Jaime Romero on AI
From 2025 ZKast #78 with Jaime Romero, EVP of Marketing at Fortinet at RSA 2025 · · Zeus Kerravala
“40AI works seamlessly across the security fabric. So if you're having problems on your network, it can automatically fix problems on your network. It now has a GenAI to proactively triage alerts, do auto configurations and policy creations on its own as well as knock management to improve network performance for our customers.”
On , Jaime Romero, Executive Vice President of Marketing at Fortinet, spoke about AI during 2025 ZKast #78 with Jaime Romero, EVP of Marketing at Fortinet at RSA 2025 on Zeus Kerravala.
About Jaime Romero
Jaime Romero, Executive Vice President of Marketing at Fortinet, discussed the company's focus on AI and security consolidation at RSA 2025. He stated that customers are managing over 50 tools in their tech stack, leading to a lack of visibility and inconsistent security policies. Romero said Fortinet's platform approach reduces the attack surface and resource needs, and that its 40AI technology works across the security fabric to automatically fix network problems, triage alerts, and create policies. He also noted that Fortinet's SaaS business is growing triple digits quarter over quarter, attributing this to the company building its own cloud infrastructure. Romero emphasized a focus on transparency, saying Fortinet believes customers need to trust their security partners and that he is excited to educate the market on that message. In a 2021 interview, Romero discussed data-driven marketing, stating that the most important data is first-party data such as website visitors and email engagement. He said third-party data, like content data, can help trigger marketing activities into new accounts. Romero described data as a commodity and said the key is finding a vendor whose algorithm extracts the needed insight. He added that intent data is valuable for filtering millions of potential accounts down to tens of thousands that are actively researching. Romero also mentioned that he reads, listens to audiobooks, and engages with peers through the Revenue Collective community for professional development.