Brian Besanceney on workforce development
From In A Car with IPR | Episode 25 Feat. Brian Besanceney · · Institute for PR
“I do worry about this idea of maybe a diamond-shaped workforce coming into play and like how do you get the types of experiences that I had at 22 or 23 or 24 that led me to the White House, Disney, Walmart, Boeing, portfolio life, board chairmanship. A lot of those like formative experiences happen in those first few years out of college and those left for right decisions that you make, and how are we not displacing that with AI and the other things that are coming behind at quantum and things like that? Because then you're going to have a really inexperienced mid-level workforce that doesn't know all the ultimately like the machines may be better at intelligence in terms of information but they might not be better at wisdom.”
On , Brian Besanceney, Senior Vice President of Communications & Chief Communications Officer at Boeing, spoke about workforce development during In A Car with IPR | Episode 25 Feat. Brian Besanceney on Institute for PR.
About Brian Besanceney
Brian Besanceney, a former chief communications officer at Boeing, Walmart, and Disney, described himself as pursuing a "portfolio lifestyle" with fractional work, board service, and advisory roles. In a January 2025 episode of the podcast *In a Car with IPR*, he noted that he is working fractionally with Althia, Comm's Collective, and Orlando Health, and serves as an IPR trustee. Besanceney discussed the growing challenge of disinformation, stating that social media platforms have largely moved away from content moderation, creating a "wild west" environment. He said that AI is "going to supercharge efforts to just throw stuff against the wall and see what sticks because it's lowering the cost for bad actors to generate misinformation and disinformation." Besanceney also commented on broader geopolitical shifts, saying that "we are living in a world where we are consciously or unconsciously dismantling 80 years of the post-World War II economic relationship between countries." He argued that the best leaders "embrace technological change as the new normal" and can think across political, geopolitical, and stakeholder expectations.