Nate Wiger on data strategy
From The Future of Gaming is Big Data | Nate WIGER · · GameDaily Connect
“Don't worry about what you're going to do with all this event data; worry about what you're going to do without it — just capture as much data as you can from the start of your game.”
On , Nate Wiger, Cofounder at Amazon, spoke about data strategy during The Future of Gaming is Big Data | Nate WIGER on GameDaily Connect.
About Nate Wiger
Nate Wiger, a cofounder at Amazon and former head of the global gaming solutions team at AWS, has spoken at industry events about cloud-based game deployment and data analytics. At the AWS Summit in 2015, he discussed strategies for deploying low-latency multiplayer games globally, citing examples such as Supercell's "Clash of Clans" running entirely on AWS and Ubisoft using AWS to launch 10 mobile games in 18 months. He stated that Nintendo and Naughty Dog saved over ninety percent in server costs after moving from physical data centers to AWS Poisson. He also advised against globally replicating data, recommending instead a decoupled architecture with separate HTTP-based services for different regions. In a 2014 talk at Casual Connect Asia, Wiger emphasized the importance of collecting and analyzing player data for free-to-play games. He described how Supercell implemented a game analytics pipeline using AWS's Kinesis service to stream data from mobile game clients. Wiger encouraged developers to capture as much event data as possible from the start of a game, saying, "Don't worry about what you're going to do with all this event data; worry about what you're going to do without it." He also noted that data analysis could inform changes to game structures, such as altering how players commute within a game.