From Continuous Threat Exposure Management | Zscaler Launch Event - Keynote · · Zscaler Inc.
“Gartner summed up the urgency in adopting CM like this: by 2026, organizations prioritizing their security investments based on a continuous exposure management program will be three times less likely to suffer from a breach.”
On , Adam Geller, Chief Product Officer at Zscaler, spoke about continuous threat exposure management during Continuous Threat Exposure Management | Zscaler Launch Event - Keynote on Zscaler Inc..
Adam Geller, who joined Zscaler as chief product officer in September 2024, has been discussing the company's product strategy and cybersecurity approach in recent appearances. On the Zscaler Pulse Podcast in May 2025, Geller said that over 25 years, the main change in security has been how practical it is to implement principles, noting that "things that weren't possible to do before are now doable" but that organizations must factor in whether they can operationalize and afford them. He also stated that Zscaler spends significant time debating which directions to pursue, deciding where to "double down or triple down" and where to reduce effort, and that being clear about what the company will and will not do is important given "limitless opportunities" to engage with customers. In March 2025, Geller delivered the keynote at a Zscaler launch event for new continuous threat exposure management (CTEM) innovations, including a new asset exposure management product. He described Zscaler as known for its "pioneering architecture in zero trust" and said the company has helped thousands of organizations eliminate firewalls and VPNs. Geller cited a Gartner prediction that by 2026, organizations prioritizing security investments based on a continuous exposure management program would be "three times less likely to suffer from a breach."