Peter Muller34:22
Oh, it's much more the latter. You want to align incentives. Philanthropy is hard because you want to motivate people to do really great things, and capitalism is actually really good at that, but it's hard to do capitalism with philanthropy. If you can figure out a way to align incentives, you have a step towards that. I'll talk about the two things you're mentioning. The first one, my friend Rick DePofi, who told me not to be the guy who buys his way into arena touring. He worked with me on my third album and really helped me take a huge leap forward. At the end of it, I said, "I'd love to get a place in New York, a studio apartment, and maybe make that a studio for me, and you could build it." He said, "Great." We started looking, and then he came to me because we had recorded at a place called Avatar, which previously had been called Power Station. It's an amazing recording studio, kind of on par with Abbey Road, probably one of the top 10 or 20 studios in the world. We had done a little of our recording there. He told me, "I just heard that Avatar is going to be sold and they're going to turn it into condos." I said, "No, that's too bad." He said, "I had this dream that maybe you, with your resources, could buy a building or something and maybe put your studio there, and maybe get Berklee to come down there because I was on the board of the Berklee School of Music." I spent some time in this place that was full of asbestos. It's very tough to make money in the studio business. This Japanese guy had owned it for 20 years and it was a labor of love, and he finally was throwing in the towel. They had leaks on the fourth floor and the way they dealt with the leak was like the movie Brazil. They would duct work all the water down to the ground through the different floors. It was a disaster. When Rick mentioned that, I was like, "You got to be kidding me. This is crazy. No, I'm not going to do this." Long story short, I ended up doing it. I realized, "What am I gonna use my money for if not to do this?" We went to New York City and it was actually one meeting. It was really fortuitous because Bloomberg at the time had just created a new department that added music as one of the things they wanted to do. I said, "Hey, you can do two things. Save an iconic studio and get Berklee to New York City. You guys kick in some money. I'll kick in the rest. What do you say?" They said, "Great." It took five years to build it. A friend of mine named Steven Weber spearheaded it and made it happen. It was challenging, and now it's thriving, and I have a studio there too. So it worked out brilliantly. The other one, when I first started getting more serious, my wife at the time said to me, "Hey, if you're getting really serious about music, you should go play in front of strangers, as opposed to just playing for your friends in Santa Barbara or New York." She had a point. So I signed up for an opening tour for a fellow named Steven Kellogg, who's been doing this for a very long time. We did an agreement where I opened for him for 20 consecutive days and we went around the country playing for some of these venues that I want to eventually come back and hit. I was blown away by how amazing these places were. The people that own them truly were devoted to music, wanted to create a place that traveling singer-songwriters could come have a great meal, maybe a shower, put them up in a bed if need be. They would support them, treat their staff really well, do this thing for the community where people could come and listen to wonderful songs. They were not making that much money. They were struggling because it's very hard to be a small independent music venue. So I thought, what if I started a charity that could help these venues out? I put up the capital and talked a number of my friends into joining and helping evaluate. We started right before the pandemic, and it was really fortuitous because we had funding. As soon as the pandemic happened, live music venues were completely threatened. There was some money that came from the government through the NEA, but that took a while. We managed to save quite a few places initially. Live Music Society is still going strong. We give away seven figures a year to probably 150 clubs around the country now. It's worked out great. We've made a lot of friends, helped a lot of places. They apply for grants. I'm not involved at all in the evaluation process. We have a bunch of volunteers that come and say, "Okay, does this make sense?" If you have a venue that's no more than 200 or 300 capacity and you have music most of the time and you pay your musicians well, we will be happy to support you. That's been really fun. You asked me about return on investment. The psychic return is everything. That's the main thing. It was so fun in the beginning days because people didn't know about us. The head of the society would call up and say, "Hey, we've got some free money for you, all you have to do is apply." They'd say, "Never mind, really, this is not a scam. We're actually trying to be helpful." That doesn't happen anymore, but it's just a joy. If I can make the world a little bit of a better place with my resources, what else am I going to spend my money on?