Gayle Troberman on marketing fragmentation
From Gayle Troberman, executive advisor at iHeartMedia on taking responsibility · · Deloitte Digital
“As marketing's gotten so fragmented, I mean, how many messages are you putting out there? Maybe that's part of the problem.”
On , Gayle Troberman, President of Marketing & Chief Marketing Officer at IHEARTMEDIA INC, spoke about marketing fragmentation during Gayle Troberman, executive advisor at iHeartMedia on taking responsibility on Deloitte Digital.
About Gayle Troberman
Gayle Troberman, executive advisor and former chief marketing officer at iHeartMedia, has recently discussed what she describes as a disconnect between marketers and consumers. In podcast appearances in 2025, she stated that many marketers live in a "bubble" and create ads that reflect their own values rather than those of the broader American public. She cited iHeartMedia's "The New American Consumer 2.0" study, which she said found that 44% of Americans feel ignored by media and brands. Troberman argued that marketers rely too heavily on data and "fake performance indicators" to show short-term results, and she encouraged them to spend time outside of coastal cities to better understand real consumers. Troberman has also commented on the role of new technology in marketing. She said that with each new platform or buzzword, such as AI or digital, marketers often believe the world has to change, but she argued that "if you know who your brand is and you know where you want to go find growth then it's about telling good stories." She described audio as an undervalued medium, noting that consumers spend a third of their media time with audio but marketers allocate only about 9-10% of their budgets to it. Troberman has also been involved in iHeartMedia's "Can't Cancel Pride" fundraiser, a virtual event supporting LGBTQ+ organizations that began during the COVID-19 lockdowns.