Michael Saylor9:59
I think it was largely ignored by every other publicly traded company. I don't think there's a lot of awareness of it. When we did our due diligence checks, we found Overstock two or three years ago had a few million dollars of Bitcoin on its balance sheet, and that's it, right? We couldn't find anybody else. And this is off the beaten path, but it seemed like so rational to me. It seems so obvious: Bitcoin is digital gold. It's basically engineered to be digital gold. What do you need in an inflationary environment? You need something that's like gold but better than gold. You have to make a choice. It was obvious that the institutions were coming, right? I mean, you had companies like Fidelity getting into the space just six months earlier or whatever. But the fact that we're institutional custodians was a big check box. Grayscale was doing good business at that time. So it struck me as being a rational thing to do, but no other public companies had done it, and it wasn't totally clear to me why, although at this point now it becomes clear, right, in hindsight. So we went through that. We did the $425 million. The stock traded up, Bitcoin started trading up. At that point, I started speaking in public, and you were the first person I spoke to. I remember, right? And I learned most of what I knew about Bitcoin by scouring the internet and looking at your podcast, looking at reading all of the stuff that was posted, right? And I tripped through all these different things. And one thing I knew from your podcast was you always ask the question at the end, right? You're like, 'You can ask me a question.' Remember? Correct. Now you get to ask me the one question. So what I remembered about Pomp was he wants to know a book, and he wants a question, or he gives me a question. So I'm like, gosh, what question am I going to ask Pomp? And how do you learn Bitcoin? You study Twitter and you study YouTube and you surf the web. So here's what I know: I know I get to ask you a question, and I know Jack Dorsey has Bitcoin in his bio. So the question is, how do we get Jack Dorsey to buy Bitcoin next? Correct, right? Correct. And at that point, we're all alone as a publicly traded company, and people aren't quite sure if we're crazy. But what happens next is some bullish things, right? I mean, I thought that when Square bought Bitcoin, that was a seminal event, right? Because one data point is a question mark, but when you had the second data point, you can draw a line. And so that was a big day. When PayPal announced support for Bitcoin and they started moving it, that was a big day. That was a data point, right? Those were the data points that moved us from $10,000 to $12,000 a coin. And at some point, somebody, some Citron Research, studied my stock, and Andrew Left I guess said something positive, and the stock started trading up. And then it traded into the high $100s, and then it traded into the $200s, and Bitcoin started trading up. And when we got into the teens, people thought, well, there's something interesting here. So the next step in our journey was, in addition to me starting to communicate why we had done what we done, the next step in the journey was to go out and buy more Bitcoin. So we started buying more Bitcoin as part of the treasury reserve strategy, and that got people's attention. Then, when the stock got to the $300 range, that was the highest it's been in a decade. $300. So we started thinking, well, maybe we can raise more money. And so we went back to the convert market, and we were trying to raise $400 million in a convertible debt offering, but it was extremely popular, and we were oversubscribed, so we upsized the deal to $650 million. So that was a screaming home run. We had proposed a 32% to 37% premium, we priced it at the 37.5% premium, the high end of the spread. We proposed like 1.25% to 0.75% interest, we priced at the low end of the interest rate. So we raised $650 million at 75 basis points with a strike price of $398. The stock had not traded at $398 in a decade, so it seemed like reasonable. If you could sell $650 million of stock at $398 a share, seemed like a reasonable thing to do at the time. So then we took that, we bought Bitcoin with that. So we started out with, we're going to raise the money for general corporate purposes, and along the way the discussion was, what are you going to do with it? I said, well, I want to be able to buy Bitcoin with it. And they said, well, we should put that into the disclosure. I said, yeah, we should disclose that. And then they said, well, are you sure you're going to buy it? I said, yeah. So eventually it flipped, and it became we're doing it to buy the Bitcoin. So that became, in the history of firsts, right? We're the first public company to buy Bitcoin on the balance sheet. We're the first public company to declare it a treasury reserve asset. We became the first public company to do a Dutch auction, which is in essence like an equity issuance to buy Bitcoin, right? It's like I'm either buying my equity back or I'm issuing the equity. So with the first Dutch auction, the proceeds eventually became Bitcoin. Then the first convertible bond to buy Bitcoin. And I think that all of those things rotated the shareholder base, right? I think the most important thing was to be long Bitcoin, right? So in essence, the first publicly traded company where the shareholder base is long Bitcoin. And it started out, my aspiration was it'd be great if half of our enterprise value is based upon enterprise software and half is based upon the assets. Because before we did this, we got substantially no credit for the assets. Like people are basically taking the $500 million and they're like, okay, well that's going to be worth zero, right? Or negative, because you were one times revenue plus just the cash on the balance sheet. Yeah. So if you've got a low-growth cash cow, right? That's like being a dentist where you're going to make a lot of money every year for a decade, and maybe you'll make 5% more each year for a decade. But if the money supply is debasing at 25% a year, it kills you, right? It's like the road to serfdom is working exponentially harder for a currency getting exponentially weaker. What I saw was 2,000 people doing a hundred thousand things every year to make $50 million, and then watching the enterprise lose $100 million a year due to a political decision. So in essence, we're running as hard as we can, we're falling backwards, and the situation was literally hopeless, right? Like people wonder where the Bitcoin hope comes from. Well, it just was hopeless, right? I mean, the operating business is hopeless. You're going to work yourself to death for a decade and do a million things right with 2,000 people, and you're going to be worse off in a decade than you are today. That's operationally hopeless. And then on the balance sheet, if somebody says we're not even thinking about thinking about raising interest rates, it means for the next four years you're going to get zero percent on your money, and it's going to be worth half as much in 36 months as it is worth today. The balance sheet is hopeless. And this is all before we even see the persistently high inflation that we're seeing now, right? This was just from a market structure standpoint. This had been going on pre-COVID, got accelerated during COVID. You started to recognize this again last year. If you go back and look at the inflation numbers in Q3, Q4, I mean it was obvious that we were in increasing or accelerating, but we weren't at 5% CPI for three, four, five months. Right now it's a much, much different situation.