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Emanuel Chirico on retail industry transformation

From PVH CEO: Retailers must 'plan for the worst and hope for the best' · · CNBC Television

“I consistently said that over the next I prior to this virus that over the next five to six years you would retail is going to go through a monumental change and in two areas consolidation at the retail level and then the supply level grams and retailers I think you would have see that you will see more and more consolidation but also store closures. And I think over time I was anticipating that 20 to 25 percent of stores over the next five years would occur retail square footage just too much in the United States but I think today that five to six years is now we're talking about two to three years and I think it will put there will be winners and losers there will be casualties along the way.”

Emanuel Chirico
Former Chairman & Chief Executive Officer, PVH CORP
retail industry transformationstore closuresconsolidation

On , Emanuel Chirico, Former Chairman & Chief Executive Officer at PVH CORP, spoke about retail industry transformation during PVH CEO: Retailers must 'plan for the worst and hope for the best' on CNBC Television.

PVH CEO: Retailers must 'plan for the worst and hope for the best'
Watch on YouTube at 4:31
PVH CEO: Retailers must 'plan for the worst and hope for the best'
CNBC Television
Watch on YouTube at 4:31
Manny Chirico, CEO and chairman of PVH, joins "Squawk Box" to discuss how coronavirus is hitting the retail industry. PVH brands include Calvin Klein, Tommy Hilfiger, IZOD and others. Treasury Secretary Steven Mnuchin told CNBC on Wednesday that small businesses throughout the U.S. should not worry about their odds of receiving relief funding from the federal government. Asked by CNBC’s Jim Cramer about the White House’s work with the Small Business Administration, Mnuchin said he’s confident Congress will approve additional funding on top of the original $350 billion already being distributed. “Jim, we’re raising over $2 trillion for our COVID relief. We’re raising it all across the curve and we have tremendous demand for U.S. Treasurys,” Mnuchin said. “Everybody wants to buy U.S. Treasurys: It’s the safe haven.” “I want to assure all small businesses out there: We will not run out of money. The president has asked us to go back to Congress. We hope they pass this tomorrow or Friday,” he added. “And we want to assure everybody if you don’t get a loan this week, you’ll get a loan next week or the following week. The money will be there.” Congress passed $350 billion in small business funding last month for the Paycheck Protection Program as part of an unprecedented $2 trillion package to try to ease the economic pullback caused by the novel coronavirus and efforts to stanch its spread. But some small business owners worry about being left out of the pot as big banks, equipped with the scope and staff to push the government’s funds out the door, focus on their existing customers. Some, like San Francisco-based Wells Fargo, said Sunday that it likely reached its $10 billion limit based on the applications it had received at the time. The small business measures approved by Congress and President Donald Trump aim to help companies keep employees on the payroll and manage other expenses during the outbreak. Firms with fewer than 500 employees can use the money to cover salary, wages and benefits, with a maximum loan of $10 million. The funding is available through Small Business Administration-approved lenders and loan payments will be deferred for six months with the possibility of forgiveness on at least part of what they borrow. For more coronavirus live updates: https://www.cnbc.com/2020/04/08/coron... For access to live and exclusive video from CNBC subscribe to CNBC PRO: https://cnb.cx/2JdMwO7 » Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision » Subscribe to CNBC: https://cnb.cx/SubscribeCNBC » Subscribe to CNBC Classic: https://cnb.cx/SubscribeCNBCclassic Turn to CNBC TV for the latest stock market news and analysis. From market futures to live price updates CNBC is the leader in business news worldwide. Connect with CNBC News Online Get the latest news: http://www.cnbc.com/ Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC Follow CNBC News on Facebook: Follow CNBC News on Twitter: https://cnb.cx/FollowCNBC Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC #CNBC #CNBC TV
Emanuel Chirico

About Emanuel Chirico

Former Chairman & Chief Executive Officer · PVH CORP

Emanuel Chirico, former chairman and CEO of PVH, discussed the company's response to the coronavirus pandemic and social justice issues in a June 2020 CNBC interview. He described the U.S. as being "ripped apart by systemic racism" and said PVH needed to improve in recruiting, training, and representation at leadership levels, stating the company would set "meaningful targets" within three months. Chirico also addressed inventory challenges, noting that 2020 would be "a mess" and that the company aimed to manage cash and inventory to be competitive in 2021. He mentioned that PVH had $1.8 billion in liquidity but had implemented furloughs and salary reductions due to shareholder pain. In earlier appearances, Chirico commented on trade policy and business performance. In December 2019, he said tariffs on apparel would result in higher costs for consumers and criticized the uncertainty of U.S.-China trade policy, noting that PVH had reduced its China sourcing for the U.S. from 35-40% to 10-15% over five years. In 2018, he described the business as the strongest he had seen in 25 years, with strong online growth and robust European performance. At a 2019 Concordia College event, Chirico said profitability was necessary for sustainability and that "made in America" was not practical for the apparel industry, arguing the U.S. should compete in high-tech robotics rather than labor-intensive garment production.

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