From Mark-Hans Richer, Chief Marketing Officer at Fortune Brands Innovations, fosters innovation · · The Soul & Science Podcast with Jason Harris
“A lot of it comes from just giving people permission. You know, you didn't get broken by people telling you no. People are going to tell you no because then there might be good reasons why there's no right and so you learn from those and you get smarter but it doesn't mean you shouldn't try.”
On , Mark-hans Richer, Executive Vice President & Chief Marketing Officer at FORTUNE BRANDS INNOVATNS INC, spoke about innovation during Mark-Hans Richer, Chief Marketing Officer at Fortune Brands Innovations, fosters innovation on The Soul & Science Podcast with Jason Harris.
Mark-Hans Richer, Executive Vice President and Chief Marketing Officer at Fortune Brands Innovations, has discussed his approach to fostering innovation within organizations. In a November 2024 appearance, he stated that innovation comes from "giving people permission" and that an executive's role is to "liberate" ideas from the organization by advocating for employees and helping them "navigate around corners that they can't see." He also emphasized the importance of maintaining long-term strategy, saying in a September 2024 podcast that "any one quarter, two quarter, one year type of financial challenge shouldn't change your fundamental strategies." Richer has also spoken about his career history and current responsibilities. He noted that his role at Fortune Brands Innovations involves managing "direct commerce business" and balancing "channel conflict" while serving consumers. Reflecting on past work, he said he helped turn around GMC trucks by developing the "We Are Professional Grade" tagline and that he "set up the innovation practice" at Moen from a product perspective. He described the company's recent work on a "smart water network" that can "control and conserve and personalize water throughout the entire home," which he called "the first time we've ever been able to create" such a system.