Elizabeth Bauer on digital commerce
From Mobile World Live Interview with Liz Bauer, CSG's Chief Customer and Marketing Officer 28 Feb 2022 · · CSG
“Encompass optimizes digital commerce and monetization by listening with intent to the user journey, combining customer data platforms, journey orchestration, analytics, and omni-channel communications to identify the next best action and create better business outcomes with quicker time to value and minimized risk.”
On , Elizabeth Bauer, Executive Vice President & Chief Experience Officer at CSG SYSTEMS INTL INC, spoke about digital commerce during Mobile World Live Interview with Liz Bauer, CSG's Chief Customer and Marketing Officer 28 Feb 2022 on CSG.
About Elizabeth Bauer
In a February 2022 interview, Liz Bauer, then Chief Customer and Marketing Officer at CSG, discussed the company's launch of CSG Encompass, a digital commerce platform. Bauer stated that Encompass builds on CSG's expertise in monetizing B2B complex billing and is designed to help communication service providers navigate multi-sided business models involving partners, consumers, and businesses. She described the platform as an integrated modular SaaS platform built on industry standards, aimed at making complex processes "easy, seamless, and invisible to the consumer." Bauer also addressed the relationship between Encompass and an earlier product, Exponents, explaining that Encompass focuses on digital commerce and monetization by using customer data platforms, journey orchestration, and analytics to identify next-best actions. She emphasized that CSG's approach involves close collaboration with customers, noting that feedback consistently highlights the importance of how the company works with clients. Bauer said that CSG's employees co-create and collaborate with customers and partners to develop solutions that help clients "be relevant, survive, and thrive in this new economy."