About Kevin Hogan
Kevin Hogan, President and CEO of Corebridge Financial, spoke at the Barclays 22nd Annual Global Financial Services Conference on September 10, 2024. He noted that the company would soon celebrate the two-year anniversary of its IPO, stating that it had returned $3.5 billion of capital to shareholders and grown premiums and deposits by 34%. Hogan said the company was on track to deliver a 12 to 14% return on equityhol, and he described the company's strategy as focused on organic growth, balance sheet optimization, expense efficiency, and active capital management. He also stated that the company had improved the credit quality of its investment portfolio from A- to single A while maintaining or increasing yield, and that it maintained a conservative reserving philosophy.
In other appearances, Hogan has discussed topics related to personal influence and persuasion. In a 2017 video, he stated that being perceived as more attractive involves understanding and connecting with others by listening and matching their feelingshol. In a 2014 video on hypnotic storytelling, he described a persuasive story as one where every aspect is intentional and structured to transport the listener.
Source: AI-verified profile updated from Kevin Hogan's recent appearances.
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✨ AI-enhanced transcript with speaker attribution
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Kevin Hogan0:03
Good day, everybody. Welcome back. My name is Kevin Hogan. This begins the new series, The 12 New Laws of Persuasion. Over the years we've talked about the law of time, reciprocity, association, contrast, social proof, and more. Today we begin the 12 new laws, so that'll end up with 24, like two sets of 12 commandments. The first one is the law of choice. About 10 or 20 years ago, Sheena Iyengar of Columbia University did a study at a gourmet market. She set up a table with 24 fancy jams. 60% of shoppers stopped and tasted an average of two jams, and they got a $1 off coupon. Later, they switched to only six jams; 40% stopped. But here's the key: when there were 24 jams, only 3% of those who stopped actually bought a jam. When there were six jams, 30% bought — ten times as many. The same jellies, but fewer choices led to much higher conversion. Too many choices create cognitive dissonance; people freak out. When someone has multiple options in mind, they develop option attachment to the choices they don't pick, even after they decide. So if you give people too long to decide — more than 15 minutes or so — they'll want the other options and may not buy at all or return the product. To solve this, present all the choices, then quickly direct traffic to the two best options. Let them pick, but make it obvious and fast. For example, with movies: show all listings but then narrow it to two and explain why each works. Let the person choose so they feel it's their decision. People crave direction but need to feel their choice wasn't stolen, or reactance sets in. We'll pick up with the second law next time. Have a great day.
