Sharon Otterman on event experience
From Sharon Otterman, CMO at Macy’s Joins NYSE TV Live · · New York Stock Exchange
“Every seat is the best seat. I started out as a kid on the Upper West Side and love the beginning of the parade. There's so much excitement down by Columbus Circle when the parade makes the turn, it's like nothing else you've seen. Then you get down to 34th Street and there's all these amazing performances, but then you can also be cozy in your pajamas on Thanksgiving morning and enjoy it on NBC.”
On , Sharon Otterman, Chief Marketing Officer at MACY'S INC, spoke about event experience during Sharon Otterman, CMO at Macy’s Joins NYSE TV Live on New York Stock Exchange.
About Sharon Otterman
Sharon Otterman, Chief Marketing Officer at Macy's, appeared on NYSE TV Live on December 17, 2024, to discuss the upcoming 98th annual Macy's Thanksgiving Day Parade. Otterman stated that the parade features 17 balloons, 27 floats, 700 clowns, and a mix of nostalgia and new performances. She said planning begins 18 months in advance and involves a full-time team plus 5,000 volunteers. Otterman described the parade as a tradition in her family, noting that she attended as a child on the Upper West Side and that her children are participating in the parade for the first time. She also said the parade reflects Macy's identity as "more than a store, we're a story" and serves as a way to kick off the holiday season and serve customers.