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Gail Liniger on foreclosure management

From Conheça a História da RE/MAX | Dave & Gail Liniger · · Raffa Dicena REMAX

“First, we saw the unbelievable number of foreclosures and REOs coming and said, 'You've got to prove to bankers you can handle REOs. It's going to be the business we have.' We started teaching the CDPE course and pushed the short sales. We went to Fanny, Freddy, FDIC, uh, Treasury, and HUD. We helped them rewrite the short sale rules.”

Gail Liniger
Co-Founder, Vice Chair Emerita & Director Emerita, RE/MAX HOLDINGS INC
Policy Impact foreclosure managementregulatory policyshort salesfinancial crisis response

On , Gail Liniger, Co-Founder, Vice Chair Emerita & Director Emerita at RE/MAX HOLDINGS INC, spoke about foreclosure management during Conheça a História da RE/MAX | Dave & Gail Liniger on Raffa Dicena REMAX.

Conheça a História da RE/MAX | Dave & Gail Liniger
Watch on YouTube at 6:56
Conheça a História da RE/MAX | Dave & Gail Liniger
Raffa Dicena REMAX
Watch on YouTube at 6:56
A RE/MAX nasceu para quebrar padrões. Fundada em 1973 por Dave Liniger e Gail Liniger, a marca foi construída sobre uma visão ousada: colocar o corretor no centro do negócio, valorizando mérito, autonomia e alta performance. Enquanto o mercado limitava profissionais, a RE/MAX decidiu libertar talentos. Criou um modelo onde os melhores ganham mais, entregam mais valor e constroem negócios sólidos com suporte, marca e alcance global. Hoje, presente em mais de 110 países, a RE/MAX não é apenas a maior rede imobiliária do mundo — é um movimento de empreendedores do mercado imobiliário, guiados por excelência, ética e resultados reais.
Gail Liniger

About Gail Liniger

Co-Founder, Vice Chair Emerita & Director Emerita · RE/MAX HOLDINGS INC

Gail Liniger, co-founder of RE/MAX, has spoken about the early challenges of building the real estate company. She stated that the company's model was based on paying top producers better, which she said put the company on the "hate list" of other real estate firms. Liniger noted that the company attracted experienced agents by offering higher commission splits, as the founders believed agents were doing most of the work and taking most of the risk while receiving only half the compensation. She recalled that in the early days, the company had to sell a franchise to make payroll and another to pay rent. Liniger has also discussed her recovery from a 1983 airplane crash that left her with a severe head injury. She credited Craig Hospital in Denver with her rehabilitation, stating that the doctors, nurses, and therapists there showed "incredible compassion, love, and caring." She described the hospital's "bridge to independence" being named the Liniger Bridge to Independence, calling it an honor because independence represents freedom and a chance to regain part of one's former self. In a 2011 speech at Southern Illinois University Edwardsville, where she was inducted into the Alumni Hall of Fame, Liniger thanked the university for her education and acknowledged Dave Liniger for hiring her as his first employee.

Profile compiled from Gail Liniger's verified public interviews and appearances. See all quotes & transcripts →

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