Anuradha Aggarwal on customer obsession
From Fireside Chat with Anuradha Aggarwal, Amazon Pay at Convergence India 2025 · · Exhibitions India Group
“Customer obsession is true for all. These are great organizations to work for and I will learn something new in all of them.”
On , Anuradha Aggarwal, CMO & Director of User Growth at Amazon, spoke about customer obsession during Fireside Chat with Anuradha Aggarwal, Amazon Pay at Convergence India 2025 on Exhibitions India Group.
About Anuradha Aggarwal
Anuradha Aggarwal, Director of User Growth and Chief Marketing Officer at Amazon Pay, has participated in several industry discussions in 2025. At Convergence India in May 2025, she spoke about gender in the workplace, stating that "gender as an identity and in the workplace and difficulties that come with it are very much part of the journey." She also said that "women are dropping out of the workforce, highly trained, highly accomplished women, because... we have trapped women in chains of gold." Aggarwal advocated for leaders to be "blind to gender when you're taking decisions like promotions or appraisals" and called for societal change, telling "mothers of boys, please imagine if this boy was the one you will be married to." In earlier appearances on the "Golden Hour" podcast series in January 2025, Aggarwal discussed career development and mentorship. She described herself as "a serious believer in building networks" and said that "the network is not professional or personal — it's people." She characterized mentorship as "a two-way street" requiring effort from both parties dropped. Aggarwal also addressed marketing as a function, stating in a 2023 interview that "the strength for marketing is the ability to think customer backward" and that "the opportunity is to create legacy for brands and to build real value for brands."