William Crager on financial advising
From "Money is emotion." Will wealth management clients trust technology more or humans? · · Alt Goes Mainstream (AGM)
“Humans matter and my entire career I am an advocate for the financial adviser and I believe the financial adviser will be a profound and growing profession over the years. The caring fiduciary who has the emotional experience and can relate money in a way that is identifying the emotion of that client will remain essential.”
On , William Crager, Co-Founder & Strategic Advisor at ENVESTNET INC, spoke about financial advising during "Money is emotion." Will wealth management clients trust technology more or humans? on Alt Goes Mainstream (AGM).
About William Crager
William Crager, co-founder and former CEO of Envestnet, has been speaking about the wealth management industry's transition toward more integrated, data-driven advice. In November 2025, Crager, now a founding partner at iAltA, described a "mismatch" between the industry's verticalized structure and the "horizontal, integrated, holistic advice" he said clients increasingly demand. He stated that he is working on building a "horizontal solution" to address this gap, comparing the challenge to his earlier work at Envestnet. Crager has also described the current period as a "transformational moment" for wealth management, similar to the early days of technology adoption in the industry. Crager has emphasized the enduring role of human financial advisors, stating that "money is emotion" and that a "caring fiduciary" who understands clients' emotional experiences with money will remain essential. He has argued that technology, including artificial intelligence, will scale advisors' capabilities rather than replace them, and that firms that successfully cycle between innovation and operationalization will be best positioned for growth. Looking ahead, Crager has predicted the industry is moving into a "household era" of global advice, with future developments including tokenization and a "personal ledger" that will serve as a comprehensive financial record.