Gordon Brooks on sports strategy
From Gordon Brooks | Cricket’s Future in Indianapolis | CricIndy 10 Years of Unity · · Cricindy Connect
“Cricket's a growing sport globally. It's a growing sport in the US, and I'd love for Indianapolis to be the home base for cricket in the US — to get to the point of regular competitions and games, both professional and special.”
On , Gordon Brooks, Group VP, Controller & Corporate Strategy at Lilly (Eli), spoke about sports strategy during Gordon Brooks | Cricket’s Future in Indianapolis | CricIndy 10 Years of Unity on Cricindy Connect.
About Gordon Brooks
Gordon Brooks, Group Vice President, Controller & Corporate Strategy at Eli Lilly and Company, discussed his role as a board member of CricIndy, a cricket organization in Indianapolis, in an August 2025 appearance. Brooks, a South African native who has lived in Indianapolis for about 20 years, described himself as a cricket player and said he is proud to be part of the CricIndy board. He noted that over two billion people globally watch cricket, which he characterized as likely the second most popular sport after soccer. Brooks stated that Indianapolis has a more international population than in the past, which he said supports the sport's growth. He reported that CricIndy's tournament has grown each year, with a record number of teams participating in 2025, and described the organization's impact as growing. Brooks expressed a desire for Indianapolis to become a home base for cricket in the United States, with regular professional and special competitions and games.