Virginia Rometty22:04
Yeah, you should have wrote my chapter maybe shorter than I did, because go back and picture, if you would, with me in 2012 when I took over. Look, IBM had done great in its past, but now, it walked into an era and it would be my era that I mean, the moment I would be blessed. But it would be a moment when there was cloud, there was social, there was mobile, there was data, all at once. Usually, tech has got one big thing happening and it can go a decade. No, no, no, all at once. And we were really taking the benefit of a past model and not prepared for a future model. So that is my moment to start in that. And therefore, the pressure of become something else is so high. I can remember the very first and we can talk about whether or not, I mean, people are like, don't do an interview with media. Don't do anything. And then the very first cover comes out on me. It says, will IBM ever be cool again? And so oh, welcome. And the pressure is so intense to be all these other things. I would come to call it "chasing shiny objects." And so what would be an example of that? To Adam's point, this idea of know what you are at your core. And particularly, you have to change that idea that people can hang on to something they know while the winds will whip. And I learned it because here, we would go start in I mean, yes, of course, we were doing data, AI, cloud. But I'll just pick cloud. Practical example. All right, Amazon and Microsoft had a decade on us ahead already. And so here we go running off. And of course, everyone's like, well, you've got to be just like a consumer cloud. And OK, you're running off, and tons of money, and trying to go there until we're 10 years behind on that. And you realize that, wait a second, what are we? We are an enterprise company. I'm not a consumer-facing company. I no longer even had consumer products. And so to realize, no, no, no, what are we? What are we? And it would take us down the path to understand not that you have to understand cloud or technology we were a hybrid cloud. We understood big companies. We knew the journey they would take. No, we were not that consumer cloud; we were this. That is what we were and to be comfortable in that. And/or the advent of Facebook. Everything, big marketing projects a story that I'll always remember him, if you ever no, you wouldn't have. He's passed away, but Arne Sorenson ran Marriott. Arnie and I grew up as being tykes through our companies. And he becomes CEO, and we're bidding on a marketing project there. OK, so because we had assembled all this hey, marketing was really big. Everybody was changing marketing. And I call him Arne. And I'm like, I was always taking very good care. I was very customer-focused. I was like, all the reasons why I should win this marketing. He's like, Ginni, just be the best IBM you can be. And I was like he's like, why do you care about marketing? You run my loyalty systems, my property management systems, the most important things I do. Why do you care? OK, I would go off to sell all that stuff after, I mean, not just one conversation. But I was like, it will always stick with me. It's so visceral to me, I can feel it in this moment. And I was like, yeah, I've got to get them back to their roots, and all this other stuff becomes a distraction. Yes, we had to do big things of change, but it's like these were ornaments hanging on a tree. They weren't the tree. And that, to me, is what I'm trying to convey and change and endure along with, I would then learn this lesson of speed, man. The whole world was moving fast. And look, there's a lot of tech companies who are now going to begin chapter 2. Like, I was in chapter 10 of us. But, speed, speed, speed, consumerism, easy to use. Our stuff was not easy to use because we were like, hey, we can take care of all 8 million scenarios here. And let me unveil that all to you at one time when you open this up. And that's what engineers do. And I was so focused on speed, I'd be like telling everyone, come on, guys, we've got to go faster. We've got to go faster. We've got to change. We've got to change, come on. I mean, people, our middle name is speed, speed, speed. And I would be like, OK, I'm saying, go faster. It's not going faster. I was a couple years in. I'm like, OK, I was very apologetic. I was like, I had this epiphany. I was like, OK, why is it not going faster? And it would become really clear to me. And I have a big company, half a million people, right? So I'm like, if I don't do something to change how work gets done and that's what leadership determines. I'm like, they're not saying, let's be slow. Please, let's be slow. Back to your guy writing this stuff, no way. The teams know they want to go faster. But who puts these processes in place about how stuff gets done, or what they have to check, or no clear decisions, or I feel so bad. And I apologized to the workforce. I was like, man, I realized, this is leadership's job to get stuff out of your way, all right? And that means new tools. That means new ways of working. That means design thinking, agile. That means small teams. That means, this is our job, not yours. And that, to me, I hope one day you always remember that lesson about how work got done. And that would take me down a whole big old journey of agile, design thinking, net promoter scores, focus on skills. That would end up being, probably, my most enduring legacy of what I would leave behind, was a foundation that could weather change.