Shelly Simpson8:13
Thank you, John, and good afternoon. Today I want my commercial update to focus first on a quick review of 2021 and how we were able to deliver for our customers. I will then focus my comments on the market and how we're going to approach the ongoing supply chain challenges for and on behalf of our customers. Finally, I'll finish up with some updates on our priorities for JB Hunt 360, our multimodal digital freight platform, as we move forward. As we've discussed over the past year, the freight environment has been extremely volatile and unpredictable, not just for capacity providers but also for those that we are providing capacity for to meet their needs. In this environment, we as an organization, like our customers, have had to adapt to this disruption. I firmly believe that our mode-agnostic, comprehensive supply chain solutions approach has been a key to help our customers over the last year, where we were able to honor our commitments, particularly during peak season.
Another key element of our success was the significant commitment and investment in physical assets across all of our business segments, from containers and chassis to trucks and trailers. That said, I would be remiss to leave out the most critical element of our success, and that is our people: our drivers, mechanics, load planners, and all of those behind the scenes helping our frontline workers succeed. Tying it all together, of course, with our technology platform JB Hunt 360, which I believe gives us a distinct advantage in sourcing efficient capacity for our customers. Simply put, our investments in people and technology put us in a position to say yes in 2021 and has me excited for our future growth as more and more customers are leaning in.
As we look at the market today and try to prepare for the year ahead, many components of our business plan and go-to-market strategy are similar to those exercised in our recent past. The market remains challenging, capacity constrained, and unpredictable, and we will need to remain agile in our approach to securing capacity for our customers. Some unique areas I see impacting capacity include the ability to source new equipment, which is likely to keep used truck prices elevated and, as a result, small carrier rates as well. I see customers wanting to lock up more capacity in dedicated arrangements and lean into technologies that drive efficiency in their supply chain and how they procure capacity. As an organization, we see tremendous pent-up demand to convert highway freight to intermodal, with elevated truck rates, the tight labor market, higher fuel prices, and the 60% improvement in carbon efficiency intermodal offers versus truck. Needless to say, 2022 will present us with many opportunities to grow, and we will approach the market similar to how we always have: serving our customers as our top priority while maintaining sound financial discipline.
Finally, as I look at the investments we've made building out and scaling JB Hunt 360, I continue to be encouraged by where we are relative to our long-term plan. As we have discussed, user activity and engagement continue to accelerate and break records across both carrier and shipper platforms, solidifying the value of optimizing and transacting in real time in a frictionless process. As we look ahead to this year, we see opportunities for further acceleration as we continue the rollout of our new automated tools to drive even greater efficiency in our organization and higher service quality for our customers. These tools will enable, enhance, and leverage our people and core technologies to drive more efficiencies in the marketplace, which gets us even closer to our mission to create the most efficient transportation network in North America. To wrap up, we continue to uncover innovative ways to accomplish that mission, including the collaborative work with Google and the recently announced strategic alliance with Waymo, where I see tremendous opportunity for us to explore solutions that merge two of the most innovative companies in the transportation industry, autonomous driving and our multimodal digital freight platform JB Hunt 360. That concludes my comments, and I'd now like to turn it over to Nick.