Diane Hund on digital marketing
From The Power Of Great Marketing - Interview With Diane Hund | Fi$H Factor With Mike Ungaro · · San Pedro Fish Market
“Good marketing today is personalized; we use heavy social media placement on platforms like Facebook, Instagram, and YouTube, combined with search optimization to ensure operators find the right solutions when they search online.”
On , Diane Hund, Senior Vice President & Chief Marketing Officer at US FOODS HOLDING CORP, spoke about digital marketing during The Power Of Great Marketing - Interview With Diane Hund | Fi$H Factor With Mike Ungaro on San Pedro Fish Market.
About Diane Hund
Diane Hund, Senior Vice President and Chief Marketing Officer at US Foods Holding, appeared on the podcast "Fi$H Factor With Mike Ungaro" in July 2025. During the interview, Hund discussed US Foods' marketing strategy and business model. She stated that about half of US Foods' business serves traditional independent restaurants, while the other half serves hospitality, healthcare, and education sectors, and that the company tailors a unique value proposition for independent restaurants. Hund described a campaign called "More," which she said focuses on quality products, tools like the Moxy e-commerce platform, support, and flexible deliveries to help independent restaurants succeed. She also noted that the company is piloting more flexible delivery models, including later cutoffs and six-day-a-week scheduling. Hund shared her perspective on marketing and technology. She defined good marketing as understanding a brand's unique point of difference and promoting it in alignment with customer needs. Hund said that good marketing today is personalized, using social media placement on platforms like Facebook, Instagram, and YouTube combined with search optimization. She noted that menus are the number one marketing tool for restaurants and that US Foods is using AI to generate on-brand photos for operators' digital menus. Hund described AI and generative AI as "revolutionary tools" for creating content and encouraged experimentation, adding that many people do not yet realize the value of technology and AI tools.