George Murphy on distribution strategy
From The Big Event 09 - George Murphy · · 09bigevent
“At SAFETY INSURANCE we distribute our products exclusively through the independent agency system and are committed to providing our agents with the products, pricing and service they need to compete in a competitive marketplace.”
On , George Murphy, President, Chief Executive Officer & Chairperson of the Board at SAFETY INSURANCE GROUP INC, spoke about distribution strategy during The Big Event 09 - George Murphy on 09bigevent.
About George Murphy
In a 2009 appearance, George Murphy, then vice president of marketing for Safety Insurance, spoke about the company's sponsorship of the Massachusetts Association of Insurance Agents' (MAIA) Big Event conference. Murphy stated that Safety Insurance had been a "longtime supporter and sponsor" of the event and described the company's distribution model, saying, "At SAFETY INSURANCE we distribute our products exclusively through the independent agency system and are committed to providing our agents with the products, pricing and service they need to compete in a competitive marketplace." He also invited attendees to a reception and encouraged them to visit the company's booth for a giveaway.