Steven Rusing on retail strategy
From Market Minute: Steve Rusing · · Las Vegas Market | ANDMORE
“As far as Las Vegas market, the opportunity here is for us to see a lot of our major customers in a short time period; it's very efficient and gives us an opportunity to present our product and in-store experience in a way that we cannot do anywhere else.”
On , Steven Rusing, President of Mattress Firm at SOMNIGROUP INTERNATIONAL INC, spoke about retail strategy during Market Minute: Steve Rusing on Las Vegas Market | ANDMORE.
About Steven Rusing
In a September 2021 interview, Steve Rusing discussed the company's approach to trade shows following the COVID-19 pandemic. He stated that the company learned to do many things virtually during the pandemic and acknowledged that there are now more efficient ways to operate. However, he emphasized the value of attending the Las Vegas market, describing it as an opportunity to see many major customers in a short time period and to present products and the in-store experience in a way that cannot be replicated elsewhere. Rusing said the company needs to be where its customers are, noting that more customers are attending the market.