The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud
📅 Jun 18, 2026MarketectureTV11 MIN25 VIEWS26 SEGMENTS · 2 SPEAKERS
In Episode 1 of The Great AI Advertising Reset Series, sponsored by DoubleVerify, AdTechGod and Jeremy Bloom sit down with Mark Zagorski, CEO of DoubleVerify, to discuss the future of AI-driven advertising. Mark shares how DoubleVerify's newly launched DV Neura powers trust, transparency, and control across digital media, while helping brands combat AI-generated content, ad fraud, and the growing challenges of an agentic advertising ecosystem. From AI slop to CTV fraud, learn how advertisers can navigate the next era of advertising with greater confidence.
Takeaways
DV Neura is the AI engine...
What Mark Zagorski said
Written from the verified transcript and checked against it. Every figure links to the moment it was said.
Mark Zagorski, CEO of DoubleVerify, discussed the launch of DV Neural, which he described as the culmination of 18 years of machine learning work, now powering the company's measurement, optimization, and agentic solutions. He emphasized that agentic advertising is still early and that DoubleVerify is building for multiple environments while pushing for transparency and protocols like AdCP and IAB standards. Zagorski highlighted the rapid growth of AI slop, citing that 70% of social media images are now AI-produced, and introduced Slop Stopper, a tool to help advertisers avoid low-quality AI content, now available on YouTube. He also noted a 140% increase in CTV fraud in Q1, driven by AI-generated fraudulent apps. Zagorski positioned Nora as delivering speed, confidence, and control to advertisers, with natural language interfaces and agentic safety, and stressed that the value is proven through results, not promises.
Key takeaways
DV Neural is the culmination of 18 years of machine learning, now powering measurement, optimization, and agentic solutions.
70% of images in social media are now AI-produced, driving the need for tools like Slop Stopper.
CTV fraud increased 140% in Q1, fueled by AI-generated fraudulent apps.
Slop Stopper is now available on YouTube for pre-bid avoidance of low-quality AI content.
Nora delivers speed, confidence, and control to advertisers through natural language interfaces and agentic safety.
2:39So, many companies in the space talk about AI agents, the power of AI, how it's being utilized across the board, but what's DV's take on where this is all heading overall?
4:26How concerned should marketers be about all of this emerging AI slop and fraud taking place everywhere?
9:10If I'm a marketer, which I am, what's the biggest benefit I'll actually feel from DV's Nora?
Welcome to the Advertising Forum. This is episode 1 of the Great AI Advertising Reset series sponsored by our friends Double Verify.
With us today is Mark Zagorski, CEO of Double Verify, to discuss how we can bring trust, transparency, and control to an AI-driven advertising ecosystem.
Mark, excited to have you here. Thanks for joining us.
It is great to be here and I'd say it's a privilege to have my first discussion with AdTech God. Thank you for making time for me today, Mr. God. Can I call you Mr. God? Or what should I call you?
Thank you, Mark. We both sincerely appreciate it. The fact that you have some of the hip-hop rap gods right behind you over your shoulder, Beastie Boys. This is going to be an excellent podcast where you're going to be waxing a lot of poetic. So, we're excited.
We are holding you to that, Mark. I wanted to ask you as we kick off this episode, first and foremost, congratulations on the launch of DV Neural. But why did you decide to build this? What was the purpose behind building Neural? And what does this mean for your company?
Neural is a very exciting launch. But I call it a launch, but it's almost like it's an 18-year-old, right? It's been 18 years in the making, so it's kind of like a launch to your kid to college. Neural is the brain. It's the AI functionality that's behind a lot of what we do, whether it's measurement or optimization or our new agentic interfaces or our way of dealing with the challenges of AI slop. Nora is the brain. It is the core processors through which we deliver our solutions and those have been built since the day this company started. Before we started calling things AI and naming our AI cute names, we were building machine learning models and those machine learning models evolved and now they're being deployed through agents and now they're being deployed to attack and deal with agents. So, Nora is really the culmination of a lot of what we've done over the last 18 years.
So, many companies in the space talk about AI agents, the power of AI, how it's being utilized across the board, but what's DV's take on where this is all heading overall?
11 more exchanges in this transcript
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Zagorski, M. (2026, June 18). The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud [Interview transcript]. MarketectureTV. CEOInterviews.AI. https://ceointerviews.ai/interview/992804/
MLA
Mark Zagorski. "The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud." MarketectureTV, 18 Jun. 2026. Transcript, CEOInterviews.AI, https://ceointerviews.ai/interview/992804/.
BibTeX
@misc{zagorski2026_992804,
author = {Mark Zagorski},
title = {The Great AI Advertising Reset: DoubleVerify CEO Mark Zagorski on AI Slop and Fraud},
howpublished = {Interview transcript, MarketectureTV. CEOInterviews.AI},
year = {2026},
month = {jun},
url = {https://ceointerviews.ai/interview/992804/},
note = {Speaker-attributed transcript with timestamps}
}
