Back
Charles Schwab
Founder & Co-Chairman, Charles Schwab Corporation Common Stock

1-on-1 with Charles Schwab

🎥 Nov 07, 2020 📺 Audacy Podcasts Network ⏱ 27m
We decided to re-run an interview we did a while back with Charles Schwab (https://www.aboutschwab.com/charles-r-schwab) ...
Watch on YouTube

About Charles Schwab

Charles Schwab, founder and co-chairman of the Charles Schwab Corporation, discussed his approach to the financial services industry in a pair of podcast appearances. He stated that he has long believed traditional firms prioritized their own profits from products, whereas he sought to determine what would be best for customers first. Schwab also said that his firm reduced trading prices over the last two decades until it made trading free, citing growing efficiency in trade execution as a reason. Schwab expressed views on market fluctuations and investment products. He said that people should not expect investing to always have positive days, as markets naturally fluctuate, and he suggested that investors should view market downturns as opportunities to buy into retirement accounts at lower prices. Schwab stated that he believes the age of the managed mutual fund is ending, as index funds have grown in prominence and are difficult to compete with due to their lower costs. He also described annuities as expensive and potentially locking in customers, and he noted that his firm does work in financial literacy, arguing that schools do not provide enough education about financial decision-making.

Source: AI-verified profile updated from Charles Schwab's recent appearances. Browse all interviews →

Transcript (71 segments)
✨ AI-enhanced transcript with speaker attribution
J
Jill on Money0:00
Spring always flips a switch for me. I love cleaning out closets, reorganizing my space. It makes me want to spread that over to my financial life, and you know I love a clean and tidy financial life. That's where Monarch can be a game-changer. Let Monarch do your financial spring cleaning for you. One dashboard that gets your entire financial life organized. No more clutter, no more mess, no more scattered logins, just accounts, investments, property, and more all in one place, and you can get your first year of Monarch for half off, just $50 with promo code Jill on Money. And what's cool about Monarch is you can see your cash flow laid out. You might be surprised just how much of your income is quietly seeping out towards random spending. Monarch makes it obvious, and you'll likely adjust your spending because of it. And there's a great weekly AI recap, which flags spikes before they become habits. That's huge. Monarch isn't just tracking, it helps you plan ahead, set goals, and actually understand your money with AI that's tailored to you. Use code Jill on money at monarch.com to get your first year half off at just 50 bucks, 50% off your first year at monarch.com with code Jill on money.
Ever feel like you need one app for sales, another for inventory, another for accounting, and the list never ends? Managing a business shouldn't feel like a full-time job just to keep your software in check. That's why Odoo exists. Odoo is the only business software you'll ever need. It's an all-in-one, fully integrated platform that handles everything, CRM, accounting, inventory, e-commerce, HR, and more. No more app overload, no more juggling logins. Everything works together seamlessly, so your team can focus on what really matters, growing your business and serving your customers. Beyond simplifying your workflow, Odoo also saves you money. Instead of paying for multiple expensive platforms, you get one system for a fraction of the cost. And whether you're just starting out or managing a large company, Odoo scales with you. It's easy to use and fully customizable. It streamlines every process, giving you more time and freedom to focus on the parts of your business that matter most. Thousands of businesses have already made the switch. Why not you? Try Odoo for free at odoo.com. That's odoo.com.
Welcome to the Jill on Money podcast. It is Saturday, November 7th, the day after the big jobs report. Okay, it wasn't that big because it kind of got dwarfed by the whole election stuff and the counting and all that. But let me tell you what happened. It was a really interesting report because we got 638,000 new jobs in October. A really good number. The unemployment rate dropped a full percentage point to 6.9% and for the right reasons. More people entered the labor force and many of them got jobs. So, we've got six consecutive months of gains. Great, right? The labor market has now recouped 12 million of the 22 million jobs lost due to the pandemic. Before you get too excited, of course, I'm going to be a total buzzkill. The pace of job growth is definitely slowing down. And despite all the gains, we still have more than 10 million fewer jobs than in February. The job losses are still 15% worse than those that were experienced in the 2008-2009 recession. So, there are some problems there. We've got long-term unemployment, an extra 1.2 million people of the total number of unemployed, about a third of them have been out of work for more than six months. So, let's get this election settled up and let's get Congress back to work because there are millions of people who are going to need help. All right? Okay, so now we've got a great guest for the show. We recorded this before COVID, so there's no mention of it. I know that might sound weird, but when you get someone like Chuck Schwab, as in Charles Schwab, yeah, that one, you run the interview because he is a legend. So, here's our interview with Chuck Schwab.
What is the best financial or career decision you've ever made?
C
Charles Schwab4:21
Well, I think of course starting the company, having early passion about thinking that investors needed another kind of choice about investing. How do you go about it? The old traditional method of selling stocks through stock salesman really ended up being really old-fashioned and very expensive and not really leading to the best outcome. So, I started Charles Schwab & Company with a whole different view and a passion.
J
Jill on Money4:48
And what was the view of the street or these big brokerage firms when you opened your doors almost 50 years ago?
C
Charles Schwab4:56
I always thought that the traditional firms created products or created their ideas about how much money they could make off the product first. That was the first decision. I tried a completely different way to look at things. What would be the best thing for customers? What would they really like first? If they liked it and we could offer to them and they picked up on it, then we would continue doing it. But if it didn't happen, that was unsuccessful, they didn't like it, we would stop doing it. Had nothing to do about making money. It was all about making a great deal for our clients.
J
Jill on Money5:30
And so what led you to think about the customer first? I mean, you come from a different mold. You don't come from a big Wall Street family. You come from lawyers, right?
C
Charles Schwab5:41
Right. Father was a lawyer, grandfather, etc. So, I always thought, "Well, what's fair for people? Could we get more people to invest?" Because investing, I always came to conclusion early on because I read a lot of biographies about very successful people in the economy. And it came to be that the people did investing, most of which did in stocks, some did in real estate, but investing is really a very powerful thing that made people change their lives in terms of their wealth lives, their success life.
J
Jill on Money6:13
And yet, when you started this company in the 70s, the vast majority of Americans were able to claim that they were part of a pension. They didn't have to feel like they had to invest. So, talk a little bit about how the world of investing changed with the advent of the 401k and that more people were just becoming, I guess, introduced to the concept of investing.
C
Charles Schwab6:36
Well, all that did occur. The 401ks were introduced, but I think even more important, more powerful movement that was going, people were beginning to live longer. Social Security was sort of a wonderful thing in the 30s when it was introduced. Average man lived until 65. Now, that's almost 20 years later now. If you get up to that age, it's usually 80, 85 of the average and some are very lucky and can live beyond that. So, the advance in medical science, all those things and better living and thoughtful way to go about lifestyle and so forth, we're all getting the benefit of longer lives. Hence, Social Security simply will not be enough to take care of our lives the way we have been accustomed, our modern lives, and we like to travel, we like vacations, you know.
J
Jill on Money7:28
So, when you started the company, talk about the beginning and when you felt like it's catching on. So, if you're in the early 70s, you start this company, is this crazy guy Chuck. When did you feel like, okay, this is going to work?
C
Charles Schwab7:43
Well, it would happen. I started with four people with the concept of doing discounted commissions. That was a very simple kind of thing. And that was really started in '73. We began in a very rudimentary way to do that and it got more and more perfected. And by 1975, the SEC and Congress changed the uniformity of commissions from something that had been in place for 200 years. They said, "Let's free it all up. It's free and open competition now. No more fixed rates." The next day, the newspaper had a couple articles about it. One was fairly important to me. Merrill Lynch raised their rates 3%. And I said, "Oh my god, I've got a heck of a business if I can just keep it together, keep our people motivated and so forth, raise enough money to build the capital of the company. I got a heck of a business."
J
Jill on Money8:36
And then what led you to think you should sell the business?
C
Charles Schwab8:40
Well, it was all a part of raising capital. I didn't have access to Wall Street. They hated me because I was a competitor and I was forming a really strong competitive force. And so the last person they wanted to support was me. Right.
J
Jill on Money8:55
Which is looking back is pretty funny, but many of them wish they had now because stock price did really well over the next ensuing years. But at the very beginning, the money was a struggle, always trying to raise money, friends, relatives, and so forth. And that was not always completely successful, but we scraped along. And I convinced certain people that we had a great future. And maybe they ought to think about an investment in the company. So, eventually we did get there, but always that pressure. And so, when Bank of America came around to buy us and they flashed a couple numbers in front of me and I came from nothing. I thought, "Oh my god, is that a heck of a lot of money. Maybe I should consider that because it really improved my net worth going from zero to a lot, 20 million."
What happened when they make this investment in you? Are you allowed to run Charles Schwab as a wholly owned sub or did they try to integrate you?
C
Charles Schwab9:56
No. I insisted upon we kept our same auditors, our same attorneys, our same staff. I had a separate board. So, we were completely sort of an independent subsidiary, but yes, they owned all our stock. So, they could pull the switch on me if they wanted to at any particular time, but they didn't and they let us flourish and we grew from 1981 right on through to 1985. We kept compounding and compounding. So, all stuff we were doing at Schwab was fantastic. Our customers really loved us and we did perform really well for the bank, but the bank fell into bad times.
J
Jill on Money10:33
Itself. The bank separate of you.
C
Charles Schwab10:35
The parent company fell on bad times. They had some bad loans to South America, shippers in Greece canceling on some of their debt and they had lots of issues to deal with. So, the bank fell on these bad times and started selling a few assets. They had to sell their building, they sold this thing and then finally I said, "Why don't you sell my company back to me?" And we eventually worked out that transaction.
J
Jill on Money10:58
Did that happen? That happened 1987. Oh, what a funny year to have something big happen.
C
Charles Schwab11:03
Oh, yeah. That was the as I call the tsunami year. That was all kinds of things went on. So, it's a very interesting thing in the book itself talks about these things. So, it was fun for me to go back and recast all the little elements that we had to go through, but it's pretty exciting time.
J
Jill on Money11:20
Exciting is not the word I would have used because I was a young pup trader on the floor of the commodities exchange. My father was a specialist on the floor of the American Stock Exchange. My uncle was a specialist on the floor of the New York Stock Exchange. So, it was a dramatic time. That's what I would say. And it was intense. You experienced that loss, that dramatic day. Do individuals who are trading at Schwab jump ship or do they stand?
C
Charles Schwab11:47
Well, for the most part, people stand. I mean, there's a fraction, might be 2 or 3% that sort of panic as such. But, you know, experienced investors know markets do go down. And unfortunately, when they do go down, they go down much faster than they go up. And so, recoveries always take a little bit more time than the actual drop. But, the drop, you know, for most of us think of it as an opportunity. You buy things at incredible prices. I love when people go nuts about when the market goes down. And I said, "Wait, you're buying into your 401k 6% cheaper than you did 6 weeks ago. Be happy about that." I mean, we all go to sales all over the world, but when stocks are on sale, it seems like people are more fearful.
J
Jill on Money12:30
How was the advent of online trading? What did that mean for your company?
C
Charles Schwab12:33
Our efficiency of doing a trade has grown and grown and grown. So, the cost of us doing a trade is very nominal, frankly. And so, we reduced our prices all the way along for the last 20 years or so until we said, "Fine, let's make trading just free."
J
Jill on Money12:51
Which is a mind-blowing concept. I'm so sad that my father's not alive to see this because I remember he used to say, "We're on our way to zero." And people would be like, "What are you crazy, Albie? Like, you're not zero. They got to make money, right?" So, now you went from was it 4.95 and now it's less? But, let's just call it five bucks to trade. Now it goes to zero, and people are thinking, "Wait a minute. How are these guys making money? What are they going to do to make up for that five bucks that they're losing?"
C
Charles Schwab13:19
Well, there's a variety of ways. We have people who use us as an advisor, so we charge a small fee for doing that if you want an advice account. We have a bank. So, we make some money on the interest rates between what interest rates are and what we pay our clients in terms of their deposit accounts. So, there's always little ways to make money, but the most critical thing is to have customers and have a lot of customers. And so, we are very proud about the fact that we have almost $4 trillion, and I say that with a T, of client assets with us. And so, given all that, we thought, "Well, why not? Let's deliver to our clients a greater value like zero, and so, maybe we'll attract more customers."
J
Jill on Money14:04
What do you think about the advent of robo-advisors? You have a service through Charles Schwab where you can put your money into an account and basically take your risk profile and an algorithm's going to do the rest. What do you think of that?
C
Charles Schwab14:18
Well, I think it's an incredibly efficient way for most the average person that doesn't have the time to be thinking about this stock or that stock and go through all the machinations of "Oh, the market's down, I should buy." We do it for you sort of automatically. We also do tax loss harvesting for you, meaning we sell the stocks that you might have had a little loss in a portfolio and garner the loss there to offset gains that you might have in your account. There's all kinds of things that we do automatically for people. It's a really simple way to sort of accumulate money over a long period of time.
J
Jill on Money14:52
So, I guess the question is, if we watched you guys be the ones who broke through and pushed down trading costs to zero, could you ever see a time where advice pricing starts to drop in a similar way? I mean, now there's no guy sitting in a big fat Merrill Lynch office who really can get away with charging 8 and 1/4% for a mutual fund anymore, right? Okay, so I would presume that if Charles Schwab and Vanguard are both making the jump into advice, that that is going to put price pressure downward. Do you agree with that?
C
Charles Schwab15:31
Well, I think advice is a different thing. It's a complicated education process that goes on. And what has happened over the last bunch of years is schools don't do enough help, enough education about financial decision-making. What should I do in my life and all of that? So, I'm doing a lot of work in financial literacy, but I think people got to get a little bit informed of what are my requirements? What do I have to do in an overall sense? So, they're not just completely deaf and dumb about the whole thing. But, they've got to put some time in to understand what it means about saving. What am I trying to do? What's my goals? What's my opportunity?
J
Jill on Money16:08
Is the age of a managed mutual fund coming to an end?
C
Charles Schwab16:12
Yes, I think so. Index funds have been so prominent in the last 10 years or so. They've grown to half of the new funds that are being built up today. And so, it's very difficult to compete against an index fund because the costs are so much higher than an index fund. And so, people want to go lower cost.
J
Jill on Money16:37
Do you think that there is a danger? There are some folks who are running around saying, "Hey, you know what? Everybody's in the index. Market goes down. Everyone's going to try to get out at the same time. It's going to be a cascading downside risk that we've now all piled into."
C
Charles Schwab16:50
I don't think it's going to be any different than before. Market might drop on those really awful days 10%, 15%, but you don't go into investing with the thought that it's going to be always an up day. There has to be many down days, too, along the way. That's what markets do. You just have to have that pure and simple understanding markets are going to fluctuate.
J
Jill on Money17:14
You think that it was helpful that you were outside of like the New York Wall Street crowd that you could think beyond the way business was done.
C
Charles Schwab17:21
Oh boy, when I think back at my background, there was many lucky moments, but I think the luck was for me that I was brought up on the West Coast, went to Stanford, and was around a lot of innovative type people. And so being on the West Coast, I wasn't part of Wall Street and the old-fashioned ways of doing things. I could think about what would customers really like if we were to really develop something new and different.
J
Jill on Money17:46
I interviewed Michael Lewis a while back, an interesting guy. He lives in Oakland. Yes, he does. And we had this very funny conversation because he said, we were talking about how so much of investing there is an element where people start talking as if it were gambling. And he said, you know, it's not gambling. He said, you know, if you talk to really old-time traders and investors, they'll never tell you about their best trade. They'll always tell you about their worst trade. And he said, and that's what I found interviewing golfers. Professional golfers never tell me about their best round of golf. They tell me about the three holes that blew the whole tournament.
C
Charles Schwab18:21
Yeah.
J
Jill on Money18:23
And so I'm wondering for you, what you feel like is misunderstood among the investment community about that this is not gambling. So what is it? How should we be thinking about this?
C
Charles Schwab18:33
Well, I think there's a lot of misunderstandings about that. I mean, to me, the lottery is gambling. You go down buy your ticket for $2 and forget about it and later they roll the pool and all of a sudden the winning number comes out. Investing, you're actually buying into. Think about the fact, the first time you loved McDonald's hamburger. And then all of a sudden, gee, that's pretty interesting. Then you notice they build a second McDonald's hamburger. And then they built a third. What does that really mean? It means they have more customers. And all of a sudden now they got 10,000 McDonald's. And so it's been an enormous accretion in value created by that company. That's called growth. And that's what you really can get in investing in great companies who have long history of serving customers. Therefore, customers pay good money for these things and they build new outfits, new ideas, new innovation. That's what the crux of our great system here in America is all about, the innovation of new things and the creativity of mind to do that and allow us to do that. And by doing that, you're creating value and that's investors who see that and identify those great growth opportunities, they're the successful investors.
J
Jill on Money19:48
We've been getting some questions. We take listeners, they call up and they want to ask us questions and they will often say things like, "Well, I want to get 100% out of the market or I want to put all my money in." Can you talk a little bit about your experience with trying to time the market?
C
Charles Schwab20:02
I've never been successful at it. Sometimes I think I can and I've tried it many many times, of course, when I think a bottom is hit. And I would say of the last 10 bottoms, I probably was correct maybe one out of the 10 times and I was really happy about that. When I encouraged my daughter, "Get in now. Today's the day. November 9th is the day to get in." We were actually skiing. I said, "Today's the day." We finished that after that morning of skiing. Said, "Look at the reports today. This is the day. Take every penny you have in your pocketbook and put it in the market." But, that doesn't happen every time.
J
Jill on Money20:38
So, how do you look at the landscape now? You are in the Bay Area. There's a lot of innovation. We're hearing so much about many of these companies, these unicorns who are remaining private for much longer than say folks who did in your time when you were before you went public. What is the upside and downside of being a public versus a private company? And is there any lesson that we should take in observing it?
C
Charles Schwab21:00
Well, it's quite important. It's your access to capital. A company grows, needs capital, needs new capital just doesn't come fall off of trees blindly. So you want to induce investors to see your opportunity and of course buy your stock and so forth. It also allows those people who work for you for a long period of time. I always like to have every one of my employees participate in the upside of the company that they are bought into the concept, the purpose of what we do as a company. And that's truly important to have that public available because you know, we're now a 40-year-old company. You have many people retiring. So why shouldn't they be able to take their stock and convert to cash and to fixed income that will support them through the retirement years.
J
Jill on Money21:52
Talk about the financial services landscape. Is there anything at this point in your career that keeps you up at night? Is there anything that you're worried about?
C
Charles Schwab21:59
I think we're in fantastic shape. I think the advent of technology over the last 20 years, the internet has just brought all this flow of information to everyone and so it's a great value. Financial services are fantastic value for people just like some other things in modern world today because the advent of technology.
J
Jill on Money22:20
What about these fintech companies that were really looking like hot and then folks like Schwab jumped in and sort of ate their lunch. So if I had a fintech company 5 years ago that I thought was like, "Oh my, I'm on the way to getting a billion dollar valuation." Now you're in the business and Vanguard's in the business, is my fintech company now not worth quite as much?
C
Charles Schwab22:45
Well, I don't know about that. I mean, we all look at great ideas and so nobody in our business is above copying a great idea. And we see a great idea or some people going to zero commissions will say or something else or robo thing. It's a great idea and customers really like it. And we're going to go right into it also.
J
Jill on Money23:06
How would you decide whether to buy that or to create it?
C
Charles Schwab23:08
Well, it's very simple mathematics. How much will it cost you to build that capability and if the little firm has some really outstanding ideas, patents and so forth, we'll try to buy them.
J
Jill on Money23:22
Do you have an insurance arm as part of Schwab?
C
Charles Schwab23:26
Some insurance. It's very modest in size. We've never been big advancers of insurance thing and we think it's somewhat expensive. In fact, that may be another opportunity.
J
Jill on Money23:37
Yeah, well, I was thinking that it would be great if someone like, let's say, Chuck Schwab could say, "Yeah, the idea of an annuity is so appealing, right?" Because in your brain, in your little human brain, you say, "Yeah, I just want someone to pay me with my money. I want my own pension." But, of course, the insurance industry, I'll say, you don't have to, is a bunch of pigs and they charge too much. Way too much. Oh, it's very, annuities are incredibly expensive and not only that, then you get locked in if something changes in your life, something dramatic happens and you want to reverse it all.
C
Charles Schwab24:14
There are other ways I think to go about it that are somewhat highly competitive, lower cost and so we'll be helping our clients with those kinds of decisions.
J
Jill on Money24:23
Wait for that. Will you come back or maybe your daughter will come back?
C
Charles Schwab24:25
I promise.
J
Jill on Money24:27
Your daughter Carrie's in the business, right? Anyone else? Any other kids?
C
Charles Schwab24:30
That's the only. I have five children. I have only one in the business. She runs our non-for-profit entities, our foundation, our charitable giving institution that we have for our clients. She also does a lot in financial literacy, helping many women.
J
Jill on Money24:48
Four kids were very smart not to go into the business?
C
Charles Schwab24:51
I said to them, I want them to follow their passions and lots of them didn't have the passion. Some are non-for-profit passion. They want to help people, which I understand. We all do, of course. Some want to do it full-time. And others want to do venture capital. So, they all do different things in life.
J
Jill on Money25:10
And they're all in the Bay Area? Everyone on the West Coast for you?
C
Charles Schwab25:13
In the Bay Area. One lives in Los Angeles.
J
Jill on Money25:17
What do you think right now about let's sort of big picture economy? You know, part of your business is, as you said, collecting the spread between what you pay out on your money market and that that flowed and what you're using it for. How will that business fare if interest rates continue to go down?
C
Charles Schwab25:33
Well, it'll be obviously margins will shrink some and so we'll have to be innovative and think of some other things that might be helpful to our clients and they may want to use. So, we're always open for that. You know, we always want the best outcome for our clients no matter what. So, we'll figure out something. And we've done it for 40 years and we'll do it for the next 40 years.
J
Jill on Money25:55
We started the interview and I said, "What was your best career or money decision?" You said, "Your best career decision was starting this company." What was your worst?
C
Charles Schwab26:04
Oh, my goodness. It's all outlined in my book. I've had many little. Pick your worst. Pick my worst. Well, you know, that's part of life. You got to have some burn your fingers along the way and then you don't do it again. And one has to almost learn most my things by personal experience. I try to read about them, but nothing better and more informative than doing it yourself.
J
Jill on Money26:28
Well, thanks so much for listening. That was just a great interview. I loved meeting Chuck Schwab. He actually had come into the studio at a time when we could be in the studio together. Remarkable. All right. Remember, it's a Saturday and you probably need a little rest, but maybe you're starting to see some of your friends and family after a long week. Don't forget to wash your hands, wear your masks, maintain your physical distancing, and try to do something nice for someone else today. We'll talk to you tomorrow.
L
Lloyd Lochridge27:03
Hi, my name is Lloyd Lochridge, and I'm the host of a new podcast from Odyssey called Family Lore. In this podcast, I'm going to have people on to tell unusual and sometimes far-fetched stories about their families.
U
Unknown27:14
I've heard my whole life that she invented the margarita. And then, we're going to investigate those stories and find out how much of it is true. He gets a patent one month before the Wright brothers. Oh my god. Please follow and listen to Family Lore, an Odyssey podcast available now on Apple Podcasts, Spotify, or wherever you get your podcasts.