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Damon Jones on racial justice

From Damon Jones: Leadership isn’t inherited — it’s practiced. · · The WYN Leadership Playbook™

“Frankly that's come to bear a lot in the racial reckoning that the company, that the country has gone through in the past year. We had people who've got all different kinds of opinions about what should be the solutions, how should Procter & Gamble step up, what issues should we be involved in.”

Damon Jones
Chief Communications Officer, Procter & Gamble
racial justicecorporate social responsibilitypublic policy

On , Damon Jones, Chief Communications Officer at Procter & Gamble, spoke about racial justice during Damon Jones: Leadership isn’t inherited — it’s practiced. on The WYN Leadership Playbook™.

Damon Jones: Leadership isn’t inherited — it’s practiced.
Watch on YouTube at 4:13
Damon Jones: Leadership isn’t inherited — it’s practiced.
The WYN Leadership Playbook™
Watch on YouTube at 4:13
Damon Jones, Chief Communications Officer at Procter & Gamble, has spent decades helping one of the world’s most recognized companies communicate with clarity, courage, and purpose. What stands out in his leadership journey is not his title, but his belief in speaking with intention, acting with purpose, and learning from every challenge — lessons that apply just as powerfully to families, youth, and everyday leaders. Lead With Values, Not Just Words Jones emphasizes that in times of complexity, whether in corporate decisions or family life, the “why” matters more than the “what.” When kids or parents don’t understand the purpose behind discipline, routines, or expectations, resistance grows. But when the why — character, growth, resilience — is clear, cooperation and understanding follow. For parents: help your child see why routines help them win, not just that they exist. For youth: understand that when you know your purpose — on the court, in school, and in life — your motivation becomes internal, not forced.
Damon Jones

About Damon Jones

Chief Communications Officer · Procter & Gamble

Damon Jones, chief communications officer at Procter & Gamble, has spoken about the company’s approach to social issues, including racial equity, gender equality, and sustainability. He has described P&G’s advertising campaigns, such as “The Talk,” “The Look,” and “The Choice,” as efforts to spark constructive conversations about bias and racism. Jones has stated that the company’s advocacy is grounded in consumer insights and that it aims to be “a force for good and a force for growth.” He has also emphasized the importance of economic inclusion, saying that “it’s not enough to have inclusion on the screen — we want economic inclusion.” Jones has discussed P&G’s role in community events, including its title sponsorship of the Cincinnati Music Festival and participation in Black Tech Week. He has described these efforts as part of a strategy to serve multicultural consumers and support local economic development. Jones has also addressed the company’s crisis communications approach, noting that “transparency meets accountability” and that companies must demonstrate sustained action to build trust. He has highlighted listening as an underrated skill in both business and life, and has said that his role involves helping people understand perspectives different from their own.

Profile compiled from Damon Jones's verified public interviews and appearances. See all quotes & transcripts →

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