Diane Sullivan on branding
From Diane Sullivan - JA St. Louis Business Hall of Fame 2019 · · JuniorAchievementSTL
“Caleres actually comes from the Latin word 'calare' which means passion and to glow, and we thought it was beautiful because it really represented the spirit of people that had helped build the company up to this point in time.”
On , Diane Sullivan, Executive Chairman at CALERES INC, spoke about branding during Diane Sullivan - JA St. Louis Business Hall of Fame 2019 on JuniorAchievementSTL.
About Diane Sullivan
Diane Sullivan, executive chairman at Caleres, has been involved in legal proceedings and philanthropic activities. In December 2019, she delivered a defense closing argument for Johnson & Johnson in a mesothelioma trial related to baby powder, during which the judge warned her about conduct that violated prior court rulings and considered striking her closing statement. Sullivan argued that government agencies, including OSHA and the FDA, have found no evidence of toxicity from non-asbestos cleavage fragments. Sullivan has also participated in industry and community events. At a 2019 Junior Achievement of Greater St. Louis event, she described herself as a first-generation American and said her parents taught her a strong work ethic. She discussed the meaning of the company name Caleres, which she said comes from the Latin word "calare" meaning passion and to glow. At the 2015 Two Ten Annual Gala, she noted that $3.15 million was raised and said she was proud of the character and integrity in the footwear industry. In 2011, she introduced herself as the founder of ThreeDecadesThreeKids.com, a parenting website, and said she has three children born in different decades.