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Jon Herstein on automation

From Earning the right to automate with Box and RWS Global | Box AI-First Podcast EP 16 · · Box

“Earn the right to automate. So don't use AI for the sake of AI; like anything in business, you have to start with the outcome — what are we trying to achieve, and let's work backwards from that.”

Jon Herstein
Chief Customer Officer, BOX INC
automationAI strategyoperational change

On , Jon Herstein, Chief Customer Officer at BOX INC, spoke about automation during Earning the right to automate with Box and RWS Global | Box AI-First Podcast EP 16 on Box.

Earning the right to automate with Box and RWS Global | Box AI-First Podcast EP 16
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Earning the right to automate with Box and RWS Global | Box AI-First Podcast EP 16
Box
Watch on YouTube
AI is more than a tool. It’s a catalyst for what humans can achieve. In this episode of the AI First Podcast, Jon Herstein, Chief Customer Officer at Box, sits down with Jake McCoy, Chief Operating Officer at RWS Global, to discuss how leveraging AI with purpose can unlock new efficiencies, boost creativity, and elevate human performance across enterprises. From streamlining operations to enhancing creative processes, Jake shares the lessons and principles that guide RWS in turning AI into a true business enabler. Key moments: (00:00) Introduction (00:22) Jake McCoy's background and role at RWS Global (04:43) The potential of AI in improving operations and enabling creativity at RWS (05:46) The necessity of AI in large-scale operations to ensure consistency and mitigate risk (07:11) Starting with AI in operations to eliminate friction before tackling creativity (08:22) Addressing challenges in managing decades unstructured content (09:44) How AI can assist with compliance checks in the cruise industry (12:08) The importance of maintaining human oversight in AI-assisted processes (16:25) Why clear communication and developing policies around AI usage is vital (21:40) How business teams contribute to improving operational workflows through AI (23:53) "AI for everyone" approach and how to foster broader adoption within the company (26:13) Leadership responsibility in driving AI integration and maintaining trust (28:24) Governance around AI tools: shared access and authority to ensure proper use (30:15) Importance of incorporating guardrails into AI workflows to avoid mistakes (34:37) Data readiness and the importance of getting the content structure and hygiene right before applying AI (35:52) Lessons learned about AI implementation and the need to earn the right to automate (39:44) The future of AI in content management and the implications for industries (47:34) The role of experiences in evaluating AI impact on both employees and clients (48:44) Change management tips: building a safe environment for AI adoption across the business
Jon Herstein

About Jon Herstein

Chief Customer Officer · BOX INC

Jon Herstein, Chief Customer Officer at Box, hosts the "AI First Podcast," where he has interviewed technology leaders from organizations including Owens Corning, RWS Global, Deloitte, Adobe, Vornado Realty Trust, the American Humane Society, and Movember. In these conversations, Herstein has discussed how enterprises are applying artificial intelligence to streamline operations, improve manufacturing processes, and create cultures of continuous learning. He has also explored topics such as moving from AI pilots to enterprise transformation, the shift toward autonomous AI agents, and the importance of governance and trust in AI deployment. Herstein has also spoken about customer success strategies, emphasizing that customer delight alone is insufficient and must be coupled with delivering measurable business value. He has described Box's approach to measuring customer health, the importance of closing the expectation gap between what customers purchase and what products deliver, and the need for customer success teams to synthesize diverse customer feedback to influence product roadmaps. Herstein has noted that Box focuses on helping customers maximize value from their existing investments rather than primarily worrying about competition.

Profile compiled from Jon Herstein's verified public interviews and appearances. See all quotes & transcripts →

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