David Wadhwani on generative AI
From 1-on-1 Interview With Adobe's David Wadhwani: Adobe Max 2025! | Frank McShan · · Frank McShan
“Firefly — the application — the end to end feels amazing to me; it's incredible to see how much you can do by blending the direct manipulation of these tools that we have with AI generation as well, and how fast you can do it.”
On , David Wadhwani, President of Digital Media Business at Adobe Inc, spoke about generative AI during 1-on-1 Interview With Adobe's David Wadhwani: Adobe Max 2025! | Frank McShan on Frank McShan.
About David Wadhwani
At the Adobe Summit 2026, David Wadhwani stated that "creativity and marketing are being reshaped by AI" and that Adobe believes "creative control is more important than ever before." He described the current moment as a "true inflection point" and said that through attendees' vision, they "could shape technology in service of your community." Wadhwani introduced Rachel Thornton, Adobe's chief marketing officer for the Enterprise division, during the day two keynote.