Susan Yannaccone on social media
From Sue Yannaccone- Embrace change and make more money! She's Unstoppable Live! · · the Listing Queens
“According to the National Association of Realtors research, social media leads — from Facebook and Instagram especially — are the most highly valuable leads you receive beyond MLS and other third‑party sites.”
On , Susan Yannaccone, Executive Vice President, President & Chief Executive Officer of Anywhere Brands and President & CEO of Anywhere Advisors LLC at ANYWHERE REAL ESTATE INC, spoke about social media during Sue Yannaccone- Embrace change and make more money! She's Unstoppable Live! on the Listing Queens.
About Susan Yannaccone
Sue Yannaccone, President and CEO of Anywhere Brands and Anywhere Advisors, has spoken about the role of artificial intelligence in real estate, stating that while AI is useful for backend processes such as document analysis and mortgage processing, she warned that using it to replace human connection in client-facing situations could erode trust. She noted that roughly 80% of an agent's business still comes from their personal sphere and emphasized the importance of the human element in guiding clients through transactions. Yannaccone has also discussed the Anywhere Inclusive Ownership Program, which she said has welcomed about 90 new diverse owners to the company's brands since its inception in 2020. She stated that only about six percent of brokers in America are Black, despite nearly 14 percent of the U.S. population being Black, and described the program as a way to help bridge that gap. Additionally, she has spoken about the "Balance Blueprint" initiative, which she said involves leadership roundtables with executives to develop a playbook for supporting women and underrepresented professionals in the industry.