Chanda Brashears on public health
From Cinemark theaters re-opening - we interview Vice President of PR about their plan · · Review Nation
“Cinemark is thrilled to safely welcome moviegoers back to our theaters for that immersive cinematic experience we've all been craving, and the health and safety of Cinemark's employees, guests and communities is a top priority.”
On , Chanda Brashears, SVice President of Investor Relations, Public Relations & Corporate Communications at CINEMARK HOLDINGS INC, spoke about public health during Cinemark theaters re-opening - we interview Vice President of PR about their plan on Review Nation.
About Chanda Brashears
In September 2020, Chanda Brashears, Vice President of Investor Relations, Public Relations & Corporate Communications at Cinemark Holdings, discussed the company's plans for reopening theaters during the COVID-19 pandemic. Brashears stated that Cinemark was "thrilled to safely welcome moviegoers back" and that health and safety were a top priority. She described protocols including staggered show times, limited auditorium capacities, seat buffering technology to block adjacent seats, disinfecting auditoriums between showings, and sanitizing high-touch surfaces every 30 minutes, with a "chief clean and safety monitor" assigned to each shift. Brashears said Cinemark determined it was a safe time to open based on "the status of COVID-19 and consumer sentiment, government mandates, the timing of new film content, and our clean and safety protocols." She noted the company was offering "comeback classics" at discounted pricing ($5 for adults, $3 for children and seniors) and private watch parties for up to 20 guests starting at $99. Brashears added that consumer research and social listening indicated avid moviegoers missed the theater experience, and that films like "Back to the Future" provided an opportunity for families.