need any follow-ups, please send me an email or send it to the McDonald's IR inbox and we'll talk to you later. Thank you.
This concludes McDonald's Corporation investor call.