Michele Lombardi on sustainability
From IT Week 2022, Michele Lombardi (CNH Industrial): "Il futuro dell'agricoltura tech e sostenibile" · · La Repubblica
“Absolutely yes, zero impact agriculture is realistic. We are talking about zero impact in a broad sense—not only pollution but also alternative propulsion, enriching the soil by reinserting CO2 that has been depleted over the years, greater safety, and work that allows much higher agricultural intensity but with great ease using almost fully autonomous machines.”
On , Michele Lombardi, Senior Vice President of Corporate Development at CNH INDUSTRIAL NV, spoke about sustainability during IT Week 2022, Michele Lombardi (CNH Industrial): "Il futuro dell'agricoltura tech e sostenibile" on La Repubblica.
About Michele Lombardi
Michele Lombardi, Senior Vice President of Corporate Development at CNH Industrial, spoke at IT Week 2022 about the future of agriculture and technology. He stated that climate change is a significant challenge and that technology can help imagine a different agriculture, with investment leading to greater attention to the environment, work, and people while increasing agricultural intensity. Lombardi described zero-impact agriculture as realistic, encompassing not only pollution reduction but also alternative propulsion and enriching soil by reinserting CO2. He noted that machines are becoming "basically computers" that are almost fully autonomous. Lombardi discussed CNH Industrial's approach to innovation, including dialogue with startups to maintain agility and learn from new ideas. He mentioned that the company has acquired Raven, which he described as a large group and a hub for innovation, and also invests through a venture capital arm. Lombardi said that Italy is accelerating in this transformation and that the "genius in Italy" is finding a context for startups with potential to change the industry. He also acknowledged a significant global crisis impacting agriculture, including the war, energy crisis, and drought, and stated that the company must learn to adapt.