Martin Jackson on consumer costs
From Martin Jackson: The Importance of Ink · · CreativeMornings HQ
“For most people the word 'ink' never enters your mind — only when you have to take a bank loan out to replace the cartridges on your printer at home.”
On , Martin Jackson, Senior Executive Vice President of Strategic Finance & Operations at SELECT MEDICAL HOLDINGS CORP, spoke about consumer costs during Martin Jackson: The Importance of Ink on CreativeMornings HQ.
About Martin Jackson
Martin Jackson, a graphic designer and calligrapher, spoke at a Creative Mornings event in 2015 about the importance of ink and handwriting. He described himself as a "craft person" who begins each morning with a blank piece of paper and a blank mind. Jackson expressed concern about the decline of cursive writing in schools, stating that "if a generation is lost it's never going to catch up again." He also criticized Microsoft fonts, saying "Microsoft fonts suck," and advised the audience to "get a fountain pen — get away from the ballpoint pen." Jackson shared personal anecdotes about his work, including a job on which he said he "lost money" and described as "the worst I've ever had." He noted that he owns 83 bottles of ink, 11 ink sticks, and 179 pens. Jackson argued that "there is something so special about things written by hand" and that "some things cannot be done any other way," such as writing a love letter. He also joked about creating a button with a short, sharp word to express frustration with technology.