David Cramer on geographic market focus
From National Storage Affiliates CEO Says Consumer Base Metrics “Very Healthy” · · Nareit1
“During the past couple years, you saw a lot of focus into the Sun Belt, which has created a lot of new supply in the Sun Belt. As you think about those markets, they're facing a few more challenges just because of the supply demand ratio. But we believe long-term that the Sun Belt markets are very very healthy and we have a very strong presence in those Sun Belt markets.”
On , David Cramer, President, Chief Executive Officer & Trustee at NATIONAL STORAGE AFFILIATES, spoke about geographic market focus during National Storage Affiliates CEO Says Consumer Base Metrics “Very Healthy” on Nareit1.
About David Cramer
David Cramer, president and CEO of National Storage Affiliates Trust, said in July 2025 that the company's consumer base metrics are "very healthy," noting that tenant behavior has been durable with no changes in length of stay or ability to pay bills. He stated that the self-storage sector has historically shown resilience during economic uncertainty and that the company has found "good solid footing for rate," with encouraging signs of upward trends, though slower than desired. Cramer also said that transition in the housing market is important for the business and that the appetite for the product remains "very vigorous," with steady investor interest. In an April 2025 interview, Cramer discussed the company's growth since its IPO 10 years ago, from approximately 250 properties to nearly 1,000, with a total enterprise value of about $9 billion. He noted that the company internalized its Pro structure in 2024, consolidating from 12 brands to 7 under a single domain name to improve digital visibility and operational efficiencies. Cramer said that new supply in the sector is declining and expected to remain below historical averages, which he described as positive for the industry, and that the housing market is "bouncing around its bottom," with a recovery expected to drive additional demand for self-storage.